Whitepapers, guides, data sheets, and videos to help you on your data activation journey.
Better Match Rates. Bigger Audiences. Lower Costs.
Boost match rates across advertising platforms by securely enriching first-party audiences with identity data from the world’s leading enrichment providers.
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The Paid Ads Checklist
Get the step-by-step checklist for launching both search and social ads across any platform. Share this with your team or audit your agency to make sure you aren't leaving any money on the table.
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Case Study: The Zebra
The Zebra Boosts Match Rates by 170% and Drives Omnichannel Personalization with a Composable CDP
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The New Age of Digital Advertising: The Power of Conversion APIs
Learn how to enrich conversion signals with first-party data and seamlessly send them to from Snowflake to ad platforms to optimize your campaigns.
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Unleash the power of the Lakehouse
Transform Databricks into a Composable CDP to drive personalization
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The Complete Guide to the Composable CDP
Read our whitepaper to learn why leading organizations are like PetSmart, WMG, and Chime are adopting the Composable CDP.
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Best-in-Class Governance Features
Empowering Leading Companies to Securely Manage Activation at Scale
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Create 360° User Profiles in your Warehouse
Read the one-pager to learn how to stitch your existing customer data into rich, actionable profiles directly in your data warehouse without writing a line of code.
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Put Your Snowflake Data to Work
Read the one-pager to learn how hundreds of industry leaders use Hightouch to transform Snowflake into a marketing, sales, success and operational engine.
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Syncing Suppression Audiences Across Ad Platforms
Learn how to stop wasting ad spend on customers you can’t sell to. In just minutes, boost your ROAS on all ad platforms.
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Cars.com: Leveraging Customer Data to Drive Experiences That Win
How Cars.com leverages Hightouch and Iterable to create hyper personalized email experiences.
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How to Drive Customer-Centric Experiences by Activating Your Data
A Composable CDP webinar in partnership with Databricks
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Rethinking the CDP
Chime explores new ways to drive personalization at scale
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The Next Big Thing In Martech
MarTech experts Scott Brinker and Juan Mendoza discuss the future of MarTech, the cloud data warehouse advantage, and more
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Customer Studio: The Warehouse is for Marketers
An entire suite of no-code marketer-first features.
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Activate your BigQuery Data
Hightouch makes it easy for marketing teams to unlock data stored in the warehouse to deliver personalized customer experiences.
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Reverse ETL: Your Data Warehouse, Unlocked
Join the data movement movement.
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Driving Personalization at Scale with a Modern Marketing Data Stack
Optimize marketing efficiency with first-party customer data
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A Warehouse-Centric Approach to Data Integration
Learn how to use Hightouch and Fivetran to turn your data warehouse into an activation layer that powers incredible customer experiences.
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Hightouch vs. Census
Hightouch vs. Census feature-by-feature comparison.
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The Composable Customer Data Platform: What It Is and Why You Need One
Learn how modern organizations supercharge marketing efforts with a composable CDP.
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Don’t Let BI Become Another Data Silo
Go beyond BI and help teams take action with data activation.
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The Ultimate Guide to B2B SaaS Metrics
From ARR to ACV, learn how to calculate important SaaS metrics.
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The Composable CDP - A Future Proof Customer Data Platform
Build your CDP from best-in-breed components and never look back.
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The Complete Reverse ETL Buyer's Guide
Ready to start activating your data?
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The Data Engineer's Guide to 3rd Party API Integrations
Learn why everyone is talking about 3rd Party APIs and how to Integrate them into your workflow.
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Why Your CDP Should be Powered by the Data Warehouse
Learn about the core functionality of a traditional CDP and dive into 6 reasons to consolidate your customer data efforts in the warehouse
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4 Ways An Implementation-Free CDP Activates Customer Data Faster
Get your customer data initiatives off-the-ground in minutes, not months.
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The Ultimate Guide to Paid Media Integrations
Learn how to overcome browser tracking changes to maximize efficiency across leading ad platforms.
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The Complete Guide to Reverse ETL
Learn about the modern data stack and new ways to activate your warehouse data for better business outcomes.
