Take your lifecycle marketing beyond human scale
AI Decisioning uses continuous experimentation and machine learning to find the most effective way to engage every customer.
If AI has changed everything,
why is lifecycle marketing the same?
Right now, as you read this, a fleet of robot taxis is shuttling passengers across San Francisco and an AI can plan your vacation or proof-read your novel.
So, then why do we still send e-mails, SMS, and push like it’s 2003?
AI Decisioning uses machine learning and automated experimentation to remove the guesswork of manual segmentation, content planning, and A/B testing. It uses all your data to determine and deliver optimal marketing for every customer.
The result? A higher impact program that contributes more revenue and delivers a better customer experience.
The
old way
Traditional marketing
Overly broad targeting
Ineffective, audience-level user journeys.
Generic messaging
Broad messaging that lacks resonance.
Manual A/B testing
Infrequent and resource-intensive optimization.
The
new way
AI Decisioning
Precise targeting
Deliver the most relevant campaigns to every individual customer.
Hyper-personalized campaigns
Unique content tailored to each person’s real preferences and behavior.
Automated AI testing
Continuous, scaled experimentation to find the best way to improve lifecycle performance.
The
old way
Traditional marketing
Overly broad targeting
Ineffective, audience-level user journeys.
Generic messaging
Broad messaging that lacks resonance.
Manual A/B testing
Infrequent and resource-intensive optimization.
The
new way
AI Decisioning
Precise targeting
Deliver the most relevant campaigns to every individual customer.
Hyper-personalized campaigns
Unique content tailored to each person’s real preferences and behavior.
Automated AI testing
Continuous, scaled experimentation to find the best way to improve lifecycle performance.
AI Decisioning is not a fun AI toy. It’s how you beat your competitors.
Drive repeat purchases
Engage your customers with perfect campaigns at the perfect time and place.
Increase average order value
Offer each customer high propensity, high margin products and services.
Improve customer experience
Give each customer unique experiences that fit their unique journey.
What does AI Decisioning actually do?
All you need is your existing data, content, and tools.
Use your existing content and tools
You're in control of your message. AI Decisioning can use campaign templates in your ESP, SMS, and notification platforms, and can also inject dynamic content to personalize for each customer.
It’s an AI that you don’t need to stay up at night worrying about.
You create the content
You're fully in control. AI Decisioning only uses content that you explicitly provide.
Data stays in your infrastructure
AI Decisioning sits directly on top of your data warehouse. The only thing that leaves is your sent campaigns.
Set guardrails for customer journeys
Define rules to make sure you only reach the customers you want, at frequencies and with message variants that meet your brand standards.
Connect to 200+ tools
Send any data to any tool. Skip building and maintaining pipelines, uploading CSVs, and having data silos across marketing, sales, customer success, finance, and analytics.
