AI marketing that delivers 6 months of impact in 6 weeks
AI Decisioning is a machine learning platform for lifecycle marketers. It uses AI agents to give each customer a 1:1 experience at scale.
Introducing Insights
Your marketing team’s best learning tool is here. Insights bridges the gap between AI automation and human strategy, uncovering new opportunities that make your team smarter and your campaigns stronger.
If AI has changed everything,
why is marketing the same?
Right now, as you read this, a fleet of robot taxis is shuttling passengers across San Francisco and an AI can plan your vacation or proof-read your novel.
So, then why do we still send e-mails, SMS, and push like it’s 2003?
AI Decisioning uses machine learning and automated experimentation to remove the guesswork of manual segmentation, content planning, and A/B testing. It uses all your data to determine and deliver optimal marketing for every customer.
The result? A higher impact program that contributes more revenue and delivers a better customer experience.
1:1 customer journeys that test and optimize themselves
You drive the lifecycle strategy. AI agents deliver 1:1 experiences at scale. Here’s how it works.
“With AI Decisioning, we saw a significant lift in our cross-sell campaigns within just 6 weeks. It’s transformed our team’s focus from manual tasks to high-impact strategic work”
Aoife O’Driscoll
AVP Lifecycle Marketing at Whoop
All you need is your existing data, content, and tools
You don’t need a CDP to use AI Decisioning and you don’t have to trust AI to generate your content.
Use your existing content and tools
You’re in control of your message. AI Decisioning can use campaign templates in your ESP, SMS, and notification platforms. Inject dynamic content, products, and more to personalize for each customer.
Give us your hardest lifecycle marketing problems. AI can help.
Drive repeat purchases
Always recommend the next best product, at the right time, on the right channel.
Grow average order value
Optimize your offers so customers are receiving both the highest propensity and margin messages.
Improve customer experience
Give each customer 1:1 experiences that fit their unique journey, even if they’re not ready to buy.
Re-engage lapsed customers
Find the best way to bring each customer back to your business with the right offers and messages.
Increase engagement and loyalty
Retain more of your users by making sure they feel like you know them personally.
Cross-sell relevant products
Maximize your customer lifetime value by always sharing the next best product or service.