The complexity of CDPs: an interview with Lee Hammond

Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.

Luke Kline

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Oct 12, 2023

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1 minute read

A quote from the interview with Lee Hammond

Luke Kline sat down with Lee Hammond, a Marketing Data Stack Leader at Hakodda to discuss his experience working in the MarTech space for the last 20 years dealing hands on with CDPs.

Luke and Lee talk through:

Lee's experience implementing a CDP at UMG
CDP complexity
Composable MarTech
Buying a CDP
Composable vs. Traditional CDPs

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