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Match Booster

Bigger audiences. Better conversions. Stronger performance.

Reach and convert high-value customers across your advertising ecosystem with an affordable identity solution that you can activate in a few clicks.

Simply toggle on Match Booster

Click one toggle in your Hightouch Audience Builder to enable match boosting to any ad platform.

Hightouch enriches your audience in-flight

As audiences are synced to ad platforms, Hightouch appends additional identifiers to increase match rates.

Increase reach on every ad platform

Increase the reach of your audiences to reduce wasted spend with suppression and increase reach with targeting.

An illustration of three audience groups for Remarketing, Concert Attendees, and Newsletter Subscribers.

Simply toggle on Match Booster

Click one toggle in your Hightouch Audience Builder to enable match boosting to any ad platform.

The world’s most innovative companies choose Hightouch as their Customer Data and AI Decisioning Platform

Spotify.
Warner Music Group.
PetSmart.
WeightWatchers.
Ramp.
Calendly.
GitLab.
Grammarly.
Spotify.
Aritzia.
Warner Music Group.
PetSmart.
Tripadvisor.
WHOOP.
Cars.com.
WeightWatchers.
Iterable.
Ramp.
Plaid.
Calendly.
GitLab.
Docusign.
Greenhouse.
Grammarly.
Read case studies
Performance Marketers

Maximize paid media revenue & ROAS

Expand LTV, reduce wasted spend, and optimize performance across media channels.

Publishers

Turn visitors into advertising dollars

Transform known and anonymous visits into monetizable audiences across publications.

Media Networks

Increase media monetization & yield

Enable brands to engage your consumers online, in-person, and across external media channels.

Reach and convert more customers in a cookieless world

Enhance every visit, profile, and event with our proprietary cookieless identity graph built in partnership with the world’s largest and most reputable data providers.

Increase audience reach by enhancing every sync with third-party identifiers that help media channels match more of your customers to addressable users.

Weight Watchers logo.
Weight Watchers logo.

Hightouch has provided us with enhanced capabilities compared to our previous data onboarding platform. We were able to achieve much higher match rates across every ad platform.

Annie Davis

Senior Manager, Paid Social
at Weight Watchers

Hightouch Audiences user interface.
Hightouch Audiences user interface.

Talk to a product expert to learn how to quickly create and activate identity-enhanced audiences today.

Global privacy & compliance

Hightouch’s zero-copy architecture and suite of governance tools ensure that you can maintain bullet-proof compliance, regardless of region or law.

Zero-copy onboarding

Avoid storing third-party identity data from Match Booster in your infrastructure. Hightouch does not store your first-party data on our premises either—no third-party data storage required.

Abstract illustration of a data warehouse with logos from tools like AWS, Google Ads, Facebook, and Bing floating above it.

Privacy preferences

Easily manage opt-outs and data sharing preferences with rule sets that control data access across teams and regions, ensuring compliance with customer data preferences on ad platforms.

Hightouch ui displaying select fields mapping to fields for opt outs, data options, data options country, and data options state.

Regional storage & processing

Ensure compliance with GDPR and other data residency laws by storing, processing, and logging data in the appropriate region.

Abstract illustration of a globe with three data warehouses on top of it, and cyclical lines running through them. It represents data residency and compliance on a global scale, for any region.

Match Booster is powered by your cloud data warehouse

Flow between the the data warehouse, Hightouch as a Composable CDP, and user's integration ecosystem.

Hightouch is built around your data warehouse. It brings a full set of CDP capabilities to your existing data investment without requiring any change to your tech stack, copying of data, or introducing security risks.

We don’t store your data

Hightouch is more secure because no duplicate storage is required. Instead, we simply read from your data warehouse, where your data stays safe and sound.

ISO 27001 Certification.

Connect to 250+ tools

Send any data to any tool. Skip building and maintaining pipelines, uploading CSVs, and having data silos across marketing, sales, customer success, finance, and analytics.

PostHog
Facebook Custom Audiences
PostgreSQL
Slack
Redis
Awin
Retention Science
Salesforce
Vitally
Google Drive
AlloyDB
NetSuite (REST)
Planhat
Google Retail
Microsoft Teams
Criteo
Genesys
Monday
Optimizely
Poplar
Sage Intacct
Marigold Engage (Selligent)
WhatsApp
Yahoo
Salesforce Pardot
Google Display & Video 360
Bloomreach
Brevo
Taboola
Twilio
Databricks
Workday Adaptive Planning
Google Sheets - Service Account (Recommended)
Salesloft
Kameleoon
Campaigner
Notion
Braze Cohorts
Adobe Experience Platform
Userflow
Vizio Ads
Branch.io
Appcues
Attio
Microsoft OneDrive
SMTP Email
Gainsight PX
Split
LiveIntent
Insider InOne
Dynamic Yield
Kustomer
Batch
Google Cloud Pub/Sub
X Ads (formerly Twitter Ads)
Pendo
CleverTap
BigQuery
Adform
Apache Kafka
PlanetScale
Close
Rockset
StackAdapt
Kayzen
Chameleon
Outreach
Customer.io
OneSignal
SQL Server
LaunchDarkly
Orbit
Impact.com
LG Ad Solutions
Pinterest Ads
Segment
Roku Advertising
Responsys
Box
Microsoft Ads (Bing Ads)
Upland Waterfall
Samsung Ads
Rokt
Microsoft Sharepoint
Adobe Campaign Classic
Oracle DB
Adobe Target
Stripe
MongoDB
Salesforce Pardot (Sandbox)
HubSpot
Mailchimp
VWO Attribute Lists
MinIO
Hightouch Personalization API
Salesforce Marketing Cloud
Maxio
Freshdesk
Google Ads
Elasticsearch
Calixa
S3
Statsig
Reddit Ads
Airtable
Salesforce Commerce Cloud
Google Campaign Manager 360
Cendyn
Google ADH (BigQuery)
SAP HANA
Talon.One
Nextdoor
Amazon EventBridge
InMobi
Ortto
AWS Lambda
Amplitude
Medallia
Sailthru
Smartsheet
Embedded Destination
Dropbox
Apollo.io
TikTok
Workday
CJ Affiliate
Acoustic
NetSuite (SOAP)
Zapier
Courier
Xero
ServiceNow
Cordial
Algolia
Adikteev
AppsFlyer
BigCommerce
Bluecore
Gong
CitrusAd
Klaviyo
OfferFit
Loops
Google Sheets - User Account
ActiveCampaign
Facebook Conversions
Google Cloud Functions
Pipedrive
Gainsight
Common Room
MoEngage
Zendesk
PAR Retail Stuzo Open Commerce
Campaign Monitor
HubDB
Twilio SendGrid
Asana
Xandr
Reply.io
Google Analytics
Totango
Google Ad Manager 360
Jira
MariaDB
iSpot.tv
Zoomd
NCR Advanced Marketing Solution
Salesforce (Sandbox)
Amazon Ads DSP and AMC
Zoho CRM
Gladly
Webflow
ChurnZero
Facebook Product Catalog
Zuora
Amobee
Azure Functions
DynamoDB
RabbitMQ
The Trade Desk
Auth0
Freshsales
Rockerbox
Mixpanel
Snapchat
Help Scout
CockroachDB
Azure Blob Storage
SugarCRM
Marketo
Shopify
SFTP
Rudderstack
Heap
HTTP Request
EnjoyHQ
MySQL
ClickUp
Mattermost
Delighted
Attentive
Qualtrics
ChartMogul
Amazon SQS
Emarsys
Front
Google Cloud Storage
Digital Turbine
Facebook Offline Conversions
Anaplan
PartnerStack
Beeswax
LinkedIn Ads
FullStory
SAP IBP
OpenSearch
User Interviews
Dynata
Microsoft Excel
Microsoft Dynamics 365
Chargebee
Drift
ClientSuccess
Eloqua
Amazon Kinesis
Marigold Engage+
LINE Ads
Iterable
Braze
Vero Cloud
Firestore
Vistar Media
Intercom
mParticle
Google Search Ads 360
Adjust
Airship
QuickBooks
Singular
Snowflake
PostHog
Facebook Custom Audiences
PostgreSQL
Slack
Redis
Awin
Upland Waterfall
Samsung Ads
Rokt
Microsoft Sharepoint
Adobe Campaign Classic
Oracle DB
Totango
Google Ad Manager 360
Jira
MariaDB
iSpot.tv
Zoomd