The Complexity of CDPs: An Interview With Lee Hammond
Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.
October 12, 2023
Luke Kline sat down with Lee Hammond, a Marketing Data Stack Leader at Hakodda to discuss his experience working in the MarTech space for the last 20 years dealing hands on with CDPs.
Luke and Lee talk through:
- Lee's experience implementing a CDP at UMG
- CDP complexity
- Composable MarTech
- Buying a CDP
- Composable vs. Traditional CDPs
Give it a watch!