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Reverse ETL

Sync data from your warehouse to any tool

Get data into more hands throughout your organization. No messy scripts or CSV uploads — just SQL.

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Connect to any data warehouse, lake, or other source. Define the records to sync by selecting a table or writing SQL.

Map fields between your source and destination. Configure syncs in the app or take control via API.

Sync to 200+ destinations in real-time or on a recurring schedule. Spin up new data pipelines in minutes — not weeks.

Three audience groups for Remarketing, Concert Attendees, and Newsletter Subscribers.

Connect to any data warehouse, lake, or other source. Define the records to sync by selecting a table or writing SQL.

#1 in Reverse ETL and trusted by leading data teams

Spotify.
Warner Music Group.
PetSmart.
WeightWatchers.
Ramp.
Calendly.
GitLab.
Grammarly.
Spotify.
Aritzia.
Warner Music Group.
PetSmart.
Tripadvisor.
GameStop.
Cars.com.
WeightWatchers.
Iterable.
Ramp.
Plaid.
Calendly.
GitLab.
Malwarebytes.
Greenhouse.
Grammarly.

High performance pipelines out of Snowflake, Databricks, BigQuery, and Redshift

Real-time syncing from the warehouse

Hightouch makes it easy to build low-latency pipelines. Under the hood, the sync engine listens for fresh data using your warehouse's native change data capture (CDC). No architectural puzzles — it just works.

Ultra-fast and efficient batch jobs

Harness the compute horsepower of your warehouse to accelerate batch syncs. Every sync is optimized for speed, whether it's a small incremental update or a massive backfill.

On-demand scalability

Deploy bursty workloads at a moment’s notice. No hidden concurrency limits, ever.


1 Million+

daily sync jobs

Unlimited volume

Sync your largest models without breaking a sweat (or breaking the bank).


1 Trillion+

rows synced annually

High availability

Keep your production data pipelines flowing 24/7/365.


99.99%

global uptime

PrestaShop logo.
PrestaShop logo.

Data is now accessible to every stakeholder within the company regardless of their technical abilities.

Remi Paulin

Data Architect at PrestaShop

Read the story

Built for modern data teams

Abstract illustration of Version control with Git showing YAML files for models and syncs automatically being synced both ways to and from the data warehouse with Hightouch.

Version control with Git allows you to manage pipelines using YAML files in a repo that syncs bidirectionally with Hightouch.

Abstract illustration of models and exposures integrating between dbt and Hightouch.

Integrate directly with dbt to import your models, publish exposures back to dbt, and trigger syncs as soon as dbt jobs finish.

Abstract illustration of three different logs and metadata that are able to be shared with your data warehouse like Snowflake, Databricks, and more.

Write logs back to the warehouse for auditing or analysis, giving you full control and unlimited retention.

Abstract illustration of Hightouch UI displaying a detailed log in the debugger of a failed post.

Step into the row-level debugger to trace every operation that occurs during a sync, including API calls for each processed row.

Abstract illustration of a graph alerting to to a spike in invalid emails detected at 8:41AM on a Tuesday.

Detect anomalies and proactively receive alerts on sync throughput, data quality, destination errors, and other problems.

Abstract UI displaying invalid credentials from a Salesforce account flowing into PagerDuty data engineering. Low throughput in Facebook Ads escalates to a marketing ops slack channel after 12 hours.

Build escalation flows with custom alerts that loop in stakeholders and help resolve data incidents more quickly.

Image featuring logos for Airflow, Dagster, Fivetran, dbt, Sigma, Looker, Tableau, and Datadog

Connected to your whole data stack

Hightouch integrates with the tools you already use for data observability, lineage, orchestration, business intelligence, ETL, and more.

Enterprise-grade governance

Hightouch makes it easy for teams to collaborate across your business, without sacrificing control or compliance.

Abstract illustration of Hightouch UI managing granular access for different user groups like Marketing and Engineering


Secure by design

Hightouch never stores your data

We don’t store a single byte of your customer data (not even logs). Bring your own bucket and keep all storage at rest in your own infrastructure.

Choose your region and cloud

Hightouch syncs are processed by ephemeral workers that live in a cloud of your choice. We support AWS, GCP, and Azure.

Private networking

Connect securely using AWS PrivateLink, GCP Private Service Connect, or Azure Private Link, with SSH tunneling also available for on-prem environments.

Extend the Hightouch platform with developer-friendly tooling

Hightouch is built with extensibility in mind. Data teams can use the REST API for complete, headless control — transforming Hightouch into the backbone for internal tools and embedded apps.

Illustration depicting UI where a user connects to an API. The logic performed displays when a row is changed, run code to connect to an API with specific rate limits and error handling.

Build your own custom integrations

Connect to any API with granular control over endpoints, payloads, rate limits, error handling, and more. No code required.

Abstract illustration showing Hightouch acting as a means to connect a data warehouse to transactional databases and message distribution tools.

Sync to internal tools and databases

Use Hightouch to update transactional databases or publish messages into queues and streaming platforms.

Illustration showing custom code functions that generate an order delivery date.
Illustration showing custom code functions that generate an order delivery date.

Write your own functions to enrich, transform, and sync data

Add custom logic to your pipelines by executing functions using AWS Lambda, Google Cloud Functions, or Azure Functions — all hosted in your own infrastructure.

200+ fully-managed connectors

Hightouch helps your data warehouse become the hub that keeps everyone connected across marketing, sales, finance, and more.

PostHog
Facebook Custom Audiences
PostgreSQL
Slack
Redis
Retention Science
Adobe Campaign Classic
Oracle DB
Adobe Target
Stripe
MongoDB
Salesforce Pardot (Sandbox)
iSpot.tv
Zoomd
NCR Advanced Marketing Solution
Salesforce (Sandbox)
Amazon Ads DSP and AMC
Zoho CRM