Skip to main content
Log inGet a demo

The Complexity of CDPs: An Interview With Lee Hammond

Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.

Luke Kline.

Luke Kline

October 12, 2023

1 minutes

A quote from the interview with Lee Hammond

Luke Kline sat down with Lee Hammond, a Marketing Data Stack Leader at Hakodda to discuss his experience working in the MarTech space for the last 20 years dealing hands on with CDPs.

Luke and Lee talk through:

  1. Lee's experience implementing a CDP at UMG
  2. CDP complexity
  3. Composable MarTech
  4. Buying a CDP
  5. Composable vs. Traditional CDPs

Give it a watch!

If you'd like to learn more, subscribe to our YouTube channel or schedule time to talk with one of our expert Solutions Architects.

More on the blog

  • The Evolution of MarTech: An Interview With Austin Hay.

    The Evolution of MarTech: An Interview With Austin Hay

    Austin shares his perspective on the MarTech space and discusses how the Composable CDP is changing the way data and marketing teams work together.

  • Why I Left Segment....

    Why I Left Segment...

    Why I left a $3.2 billion company to start my own...

  • Is the Composable CDP Bullsh*t?.

    Is the Composable CDP Bullsh*t?

    Suddenly everyone and everything claims to be a Composable CDP. Let’s cut through the noise and call things what they are.


Book a demo

Work email

Activate your data in less than 5 minutes

Recognized as an industry leader
by industry leaders


Reverse ETL Category Leader


Marketplace Partner of the Year


Cool Vendor in Marketing Data & Analytics


Ecosystem Partner of the Year


Best Estimated ROI


One to Watch for Activation & Measurement


CDP Category Leader


Easiest Setup & Fastest Implementation