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Resource library

Whitepapers, guides, data sheets, and videos to help you on your data activation journey.

  • Build a winning CDP RFP.
    Guide

    Build a winning CDP RFP

    Take the guesswork out of vendor selection

  • Data-Driven Loyalty Programs.
    One Pager

    Data-Driven Loyalty Programs

    Learn how industry leaders use first-party data to build lasting customer relationships that increase LTV.

  • Al Decisioning.
    One Pager

    Al Decisioning

    Take your lifecycle marketing beyond human scale.

  • 2024 CDP Landscape Guide.
    Guide

    2024 CDP Landscape Guide

    Everything you need to know about the current CDP landscape

  • Personalize Campaigns in Salesforce Marketing Cloud with your Data.
    One Pager

    Personalize Campaigns in Salesforce Marketing Cloud with your Data

    Learn how leading companies use Hightouch to personalize with their data in SFMC.

  • The New Era of Media Networks.
    One Pager

    The New Era of Media Networks

    Learn how and why industry leaders trust Hightouch to power their Retail and Publisher Media Networks.

  • Traditional CDP vs. Composable CDP (Comparison Guide).
    One Pager

    Traditional CDP vs. Composable CDP (Comparison Guide)

    Get a side-by-side comparison chart showcasing the key differences between CDPs and Composable CDPs.

  • The Complete Guide to the Composable CDP.
    Whitepaper

    The Complete Guide to the Composable CDP

    Read our whitepaper to learn why leading organizations are like PetSmart, WMG, and Chime are adopting the Composable CDP.

  • The Complete Guide to Reverse ETL.
    Whitepaper

    The Complete Guide to Reverse ETL

    Learn about the modern data stack and new ways to activate your warehouse data for better business outcomes.

  • Snowflake-Hightouch: One Pager.
    One Pager

    Snowflake-Hightouch: One Pager

    Read the one-pager to learn how hundreds of industry leaders use Hightouch to transform Snowflake into a marketing, sales, success and operational engine.

  • Ultimate Guide to CDPs.
    Whitepaper

    Ultimate Guide to CDPs

    Everything you need to know when buying a customer data platform

  • Databricks-Hightouch: One Pager.
    One Pager

    Databricks-Hightouch: One Pager

    Transform Databricks into a Composable CDP to drive personalization

  • Google Cloud-Hightouch: One Pager.
    One Pager

    Google Cloud-Hightouch: One Pager

    Hightouch makes it easy for marketing teams to unlock data stored in the warehouse to deliver personalized customer experiences.

  • Hightouch Customer Studio: Create and sync audiences from your warehouse.
    Product Brief

    Hightouch Customer Studio: Create and sync audiences from your warehouse

    An entire suite of no-code marketer-first features.

  • Hightouch Identity Resolution: Create 360-degree profiles in your warehosue.
    Product Brief

    Hightouch Identity Resolution: Create 360-degree profiles in your warehosue

    Read the one-pager to learn how to stitch your existing customer data into rich, actionable profiles directly in your data warehouse without writing a line of code.

  • Hightouch Match Booster: Increase Match Rates to Ad Platforms.
    Product Brief

    Hightouch Match Booster: Increase Match Rates to Ad Platforms

    Boost match rates across advertising platforms by securely enriching first-party audiences with identity data from the world’s leading enrichment providers.

  • Hightouch Governance Features.
    Product Brief

    Hightouch Governance Features

    Empowering Leading Companies to Securely Manage Activation at Scale

  • How to Use Snowflake as your Customer Data Platform.
    Whitepaper

    How to Use Snowflake as your Customer Data Platform

    Build your CDP from best-in-breed components and never look back.

  • How to Use Databricks as your Customer Data Platform.
    Whitepaper

    How to Use Databricks as your Customer Data Platform

    Learn how modern organizations supercharge marketing efforts with a composable CDP.

  • Driving Personalization at Scale with Snowflake, Fivetran, and Hightouch.
    Whitepaper

    Driving Personalization at Scale with Snowflake, Fivetran, and Hightouch

    Optimize marketing efficiency with first-party customer data

  • Predictive AI: Unlock data-driven customer experiences.
    Video

    Predictive AI: Unlock data-driven customer experiences

    Watch the webinar with Faraday, Google, and Hightouch

  • The Step-by-Step Checklist for Paid Ads Teams.
    Guide

    The Step-by-Step Checklist for Paid Ads Teams

    Get the step-by-step checklist for launching both search and social ads across any platform. Share this with your team or audit your agency to make sure you aren't leaving any money on the table.

  • The Ultimate Guide to Paid Media Integrations.
    Guide

    The Ultimate Guide to Paid Media Integrations

    Learn how to overcome browser tracking changes to maximize efficiency across leading ad platforms.

  • The Complete Reverse ETL Buyer's Guide.
    Guide

    The Complete Reverse ETL Buyer's Guide

    Ready to start activating your data?

  • 4 Ways An Implementation-Free CDP Activates Customer Data Faster.
    Whitepaper

    4 Ways An Implementation-Free CDP Activates Customer Data Faster

    Get your customer data initiatives off-the-ground in minutes, not months.