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Resource library

Whitepapers, guides, data sheets, and videos to help you on your data activation journey.

  • Syncing Suppression Audiences Across Ad Platforms.

    Syncing Suppression Audiences Across Ad Platforms

    Learn how to stop wasting ad spend on customers you can’t sell to. In just minutes, boost your ROAS on all ad platforms.

    Watch video
  • Cars.com: Leveraging Customer Data to Drive Experiences That Win.

    Cars.com: Leveraging Customer Data to Drive Experiences That Win

    How Cars.com leverages Hightouch and Iterable to create hyper personalized email experiences.

    Watch video
  • How to Drive Customer-Centric Experiences by Activating Your Data.

    How to Drive Customer-Centric Experiences by Activating Your Data

    A Composable CDP webinar in partnership with Databricks

    Watch video
  • Rethinking the CDP.

    Rethinking the CDP

    Chime explores new ways to drive personalization at scale

    Watch video
  • The Next Big Thing In Martech.

    The Next Big Thing In Martech

    MarTech experts Scott Brinker and Juan Mendoza discuss the future of MarTech, the cloud data warehouse advantage, and more

    Watch video
  • Customer Studio: The Warehouse is for Marketers.

    Customer Studio: The Warehouse is for Marketers

    An entire suite of no-code marketer-first features.

    Read data sheet
  • Activate your BigQuery Data.

    Activate your BigQuery Data

    Hightouch makes it easy for marketing teams to unlock data stored in the warehouse to deliver personalized customer experiences.

    Read data sheet
  • Reverse ETL: Your Data Warehouse, Unlocked.

    Reverse ETL: Your Data Warehouse, Unlocked

    Join the data movement movement.

    Read data sheet
  • Driving Personalization at Scale with a Modern Marketing Data Stack.

    Driving Personalization at Scale with a Modern Marketing Data Stack

    Optimize marketing efficiency with first-party customer data

    Read whitepaper
  • A Warehouse-Centric Approach to Data Integration.

    A Warehouse-Centric Approach to Data Integration

    Learn how to use Hightouch and Fivetran to turn your data warehouse into an activation layer that powers incredible customer experiences.

    Read whitepaper
  • Hightouch vs. Census.

    Hightouch vs. Census

    Hightouch vs. Census feature-by-feature comparison.

    Download data sheet
  • The Composable Customer Data Platform: What It Is and Why You Need One.

    The Composable Customer Data Platform: What It Is and Why You Need One

    Learn how modern organizations supercharge marketing efforts with a composable CDP.

    Read whitepaper
  • Don’t Let BI Become Another Data Silo.

    Don’t Let BI Become Another Data Silo

    Go beyond BI and help teams take action with data activation.

    Read whitepaper
  • The Ultimate Guide to B2B SaaS Metrics.

    The Ultimate Guide to B2B SaaS Metrics

    From ARR to ACV, learn how to calculate important SaaS metrics.

    Read data sheet
  • The Composable CDP - A Future Proof Customer Data Platform.

    The Composable CDP - A Future Proof Customer Data Platform

    Build your CDP from best-in-breed components and never look back.

    Read whitepaper
  • The Complete Reverse ETL Buyer's Guide.

    The Complete Reverse ETL Buyer's Guide

    Ready to start activating your data?

    Read buyer's guide
  • The Data Engineer's Guide to 3rd Party API Integrations.

    The Data Engineer's Guide to 3rd Party API Integrations

    Learn why everyone is talking about 3rd Party APIs and how to Integrate them into your workflow.

    Read whitepaper
  • Why Your CDP Should be Powered by the Data Warehouse.

    Why Your CDP Should be Powered by the Data Warehouse

    Learn about the core functionality of a traditional CDP and dive into 6 reasons to consolidate your customer data efforts in the warehouse

    Read whitepaper
  • 4 Ways An Implementation-Free CDP Activates Customer Data Faster.

    4 Ways An Implementation-Free CDP Activates Customer Data Faster

    Get your customer data initiatives off-the-ground in minutes, not months.

    Read whitepaper
  • The Ultimate Guide to Paid Media Integrations.

    The Ultimate Guide to Paid Media Integrations

    Learn how to overcome browser tracking changes to maximize efficiency across leading ad platforms.

    Read whitepaper
  • The Complete Guide to Reverse ETL.

    The Complete Guide to Reverse ETL

    Learn about the modern data stack and new ways to activate your warehouse data for better business outcomes.

    Read whitepaper