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Welcome to the Composable CDP Community

Everything you need to know about the Composable CDP

Discover what makes a Customer Data Platform composable, hear from industry leaders, and find the best partners for your project.

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Customer Data Platforms (CDPs) as we know them are fundamentally broken. When CDPs first grew in popularity, data warehouse adoption was extremely low. Now, in 2024 any business not leveraging a cloud data warehouse is rapidly falling behind.

Today, there's a more elegant solution centered around the data warehouse - the Composable CDP.

Unlike traditional CDPs that require duplicative data storage, a Composable CDP takes advantage of your existing architecture so you can benefit from the security and flexibility of your own data warehouse while spending less. Companies like Warner Music Group, Chime and PetSmart have all adopted a Composable CDP to power best-in-class experiences for their customers.

Join the Composable CDP Community on LinkedIn

What does it mean to be a Composable CDP?

  • The Composable CDP runs on your data infrastructure.
  • The Composable CDP can support any schema.
  • The Composable CDP is modular, but offers a complete feature set.
  • The Composable CDP has unbundled pricing.
Read more

Industry leaders

The Composable CDP: A Future-Proof Customer Data Platform.
Snowflake ebook

The Composable CDP: A Future-Proof Customer Data Platform

How CDPs alone can fail to deliver on the promise of a unified customer view and how a Composable CDP compares to an off-the-shelf platform.

The Emergence of the Composable Customer Data Platform.
Databricks whitepaper

The Emergence of the Composable Customer Data Platform

Learn how modern organizations are supercharging marketing efforts with a Composable CDP leveraging Snowplow, Databricks and Hightouch.

June 24, 2022

Composable CDP: A New Era of Customer Data Platforms.
HubSpot blog

Composable CDP: A New Era of Customer Data Platforms

While all-in-one Customer Data Platforms initially seemed like the answer, these legacy solutions have proven to fall short on their lofty promises, leaving data and marketing teams to pick up the pieces.

May 19, 2023

Built with BigQuery: The new era of CDPs Built on BigQuery.
Google blog

Built with BigQuery: The new era of CDPs Built on BigQuery

In this blog post, we will delve deeper into the concept of composable CDPs, explore the benefits they offer, and provide practical guidance on how to unlock the true potential of your data.

September 1, 2023

Demystifying the Composable CDP.
Merkle webinar

Demystifying the Composable CDP

Learn how and why leading organizations like Cars.com, Intelycare and AXS are choosing to activate data directly from Snowflake with a Composable CDP and just how easy it is to get started.

How a Composable CDP Fits Into the Martech Stack.
Iterable blog

How a Composable CDP Fits Into the Martech Stack

For years, marketers have relied on traditional Customer Data Platforms (CDPs) to power their most complex personalization use cases. Learn why the Composable CDP is now a more elegant solution.

The Composable Customer Data Platform: Everything You Need To Know.
Montecarlo blog

The Composable Customer Data Platform: Everything You Need To Know

While most organizations historically have turned to legacy Customer Data Platforms (CDPs), they quickly realized that their rigid data models, high costs, and redundant data silos greatly limited their effectiveness.

How Fivetran is revolutionizing the Composable CDP landscape.
Fivetran blog

How Fivetran is revolutionizing the Composable CDP landscape

Learn how Fivetran's cloud-native approach is revolutionizing the Composable CDP landscape and empowering organizations to build personalized experiences that drive business outcomes.

Why Composable CDPs are your next gen tech.
Martech podcast

Why Composable CDPs are your next gen tech

Learn how composable CDPs reduce the laborious processes and incomplete views that traditional CDPs often result in.

Unbundled CDPs, the CDP Market Disruptor.
Artefact Blog

Unbundled CDPs, the CDP Market Disruptor

Customer Data Platforms (or CDPs for short) have been popular in the market for some time now, but the category truly came to full fruition around 2016-2017. Today, the CDP is an established global category recognized by Forrester and Gartner, and has a thriving ecosystem of vendors with varying viewpoints and capabilities.

December 6, 2023

Practitioners

How the Composable CDP is changing Martech: An Interview with Austin Hay.
Video

How the Composable CDP is changing Martech: An Interview with Austin Hay

Austin shares his perspective on the MarTech space and discusses how the Composable CDP is changing the way data and marketing teams work together.

September 18, 2023

The Next Big Thing In Martech.
Video

The Next Big Thing In Martech

MarTech experts Scott Brinker and Juan Mendoza discuss the future of MarTech, the cloud data warehouse advantage, and more

March 23, 2023

How Chime is activating data to communicate with customers.
Video

How Chime is activating data to communicate with customers

The fintech company adopted a warehouse-first approach to drive personalization and insights across channels.

August 15, 2023

The Complexity of CDPs: An Interview with Lee Hammond.
Video

The Complexity of CDPs: An Interview with Lee Hammond

Lee shares his experience dealing with CDPs at Universal Music Group and the shortcomings of this architecture.

October 10, 2023

How Cars.com leverages a Composable CDP to drive personalization.
Video

How Cars.com leverages a Composable CDP to drive personalization

Hear from Alex Holt, VP of Audience Strategy at Cars.com, on his mission to radically transform the car shopping experience leveraging a Composable Customer Data Platform.

July 7, 2023

How Zeplin is Powering PLG Through the Data Warehouse.
Video

How Zeplin is Powering PLG Through the Data Warehouse

Learn how Zeplin uses Hightouch to power product-led growth directly from their data warehouse.

August 23, 2023

Certified data warehouses

Recognized providers offering robust data storage solutions, enabling the rapid and reliable deployment of Composable CDPs.

Certified
Snowflake.

Snowflake

Certified
Databricks.

Databricks

Certified
Google BigQuery.

Google BigQuery

Certified
Amazon Redshift.

Amazon Redshift

Certified
PlanetScale.

PlanetScale

Certified
Materialize.

Materialize

Certified
Palantir Foundry.

Palantir Foundry

Certified destinations

Platforms dedicated to offering integrations compatible with Composable CDPs, ensuring seamless data transfers with data warehouses.

Certified
HubSpot.

HubSpot

Certified
Iterable.

Iterable

Certified
Facebook Conversions.

Facebook Conversions

Certified
Google Ads.

Google Ads

Certified
Salesforce Marketing Cloud.

Salesforce Marketing Cloud

Certified
Intercom.

Intercom

Certified
TikTok.

TikTok

Certified
Slack.

Slack

Certified
Braze.

Braze

Certified
Notion.

Notion

Certified
Amazon Ads DSP (AMC).

Amazon Ads DSP (AMC)

Certified
LinkedIn Ads.

LinkedIn Ads

Certified
Nextdoor.

Nextdoor

Certified
StackAdapt.

StackAdapt

Certified
Pinterest Ads.

Pinterest Ads

Certified
The Trade Desk.

The Trade Desk

Certified
Chameleon.

Chameleon

Certified
OneSignal.

OneSignal

Certified
Klaviyo.

Klaviyo

Certified
Optimizely.

Optimizely

Certified
Mailchimp.

Mailchimp

Certified
Criteo.

Criteo

Certified
Contentful.

Contentful

Certified
LaunchDarkly.

LaunchDarkly

Certified
Xandr.

Xandr

Certified
Rockerbox.

Rockerbox

Certified
Algolia.

Algolia

Certified
Amobee.

Amobee

Certified
Asana.

Asana

Certified
BigCommerce.

BigCommerce

Certified
CleverTap.

CleverTap

Certified
AppsFlyer.

AppsFlyer

Certified
Courier.

Courier

Certified
Drift.

Drift

Certified
Emarsys.

Emarsys

Certified
FullStory.

FullStory

Certified
MoEngage.

MoEngage

Certified
Rockset.

Rockset

Certified
Rokt.

Rokt

Certified
Statsig.

Statsig

Certified
Reddit Ads.

Reddit Ads

Certified analytics tools

Software companies specializing in analytics, attribution, and measurement that prioritize integrations with Composable CDPs to enhance data analysis capabilities.

Certified
Hex.
Certified
Looker.
Certified
Tableau.
Certified
Heap.
Certified
Mode.
Certified
Metabase.
Certified
AppsFlyer.
Certified
Mixpanel.

Certified service partners

Partners with a proven track record in successful Composable CDP implementations, demonstrating expertise and effectiveness.

Certified
phData.
Certified
Artefact.
Certified
Blend360.
Certified
Tredence.
Certified
Slalom.

Hightouch on Composable CDPs

What is a Composable CDP?.
Hightouch blog

What is a Composable CDP?

Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.

June 20, 2023

Friends Don’t Let Friends Buy a CDP.
Hightouch blog

Friends Don’t Let Friends Buy a CDP

How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.

September 14, 2022

Is the Composable CDP Bullsh*t?.
Hightouch blog

Is the Composable CDP Bullsh*t?

Suddenly everyone and everything claims to be a Composable CDP. Let’s cut through the noise and call things what they are.

August 9, 2023

Traditional CDP vs. Composable CDP (What's the Difference?).
Hightouch blog

Traditional CDP vs. Composable CDP (What's the Difference?)

A tactical guide to understand the key differences in CDP architectures.

December 11, 2023

7 Myths About Composable CDPs, Busted.
Hightouch blog

7 Myths About Composable CDPs, Busted

Everyone’s talking about Composable Customer Data Platforms. Here are some of the most common misconceptions we hear.

September 26, 2023

The B2B CDP.
Hightouch blog

The B2B CDP

How to overcome the unique data challenges of B2B marketing with a Composable CDP

August 2, 2023

Saving $1M in Marketing Spend with a Composable CDP powered by Hightouch.
Hightouch blog

Saving $1M in Marketing Spend with a Composable CDP powered by Hightouch

Learn how IntelyCare drives rapid experimentation and omnichannel personalization using Hightouch to activate their data in Snowflake.

April 10, 2023

The Data Warehouse is for Marketers.
Hightouch blog

The Data Warehouse is for Marketers

How and why we are investing in building marketer-first features to unleash the power of the cloud data warehouse.

February 28, 2023

Introducing a Composable Customer Data Platform powered by Google BigQuery.
Hightouch blog

Introducing a Composable Customer Data Platform powered by Google BigQuery

Learn how leading organizations unleash the full potential of their customer data in BigQuery using Hightouch.

March 23, 2023

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