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Gartner® research report

Hightouch named a Leader in Gartner® Magic Quadrant™ for Customer Data Platforms

Hightouch recognized for the first time as a Leader in the Gartner® Magic Quadrant™ for Customer Data Platforms

Gartner Magic Quadrant for Customer Data Platforms, January 2026, showing Hightouch positioned in the Leaders quadrant alongside other platforms.

Trusted by industry leaders

Spotify.
Warner Music Group.
PetSmart.
Ramp.
Grammarly.
Anaconda.
Dominos.
Autotrader.
Spotify.
Aritzia.
Dominos.
Nando's.
Warner Music Group.
PetSmart.
WHOOP.
Chime.
Iterable.
Docusign.
Headway.
Viking Line.
Ramp.
Grammarly.
DraftKings.
Autotrader.
Read case studies

A complete platform to make your marketers faster, more strategic, and more creative

Agentic Marketing Platform (AMP)

Every marketer should be a manager (of agents)

Activate an army of always-on agents to find insights, build creative, and execute personalized campaigns

Learn about Hightouch Agentic Marketing Platform
Marketing concepts dashboard displaying two campaign categories: 'Just-in-time Special Offers' showing promotional cards for savings and banking features, and 'Exclusive Member Perk' showcasing benefits like faster payments and cash bonus rewards.
Composable CDP

Finally, a CDP that actually works

A Composable CDP is built on top of your data warehouse. It’s flexible, secure, quick-to-deploy, and empowers marketers with self-service data.

Learn about Composable CDP
AI Decisioning

1:1 decisioning for lifecycle marketing

AI Decisioning delivers a unique and optimized experience for each of your customers across channels at massive scale.

Learn about AI Decisioning

A Customer Data Platform that actually delivers

Zero data copy

Hightouch is built around your data warehouse. It brings a full set of CDP capabilities to your existing data investment without requiring any copying of data or introducing security risks.

Access all your data

Traditional CDPs are limited to user and event data they collect. With Hightouch, you can leverage all of your data, from any source. Bring together any number of customer identities.

Fast return on investment

Hightouch delivers value in days, not months. By working directly on top of existing data infrastructure, implementation is fast and efficient, so you can see value quickly.

  • 5.0overall user ratingHightouch are a pleasure to work with and the platform is brilliant! It makes activating customer data a breeze.Senior Product Manager
  • 5.0overall user ratingNothing is easier than building and syncing your audience through Hightouch.Lifecycle Marketing Manager
  • 5.0overall user ratingWe replaced our previous CDP with Hightouch, and have been happy so far with the product.VP of Customer Success
  • 5.0overall user ratingHightouch has truly helped streamline our everyday business needs, allowing us to focus on our core project objectives.Product Marketing Manager
  • 5.0overall user ratingThe platform's marketer-centric interface, paired with an exceptional account team and stellar support, makes it a standout.Director of Marketing

Get the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms

See why Gartner analysts recognized Hightouch as a Leader

Highly awarded Customer Data Platform

Snowflake logo.

Data Cloud Product
Partner of the Year

We don’t store your data

Hightouch is more secure because no duplicate storage is required. Instead, we simply read from your data warehouse, where your data stays safe and sound.

ISO 27001 Certification.

Leading a new era of CDPs

Comparisons of features of Traditional CDPs versus Hightouch.

Traditional CDP

Hightouch
Data flexibility

Limited data flexibility

Traditional CDPs only allow you to access and activate basic customer data like users and events.

Unlimited data flexibility

Access and activate any data in your organization like complete customer profiles, data science models, product catalogs, inventory data, accounts, reservations, households, and more.

Sources of truth

Manage multiple sources-of-truth

Traditional CDPs are built on duplicative data storage — your database and theirs.

Get a single source-of-truth

Keep your CRM, email tools, advertising platforms, and analytics dashboards all on the same page by storing and activating data all in one place — your existing data infrastructure.

Implementation effort

6-9 month implementation

Traditional CDPs require a huge lift to set up. You must integrate your existing data manually and conform to their rigid structures.

Implement your first use case in weeks

Don't take a leap of faith. Hightouch is quick to set up because it is built on your existing data infrastructure. 90% of customers are fully onboarded in just days or weeks.

Real-time

Real-time, with limits

Traditional CDPs limit the data you can use for real-time marketing and can take months (or years) to deploy.

Real-time unlimited

Get up and running with sub-second real-time marketing that combines behavior signals with all of the data in your data warehouse.

Analytics

Siloed analytics

Traditional CDPs have limited analytics solutions causing marketers to struggle to easily piece together insights on their campaigns from disparate sources.

Closed-loop analytics

Hightouch provides highly-flexible campaign analytics allowing you to tie performance to business metrics and explore using any trait, audience, or custom parameter.

Unlimited data flexibility

Access and activate any data in your organization like complete customer profiles, data science models, product catalogs, inventory data, accounts, reservations, households, and more.

Get a single source-of-truth

Keep your CRM, email tools, advertising platforms, and analytics dashboards all on the same page by storing and activating data all in one place — your existing data infrastructure.

Implement your first use case in weeks

Don't take a leap of faith. Hightouch is quick to set up because it is built on your existing data infrastructure. 90% of customers are fully onboarded in just days or weeks.

Real-time unlimited

Get up and running with sub-second real-time marketing that combines behavior signals with all of the data in your data warehouse.

Closed-loop analytics

Hightouch provides highly-flexible campaign analytics allowing you to tie performance to business metrics and explore using any trait, audience, or custom parameter.