Expert analysis, simple explanations
Marketing technology
Everything you need to know about the Composable CDP
Discover what makes a Customer Data Platform composable, hear from industry leaders, and find the best partners for your project.
Everything you need to know about the Composable CDP
Discover what makes a Customer Data Platform composable, hear from industry leaders, and find the best partners for your project.
See how different industries benefit from CDPs
What is a Composable CDP?
Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.
Compare any Customer Data Platform
What is AI Decisioning?
Find how AI Decisioning can autonomously run experiments to deliver the best possible customer experiences at a scale not achievable by human intervention.
The Best AI Decisioning Use Cases
Discover how AI Decisioning uses machine learning to deliver hyper-personalized customer experiences at scale—transforming how businesses drive engagement, retention, and revenue.
What is a MarTech stack (and how to build one)?
Learn exactly what a MarTech stack is, how you can build one, and how it can bring efficiency to your business.
What is a Customer Data Platform (CDP)?
A guide to understanding Customer Data Platforms (CDPs).
What is Reverse ETL? The definitive guide
Learn how Reverse ETL works, why it's different from traditional ETL, and how you can use it to activate your data.
What is event tracking?
Learn everything you need about event tracking and how you can leverage it to optimize your marketing channels.
For marketers
The complete guide to marketing campaigns
Learn how you can use data to build highly personalized and targeted marketing campaigns that drive growth for your business.
The ultimate guide to lifecycle marketing
Find out how you can use lifecycle marketing to lead people through the customer journey, turning them into paying customer and retaining them.
What is marketing analytics? (Everything you need to know)
Learn why marketing analytics is so important and how to use it to increase the ROI across your marketing channels.
For data and analytics engineers
The Complete SQL Dictionary
Get clear syntax, use cases, and examples of every useful SQL function you need to find insights and automate your data.
The Complete SQL Dictionary
Get clear syntax, use cases, and examples of every useful SQL function you need to find insights and automate your data.
What is a customer data warehouse?
Find out what a customer data warehouse is and how it can turn insights into action.
What is data collection?
Learn how data collection is important to power your analytics and business use cases.
The ultimate guide to data modeling
Learn why data modeling underpins everything you do in your business and is essential for driving business outcomes.
For advertisers
What is AdTech? Best practices, tools, and use cases
Take a deep dive and understand exactly what AdTech is and it's different use cases.
The definitive guide to Conversion APIs & web pixels
Facebook, Google, Snapchat, and Tiktok are adopting conversion APIs to capture data that web pixels and cookies can no longer collect. Here's an overview on how to adopt these new server-side advertising APIs.
What Is a data clean room?
Learn what data clean rooms are, how they work, and why they are paramount in the future of how marketers activate, analyze, and measure campaigns.