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What's New at Hightouch (October 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in October of 2022.

Luke Kline.

Luke Kline

October 31, 2022

3 minutes

Everything new at Hightouch in October 2022.

Summer is officially over and fall has started. We’re still hard at work trying to build the most powerful and flexible Reverse ETL platform on the market. This month we released some of our most powerful integrations and features to date.

New Integrations

new integrations

Xero: Keep your financials up to date and empower your accounting team. Deliver up-to-date data directly from your source of truth so your team can stop wasting time finding, cleaning, and moving relevant data. Read our docs for more info.

Singular: Level up your mobile attribution and send server-to-server events directly to Singular to optimize your customer acquisition costs and improve your ROI. Read our docs for more info.

Kinesis: As part of our custom destination toolkit, Amazon Kinesis is officially GA. You can now send streaming data as JSON to Kinesis and process it in real-time. (docs coming soon.)

DynamoDB: Power your in-app experiences and internal tools with our latest DynamoDB integration. Run complex analytical queries in your warehouse and sync that data directly to your production database. Read our docs for more info.

Platform Enhancements

Audience Breakdowns: We’ve upgraded Hightouch Audiences again. You can now visually display the distribution of specific characteristics of a given audience. Use Breakdowns to quickly and easily create multiple distribution charts so you can monitor your audiences and make changes as needed.

Hightouch Audience Breakdowns pie chart

Hightouch Audience Breakdowns bar chart

dbt CI Checks: We’re excited to announce our latest dbt integration: dbt CI checks. Now, as you make changes to your dbt models in GitHub, Hightouch can check for removed, moved, or renamed dbt models that are linked to active Hightouch syncs so that nothing unexpectedly breaks downstream. Check out our docs for more info.

dbt CI checks using Hightouch

dbt CI checks using git

Approval Flows: Users can now save a working version of any edit to a model or sync as a “draft” and continue to make changes to the unpublished draft until it’s ready to either be pushed into production or submitted for approval. Read our docs for more info.

Approval flow permissions

sync approval

Improved Logging for dbt Models: We’ve made an improvement to our dbt integration so you can see the raw output from your dbt config pages, making it easier for your to self-diagnose problems in your model.

dbt model logging

More Context for Sync Run Errors: We’ve improved our error logging for sync runs. When you receive an error message it will now be distinguished as either a source, destination, or internal error.

source error

destination error

internal error

In Case You Missed It...

Here are some great reads from October.

  • What is a Data Clean Room?: Learn what data clean rooms are, how they work, and why they are paramount in the future of how marketers activate, analyze, and measure campaigns.
  • You Built that Funnel Dashboard... Now What?: Go beyond your dashboards. There’s a better way to get actionable insights to business teams.
  • Automating Customer Feature Requests and Flags with Reverse ETL: Learn how we’re using Hightouch and our modern data stack to streamline feedback loops

More on the blog

  • What’s Next for the Analytics Engineer? - Reflections From Coalesce 2022.

    What’s Next for the Analytics Engineer? - Reflections From Coalesce 2022

    Recapping my Coalesce experience and musings on my own journey as an analytics engineer.

  • Friends Don’t Let Friends Buy a CDP.

    Friends Don’t Let Friends Buy a CDP

    How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.

  • Hightouch Named Fivetran Ecosystem Partner of the Year.

    Hightouch Named Fivetran Ecosystem Partner of the Year

    More than 150 mutual customers choose Hightouch and Fivetran to close their data loop.

Recognized as an industry leader
by industry leaders


Reverse ETL Category Leader


Marketplace Partner of the Year


Cool Vendor in Marketing Data & Analytics


Ecosystem Partner of the Year


Best Estimated ROI


One to Watch for Activation & Measurement


CDP Category Leader


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