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The complete guide to Composable Customer Data Platforms
Apr 8
A look at how marketing personalization has changed over the years and where it’s headed.
Read on for a framework for making your loyalty program more impactful, and the technology that turns that framework into action.
Manage omnichannel campaign workflows and AI agents while staying organized with the Hightouch Marketer Homepage
Learn actionable ways to improve your tech stack by sourcing data from your warehouse.
New to CDP? Check out these articles for a crash course.
How AI agents and marketers grow smarter by learning together
Find out what agentic workflows are and how they are shaping the future of business
Agentic AI in Marketing (You’re Using AI Wrong)
Find out how you should use agentic AI in your marketing.
Common Composable CDP objections
Debunking common objections to Composabe CDPs.
Introducing Golden Record: Solve identity for marketing and AI
Golden Record lets you create a complete and trusted Customer 360 to power marketing and AI agents.
New feature: Segment is now available as a source in AI Decisioning
Learn how you can use AI Decisioning with Segment to power 1:1 customer experiences.
You’ve already invested in a CDP, but it’s not working. Now what?
How to course-correct when your CDP no longer serves your business (with customer examples)
What is Agentic AI?
Stay ahead and future-proof your business by learning how agentic AI is transforming how we do business.
Top 10 reasons your data warehouse should be your CDP
Composable CDPs can help you avoid some of the common issues that plague packaged CDPs and help you turn your existing data warehouse into your CDP.
Introducing Hightouch’s Loops integration
Elevate your email sending with user-friendly tools and robust data access
Opt out of the "batch & blast vs journeys" decision
AI agents now turn generic batch & blast emails into 1:1 customer experiences
We’ve raised $80M at $1.2B to build an agentic marketing platform called AI Decisioning
The old way of marketing wasn’t working, so we invented a new one.
Sometimes, digital analytics alone isn’t enough
Why digital analysts should up-level with cloud data warehouses and composable CDPs
Get an AI Decisioning demo in 4 minutes
Watch a live product demo of AI Decisioning and learn how it can help you scale your personalized marketing
The Best AI Decisioning Platforms in 2025
Find out what the top marketing teams at major enterprise companies use for their AI Decisioning tool.
22 AI Marketing Tools You Need to Win in 2025
Find out what the top 22 AI marketing tools are that you need to know about in 2025
Faulty construction: How most CDPs fail at personalization
Most CDPs are built in a way that limits data access, undermining personalization and AI efforts
Journeys vs. AI Decisioning: how to choose the right approach for your campaigns
Learn when to use AI Decisioning versus predefined journeys to maximize results, maintain control, and scale personalization.
Adam Greco joins Hightouch
Learn why industry-veteran Adam Greco joined Hightouch to help drive awareness of the company and its products.
Three clouds, one platform: Native Azure deployment completes our multi-cloud vision
Hightouch customers can now deploy on Microsoft Azure, Google Cloud Platform (AWS), and AWS.
Introducing Hightouch for Offsite Media Networks
Transform your cloud data warehouse into a self-service audience management and activation solution for offsite retail media.
AI Marketing: How to use AI in marketing
Learn how marketing teams are leveraging AI to improve their use cases and what new AI tools you should know about.
Introducing Hightouch’s integration with LG Ad Solutions
Target and suppress first-party audiences across LG Ad Solutions’ ecosystem of over 40 million smart TVs in the US, without paying additional CPM fees.
What is a Customer Data Platform (CDP)?
A guide to understanding Customer Data Platforms (CDPs).
Why AI agents for marketing require more than just LLMs
Reinforcement learning agents offer crucial advantages for scaling personalized marketing.
2024 Rewind: the year enterprises embraced Composable CDPs and AI Decisioning
Our customers drove us to new heights in a record-breaking year. We couldn’t be more grateful.
The top 9 AI marketing use cases
Discover practical AI marketing use cases like cross-sell promotions, dynamic ads, and churn prevention to drive growth and efficiency that will keep your business competitive.
Metadata matters: Building data trust with Databricks Unity Catalog
Business teams need to understand their data to use it effectively. Hightouch’s integration with Databricks Unity Catalog bridges the data-business divide.
The Best AI Decisioning Use Cases
Discover how AI Decisioning uses machine learning to deliver hyper-personalized customer experiences at scale—transforming how businesses drive engagement, retention, and revenue.
Power Reddit Ads with Hightouch
Target your customers and track conversion events by syncing data from your data warehouse to Reddit, via the Reddit Ads API.
What are AI agents—and why should marketers care?
A practical explainer of AI agents and why we see them as the future of personalized marketing.
Deploying a scalable multi-region and multi-brand CDP with Hightouch
Traditional CDPs require multiple instances for different regions and brands, but Hightouch offers a streamlined solution by leveraging your existing data warehouse for data management and governance.
Your ActionIQ escape plan
Having trouble getting value from ActionIQ? Get unstuck: this guide gives you an exit strategy.
Last-minute strategies to enhance media performance during a busy holiday season
How to increase ROAS and revenue during the holiday season, without making any significant changes to media plans, creative strategies, or budgets.
A real holiday miracle: self-serve data for every marketer
It’s the busiest time of year. Marketers need to be able to self-serve access and action from their data, now more than ever.
