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The Complexity of CDPs: An Interview With Lee Hammond

Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.

Luke Kline.

Luke Kline

October 12, 2023

1 minutes

A quote from the interview with Lee Hammond

Luke Kline sat down with Lee Hammond, a Marketing Data Stack Leader at Hakodda to discuss his experience working in the MarTech space for the last 20 years dealing hands on with CDPs.

Luke and Lee talk through:

  1. Lee's experience implementing a CDP at UMG
  2. CDP complexity
  3. Composable MarTech
  4. Buying a CDP
  5. Composable vs. Traditional CDPs

Give it a watch!

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