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We are the future of data

And we’re here because all people deserve to take action on their data.

About the product

Hightouch syncs data from any data warehouse into the SaaS tools that your business runs on. With the power of SQL or our audience builder, sync live data to your sales, marketing, and customer success tools in minutes, no engineering effort needed.

About the company

We are a Series B startup backed by top investors including Amplify Partners, Bain Capital Ventures, ICONIQ Growth, and Y Combinator. Angel investors include the cofounders of Datadog, Okta, Segment, and Clearbit. Some of our customers include Autotrader, Plaid, Blend, Retool, Ramp, Imperfect Foods and CircleCI.

Our founders were early employees of Segment where they learned about the problem space. At Segment, they were also introduced to the importance of the data warehouse, and to the many use cases that data could solve for all business teams.

You'll be in good company


You'll be in good company

Recognized as an industry leader
by industry leaders

We are proud to be recognized as a leader in Reverse ETL and Marketing & Analytics by customers, technology partners, and industry analysts.

Gartner 'Cool Vendor', 2022..
Snowflake 'Marketplace Partner of the Year', 2022..
G2 'Leader', Fall 2022.
G2 'Leader', Winter 2023.
Snowflake 'One to Watch for Activation and Measurement', 2022.
Fivetran 'Ecosystem Partner of the Year', 2022.

Our values


Forever hungry

We are hungry and ambitious. We celebrate our accomplishments, but we’re never fully satisfied. We’re always figuring out how to collectively push ourselves further and do more.

If we think we can grow the company 5x this year, the first question should be “why not 10x?”



We want to create an environment where people feel actively welcomed, encouraged, and supported. People who aren’t kind aren’t tolerated— it’s just not worth it.

We intrinsically believe in a deeper kindness as a core value, aside from its obvious benefits to the business.


Efficient execution

Speed matters. We don’t have time for endless deliberation– most decisions are two-way doors. Move fast, adapt quickly.

We take inspiration from others and don’t innovate where we don’t need to. We communicate clearly because time is precious. We parallelize to the greatest extent possible.



We listen to everyone and try to put ourselves in their shoes, regardless of our initial reaction to what they say.

This applies to everyone– customers, prospects, partners, peers, etc.


Impact driven

Everyone should be intrinsically motivated by business impact. We minimize distractions and prioritize our time based on what’s actually impactful to the business.

We value people at all levels based on their impact above anything else.


Raising the bar

We have high expectations for performance and believe in having exceptional talent in every position. We understand the value of great people.

We look deeper than credentials, prioritize slope over y-intercept, and put in the hard work to find those that truly raise the bar.



We are humble. Listening is mission critical— we are open to others’ perspectives and ideas. No work is beneath us. We also believe that humility leads to foresight.

If we are not grounded and open minded, we blind ourselves from key opportunities and risks in every aspect of business.

Download our brand guide and press assets

Erik Edelmann.
Vendr logo.

Data Activation is really important to us. Not everyone is doing their work in a BI tool—some of our employees are doing it in a CRM, and that is why Hightouch is valuable. It increases the reach of Snowflake.

Erik Edelmann

Erik Edelmann

Sr. Analytics Engineering Manager


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