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Face it: Your data isn't perfect. And that's OK..

Face it: Your data isn't perfect. And that's OK.

Perfectionism stops you from getting value from your data today. You might end up waiting a lifetime for a “single source of truth”

May 31, 2023

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Announcing Hightouch Schemas.

Announcing Hightouch Schemas

Visually define customer data models to unlock audience building and activation from ANY data set in minutes.

May 31, 2023

What is Identity Resolution?.

What is Identity Resolution?

Learn how to create a Customer 360 by stitching user profiles together in your data warehouse.

May 30, 2023

What is Entity Resolution?.

What is Entity Resolution?

Learn why and how you should deduplicate and consolidate data for the key concepts that drive your business.

May 30, 2023

Just Start with Suppression.

Just Start with Suppression

Suppression audiences are a simple way to boost campaign effectiveness and reduce spend. So why aren’t more companies using them?

May 23, 2023

A Guide for Evaluating Data Activation Platforms.

A Guide for Evaluating Data Activation Platforms

A simple framework to evaluating and testing Data Activation platforms to ensure successful implementation.

May 22, 2023

A Marketer's Guide to Attribution Modeling.

A Marketer's Guide to Attribution Modeling

Learn everything there is to know about attribution modeling and how you can build your own custom attribution model tailored to your business.

May 22, 2023

What is Data Curation? (Examples and Use Cases).

What is Data Curation? (Examples and Use Cases)

Learn the 8-step data curation framework to ensure your data assets are of high quality, usable, and accessible across teams and organizations.

May 22, 2023

What is Growth Marketing? (Campaign Examples and Strategies).

What is Growth Marketing? (Campaign Examples and Strategies)

Learn all about growth marketing and get inspired from some great examples of campaigns you should be using in your business.

May 10, 2023

The Most Powerful Audience Builder Just Got Even Better.

The Most Powerful Audience Builder Just Got Even Better

Announcing a new and improved audience builder to empower marketers to build and activate audiences directly from the data warehouse to any business tool.

May 9, 2023

Embracing Data Warehouse Layers: How to Build Scalable Data Modeling.

Embracing Data Warehouse Layers: How to Build Scalable Data Modeling

How to leverage the data warehouse layers for efficient data engineering and data activation with just the right amount of abstraction.

May 8, 2023

What is Data Governance? How to Design and Implement a Framework.

What is Data Governance? How to Design and Implement a Framework

Find out how you can design and implement your a data governance framework

May 8, 2023

Third Party Data Isn't Dead. Introducing Match Booster..

Third Party Data Isn't Dead. Introducing Match Booster.

Hightouch now brings together the power of first party data with trusted data from the world's top data providers to maximize ROAS - without 3rd party cookies.

May 2, 2023

Announcing Match Booster.

Announcing Match Booster

The easiest, most efficient way to enrich customer data and drive up audience match rates across advertising platforms.

May 2, 2023

Data Downtime Destroys Value.

Data Downtime Destroys Value

As you unlock more value from data, downtime becomes more costly. A Monte Carlo survey reveals data downtime has increased nearly twofold year over year.

May 2, 2023

What is Salesforce CDP?.

What is Salesforce CDP?

Learn what Salesforce CDP is, how it works, and the key features within the platform.

May 1, 2023

The Best Reverse ETL Tools.

The Best Reverse ETL Tools

Choose which Reverse ETL tool is the best for your use case with this detailed breakdown of the industry leaders.

May 1, 2023

The Seven Stages of Data Lifecycle Management.

The Seven Stages of Data Lifecycle Management

Learn about each of the seven stages of data lifecycle management and how it can reduce costs and increase data quality.

May 1, 2023

The Rise of the Technical Marketer.

The Rise of the Technical Marketer

Marketers today from leading organizations like Cars.com are embracing their existing customer data to unleash their MarTech investments and grow their business even faster.

April 26, 2023

What is Reverse ETL? The Definitive Guide .

What is Reverse ETL? The Definitive Guide

Everything you need to know about Reverse ETL.

April 14, 2023

How to Setup Lead Scoring in Salesforce.

How to Setup Lead Scoring in Salesforce

Learn how you can start scoring your leads and accounts in Salesforce.

April 13, 2023

The Definitive Guide to Hubspot Lead Scoring.

The Definitive Guide to Hubspot Lead Scoring

Learn how you can set up manual and predictive lead scoring in Hubspot.

April 13, 2023

The Ultimate Guide to Lifecycle Marketing.

The Ultimate Guide to Lifecycle Marketing

Find out how you can use lifecycle marketing to lead people through the customer journey, turning them into paying customer and retaining them.

April 13, 2023

Saving $1M in Marketing Spend with a Composable CDP powered by Hightouch.

Saving $1M in Marketing Spend with a Composable CDP powered by Hightouch

Learn how IntelyCare drives rapid experimentation and omnichannel personalization using Hightouch to activate their data in Snowflake.

April 10, 2023

How To Leverage Actionable Insights.

How To Leverage Actionable Insights

Learn how actionable insights you help you to turn your reports and dashboards into action that creates tangible results.

April 9, 2023

I ran an experiment… Now What?.

I ran an experiment… Now What?

How and why we are closing the audience activation loop by building an analytics feature set within Hightouch.

April 5, 2023

How to Setup the CRM Snowflake Connector.

How to Setup the CRM Snowflake Connector

We have compiled the complete guide to setting up the Snowflake Connector tool to get data into Salesforce. Read on to get a step-by-step guide on the tool's implementation, benefits, and drawbacks.

April 4, 2023

What is a Customer Data Warehouse?.

What is a Customer Data Warehouse?

Find out what a customer data warehouse is and how it can turn insights into action.

April 4, 2023

Welcome to the Data Movement Movement.

Welcome to the Data Movement Movement

How Hightouch and Fivetran work together to enable leading organizations with the capabilities necessary to move data at scale.

March 30, 2023

The Definitive Guide to the Snowflake Marketplace.

The Definitive Guide to the Snowflake Marketplace

Learn how data consumers and data providers are leveraging the Snowflake Marketplace to build data products and enrich their Snowflake data with third-party datasets.

March 30, 2023

Introducing a Composable Customer Data Platform powered by Google BigQuery.

Introducing a Composable Customer Data Platform powered by Google BigQuery

Learn how leading organizations unleash the full potential of their customer data in BigQuery using Hightouch.

March 23, 2023

How to Setup Salesforce Data Loader.

How to Setup Salesforce Data Loader

The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.

March 23, 2023

What is Apache Airflow?.

What is Apache Airflow?

Find out what Airflow is and how it's used to orchestrate data pipelines.

March 22, 2023

How to Setup Salesforce Data Import Wizard.

How to Setup Salesforce Data Import Wizard

The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.

March 22, 2023

Introducing Tableau as a Source.

Introducing Tableau as a Source

Take action on any Tableau analyses by syncing your workbooks to 140+ business tools with Hightouch.

March 7, 2023

What is a Data Dictionary?.

What is a Data Dictionary?

Learn everything there is to know about data dictionaries so you can leverage them provide relevant context and create transparency across teams.

March 6, 2023

Why Team Matters More Than Tech: An Enterprise Framework for Customer Data Acceleration.

Why Team Matters More Than Tech: An Enterprise Framework for Customer Data Acceleration

Actable's detailed framework for accelerating enterprise-level customer data initiatives and driving business outcomes.

March 6, 2023

What is an ETL pipeline?.

What is an ETL pipeline?

Learn why an ETL pipeline is essential for data analytics and data activation.

March 3, 2023

A Technical Deep Dive into Snowflake Pricing.

A Technical Deep Dive into Snowflake Pricing

Learn everything there is to know about Snowflake pricing so you can estimate your usage and costs.

March 3, 2023

What's the Difference Between a Data Warehouse and a Database?.

What's the Difference Between a Data Warehouse and a Database?

Learn the differences between a data warehouse and a database such as the different types of each and the use cases of each one.

March 2, 2023

What's New at Hightouch? (Feb 2023).

What's New at Hightouch? (Feb 2023)

February is a short month, but our engineering team is constantly raising the bar. Check out all of the new integrations, features, and improvements we made in the past month.

March 1, 2023

The Data Warehouse is for Marketers.

The Data Warehouse is for Marketers

How and why we are investing in building marketer-first features to unleash the power of the cloud data warehouse.

February 28, 2023

Announcing Hightouch Customer Studio.

Announcing Hightouch Customer Studio

An entire suite of purpose-built marketer-first features that enable everyone to unleash the power of the data warehouse.

February 28, 2023

Agness Allagh on Making Experiences Possible: Bringing All of Your Customer Data Together to Drive Personalization Across the Customer Lifecycle.

Agness Allagh on Making Experiences Possible: Bringing All of Your Customer Data Together to Drive Personalization Across the Customer Lifecycle

Former Head of Marketing Operations and MarTech at Meta, Agness Allagh, discusses how to get your organization ready to unify customer data.

February 27, 2023

Indeed’s Darrell Alfonso on the Cloud Data Warehouse’s Role in Breaking Customer Data Out of Silos.

Indeed’s Darrell Alfonso on the Cloud Data Warehouse’s Role in Breaking Customer Data Out of Silos

Darrell Alfonso, Director of Marketing Strategy and Operations at Indeed, discusses the flexibility and power of the cloud data warehouse and how MarTech leaders can bridge technical and marketing teams.

February 27, 2023

M1’s Jake Larson on the Future of Marketing: How the Cloud Data Warehouse is a Game Changer.

M1’s Jake Larson on the Future of Marketing: How the Cloud Data Warehouse is a Game Changer

Jake Larson, MarTech leader at M1, discusses how the cloud data warehouse has transformed his marketing organization and M1’s customer experiences for the better.

February 27, 2023

F5’s Jessica Kao on the Complete Customer View: Leveraging the Data Warehouse as the Customer Source of Truth.

F5’s Jessica Kao on the Complete Customer View: Leveraging the Data Warehouse as the Customer Source of Truth

Jessica Kao, Senior Director of Marketing Operations and Analytics at F5, discusses how to leverage the data warehouse to build a customer source of truth.

February 27, 2023

How to Setup dataloader.io.

How to Setup dataloader.io

Learn how to leverage dataloader.io to sync data into Salesforce and why it may not be the best option for you.

February 27, 2023

What is Data Observability and How Does it Impact Data Teams?.

What is Data Observability and How Does it Impact Data Teams?

Learn how data observability can produce better data products and reduce data downtime.

February 27, 2023

How Do the 6 Snowflake Data Types Work?.

How Do the 6 Snowflake Data Types Work?

Learn about the 6 different data types that you can use in Snowflake.

February 24, 2023

The Impossible Knot -- Getting Marketing & Data to Talk.

The Impossible Knot -- Getting Marketing & Data to Talk

How leading organizations are solving the seemingly impossible customer data problem.

February 23, 2023

What Is Data Discovery and How Can It Benefit You.

What Is Data Discovery and How Can It Benefit You

Find out how you can leverage data discovery to build trust and create better data products.

February 21, 2023

Reason #381 to Love the Data Warehouse: It Makes Finance Strategic.

Reason #381 to Love the Data Warehouse: It Makes Finance Strategic

Introducing Cherry Miao, our new VP Finance and Data

February 14, 2023

Data Activation for Everyone - Announcing Hightouch’s New Sigma Integration.

Data Activation for Everyone - Announcing Hightouch’s New Sigma Integration

Don’t stop at analytics: activate your Sigma analyses and data models in tools your business teams use every day.

February 9, 2023

The Best Modern Data Warehouse Tools.

The Best Modern Data Warehouse Tools

Looking for the best modern data warehouse tools you should be using? Find out which ones in this article.

February 9, 2023

What is a Composable CDP?.

What is a Composable CDP?

Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.

February 8, 2023

What Is a Customer Data Platform (CDP)?.

What Is a Customer Data Platform (CDP)?

Learn everything there is to know about CDPs including data ingestion, identity resolution, audience management, and data sharing.

February 8, 2023

What Is a Data Clean Room?.

What Is a Data Clean Room?

Learn what data clean rooms are, how they work, and why they are paramount in the future of how marketers activate, analyze, and measure campaigns.

February 7, 2023

What are User Segments (With Real-life Examples).

What are User Segments (With Real-life Examples)

Find out what user segments are and how industry leaders are using them to increase conversions.

February 2, 2023

Usage-Based Billing Is Way Too Hard - How the Warehouse Makes It Easy.

Usage-Based Billing Is Way Too Hard - How the Warehouse Makes It Easy

Transform your B2B SaaS billing with Hightouch's automated solution.

January 31, 2023

What's New at Hightouch? (Jan 2023).

What's New at Hightouch? (Jan 2023)

2023 may have just started, but our engineering team had one of their busiest months. Check out all the new features and improvements we made in January.

January 31, 2023

What is Data Integration and How Does it Work? .

What is Data Integration and How Does it Work?

Learn what data integration is and learn how it's used to extract, load, and transform data for analytics and activation.

January 27, 2023

The Five Steps for Data Analysis.

The Five Steps for Data Analysis

Learn why data analysis is so important and what the five steps for data analysis are.

January 27, 2023

Write Once, Use Anywhere – the Future of the Cloud Data Warehouse.

Write Once, Use Anywhere – the Future of the Cloud Data Warehouse

Why we are investing in building features like the Personalization API to make the cloud data warehouse accessible to any team, anywhere.

January 25, 2023

Announcing the Hightouch Personalization API.

Announcing the Hightouch Personalization API

A fast, flexible API for personalizing your customer experiences

January 25, 2023

What is Data Transformation and How Does it Work?.

What is Data Transformation and How Does it Work?

Learn what data transformation is and how it's used to modify, reformat, cleanse, and restructure data.

January 25, 2023

Activate Trusted Customer Data to Offer Personalized Retail Buying Experiences.

Activate Trusted Customer Data to Offer Personalized Retail Buying Experiences

Unlock the full value of your customer data with Hightouch and Looker.

January 24, 2023

What Is First-Party Data.

What Is First-Party Data

First-party data is a hot subject at the moment. Learn what first-party data is, why it's important, and find out some use cases you could use now.

January 24, 2023

Top 10 Skills to Learn as a Data Engineer.

Top 10 Skills to Learn as a Data Engineer

Data engineer is an in-demand job. Find out the top 10 skills you must know as a data engineer.

January 20, 2023

What is DuckDB.

What is DuckDB

Find out all about DuckDB and how it can help you as a data analyst.

January 16, 2023

How SDRs Can Utilize Product Usage Data for Personalization.

How SDRs Can Utilize Product Usage Data for Personalization

Learn how your SDRs can hyper-personalize their outreach with product usage data to generate more pipeline.

January 11, 2023

What is Data Taxonomy?.

What is Data Taxonomy?

Find out what data taxonomy is and how it can benefit your data and your business.

January 10, 2023

A Practical Guide to Using the New Hightouch Fivetran Extension .

A Practical Guide to Using the New Hightouch Fivetran Extension

How we automated a near real-time end-to-end pipeline in 15 minutes, without an orchestrator

January 4, 2023

Should You Pay More for dbt Cloud?.

Should You Pay More for dbt Cloud?

Unpacking the 2023 dbt Cloud price change

December 22, 2022

What's New at Hightouch (Dec 2022).

What's New at Hightouch (Dec 2022)

2022 is nearly over. Check out all of the new integrations, features, and improvements we rolled out in December.

December 22, 2022

What is Data Replication.

What is Data Replication

Find what data replication is, the benefits it can give your business, and the different types depending on the platform.

December 21, 2022

2022 Data Activation Year in Review .

2022 Data Activation Year in Review

Looking back on an incredible year for Hightouch, our customers, and the Data Activation movement.

December 19, 2022

What's in Store for Data Teams in 2023?.

What's in Store for Data Teams in 2023?

Here’s what three dozen industry practitioners had to say.

December 14, 2022

What is Data Automation.

What is Data Automation

Learn how you can take advantage of data automation and how it can save you time and effort.

December 7, 2022

What Is Retail Media And Why Should Marketers Care?.

What Is Retail Media And Why Should Marketers Care?

Explore what Retail Media is, why it’s important for marketers, and how it works.

December 6, 2022

Redshift vs. Snowflake: The Definitive Guide.

Redshift vs. Snowflake: The Definitive Guide

Learn the key differences between Redshift and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, cloud infrastructure, and performance.

December 5, 2022

iPaaS vs. Reverse ETL: Which Data Integration Approach is Right For Your Business?.

iPaaS vs. Reverse ETL: Which Data Integration Approach is Right For Your Business?

Dive into architectural differences of iPaaS and Reverse ETL, and learn which is best for your organization.

December 2, 2022

The Best Segment Alternatives and Competitors.

The Best Segment Alternatives and Competitors

Discover the top alternatives and competitors to Twilio Segment.

December 2, 2022

The Definitive Guide to Product-Qualified Leads (PQLs).

The Definitive Guide to Product-Qualified Leads (PQLs)

Learn why you should care about product-qualified leads and how you can build a product-qualified lead score to increase conversions.

December 2, 2022

What is Operational Analytics & Why You Should Use It.

What is Operational Analytics & Why You Should Use It

Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.

December 2, 2022

Announcing the Hightouch Fivetran Extension.

Announcing the Hightouch Fivetran Extension

Automatically trigger Hightouch syncs as soon as the freshest data is available.

December 1, 2022

What's New at Hightouch (Nov 2022).

What's New at Hightouch (Nov 2022)

Learn about the new things that were released at Hightouch for November 2022

December 1, 2022

The Ultimate Guide to B2B SaaS Metrics & How to Calculate Them.

The Ultimate Guide to B2B SaaS Metrics & How to Calculate Them

Find out what B2B SaaS metrics you should be measuring and how to calculate them.

November 22, 2022

What is a TikTok Pixel?.

What is a TikTok Pixel?

Learn what a TikTok Pixel is and how you can implement it on your website to help track conversions.

November 21, 2022

Data Mapping Tools: What Is the Best Option for Your Business?.

Data Mapping Tools: What Is the Best Option for Your Business?

Learn everything there is to know about data mapping and discover which tool is right for your business.

November 18, 2022

Customer 360 - What Is It And Why Is It Important?.

Customer 360 - What Is It And Why Is It Important?

Learn why companies are adopting Customer 360 and how you can use this framework to create personalized customer experiences across your business.

November 18, 2022

Data Teams Need To Break Out Of Their Bubble.

Data Teams Need To Break Out Of Their Bubble

Data teams and stakeholders are often deeply siloed from each other, and the data team/marketing team divide is a powerful example of this dysfunction.

November 17, 2022

Enterprise-Ready on Day 1 .

Enterprise-Ready on Day 1

Announcing audit logs and improvements to platform access controls

November 15, 2022

How To Calculate Churn Rate.

How To Calculate Churn Rate

Learn how you can calculate churn rate and revenue churn rate for your business.

November 15, 2022

Reverse ETL Has Crossed the Chasm.

Reverse ETL Has Crossed the Chasm

All signs point to widespread industry validation and a rapid acceleration in adoption.

November 10, 2022

Feature Release: Priority Lists.

Feature Release: Priority Lists

Use audience prioritization within Hightouch to enable seamless funnel-based or stepped-journey campaigns.

November 10, 2022

How to Get More Out of Your Analytics.

How to Get More Out of Your Analytics

Leverage Data Activation to help your analytics team drive action and business impact.

November 9, 2022

Hightouch + Looker: Activate Data from Looks to any Business Application.

Hightouch + Looker: Activate Data from Looks to any Business Application

Utilize your existing Looker Looks as data models in Hightouch

November 8, 2022

Hightouch Recognized as a Cool Vendor in 2022 Gartner® Cool Vendors™ in Marketing Data & Analytics.

Hightouch Recognized as a Cool Vendor in 2022 Gartner® Cool Vendors™ in Marketing Data & Analytics

Reverse ETL is disrupting and simplifying how enterprises take action on data.

November 3, 2022

The Future of Digital Advertising is Here..

The Future of Digital Advertising is Here.

The future of digital advertising is a first-party data and audience game. And it's here - whether organizations are ready for it or not.

November 3, 2022

What's New at Hightouch (October 2022).

What's New at Hightouch (October 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in October of 2022.

October 31, 2022

The Data Tea Is Now Available as a Podcast.

The Data Tea Is Now Available as a Podcast

Our popular Linkedin Live show is now available on Apple Podcasts and Spotify.

October 28, 2022

What’s Next for the Analytics Engineer? - Reflections From Coalesce 2022.

What’s Next for the Analytics Engineer? - Reflections From Coalesce 2022

Recapping my Coalesce experience and musings on my own journey as an analytics engineer.

October 27, 2022

You Built that Funnel Dashboard… Now What? .

You Built that Funnel Dashboard… Now What?

Go beyond your dashboards. There’s a better way to get actionable insights to business teams.

October 25, 2022

Hightouch Named Fivetran Ecosystem Partner of the Year.

Hightouch Named Fivetran Ecosystem Partner of the Year

More than 150 mutual customers choose Hightouch and Fivetran to close their data loop.

October 20, 2022

Introducing Approval Flows.

Introducing Approval Flows

Require specific users to receive in-app approval before pushing changes to models and syncs into production.

October 20, 2022

Introducing dbt CI Checks.

Introducing dbt CI Checks

Validate how dbt code changes impact Hightouch syncs directly from GitHub

October 18, 2022

Feature Release: Audience Breakdowns.

Feature Release: Audience Breakdowns

Analyze specific characteristics of users within an audience to better understand overall audience composition.

October 5, 2022

How We’re Automating Customer Feature Requests and Flags with Reverse ETL.

How We’re Automating Customer Feature Requests and Flags with Reverse ETL

Learn how we’re using Hightouch and our modern data stack to streamline feedback loops

October 4, 2022

How Hightouch and Fivetran Are Powering More than 150 Data-Driven Organizations.

How Hightouch and Fivetran Are Powering More than 150 Data-Driven Organizations

Learn how over 150 data-driven organizations are using Hightouch and Fivetran to turn their data warehouse into an activation layer to power incredible customer experiences.

October 4, 2022

What's New at Hightouch (September 2022).

What's New at Hightouch (September 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in September 2022.

September 30, 2022

Dear CRM, I’ve Fallen in Love With the Data Warehouse.

Dear CRM, I’ve Fallen in Love With the Data Warehouse

Why it's time to embrace the data warehouse as your source of truth

September 19, 2022

Friends Don’t Let Friends Buy a CDP.

Friends Don’t Let Friends Buy a CDP

How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.

September 14, 2022

Feature Release: Audience Splits.

Feature Release: Audience Splits

Enable randomized, multivariate testing with Hightouch Audiences.

September 13, 2022

Feature Release: Audience Overlaps.

Feature Release: Audience Overlaps

Visualize overlaps between audiences to deliver the most effective campaign.

September 13, 2022

Why Do We Do Data?.

Why Do We Do Data?

What do you actually do with data besides analyzing it and ML/AI?

September 9, 2022

Sync Hierarchical Data with Sync Sequences .

Sync Hierarchical Data with Sync Sequences

Exercise more control over how and when data is activated to destinations with hierarchical dependencies

September 7, 2022

What's New at Hightouch (August 2022).

What's New at Hightouch (August 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in August 2022.

September 2, 2022

How to Calculate a PQL (Product Qualified Lead) in SQL.

How to Calculate a PQL (Product Qualified Lead) in SQL

Learn how you can calculate product qualified lead in SQL.

September 2, 2022

How to Calculate MRR (Monthly Recurring Revenue) in SQL.

How to Calculate MRR (Monthly Recurring Revenue) in SQL

Learn how you can calculate monthly recurring revenue in SQL.

September 2, 2022

How to Calculate a Lead Score in SQL.

How to Calculate a Lead Score in SQL

Learn how you can calculate a lead score in SQL.

September 2, 2022

How to Calculate LTV (Lifetime Value) in SQL.

How to Calculate LTV (Lifetime Value) in SQL

Learn how you can calculate lifetime value score in SQL.

September 2, 2022

Announcing the Custom Destination Toolkit: Build Your Own Destination in Minutes.

Announcing the Custom Destination Toolkit: Build Your Own Destination in Minutes

Connect Hightouch to any API, with or without code

September 1, 2022

Announcing Our Solutions Partner Program.

Announcing Our Solutions Partner Program

Learn how you can become a Hightouch solution partner and drive more value for your customers.

August 31, 2022

Everything We Learned at the Gartner Data & Analytics Conference .

Everything We Learned at the Gartner Data & Analytics Conference

Dispatches from Disney World on the State of Enterprise Data & Analytics

August 29, 2022

Can Snowflake Be Your Marketing Cloud?.

Can Snowflake Be Your Marketing Cloud?

Snowflake is no longer just a data warehouse, it's an industry-leading Data Cloud you leverage to power your marketing campaigns.

August 26, 2022

How Do Salesforce Data Pipelines Work?.

How Do Salesforce Data Pipelines Work?

Learn how you can use Salesforce Data Pipelines to combine data from multiple sources, build recipes, and transform your data.

August 24, 2022

The Definitive Guide to Tableau CRM.

The Definitive Guide to Tableau CRM

Learn how you can leverage Tableau CRM for data integration, predictive analytics, and cloud-based visualization.

August 24, 2022

Your Audience Builder Needs an Upgrade.

Your Audience Builder Needs an Upgrade

How Hightouch Audiences leverages flexible data modeling to meet any business need

August 24, 2022

Driving Paid Media ROAS Through Audience Activation.

Driving Paid Media ROAS Through Audience Activation

Learn how modern marketing teams can leverage existing customer lists to maximize return on ad spend.

August 18, 2022

I Got Tired of Dealing With Data Problems, so I Quit My Job and Joined Hightouch.

I Got Tired of Dealing With Data Problems, so I Quit My Job and Joined Hightouch

Why I joined Hightouch, and why warehouse-centric is the future.

August 17, 2022

How to Calculate a SQL (Sales Qualified Lead) in SQL.

How to Calculate a SQL (Sales Qualified Lead) in SQL

Learn how you can calculate a sales qualified lead score in SQL.

August 12, 2022

How to Calculate a (MQL) Marketing Qualified Lead in SQL.

How to Calculate a (MQL) Marketing Qualified Lead in SQL

Learn how you can calculate a marketing qualified lead in SQL.

August 12, 2022

How to Calculate ARR (Annual Recurring Revenue) in SQL.

How to Calculate ARR (Annual Recurring Revenue) in SQL

Learn how you can calculate your annual recurring revenue in SQL.

August 12, 2022

Everything You Missed at the First-Ever Hightouch Demo Week .

Everything You Missed at the First-Ever Hightouch Demo Week

All the details from three days of hands-on demos to show you What’s Possible with Hightouch

August 11, 2022

Power Your Product Experiences With Hightouch.

Power Your Product Experiences With Hightouch

Combine the analytical power of your warehouse with the low-latency performance of your application databases to build real-time, personalized customer experiences.

August 9, 2022

Introducing dbt Exposures for Hightouch.

Introducing dbt Exposures for Hightouch

Get end-to-end visibility for how your data is flowing between dbt and Hightouch.

August 2, 2022

What's New at Hightouch (July 2022).

What's New at Hightouch (July 2022)

Check out the latest destinations, and enhancements we've made to our platform and integrations.

August 1, 2022

Boost the Accuracy of Your Hightouch Syncs with Warehouse-Level Data Observability.

Boost the Accuracy of Your Hightouch Syncs with Warehouse-Level Data Observability

Learn how you can leverage Datafold to reduce the risk of warehouse-generated errors before your data goes into production.

July 28, 2022

Announcing Advanced User Permissions for Hightouch.

Announcing Advanced User Permissions for Hightouch

Learn how you can start leveraging advanced access management features in Hightouch with role-based and label-based controls.

July 27, 2022

Building a Product-Led Growth Engine on Top of the Data Warehouse.

Building a Product-Led Growth Engine on Top of the Data Warehouse

Learn how we evolved our PLG engine to take advantage of our biggest asset: our data warehouse.

July 14, 2022

Introducing the Hightouch Dagster Integration.

Introducing the Hightouch Dagster Integration

Orchestrate your Hightouch syncs from a single operational pane of glass.

July 13, 2022

How to Measure the Impact of Your Data Team.

How to Measure the Impact of Your Data Team

Learn why you should stop focusing on metrics and why you should start tracking outcomes to measure the impact of your data team.

July 12, 2022

Understanding Data Enrichment: A Comprehensive Guide.

Understanding Data Enrichment: A Comprehensive Guide

Learn what data enrichment is, why it matters, and how you can implement it today.

July 8, 2022

What’s the Difference Between 1st vs 3rd Party Data?.

What’s the Difference Between 1st vs 3rd Party Data?

Learn the different types of data and understand when to leverage each.

July 8, 2022

What Are Google Offline Conversions?.

What Are Google Offline Conversions?

Find out what Google offline conversions are and how you can upload them into Google Ads.

July 6, 2022

What’s New at Hightouch (June 2022).

What’s New at Hightouch (June 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in June 2022.

July 1, 2022

Announcing Hightouch on Databricks Partner Connect.

Announcing Hightouch on Databricks Partner Connect

The First Data Activation Partner Available on Partner Connect, Hightouch Activates Lakehouse Data to Business Tools

June 28, 2022

What is a Modern Data Stack? The Definitive Guide.

What is a Modern Data Stack? The Definitive Guide

Learn everything there is to know about the individual components that make up a modern data stack.

June 27, 2022

Snowflake Summit 2022: The Biggest Feature Announcements.

Snowflake Summit 2022: The Biggest Feature Announcements

Check out everything you missed at Snowflake Summit 2022 including Unistore, Snowpark for Python, Native Apps, and Snowflake's vision to be a Data Cloud!

June 22, 2022

Introducing Sync Logs: In-Warehouse Observability for All Your Syncs.

Introducing Sync Logs: In-Warehouse Observability for All Your Syncs

Log sync data back to your warehouse so you can dig deeper into trends and errors with the full flexibility of SQL

June 15, 2022

Introducing: Hightouch Traits.

Introducing: Hightouch Traits

Any user can now easily create calculated fields called “Traits” to supercharge personalization capabilities - no code needed.

June 15, 2022

Announcing Hightouch on Snowflake Partner Connect.

Announcing Hightouch on Snowflake Partner Connect

The First Data Activation Platform Available on Snowflake Partner Connect, Hightouch can now be be launched directly from Snowflake

June 12, 2022

Why Your Customer Data Platform (CDP) Should Be the Data Warehouse..

Why Your Customer Data Platform (CDP) Should Be the Data Warehouse.

Off-the-shelf Customer Data Platforms have serious shortcomings. Consider a composable Customer Data Platform instead.

June 8, 2022

Should You Learn dbt?.

Should You Learn dbt?

A look at why everyone seems to be learning dbt, and some practical tips on getting started

June 6, 2022

What’s New at Hightouch (May 2022).

What’s New at Hightouch (May 2022)

It's time to catch up on everything you missed in May. Check out all of the new integrations, features, and improvements we rolled out in May.

May 31, 2022

Hightouch vs. Rudderstack: The key differences.

Hightouch vs. Rudderstack: The key differences

Learn everything there is to know about Hightouch and Rudderstack and discover the key differences around security, data access, audience management, speed, etc.

May 24, 2022

Data Apps: Fad or Trend?.

Data Apps: Fad or Trend?

Learn about the future of Data Apps, the advantages and disadvantages, and whether or not they are here to stay.

May 17, 2022

The Definitive Guide: CDPs vs. CRMs vs. DMPs.

The Definitive Guide: CDPs vs. CRMs vs. DMPs

Learn everything there is to know about CDPs, CRMs, and DMPs. Discover the key differences, use cases, and shortcomings...

May 13, 2022

Identity Resolution - Why CDPs Fall Short.

Identity Resolution - Why CDPs Fall Short

Learn about what Identity Resolution is, and why you should be managing this process yourselves within your data warehouse.

May 12, 2022

The Marketers Guide to TikTok Conversion Tracking.

The Marketers Guide to TikTok Conversion Tracking

Maximizing TikTok ROI through a best-in-class integration strategy

May 11, 2022

The Marketers Guide to Facebook CAPI.

The Marketers Guide to Facebook CAPI

Maximize Facebook ROI through a best-in-class integration strategy leveraging Facebook's Conversion API

May 10, 2022

What's New at Hightouch (April 2022).

What's New at Hightouch (April 2022)

April is over and it's time to catch up on everything you missed. Check out our latest announcements, new integrations, latest features, product updates, and see what's coming up!

May 2, 2022

The CDP As We Know It Is Dead: Introducing the Composable CDP.

The CDP As We Know It Is Dead: Introducing the Composable CDP

Learn why CDPs are dead and how you can take advantage of the data warehouse.

April 21, 2022

GA4 & Reverse ETL: Activating Your Behavioral Data in BigQuery.

GA4 & Reverse ETL: Activating Your Behavioral Data in BigQuery

Learn how you can start leveraging your data in BigQuery to enrich your customer data in Google Analytics.

April 20, 2022

Hightouch Acquires Workbase.

Hightouch Acquires Workbase

We’re excited and humbled to bring the Workbase team into our fold and are looking forward to further expand Hightouch's capabilities.

April 19, 2022

What is Data Activation?.

What is Data Activation?

Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.

April 18, 2022

Hightouch: The Data Activation Platform.

Hightouch: The Data Activation Platform

Our transition from Reverse ETL to a Data Activation Platform, helping everyone take action on their data

April 13, 2022

Data Activation: The Next Step After Analytics.

Data Activation: The Next Step After Analytics

Analytics & BI aren't enough: learn why you need to focus on data activation to help everyone take action on their data

April 13, 2022

How We Migrated to Salesforce in 4 Hours using Hightouch.

How We Migrated to Salesforce in 4 Hours using Hightouch

CRM migrations are painful, but they shouldn't be. Learn how you can migrate your CRM in under four hours.

April 12, 2022

Hightouch Notify: Get Notified Where You Work.

Hightouch Notify: Get Notified Where You Work

Stop checking dashboards: start getting notified about key business events (from your warehouse) directly in your messaging tools

April 7, 2022

Hightouch is Going Multi-Region: Why You Should Care About Data Residency.

Hightouch is Going Multi-Region: Why You Should Care About Data Residency

Data residency laws are changing. Learn how you can use Hightouch’s new multi-region capabilities to store data in your region.

April 6, 2022

Our Integration with Databricks: Activate your ML models in your Lakehouse.

Our Integration with Databricks: Activate your ML models in your Lakehouse

Learn how you can activate the data models in your Lakehouse with Hightouch and Databricks.

April 4, 2022

Customized Alerts for Syncs With Our New Datadog Integration.

Customized Alerts for Syncs With Our New Datadog Integration

Learn how you can start configuring customized alerts for your syncs with our new Datadog integration.

March 30, 2022

Heroku Connect: The Definitive Guide.

Heroku Connect: The Definitive Guide

Learn everything there is to know about Heroku Connect and why Reverse ETL is a better alternative.

March 30, 2022

The Definitive Guide to API Integrations.

The Definitive Guide to API Integrations

Learn everything you need to know about API Integrations including API types, authentication, reading, writing, deployment, monitoring, and scheduling.

March 24, 2022

Why Your Alerting Should Be Configurable.

Why Your Alerting Should Be Configurable

Learn how you can adopt configurable alerting across your entire data stack.

March 21, 2022

What's New at Hightouch (March 2022).

What's New at Hightouch (March 2022)

See what's new with Hightouch in March 2022. Check out new features including Template Mappings, View SQL, new integrations, etc., and the latest news.

March 17, 2022

Unbundling the CDP.

Unbundling the CDP

Learn why a more modular approach to first-party data benefits marketing and data teams.

March 15, 2022

The Implementation Free CDP: Stop Waiting 6 Months.

The Implementation Free CDP: Stop Waiting 6 Months

Stop spinning your wheels trying to implement a CDP and learn how you can activate your data immediately.

March 9, 2022

What is Data Ingestion? | The Definitive Guide.

What is Data Ingestion? | The Definitive Guide

Learn what data ingestion is, why it matters, and how you can use it to power your analytics and activate your data.

March 9, 2022

Hightouch Debugger & Observability: Better than Ever.

Hightouch Debugger & Observability: Better than Ever

Learn about our updated Debugger, why data observability is important for Reverse ETL and see why no other Reverse ETL platform compares to Hightouch.

February 28, 2022

How to send data from Google Sheets to Notion.

How to send data from Google Sheets to Notion

Learn how you can move data from Google Sheets to Notion in 6 easy steps

February 4, 2022

What's new at Hightouch in February: Templates, Auto-mappings, SSO, & Filters.

What's new at Hightouch in February: Templates, Auto-mappings, SSO, & Filters

See what's new with Hightouch including suggested mappings, sync templates, sync filters, new integrations, Reverse ETL use cases, and new product features right around the corner.

February 3, 2022

Competitive Benchmarks & Our Focus on Customer Value.

Competitive Benchmarks & Our Focus on Customer Value

An update on speed in the RETL competitive landscape

February 1, 2022

dbt and Hightouch are Putting Your Transformed Data to Work.

dbt and Hightouch are Putting Your Transformed Data to Work

Give your business teams access to transformed data in the tools they use every day. See how Hightouch integrates with dbt to help you bring “Reverse ETL” to your stack.

January 27, 2022

The Definitive Guide to Conversion APIs & Web Pixels.

The Definitive Guide to Conversion APIs & Web Pixels

Facebook, Google, Snapchat, and Tiktok are adopting conversion APIs to capture data that web pixels and cookies can no longer collect. Here's an overview on how to adopt these new server-side advertising APIs.

January 25, 2022

Airflow Alternatives: A Look at Prefect and Dagster.

Airflow Alternatives: A Look at Prefect and Dagster

We take a deep dive into Airflow, Prefect, and Dagster and the differences between the three!

January 7, 2022

ETL vs. Reverse ETL: The Technical Differences.

ETL vs. Reverse ETL: The Technical Differences

Discover the technical differences between Reverse ETL and ETL/ELT and learn how they work behind the scenes.

December 22, 2021

Databricks vs Snowflake: The Definitive Guide.

Databricks vs Snowflake: The Definitive Guide

Discover the key differences between Databricks and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...

December 20, 2021

Azure Synapse vs Snowflake: The Definitive Guide.

Azure Synapse vs Snowflake: The Definitive Guide

Discover the key differences between Azure Synapse and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...

December 20, 2021

7 Useful Zapier Integrations or “Zaps”.

7 Useful Zapier Integrations or “Zaps”

Review 7 most useful Zapier integrations or "Zaps" and learn why Reverse ETL is a simpler solution.

December 18, 2021

The Top 5 Most Useful Workato Integrations & Recipes.

The Top 5 Most Useful Workato Integrations & Recipes

Review the top 5 Workato integrations and recipes and learn why Reverse ETL is a simpler solution.

December 17, 2021

The Top 5 Most Useful Tray.io Integrations & Recipes.

The Top 5 Most Useful Tray.io Integrations & Recipes

Review the top 5 Tray.io integrations and recipes and learn why Reverse ETL is a simpler solution.

December 17, 2021

The Need for Speed in Reverse ETL.

The Need for Speed in Reverse ETL

An overview of how we think about speed, covering ways our customers power timely business workflows, the typical speeds they experience and improvements we are making to speed up Reverse ETL for everyone.

December 1, 2021

Hightouch Series B: What’s Next for Reverse ETL.

Hightouch Series B: What’s Next for Reverse ETL

We’re honored to announce that Hightouch has raised $40M. With this latest round of funding, we will grow our team, expand the surface area of Hightouch, and deliver the best customer experience humanly possible.

November 17, 2021

Why Every Tool in the Modern Data Stack Needs Git.

Why Every Tool in the Modern Data Stack Needs Git

Leverage the power of software development and DevOps and implement the same best practices you use in your production code in the context of data integration with Git.

November 9, 2021

4 Ways to Operationalize your Product Usage Data.

4 Ways to Operationalize your Product Usage Data

Learn how you can leverage your product data in your GTM motion.

November 4, 2021