The Ultimate Guide to B2B SaaS Metrics & How to Calculate Them
Find out what B2B SaaS metrics you should be measuring and how to calculate them.
November 22, 2022
What is a TikTok Pixel?
Learn what a TikTok Pixel is and how you can implement it on your website to help track conversions.
November 21, 2022
Data Mapping Tools: What Is the Best Option for Your Business?
Learn everything there is to know about data mapping and discover which tool is right for your business.
November 18, 2022
Customer 360 - What Is It And Why Is It Important?
Learn why companies are adopting Customer 360 and how you can use this framework to create personalized customer experiences across your business.
November 18, 2022
Data Teams Need To Break Out Of Their Bubble
Data teams and stakeholders are often deeply siloed from each other, and the data team/marketing team divide is a powerful example of this dysfunction.
November 17, 2022
Enterprise-Ready on Day 1
Announcing audit logs and improvements to platform access controls
November 15, 2022
How To Calculate Churn Rate
Learn how you can calculate churn rate and revenue churn rate for your business.
November 15, 2022
Reverse ETL Has Crossed the Chasm
All signs point to widespread industry validation and a rapid acceleration in adoption.
November 10, 2022
Feature Release: Priority Lists
Use audience prioritization within Hightouch to enable seamless funnel-based or stepped-journey campaigns.
November 10, 2022
How to Get More Out of Your Analytics
Leverage Data Activation to help your analytics team drive action and business impact.
November 9, 2022
Hightouch + Looker: Activate Data from Looks to any Business Application
Utilize your existing Looker Looks as data models in Hightouch
November 8, 2022
Hightouch Recognized as a Cool Vendor in 2022 Gartner® Cool Vendors™ in Marketing Data & Analytics
Reverse ETL is disrupting and simplifying how enterprises take action on data.
November 3, 2022
The Future of Digital Advertising is Here.
The future of digital advertising is a first-party data and audience game. And it's here - whether organizations are ready for it or not.
November 3, 2022
What's New at Hightouch (October 2022)
Catch up on all the latest Hightouch features, platform enhancements, and integrations released in October of 2022.
October 31, 2022
The Data Tea Is Now Available as a Podcast
Our popular Linkedin Live show is now available on Apple Podcasts and Spotify.
October 28, 2022
What’s Next for the Analytics Engineer? - Reflections From Coalesce 2022
Recapping my Coalesce experience and musings on my own journey as an analytics engineer.
October 27, 2022
You Built that Funnel Dashboard… Now What?
Go beyond your dashboards. There’s a better way to get actionable insights to business teams.
October 25, 2022
What Is a Data Clean Room?
Learn what data clean rooms are, how they work, and why they are paramount in the future of how marketers activate, analyze, and measure campaigns.
October 21, 2022
Hightouch Named Fivetran Ecosystem Partner of the Year
More than 150 mutual customers choose Hightouch and Fivetran to close their data loop.
October 20, 2022
Introducing Approval Flows
Require specific users to receive in-app approval before pushing changes to models and syncs into production.
October 20, 2022
Introducing dbt CI Checks
Validate how dbt code changes impact Hightouch syncs directly from GitHub
October 18, 2022
How to Move Data from Snowflake to Salesforce
Learn six different ways you can move data from Snowflake to Salesforce.
October 5, 2022
Feature Release: Audience Breakdowns
Analyze specific characteristics of users within an audience to better understand overall audience composition.
October 5, 2022
How We’re Automating Customer Feature Requests and Flags with Reverse ETL
Learn how we’re using Hightouch and our modern data stack to streamline feedback loops
October 4, 2022
How Hightouch and Fivetran Are Powering More than 150 Data-Driven Organizations
Learn how over 150 data-driven organizations are using Hightouch and Fivetran to turn their data warehouse into an activation layer to power incredible customer experiences.
October 4, 2022
What's New at Hightouch (September 2022)
Catch up on all the latest Hightouch features, platform enhancements, and integrations released in September 2022.
September 30, 2022
Dear CRM, I’ve Fallen in Love With the Data Warehouse
Why it's time to embrace the data warehouse as your source of truth
September 19, 2022
Friends Don’t Let Friends Buy a CDP
How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.
September 14, 2022
Feature Release: Audience Splits
Enable randomized, multivariate testing with Hightouch Audiences.
September 13, 2022
Feature Release: Audience Overlaps
Visualize overlaps between audiences to deliver the most effective campaign.
September 13, 2022
Why Do We Do Data?
What do you actually do with data besides analyzing it and ML/AI?
September 9, 2022
Sync Hierarchical Data with Sync Sequences
Exercise more control over how and when data is activated to destinations with hierarchical dependencies
September 7, 2022
What is Reverse ETL? The Definitive Guide
Learn everything there is to know about Reverse ETL, how it fits into the modern data stack, and why it's different than ETL.
September 6, 2022
What's New at Hightouch (August 2022)
Catch up on all the latest Hightouch features, platform enhancements, and integrations released in August 2022.
September 2, 2022
How to Calculate a PQL (Product Qualified Lead) in SQL
Learn how you can calculate product qualified lead in SQL.
September 2, 2022
How to Calculate MRR (Monthly Recurring Revenue) in SQL
Learn how you can calculate monthly recurring revenue in SQL.
September 2, 2022
How to Calculate a Lead Score in SQL
Learn how you can calculate a lead score in SQL.
September 2, 2022
How to Calculate LTV (Lifetime Value) in SQL
Learn how you can calculate lifetime value score in SQL.
September 2, 2022
Announcing the Custom Destination Toolkit: Build Your Own Destination in Minutes
Connect Hightouch to any API, with or without code
September 1, 2022
Announcing Our Solutions Partner Program
Learn how you can become a Hightouch solution partner and drive more value for your customers.
August 31, 2022
Everything We Learned at the Gartner Data & Analytics Conference
Dispatches from Disney World on the State of Enterprise Data & Analytics
August 29, 2022
Can Snowflake Be Your Marketing Cloud?
Snowflake is no longer just a data warehouse, it's an industry-leading Data Cloud you leverage to power your marketing campaigns.
August 26, 2022
How Do Salesforce Data Pipelines Work?
Learn how you can use Salesforce Data Pipelines to combine data from multiple sources, build recipes, and transform your data.
August 24, 2022
The Definitive Guide to Tableau CRM
Learn how you can leverage Tableau CRM for data integration, predictive analytics, and cloud-based visualization.
August 24, 2022
Your Audience Builder Needs an Upgrade
How Hightouch Audiences leverages flexible data modeling to meet any business need
August 24, 2022
What Is a Customer Data Platform (CDP)?
Learn everything there is to know about CDPs including data ingestion, identity resolution, audience management, and data sharing.
August 19, 2022
Driving Paid Media ROAS Through Audience Activation
Learn how modern marketing teams can leverage existing customer lists to maximize return on ad spend.
August 18, 2022
I Got Tired of Dealing With Data Problems, so I Quit My Job and Joined Hightouch
Why I joined Hightouch, and why warehouse-centric is the future.
August 17, 2022
How to Calculate a SQL (Sales Qualified Lead) in SQL
Learn how you can calculate a sales qualified lead score in SQL.
August 12, 2022
How to Calculate a (MQL) Marketing Qualified Lead in SQL
Learn how you can calculate a marketing qualified lead in SQL.
August 12, 2022
How to Calculate ARR (Annual Recurring Revenue) in SQL
Learn how you can calculate your annual recurring revenue in SQL.
August 12, 2022
Everything You Missed at the First-Ever Hightouch Demo Week
All the details from three days of hands-on demos to show you What’s Possible with Hightouch
August 11, 2022
Power Your Product Experiences With Hightouch
Combine the analytical power of your warehouse with the low-latency performance of your application databases to build real-time, personalized customer experiences.
August 9, 2022
Introducing dbt Exposures for Hightouch
Get end-to-end visibility for how your data is flowing between dbt and Hightouch.
August 2, 2022
What's New at Hightouch (July 2022)
Check out the latest destinations, and enhancements we've made to our platform and integrations.
August 1, 2022
Boost the Accuracy of Your Hightouch Syncs with Warehouse-Level Data Observability
Learn how you can leverage Datafold to reduce the risk of warehouse-generated errors before your data goes into production.
July 28, 2022
Announcing Advanced User Permissions for Hightouch
Learn how you can start leveraging advanced access management features in Hightouch with role-based and label-based controls.
July 27, 2022
Building a Product-Led Growth Engine on Top of the Data Warehouse
Learn how we evolved our PLG engine to take advantage of our biggest asset: our data warehouse.
July 14, 2022
Introducing the Hightouch Dagster Integration
Orchestrate your Hightouch syncs from a single operational pane of glass.
July 13, 2022
How to Measure the Impact of Your Data Team
Learn why you should stop focusing on metrics and why you should start tracking outcomes to measure the impact of your data team.
July 12, 2022
Understanding Data Enrichment: A Comprehensive Guide | Hightouch
Learn what data enrichment is, why it matters, and how you can implement it today.
July 8, 2022
What’s the Difference Between 1st vs 3rd Party Data?
Learn the different types of data and understand when to leverage each.
July 8, 2022
What Are Google Offline Conversions?
Find out what Google offline conversions are and how you can upload them into Google Ads.
July 6, 2022
What’s New at Hightouch (June 2022)
Catch up on all the latest Hightouch features, platform enhancements, and integrations released in June 2022.
July 1, 2022
Announcing Hightouch on Databricks Partner Connect
The First Data Activation Partner Available on Partner Connect, Hightouch Activates Lakehouse Data to Business Tools
June 28, 2022
What is a Modern Data Stack? The Definitive Guide
Learn everything there is to know about the individual components that make up a modern data stack.
June 27, 2022
Snowflake Summit 2022: The Biggest Feature Announcements
Check out everything you missed at Snowflake Summit 2022 including Unistore, Snowpark for Python, Native Apps, and Snowflake's vision to be a Data Cloud!
June 22, 2022
Introducing Sync Logs: In-Warehouse Observability for All Your Syncs
Log sync data back to your warehouse so you can dig deeper into trends and errors with the full flexibility of SQL
June 15, 2022
Introducing: Hightouch Traits
Any user can now easily create calculated fields called “Traits” to supercharge personalization capabilities - no code needed.
June 15, 2022
Announcing Hightouch on Snowflake Partner Connect
The First Data Activation Platform Available on Snowflake Partner Connect, Hightouch can now be be launched directly from Snowflake
June 12, 2022
How to Do Lead Scoring and Account Scoring in Salesforce
Learn how you can start scoring your leads and accounts in Salesforce.
June 8, 2022
How to Do Lead Scoring and Account Scoring in Hubspot
Learn how you can start scoring your leads and accounts in Hubspot.
June 8, 2022
Should You Learn dbt?
A look at why everyone seems to be learning dbt, and some practical tips on getting started
June 6, 2022
What’s New at Hightouch (May 2022)
It's time to catch up on everything you missed in May. Check out all of the new integrations, features, and improvements we rolled out in May.
May 31, 2022
Hightouch vs. Rudderstack: The key differences
Learn everything there is to know about Hightouch and Rudderstack and discover the key differences around security, data access, audience management, speed, etc.
May 24, 2022
Data Apps: Fad or Trend?
Learn about the future of Data Apps, the advantages and disadvantages, and whether or not they are here to stay.
May 17, 2022
The Definitive Guide: CDPs vs. CRMs vs. DMPs
Learn everything there is to know about CDPs, CRMs, and DMPs. Discover the key differences, use cases, and shortcomings...
May 13, 2022
Identity Resolution - Why CDPs Fall Short
Learn about what Identity Resolution is, and why you should be managing this process yourselves within your data warehouse.
May 12, 2022
The Marketers Guide to TikTok Conversion Tracking
Maximizing TikTok ROI through a best-in-class integration strategy
May 11, 2022
The Marketers Guide to Facebook CAPI
Maximize Facebook ROI through a best-in-class integration strategy leveraging Facebook's Conversion API
May 10, 2022
What's New at Hightouch (April 2022)
April is over and it's time to catch up on everything you missed. Check out our latest announcements, new integrations, latest features, product updates, and see what's coming up!
May 2, 2022
The CDP As We Know It Is Dead: Introducing the Composable CDP
Learn why CDPs are dead and how you can take advantage of the data warehouse.
April 21, 2022
GA4 & Reverse ETL: Activating Your Behavioral Data in BigQuery
Learn how you can start leveraging your data in BigQuery to enrich your customer data in Google Analytics.
April 20, 2022
Hightouch Acquires Workbase
We’re excited and humbled to bring the Workbase team into our fold and are looking forward to further expand Hightouch's capabilities.
April 19, 2022
What is Data Activation?
Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.
April 18, 2022
Hightouch: The Data Activation Platform
Our transition from Reverse ETL to a Data Activation Platform, helping everyone take action on their data
April 13, 2022
Data Activation: The Next Step After Analytics
Analytics & BI aren't enough: learn why you need to focus on data activation to help everyone take action on their data
April 13, 2022
How We Migrated to Salesforce in 4 Hours using Hightouch
CRM migrations are painful, but they shouldn't be. Learn how you can migrate your CRM in under four hours.
April 12, 2022
Hightouch Notify: Get Notified Where You Work
Stop checking dashboards: start getting notified about key business events (from your warehouse) directly in your messaging tools
April 7, 2022
Hightouch is Going Multi-Region: Why You Should Care About Data Residency
Data residency laws are changing. Learn how you can use Hightouch’s new multi-region capabilities to store data in your region.
April 6, 2022
Our Integration with Databricks: Activate your ML models in your Lakehouse
Learn how you can activate the data models in your Lakehouse with Hightouch and Databricks.
April 4, 2022
Customized Alerts for Syncs With Our New Datadog Integration
Learn how you can start configuring customized alerts for your syncs with our new Datadog integration.
March 30, 2022
Heroku Connect: The Definitive Guide
Learn everything there is to know about Heroku Connect and why Reverse ETL is a better alternative.
March 30, 2022
The Definitive Guide to API Integrations
Learn everything you need to know about API Integrations including API types, authentication, reading, writing, deployment, monitoring, and scheduling.
March 24, 2022
Why Your Alerting Should Be Configurable
Learn how you can adopt configurable alerting across your entire data stack.
March 21, 2022
What's New at Hightouch (March 2022)
See what's new with Hightouch in March 2022. Check out new features including Template Mappings, View SQL, new integrations, etc., and the latest news.
March 17, 2022
Unbundling the CDP
Learn why a more modular approach to first-party data benefits marketing and data teams.
March 15, 2022
The Implementation Free CDP: Stop Waiting 6 Months
Stop spinning your wheels trying to implement a CDP and learn how you can activate your data immediately.
March 9, 2022
What is Data Ingestion? | The Definitive Guide
Learn what data ingestion is, why it matters, and how you can use it to power your analytics and activate your data.
March 9, 2022
Hightouch Debugger & Observability: Better than Ever
Learn about our updated Debugger, why data observability is important for Reverse ETL and see why no other Reverse ETL platform compares to Hightouch.
February 28, 2022
How to send data from Redshift to Google Ads
Learn how you can move data from Redshift to Google Ads in 6 easy steps
February 4, 2022
How to Send Data from BigQuery to Google Ads
Learn how you can move data from BigQuery to Google Ads in 6 easy steps
February 4, 2022
How to send data from Redshift to Hubspot
Learn how you can move data from Redshift to Hubspot in 6 easy steps
February 4, 2022
How to send data from Redshift to Salesforce
Learn how you can move data from Redshift to Salesforce in 6 easy steps
February 4, 2022
How to send data from Snowflake to Google Ads
Learn how you can move data from Snowflake to Google Ads in 6 easy steps
February 4, 2022
How to send data from BigQuery to Salesforce
Learn how you can move data from BigQuery to Salesforce in 6 easy steps
February 4, 2022
How to send data from Google Sheets to Notion
Learn how you can move data from Google Sheets to Notion in 6 easy steps
February 4, 2022
How to Send data from Snowflake to Hubspot
Learn how you can move data from Snowflake to Hubspot in 6 easy steps
February 4, 2022
How to Send Data from BigQuery to Hubspot
Learn how you can move data from BigQuery to Hubspot in 6 easy steps
February 4, 2022
Redshift vs Snowflake: The Definitive Guide
Discover the key differences between Redshift and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...
February 3, 2022
What's new at Hightouch in February: Templates, Auto-mappings, SSO, & Filters
See what's new with Hightouch including suggested mappings, sync templates, sync filters, new integrations, Reverse ETL use cases, and new product features right around the corner.
February 3, 2022
Competitive Benchmarks & Our Focus on Customer Value
An update on speed in the RETL competitive landscape
February 1, 2022
dbt and Hightouch are Putting Your Transformed Data to Work
Give your business teams access to transformed data in the tools they use every day. See how Hightouch integrates with dbt to help you bring “Reverse ETL” to your stack.
January 27, 2022
The Definitive Guide to Conversion APIs & Web Pixels
Facebook, Google, Snapchat, and Tiktok are adopting conversion APIs to capture data that web pixels and cookies can no longer collect. Here's an overview on how to adopt these new server-side advertising APIs.
January 25, 2022
Airflow Alternatives: A Look at Prefect and Dagster
We take a deep dive into Airflow, Prefect, and Dagster and the differences between the three!
January 7, 2022
ETL vs. Reverse ETL: The Technical Differences
Discover the technical differences between Reverse ETL and ETL/ELT and learn how they work behind the scenes.
December 22, 2021
Databricks vs Snowflake: The Definitive Guide
Discover the key differences between Databricks and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...
December 20, 2021
Azure Synapse vs Snowflake: The Definitive Guide
Discover the key differences between Azure Synapse and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...
December 20, 2021
7 Useful Zapier Integrations or “Zaps”
Review 7 most useful Zapier integrations or "Zaps" and learn why Reverse ETL is a simpler solution.
December 18, 2021
The Top 5 Most Useful Workato Integrations & Recipes
Review the top 5 Workato integrations and recipes and learn why Reverse ETL is a simpler solution.
December 17, 2021
The Top 5 Most Useful Tray.io Integrations & Recipes
Review the top 5 Tray.io integrations and recipes and learn why Reverse ETL is a simpler solution.
December 17, 2021
The Need for Speed in Reverse ETL
An overview of how we think about speed, covering ways our customers power timely business workflows, the typical speeds they experience and improvements we are making to speed up Reverse ETL for everyone.
December 1, 2021
The Definitive Guide to PQLs (Product-Qualified-Leads)
Learn why you should care about PQLs and how you can leverage them to prioritize high-value leads, create lifecycle marketing campaigns, and automate sales processes.
November 24, 2021
Hightouch Series B: What’s Next for Reverse ETL
We’re honored to announce that Hightouch has raised $40M. With this latest round of funding, we will grow our team, expand the surface area of Hightouch, and deliver the best customer experience humanly possible.
November 17, 2021
Why Every Tool in the Modern Data Stack Needs Git
Leverage the power of software development and DevOps and implement the same best practices you use in your production code in the context of data integration with Git.
November 9, 2021
4 Ways to Operationalize your Product Usage Data
Learn how you can leverage your product data in your GTM motion.
November 4, 2021
Hightouch vs. Census: The Key Differences
Learn everything there is to know about Hightouch and Census and discover the key differences around security, data access, audience management, speed, etc.
November 3, 2021
Preparing for a New Era of Advertising with a Server-Side First Integration Strategy
Learn what a server-side integration is, why it's worth focusing on now, and how you can leverage Hightouch to push your server-side event data to your different ad platforms.
October 27, 2021
Why Your Customer Data Platform (CDP) Should Be the Data Warehouse
Off-the-shelf customer data platforms have serious shortcomings. Consider data warehouses instead.
October 18, 2021
SaaS Integration: What it is & Why it's Important
Learn how SaaS integrations eliminate data silos and the available solutions in the market.
October 13, 2021
How to Enrich Hubspot Data in 6 Steps
Learn How Hightouch can help you enrich your Hubspot data in 6 easy steps.
October 8, 2021
How to Enrich Salesforce Data in 6 Steps
Learn How Hightouch can help you enrich your Salesforce data in 6 easy steps.
October 8, 2021
BigQuery vs Snowflake: The Definitive Guide
Discover the key differences between Google BigQuery and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...
October 7, 2021
Why Salesforce Shouldn't be Your Source of Truth
Learn how Salesforce creates data silos and why the data warehouse should be your source of truth instead.
October 7, 2021
A Deep Dive into Hex and the Future of Data Apps
Learn about Hex, a collaborative data analysis platform, and the future of data apps built on top of the data warehouse
October 6, 2021
Looker Actions: The Definitive Guide
Learn everything about Looker Actions, how it automates workflows to take action on data, where it falls flat, and the alternatives for your data needs.
October 1, 2021
7 Alternatives to Using Segment
Review the pros and cons of Segment, its core features like Warehouses and Personas, and check out the best alternative CDP platforms.
September 28, 2021
Matillion: The Definitive Guide
Learn everything about Matillion and Matillion Data Loader, how they offer ETL & ELT services to solve data integration problems, where they fall flat, and alternatives for your data needs.
September 27, 2021
The future of data integration: what iPaaS & Workflow Automation tools got wrong
Learn about the shortcomings of iPaaS/Workflow Automation solutions and why the future of data integration is declarative
September 21, 2021
Why Every Marketer Needs the Power of SQL: an Interview with Fareed Mosavat (former Director of Product at Slack)
Fareed Mosavat (who has led product teams at some of the hottest PLG companies like Slack, Instacart, and Zynga) shares his experiences leveraging data to unlock product-led growth, any barriers he had to overcome, and where he sees the space moving forward
September 15, 2021
Solving Data's "Last Mile" Problem with Reverse ETL and Data Observability
Discussing the latest standard in data: using your data warehouse to power business workflows (with Reverse ETL) and ensuring you can trust your data (with Data Observability).
September 8, 2021
Announcing Hightouch's SOC 2 Type II Compliance
Hightouch has achieved SOC 2 Type II compliance for the security, availability, and confidentiality trust service principles.
September 3, 2021
Announcing Hightouch Audiences: Enabling Marketers to Self-Serve their Data
Marketing teams should be able to build audiences and personalize campaigns: no engineering favors needed.
August 30, 2021
The Definitive Guide to Product-Led Growth (PLG) CRMs
CRMs don’t work for Product Led Growth Companies: A definitive guide to PLG CRMs
August 19, 2021
Hightouch receives recognition as a Forbes Cloud 100 Rising Star!
We are honored to be included in the Forbes Cloud 100 Rising Stars list for 2021.
August 10, 2021
Hightouch partners with Dreamdata to operationalize your revenue attribution data
Our partnership with Dreamdata, a leader in B2B Revenue Attribution, empowers business teams to self-serve and operationalize customer data
August 6, 2021
Hightouch has raised a Series A!
We are proud to announce that we've raised a $12.1M Series A led by Amplify Partners and Bain Capital
July 28, 2021
What is Operational Analytics & Why You Should Use It
Operational analytics (OA) focuses on improving business operations by putting your data to work in the tools that run your business. Learn how the Hightouch Operational Analytics platform streamlines your OA here.
July 26, 2021
The State of Automated Testing in the Data Warehouse
A deep dive into automated data testing, why it matters and the top tools to consider
July 6, 2021
Exploring Data Lineage with OpenLineage
In this post, we ask what is data lineage and take a detailed dive into OpenLineage and how it aims to unify metadata and lineage across tools to make data lineage easier to reason about.
June 11, 2021
What's the Difference Between Reverse ETL Tools and Segment?
If you want to get your data into SaaS tools, there's multiple solutions to help with this. Two popular ones are Segment and Reverse ETL. In this post, we discuss how they compare and contrast.
June 4, 2021
Announcing Hightouch's SOC 2 Compliance
Hightouch has achieved SOC 2 Type 1 compliance for the security, availability, and confidentiality trust service principles.
June 3, 2021
The State of Reverse ETL: What Operational Analytics Looks Like Today & Beyond
A deep-dive into how companies are using Reverse ETL in to power their operational workflows
May 13, 2021
Using Hightouch and Slack to Power Sales Ops Workflows
Getting data from your Data Warehouse into Slack couldn't be easier. With just a few lines of SQL, you can start sending custom notifications to your teams in minutes.
May 7, 2021
