The complexity of CDPs: an interview with Lee Hammond

Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.

Luke Kline

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Oct 12, 2023

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1 minutes

A quote from the interview with Lee Hammond

Luke Kline sat down with Lee Hammond, a Marketing Data Stack Leader at Hakodda to discuss his experience working in the MarTech space for the last 20 years dealing hands on with CDPs.

Luke and Lee talk through:

Lee's experience implementing a CDP at UMG
CDP complexity
Composable MarTech
Buying a CDP
Composable vs. Traditional CDPs

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The complexity of CDPs: an interview with Lee Hammond

Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.

More on the blog

The evolution of MarTech: an interview with Austin Hay

Why I left Segment...

Is the Composable CDP bullsh*t?

Recognized as an industry leader by industry leadersself.__wrap_n!=1&&self.__wrap_b(":R99l5aiukm:",0.1)

Recognized as an industry leader by industry leaders