Hightouch named a Strong Performer in 2025 Gartner® Voice of the Customer Report for CDP
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Finally, a Customer Data Platform that actually delivers
Zero data copy
Hightouch is built around your data warehouse. It brings a full set of CDP capabilities to your existing data investment without requiring any copying of data or introducing security risks.
Access all your data
Traditional CDPs are limited to user and event data they collect. With Hightouch, you can leverage all of your data, from any source. Bring together any number of customer identities.
Fast return on investment
Hightouch delivers value in days, not months. By working directly on top of existing data infrastructure, implementation is fast and efficient, so you can see value quickly.
Trusted by industry leaders
- 5.0overall user rating“Hightouch are a pleasure to work with and the platform is brilliant! It makes activating customer data a breeze.”Senior Product Manager
- 5.0overall user rating“Nothing is easier than building and syncing your audience through Hightouch.”Lifecycle Marketing Manager
- 5.0overall user rating“We replaced our previous CDP with Hightouch, and have been happy so far with the product.”VP of Customer Success
- 5.0overall user rating“Hightouch has truly helped streamline our everyday business needs, allowing us to focus on our core project objectives.”Product Marketing Manager
- 5.0overall user rating“The platform's marketer-centric interface, paired with an exceptional account team and stellar support, makes it a standout.”Director of Marketing
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Highly awarded Customer Data Platform
Leading a new era of CDPs
Traditional CDP
Limited data flexibility
Traditional CDPs only allow you to access and activate basic customer data like users and events.
Unlimited data flexibility
Access and activate any data in your organization like complete customer profiles, data science models, product catalogs, inventory data, accounts, reservations, households, and more.
Manage multiple sources-of-truth
Traditional CDPs are built on duplicative data storage — your database and theirs.
Get a single source-of-truth
Keep your CRM, email tools, advertising platforms, and analytics dashboards all on the same page by storing and activating data all in one place — your existing data infrastructure.
6-9 month implementation
Traditional CDPs require a huge lift to set up. You must integrate your existing data manually and conform to their rigid structures.
Implement your first use case in weeks
Don't take a leap of faith. Hightouch is quick to set up because it is built on your existing data infrastructure. 90% of customers are fully onboarded in just days or weeks.
Real-time, with limits
Traditional CDPs limit the data you can use for real-time marketing and can take months (or years) to deploy.
Real-time unlimited
Get up and running with sub-second real-time marketing that combines behavior signals with all of the data in your data warehouse.
Siloed analytics
Traditional CDPs have limited analytics solutions causing marketers to struggle to easily piece together insights on their campaigns from disparate sources.
Closed-loop analytics
Hightouch provides highly-flexible campaign analytics allowing you to tie performance to business metrics and explore using any trait, audience, or custom parameter.
Unlimited data flexibility
Access and activate any data in your organization like complete customer profiles, data science models, product catalogs, inventory data, accounts, reservations, households, and more.
Get a single source-of-truth
Keep your CRM, email tools, advertising platforms, and analytics dashboards all on the same page by storing and activating data all in one place — your existing data infrastructure.
Implement your first use case in weeks
Don't take a leap of faith. Hightouch is quick to set up because it is built on your existing data infrastructure. 90% of customers are fully onboarded in just days or weeks.
Real-time unlimited
Get up and running with sub-second real-time marketing that combines behavior signals with all of the data in your data warehouse.
Closed-loop analytics
Hightouch provides highly-flexible campaign analytics allowing you to tie performance to business metrics and explore using any trait, audience, or custom parameter.
Limited data flexibility
Traditional CDPs only allow you to access and activate basic customer data like users and events.
Manage multiple sources-of-truth
Traditional CDPs are built on duplicative data storage — your database and theirs.
6-9 month implementation
Traditional CDPs require a huge lift to set up. You must integrate your existing data manually and conform to their rigid structures.
Real-time, with limits
Traditional CDPs limit the data you can use for real-time marketing and can take months (or years) to deploy.
Siloed analytics
Traditional CDPs have limited analytics solutions causing marketers to struggle to easily piece together insights on their campaigns from disparate sources.
We don’t store your data
Hightouch is more secure because no duplicate storage is required. Instead, we simply read from your data warehouse, where your data stays safe and sound.
Gartner, Voice of the Customer for Customer Data Platforms, Peer Contributors, 29 August 2025
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