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Email personalization
Profile enrichment
Audience targeting
Journey orchestration
Audience suppression
Conversion uploads
The Composable Customer Data Platform

Finally, a CDP that actually delivers

A Composable CDP can be deployed in weeks, 
mastered by marketers in minutes, and never copies 
your data. It’s what CDPs should have always been.

Abstract illustration of marketing cases for the Composable CDP including Conversion uploads, Profile enrichment, Email personalization, Audience targeting, Audience suppression, and Journey orchestration.

The world’s most innovative companies choose Hightouch as their Composable CDP

Spotify.
Warner Music Group.
PetSmart.
WeightWatchers.
Ramp.
Calendly.
GitLab.
Grammarly.
Spotify.
Aritzia.
Warner Music Group.
PetSmart.
Tripadvisor.
GameStop.
Cars.com.
WeightWatchers.
Iterable.
Ramp.
Plaid.
Calendly.
GitLab.
Malwarebytes.
Greenhouse.
Grammarly.

90%1 of marketers say their CDP does not do what they need, so why do they keep buying them?

Comparisons of features of Traditional CDPs versus Hightouch.

Traditional CDP

Hightouch
Data flexibility

Limited data flexibility

Traditional CDPs only allow you to access and activate basic customer data like users and events.

Unlimited data flexibility

Access and activate any data in your organization like complete customer profiles, data science models, product catalogs, inventory data, accounts, reservations, households, and more.

Sources of truth

Manage multiple sources-of-truth

Traditional CDPs are built on duplicative data storage — your database and theirs.

Get a single source-of-truth

Keep your CRM, email tools, advertising platforms, and analytics dashboards all on the same page by storing and activating data all in one place — your existing data infrastructure.

Implementation effort

6-9 month implementation

Traditional CDPs require a huge lift to set up. You must integrate your existing data manually and conform to their rigid structures.

Implement your first use case in weeks

Don't take a leap of faith. Hightouch is quick to set up because it is built on your existing data infrastructure. 90% of customers are fully onboarded in just days or weeks.

Product feature bundles

One size fits all

Traditional CDPs offer expensive product bundles with features you may not need.

Molded to your specific use cases

Select from a complete set of products and features, but only purchase and implement the ones you need to solve exactly what you are trying to accomplish.

Unlimited data flexibility

Access and activate any data in your organization like complete customer profiles, data science models, product catalogs, inventory data, accounts, reservations, households, and more.

Get a single source-of-truth

Keep your CRM, email tools, advertising platforms, and analytics dashboards all on the same page by storing and activating data all in one place — your existing data infrastructure.

Implement your first use case in weeks

Don't take a leap of faith. Hightouch is quick to set up because it is built on your existing data infrastructure. 90% of customers are fully onboarded in just days or weeks.

Molded to your specific use cases

Select from a complete set of products and features, but only purchase and implement the ones you need to solve exactly what you are trying to accomplish.

Power any CDP use case, without the usual headaches

Retain users with data-driven loyalty programs

Use data to create loyalty programs that work. Power the best offers and most relevant messages to every customer.

Learn more

Increase LTV with 1-1 personalized product offers

Always recommend the next-best-action by leveraging all of your organization’s data including data science and product catalogs.

Learn more

Drive higher engagement with omni-channel personalization

Make sure customers are receiving the right message on the right channel at the right time by centrally managing your audience logic.

Learn more

Deliver your Customer Data Platform on Snowflake, Databricks, BigQuery, and Redshift

Don’t copy your data to an incompatible and less secure data silo. Turn your existing data into a CDP instead.

Analyze and organize your data into a single source of truth

Hightouch Identity Resolution allows you to define your own rules and own your identity graph yourself.

Explore Identity Resolution

Activate any type of data to power any use case

Hightouch Customer Studio allows you to build audiences or traits using all of the data in your warehouse.

Explore Customer Studio
Abstract illustration of data getting collected with Hightouch Events.

Collect data directly into your data warehouse

Hightouch Events allows you to collect any web or server side event by simply implementing a few lines of code.

The only Customer Data Platform that closes the marketing loop

Stop jumping between tools and trying to tie your data together between systems. Simplify your workflow with end-to-end tools built for marketers.

Members

Overlap

High LTV Email Abandoners

2,988 members

1,974 members

Cart Abandoners 2,988

Newsletter Subscribers 1,974

Member overlap 378 or 12.65%

Composable CDPs are more secure

Hightouch doesn’t store your data. Instead we simply read from your data warehouse where it stays safe and sound.

Weight Watchers logo.
Weight Watchers logo.

Hightouch gives us flexibility—one platform to manage all of our customer data use cases. Our marketing team has instant access to any data point living in our warehouse, and we can sync audiences immediately to any of our marketing applications. It just works.

David Cohen

Chief Data Officer at Weight Watchers

Read the story

Connect to 200+ tools

Send any data to any tool. Skip building and maintaining pipelines, uploading CSVs, and having data silos across marketing, sales, customer success, finance, and analytics.

PostHog
Facebook Custom Audiences
PostgreSQL
Slack
Redis
Retention Science
Samsung Ads
Rokt
Adobe Campaign Classic
Oracle DB
Adobe Target
Stripe
Jira
MariaDB
iSpot.tv
Zoomd
NCR Advanced Marketing Solution
Salesforce (Sandbox)