Fast data activation, without the middleman
Target, measure, and monetize first-party data on The Trade Desk. No engineering, paperwork, or excessive fees.
4.1%
Lifetime value
24%
ROAS
The world’s most innovative companies choose Hightouch and The Trade Desk
“We’ve increased our audiences by 3x, and we don’t have to deal with any more CSVs — Hightouch handles everything automatically, and the data just shows up in our ad platforms.”
Alexandra Chang, Display Marketing Manager at Grammarly
Read case studyActivate UID2 in one click
No paperwork or engineering required. ID Express turns first-party PII into UID2 privacy-conscious targeting and measurement.
“ID Express makes it faster and easier than ever for advertisers to put their first-party data to work. Hightouch streamlines activation into a simple one-click workflow, which brands unlock the full power of UID2 and smarter campaign optimization on The Trade Desk platform.”
Jay Goebel
Vice President, Data Partnerships at The Trade Desk
Bigger audiences.
Better conversions.
Stronger performance.
Reach and convert more customers with a high-quality data onboarding solution that you can activate in a few clicks.
“It’s like pushing the easy button for
improving ad performance.”
Adam Ribaudo
VP of Data Activation at Velir
Hightouch helps you make the most of The Trade Desk
Generate strategic ad campaigns
Use AI to spot signals in your performance data and develop ad plans to respond to them.
Develop and edit on-brand creative
Use AI to generate hundreds of creative concepts in minutes. Review, refine, and re-size assets using prompts or a built-in editor, so every ad has your finishing touch.
Orchestrate campaign delivery
Develop the right audiences for each ad campaign you build, and deploy directly to The Trade Desk.
Suppress existing customers
Stop paying to reach people who already converted.
Improve conversion signals
Send richer online and offline events to fuel Koa’s bidding and optimization algorithms.
Scale with lookalikes
Build prospecting audiences that mirror your highest-value customers.
Attribute online and offline sales
Push conversion events to The Trade Desk for in-platform measurement. Pull exposure logs back to your warehouse for more granular insights.
Prove incremental lift on first-party campaigns
Create treatment and holdout groups in Hightouch, and compare to exposure log data to quantify true sales lift.
Analyze every impression, click, and view
Bring exposure logs into your warehouse for row-level insight into reach, frequency, and cross-channel attribution.
Sell public and private audiences on the data marketplace
Create audiences, set CPM rates, grant access, and revoke it — all from one place. No extra fees.
Build standard and custom listings fast
Combine loyalty, household, purchase, and propensity data to create premium audience offerings in minutes.
Measure brand and SKU-level performance
Filter retail purchase events to create product-specific conversion feeds, and share them with advertisers for granular measurement and optimization.
Plan
Generate strategic ad campaigns
Use AI to spot signals in your performance data and develop ad plans to respond to them.
Develop and edit on-brand creative
Use AI to generate hundreds of creative concepts in minutes. Review, refine, and re-size assets using prompts or a built-in editor, so every ad has your finishing touch.
Orchestrate campaign delivery
Develop the right audiences for each ad campaign you build, and deploy directly to The Trade Desk.
Optimize
Suppress existing customers
Stop paying to reach people who already converted.
Improve conversion signals
Send richer online and offline events to fuel Koa’s bidding and optimization algorithms.
Scale with lookalikes
Build prospecting audiences that mirror your highest-value customers.
Measure
Attribute online and offline sales
Push conversion events to The Trade Desk for in-platform measurement. Pull exposure logs back to your warehouse for more granular insights.
Prove incremental lift on first-party campaigns
Create treatment and holdout groups in Hightouch, and compare to exposure log data to quantify true sales lift.
Analyze every impression, click, and view
Bring exposure logs into your warehouse for row-level insight into reach, frequency, and cross-channel attribution.
Monetize
Sell public and private audiences on the data marketplace
Create audiences, set CPM rates, grant access, and revoke it — all from one place. No extra fees.
Build standard and custom listings fast
Combine loyalty, household, purchase, and propensity data to create premium audience offerings in minutes.
Measure brand and SKU-level performance
Filter retail purchase events to create product-specific conversion feeds, and share them with advertisers for granular measurement and optimization.
Secure by design
Never store third-party data in your warehouse
You never have to store regulated third-party data in your infrastructure, and Hightouch never has to store your first-party data on our premises.
Easily honor opt-outs and data sharing preferences
With a few filters and field mappings, you can honor data sharing and privacy preferences from your source of truth in the warehouse, ensuring full and accurate compliance.
Comply with data residency laws
Maintain compliance with GDPR and other data residency regulations by ensuring data storage, processing, and logging are done in the appropriate region.
