What's New at Hightouch (April 2022)
April is over and it's time to catch up on everything you missed. Check out our latest announcements, new integrations, latest features, product updates, and see what's coming up!
May 2, 2022
April has been a busy month for us. Not only did we make two huge announcements (more on that shortly), but we’ve been hard at work cranking out new features and building new integrations to continue on our mission of making Hightouch the most versatile and flexible Reverse ETL platform available on the market.
New Features/Product Updates
This month we’ve rolled out a ton of new features and product updates.
Hightouch is officially available in the EU. You can now select EU-West-1 Ireland when creating a new workspace to better comply with data residency laws (Read our full blog post.)
With Hightouch Notify, you can stop checking dashboards and running daily reports, and instead send notifications directly to your users/channels in your favorite tools like Slack, Mattermost, or Microsoft Teams (Read our full blog post.)
Extended Sync History
Look deeper into your old sync history and see more than 50 sync runs to better your syncs and models.
New Interface to Delete Sources
We’ve pushed an improvement to surface all related syncs, models, and audiences you’ll be removing when deleting a source. This action will permanently delete a source and all of its associated resources (models, audiences, and syncs.)
Live Debugger Improvements
We updated our Live Debugger so that it only shows the requests that affected selected rows. It’s now even easier for you to debug your syncs.
Hightouch Audiences for Databricks.
Hightouch Audiences is now available for Databricks, meaning that you can activate your data even faster.
Advanced Mappings for More Integrations
You can now leverage advanced mappings such as templating, static values, variable values, and column values, in Pipedrive, Notion, Salesforce, Google Sheets, Mailchimp, and Hubspot.
Snapshot Mode for Google Sheets
With this new snapshot mode for Google Sheets, you can automatically create a new sheet for every sync and send snapshots of your data. Keep in mind that Google Sheets supports a max number of 200 sheets within a workbook.
We updated our Braze destination to better support nested objects and arrays of objects. This will result in lower data point costs when making changes to complex objects.
We now support Klaviyo lists. This means you can segment users in Hightouch using SQL or audiences to send them directly to Klaviyo as lists.
We completely revamped our documentation, making them more detailed and easier to understand/navigate (Check out our new docs.)
SFTP Data Source
Looker Data Source
Microsoft Teams Destination
CDPs are Dead
Customer Data Platforms (CDPs) as we know them are fundamentally broken. In the next few years, every CDP vendor (Segment, mParticle, Treasure Data, etc.) will either pivot their offering to an unbundled, warehouse-first offering or completely lose relevance in the market (Read our full blog post.)
How to Integrate with Third-Pary APIs
The Data Tea
Discover how Imperfect Foods increased reactivations by 53% and decreased CAC by 15%.
Hightouch has made it really easy to sync our data in Snowflake to our various marketing platforms so we can optimize around our most successful customers. With Hightouch we can duplicate our audiences and send data to any destination of our choosing immediately.
Discover how Lucid increased ROAS by 52%, lowered engineering time by 12.5 hours and increased new users by 37%.
Thanks to Hightouch, I no longer have to wake up on Saturdays and Sundays to upload manual CSV files. With Hightouch, we can trust that the same data that lives in our internal reports is the same data that is getting passed to our ad platforms.
Senior Marketing Operations Manager
What’s Coming Up
Webinar: How Lucid’s Marketing Team Uses Data to Drive Growth
Learn how Lucid uses Snowflake, dbt, and Hightouch to create a unified view across their enterprise to make data-driven decisions, and improve marketing outcomes (Sign up to save your seat.)
Webinar: 3 Ways Imperfect Foods Uses Customer Data to Power Their Lifecycle Marketing
Learn how Lucid uses Snowflake, Fivetran, and Hightouch to build a CDP, segment their customers, and personalize outreach (Sign up to save your seat.)
In the meantime, check out our careers page because we’re hiring!