Whitepapers, guides, data sheets, and videos to help you on your data activation journey.
Guide
Build a winning CDP RFP
Take the guesswork out of vendor selection
One Pager
Data-Driven Loyalty Programs
Learn how industry leaders use first-party data to build lasting customer relationships that increase LTV.
One Pager
Al Decisioning
Take your lifecycle marketing beyond human scale.
Guide
2024 CDP Landscape Guide
Everything you need to know about the current CDP landscape
One Pager
Personalize Campaigns in Salesforce Marketing Cloud with your Data
Learn how leading companies use Hightouch to personalize with their data in SFMC.
One Pager
The New Era of Media Networks
Learn how and why industry leaders trust Hightouch to power their Retail and Publisher Media Networks.
One Pager
Traditional CDP vs. Composable CDP (Comparison Guide)
Get a side-by-side comparison chart showcasing the key differences between CDPs and Composable CDPs.
Whitepaper
The Complete Guide to the Composable CDP
Read our whitepaper to learn why leading organizations are like PetSmart, WMG, and Chime are adopting the Composable CDP.
Whitepaper
The Complete Guide to Reverse ETL
Learn about the modern data stack and new ways to activate your warehouse data for better business outcomes.
One Pager
Snowflake-Hightouch: One Pager
Read the one-pager to learn how hundreds of industry leaders use Hightouch to transform Snowflake into a marketing, sales, success and operational engine.
Whitepaper
Ultimate Guide to CDPs
Everything you need to know when buying a customer data platform
One Pager
Databricks-Hightouch: One Pager
Transform Databricks into a Composable CDP to drive personalization
One Pager
Google Cloud-Hightouch: One Pager
Hightouch makes it easy for marketing teams to unlock data stored in the warehouse to deliver personalized customer experiences.
Product Brief
Hightouch Customer Studio: Create and sync audiences from your warehouse
An entire suite of no-code marketer-first features.
Product Brief
Hightouch Match Booster: Increase Match Rates to Ad Platforms
Boost match rates across advertising platforms by securely enriching first-party audiences with identity data from the world’s leading enrichment providers.
Whitepaper
How to Use Snowflake as your Customer Data Platform
Build your CDP from best-in-breed components and never look back.
Whitepaper
How to Use Databricks as your Customer Data Platform
Learn how modern organizations supercharge marketing efforts with a composable CDP.
Whitepaper
Driving Personalization at Scale with Snowflake, Fivetran, and Hightouch
Optimize marketing efficiency with first-party customer data
Watch the webinar with Faraday, Google, and Hightouch
Guide
The Step-by-Step Checklist for Paid Ads Teams
Get the step-by-step checklist for launching both search and social ads across any platform. Share this with your team or audit your agency to make sure you aren't leaving any money on the table.
Guide
The Ultimate Guide to Paid Media Integrations
Learn how to overcome browser tracking changes to maximize efficiency across leading ad platforms.
Guide
The Complete Reverse ETL Buyer's Guide
Ready to start activating your data?
Whitepaper
4 Ways An Implementation-Free CDP Activates Customer Data Faster
Get your customer data initiatives off-the-ground in minutes, not months.
