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The Ultimate Guide to B2B SaaS Metrics & How to Calculate Them.

The Ultimate Guide to B2B SaaS Metrics & How to Calculate Them

Find out what B2B SaaS metrics you should be measuring and how to calculate them.

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November 22, 2022

What is a TikTok Pixel?.

What is a TikTok Pixel?

Learn what a TikTok Pixel is and how you can implement it on your website to help track conversions.

November 21, 2022

Data Mapping Tools: What Is the Best Option for Your Business?.

Data Mapping Tools: What Is the Best Option for Your Business?

Learn everything there is to know about data mapping and discover which tool is right for your business.

November 18, 2022

Customer 360 - What Is It And Why Is It Important?.

Customer 360 - What Is It And Why Is It Important?

Learn why companies are adopting Customer 360 and how you can use this framework to create personalized customer experiences across your business.

November 18, 2022

Data Teams Need To Break Out Of Their Bubble.

Data Teams Need To Break Out Of Their Bubble

Data teams and stakeholders are often deeply siloed from each other, and the data team/marketing team divide is a powerful example of this dysfunction.

November 17, 2022

Enterprise-Ready on Day 1 .

Enterprise-Ready on Day 1

Announcing audit logs and improvements to platform access controls

November 15, 2022

How To Calculate Churn Rate.

How To Calculate Churn Rate

Learn how you can calculate churn rate and revenue churn rate for your business.

November 15, 2022

Reverse ETL Has Crossed the Chasm.

Reverse ETL Has Crossed the Chasm

All signs point to widespread industry validation and a rapid acceleration in adoption.

November 10, 2022

Feature Release: Priority Lists.

Feature Release: Priority Lists

Use audience prioritization within Hightouch to enable seamless funnel-based or stepped-journey campaigns.

November 10, 2022

How to Get More Out of Your Analytics.

How to Get More Out of Your Analytics

Leverage Data Activation to help your analytics team drive action and business impact.

November 9, 2022

Hightouch + Looker: Activate Data from Looks to any Business Application.

Hightouch + Looker: Activate Data from Looks to any Business Application

Utilize your existing Looker Looks as data models in Hightouch

November 8, 2022

Hightouch Recognized as a Cool Vendor in 2022 Gartner® Cool Vendors™ in Marketing Data & Analytics.

Hightouch Recognized as a Cool Vendor in 2022 Gartner® Cool Vendors™ in Marketing Data & Analytics

Reverse ETL is disrupting and simplifying how enterprises take action on data.

November 3, 2022

The Future of Digital Advertising is Here..

The Future of Digital Advertising is Here.

The future of digital advertising is a first-party data and audience game. And it's here - whether organizations are ready for it or not.

November 3, 2022

What's New at Hightouch (October 2022).

What's New at Hightouch (October 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in October of 2022.

October 31, 2022

The Data Tea Is Now Available as a Podcast.

The Data Tea Is Now Available as a Podcast

Our popular Linkedin Live show is now available on Apple Podcasts and Spotify.

October 28, 2022

What’s Next for the Analytics Engineer? - Reflections From Coalesce 2022.

What’s Next for the Analytics Engineer? - Reflections From Coalesce 2022

Recapping my Coalesce experience and musings on my own journey as an analytics engineer.

October 27, 2022

You Built that Funnel Dashboard… Now What? .

You Built that Funnel Dashboard… Now What?

Go beyond your dashboards. There’s a better way to get actionable insights to business teams.

October 25, 2022

What Is a Data Clean Room?.

What Is a Data Clean Room?

Learn what data clean rooms are, how they work, and why they are paramount in the future of how marketers activate, analyze, and measure campaigns.

October 21, 2022

Hightouch Named Fivetran Ecosystem Partner of the Year.

Hightouch Named Fivetran Ecosystem Partner of the Year

More than 150 mutual customers choose Hightouch and Fivetran to close their data loop.

October 20, 2022

Introducing Approval Flows.

Introducing Approval Flows

Require specific users to receive in-app approval before pushing changes to models and syncs into production.

October 20, 2022

Introducing dbt CI Checks.

Introducing dbt CI Checks

Validate how dbt code changes impact Hightouch syncs directly from GitHub

October 18, 2022

How to Move Data from Snowflake to Salesforce.

How to Move Data from Snowflake to Salesforce

Learn six different ways you can move data from Snowflake to Salesforce.

October 5, 2022

Feature Release: Audience Breakdowns.

Feature Release: Audience Breakdowns

Analyze specific characteristics of users within an audience to better understand overall audience composition.

October 5, 2022

How We’re Automating Customer Feature Requests and Flags with Reverse ETL.

How We’re Automating Customer Feature Requests and Flags with Reverse ETL

Learn how we’re using Hightouch and our modern data stack to streamline feedback loops

October 4, 2022

How Hightouch and Fivetran Are Powering More than 150 Data-Driven Organizations.

How Hightouch and Fivetran Are Powering More than 150 Data-Driven Organizations

Learn how over 150 data-driven organizations are using Hightouch and Fivetran to turn their data warehouse into an activation layer to power incredible customer experiences.

October 4, 2022

What's New at Hightouch (September 2022).

What's New at Hightouch (September 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in September 2022.

September 30, 2022

Dear CRM, I’ve Fallen in Love With the Data Warehouse.

Dear CRM, I’ve Fallen in Love With the Data Warehouse

Why it's time to embrace the data warehouse as your source of truth

September 19, 2022

Friends Don’t Let Friends Buy a CDP.

Friends Don’t Let Friends Buy a CDP

How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.

September 14, 2022

Feature Release: Audience Splits.

Feature Release: Audience Splits

Enable randomized, multivariate testing with Hightouch Audiences.

September 13, 2022

Feature Release: Audience Overlaps.

Feature Release: Audience Overlaps

Visualize overlaps between audiences to deliver the most effective campaign.

September 13, 2022

Why Do We Do Data?.

Why Do We Do Data?

What do you actually do with data besides analyzing it and ML/AI?

September 9, 2022

Sync Hierarchical Data with Sync Sequences .

Sync Hierarchical Data with Sync Sequences

Exercise more control over how and when data is activated to destinations with hierarchical dependencies

September 7, 2022

What is Reverse ETL? The Definitive Guide .

What is Reverse ETL? The Definitive Guide

Learn everything there is to know about Reverse ETL, how it fits into the modern data stack, and why it's different than ETL.

September 6, 2022

What's New at Hightouch (August 2022).

What's New at Hightouch (August 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in August 2022.

September 2, 2022

How to Calculate a PQL (Product Qualified Lead) in SQL.

How to Calculate a PQL (Product Qualified Lead) in SQL

Learn how you can calculate product qualified lead in SQL.

September 2, 2022

How to Calculate MRR (Monthly Recurring Revenue) in SQL.

How to Calculate MRR (Monthly Recurring Revenue) in SQL

Learn how you can calculate monthly recurring revenue in SQL.

September 2, 2022

How to Calculate a Lead Score in SQL.

How to Calculate a Lead Score in SQL

Learn how you can calculate a lead score in SQL.

September 2, 2022

How to Calculate LTV (Lifetime Value) in SQL.

How to Calculate LTV (Lifetime Value) in SQL

Learn how you can calculate lifetime value score in SQL.

September 2, 2022

Announcing the Custom Destination Toolkit: Build Your Own Destination in Minutes.

Announcing the Custom Destination Toolkit: Build Your Own Destination in Minutes

Connect Hightouch to any API, with or without code

September 1, 2022

Announcing Our Solutions Partner Program.

Announcing Our Solutions Partner Program

Learn how you can become a Hightouch solution partner and drive more value for your customers.

August 31, 2022

Everything We Learned at the Gartner Data & Analytics Conference .

Everything We Learned at the Gartner Data & Analytics Conference

Dispatches from Disney World on the State of Enterprise Data & Analytics

August 29, 2022

Can Snowflake Be Your Marketing Cloud?.

Can Snowflake Be Your Marketing Cloud?

Snowflake is no longer just a data warehouse, it's an industry-leading Data Cloud you leverage to power your marketing campaigns.

August 26, 2022

How Do Salesforce Data Pipelines Work?.

How Do Salesforce Data Pipelines Work?

Learn how you can use Salesforce Data Pipelines to combine data from multiple sources, build recipes, and transform your data.

August 24, 2022

The Definitive Guide to Tableau CRM.

The Definitive Guide to Tableau CRM

Learn how you can leverage Tableau CRM for data integration, predictive analytics, and cloud-based visualization.

August 24, 2022

Your Audience Builder Needs an Upgrade.

Your Audience Builder Needs an Upgrade

How Hightouch Audiences leverages flexible data modeling to meet any business need

August 24, 2022

What Is a Customer Data Platform (CDP)?.

What Is a Customer Data Platform (CDP)?

Learn everything there is to know about CDPs including data ingestion, identity resolution, audience management, and data sharing.

August 19, 2022

Driving Paid Media ROAS Through Audience Activation.

Driving Paid Media ROAS Through Audience Activation

Learn how modern marketing teams can leverage existing customer lists to maximize return on ad spend.

August 18, 2022

I Got Tired of Dealing With Data Problems, so I Quit My Job and Joined Hightouch.

I Got Tired of Dealing With Data Problems, so I Quit My Job and Joined Hightouch

Why I joined Hightouch, and why warehouse-centric is the future.

August 17, 2022

How to Calculate a SQL (Sales Qualified Lead) in SQL.

How to Calculate a SQL (Sales Qualified Lead) in SQL

Learn how you can calculate a sales qualified lead score in SQL.

August 12, 2022

How to Calculate a (MQL) Marketing Qualified Lead in SQL.

How to Calculate a (MQL) Marketing Qualified Lead in SQL

Learn how you can calculate a marketing qualified lead in SQL.

August 12, 2022

How to Calculate ARR (Annual Recurring Revenue) in SQL.

How to Calculate ARR (Annual Recurring Revenue) in SQL

Learn how you can calculate your annual recurring revenue in SQL.

August 12, 2022

Everything You Missed at the First-Ever Hightouch Demo Week .

Everything You Missed at the First-Ever Hightouch Demo Week

All the details from three days of hands-on demos to show you What’s Possible with Hightouch

August 11, 2022

Power Your Product Experiences With Hightouch.

Power Your Product Experiences With Hightouch

Combine the analytical power of your warehouse with the low-latency performance of your application databases to build real-time, personalized customer experiences.

August 9, 2022

Introducing dbt Exposures for Hightouch.

Introducing dbt Exposures for Hightouch

Get end-to-end visibility for how your data is flowing between dbt and Hightouch.

August 2, 2022

What's New at Hightouch (July 2022).

What's New at Hightouch (July 2022)

Check out the latest destinations, and enhancements we've made to our platform and integrations.

August 1, 2022

Boost the Accuracy of Your Hightouch Syncs with Warehouse-Level Data Observability.

Boost the Accuracy of Your Hightouch Syncs with Warehouse-Level Data Observability

Learn how you can leverage Datafold to reduce the risk of warehouse-generated errors before your data goes into production.

July 28, 2022

Announcing Advanced User Permissions for Hightouch.

Announcing Advanced User Permissions for Hightouch

Learn how you can start leveraging advanced access management features in Hightouch with role-based and label-based controls.

July 27, 2022

Building a Product-Led Growth Engine on Top of the Data Warehouse.

Building a Product-Led Growth Engine on Top of the Data Warehouse

Learn how we evolved our PLG engine to take advantage of our biggest asset: our data warehouse.

July 14, 2022

Introducing the Hightouch Dagster Integration.

Introducing the Hightouch Dagster Integration

Orchestrate your Hightouch syncs from a single operational pane of glass.

July 13, 2022

How to Measure the Impact of Your Data Team.

How to Measure the Impact of Your Data Team

Learn why you should stop focusing on metrics and why you should start tracking outcomes to measure the impact of your data team.

July 12, 2022

Understanding Data Enrichment: A Comprehensive Guide | Hightouch.

Understanding Data Enrichment: A Comprehensive Guide | Hightouch

Learn what data enrichment is, why it matters, and how you can implement it today.

July 8, 2022

What’s the Difference Between 1st vs 3rd Party Data?.

What’s the Difference Between 1st vs 3rd Party Data?

Learn the different types of data and understand when to leverage each.

July 8, 2022

What Are Google Offline Conversions?.

What Are Google Offline Conversions?

Find out what Google offline conversions are and how you can upload them into Google Ads.

July 6, 2022

What’s New at Hightouch (June 2022).

What’s New at Hightouch (June 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in June 2022.

July 1, 2022

Announcing Hightouch on Databricks Partner Connect.

Announcing Hightouch on Databricks Partner Connect

The First Data Activation Partner Available on Partner Connect, Hightouch Activates Lakehouse Data to Business Tools

June 28, 2022

What is a Modern Data Stack? The Definitive Guide.

What is a Modern Data Stack? The Definitive Guide

Learn everything there is to know about the individual components that make up a modern data stack.

June 27, 2022

Snowflake Summit 2022: The Biggest Feature Announcements.

Snowflake Summit 2022: The Biggest Feature Announcements

Check out everything you missed at Snowflake Summit 2022 including Unistore, Snowpark for Python, Native Apps, and Snowflake's vision to be a Data Cloud!

June 22, 2022

Introducing Sync Logs: In-Warehouse Observability for All Your Syncs.

Introducing Sync Logs: In-Warehouse Observability for All Your Syncs

Log sync data back to your warehouse so you can dig deeper into trends and errors with the full flexibility of SQL

June 15, 2022

Introducing: Hightouch Traits.

Introducing: Hightouch Traits

Any user can now easily create calculated fields called “Traits” to supercharge personalization capabilities - no code needed.

June 15, 2022

Announcing Hightouch on Snowflake Partner Connect.

Announcing Hightouch on Snowflake Partner Connect

The First Data Activation Platform Available on Snowflake Partner Connect, Hightouch can now be be launched directly from Snowflake

June 12, 2022

How to Do Lead Scoring and Account Scoring in Salesforce.

How to Do Lead Scoring and Account Scoring in Salesforce

Learn how you can start scoring your leads and accounts in Salesforce.

June 8, 2022

How to Do Lead Scoring and Account Scoring in Hubspot.

How to Do Lead Scoring and Account Scoring in Hubspot

Learn how you can start scoring your leads and accounts in Hubspot.

June 8, 2022

Should You Learn dbt?.

Should You Learn dbt?

A look at why everyone seems to be learning dbt, and some practical tips on getting started

June 6, 2022

What’s New at Hightouch (May 2022).

What’s New at Hightouch (May 2022)

It's time to catch up on everything you missed in May. Check out all of the new integrations, features, and improvements we rolled out in May.

May 31, 2022

Hightouch vs. Rudderstack: The key differences.

Hightouch vs. Rudderstack: The key differences

Learn everything there is to know about Hightouch and Rudderstack and discover the key differences around security, data access, audience management, speed, etc.

May 24, 2022

Data Apps: Fad or Trend?.

Data Apps: Fad or Trend?

Learn about the future of Data Apps, the advantages and disadvantages, and whether or not they are here to stay.

May 17, 2022

The Definitive Guide: CDPs vs. CRMs vs. DMPs.

The Definitive Guide: CDPs vs. CRMs vs. DMPs

Learn everything there is to know about CDPs, CRMs, and DMPs. Discover the key differences, use cases, and shortcomings...

May 13, 2022

Identity Resolution - Why CDPs Fall Short.

Identity Resolution - Why CDPs Fall Short

Learn about what Identity Resolution is, and why you should be managing this process yourselves within your data warehouse.

May 12, 2022

The Marketers Guide to TikTok Conversion Tracking.

The Marketers Guide to TikTok Conversion Tracking

Maximizing TikTok ROI through a best-in-class integration strategy

May 11, 2022

The Marketers Guide to Facebook CAPI.

The Marketers Guide to Facebook CAPI

Maximize Facebook ROI through a best-in-class integration strategy leveraging Facebook's Conversion API

May 10, 2022

What's New at Hightouch (April 2022).

What's New at Hightouch (April 2022)

April is over and it's time to catch up on everything you missed. Check out our latest announcements, new integrations, latest features, product updates, and see what's coming up!

May 2, 2022

The CDP As We Know It Is Dead: Introducing the Composable CDP.

The CDP As We Know It Is Dead: Introducing the Composable CDP

Learn why CDPs are dead and how you can take advantage of the data warehouse.

April 21, 2022

GA4 & Reverse ETL: Activating Your Behavioral Data in BigQuery.

GA4 & Reverse ETL: Activating Your Behavioral Data in BigQuery

Learn how you can start leveraging your data in BigQuery to enrich your customer data in Google Analytics.

April 20, 2022

Hightouch Acquires Workbase.

Hightouch Acquires Workbase

We’re excited and humbled to bring the Workbase team into our fold and are looking forward to further expand Hightouch's capabilities.

April 19, 2022

What is Data Activation?.

What is Data Activation?

Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.

April 18, 2022

Hightouch: The Data Activation Platform.

Hightouch: The Data Activation Platform

Our transition from Reverse ETL to a Data Activation Platform, helping everyone take action on their data

April 13, 2022

Data Activation: The Next Step After Analytics.

Data Activation: The Next Step After Analytics

Analytics & BI aren't enough: learn why you need to focus on data activation to help everyone take action on their data

April 13, 2022

How We Migrated to Salesforce in 4 Hours using Hightouch.

How We Migrated to Salesforce in 4 Hours using Hightouch

CRM migrations are painful, but they shouldn't be. Learn how you can migrate your CRM in under four hours.

April 12, 2022

Hightouch Notify: Get Notified Where You Work.

Hightouch Notify: Get Notified Where You Work

Stop checking dashboards: start getting notified about key business events (from your warehouse) directly in your messaging tools

April 7, 2022

Hightouch is Going Multi-Region: Why You Should Care About Data Residency.

Hightouch is Going Multi-Region: Why You Should Care About Data Residency

Data residency laws are changing. Learn how you can use Hightouch’s new multi-region capabilities to store data in your region.

April 6, 2022

Our Integration with Databricks: Activate your ML models in your Lakehouse.

Our Integration with Databricks: Activate your ML models in your Lakehouse

Learn how you can activate the data models in your Lakehouse with Hightouch and Databricks.

April 4, 2022

Customized Alerts for Syncs With Our New Datadog Integration.

Customized Alerts for Syncs With Our New Datadog Integration

Learn how you can start configuring customized alerts for your syncs with our new Datadog integration.

March 30, 2022

Heroku Connect: The Definitive Guide.

Heroku Connect: The Definitive Guide

Learn everything there is to know about Heroku Connect and why Reverse ETL is a better alternative.

March 30, 2022

The Definitive Guide to API Integrations.

The Definitive Guide to API Integrations

Learn everything you need to know about API Integrations including API types, authentication, reading, writing, deployment, monitoring, and scheduling.

March 24, 2022

Why Your Alerting Should Be Configurable.

Why Your Alerting Should Be Configurable

Learn how you can adopt configurable alerting across your entire data stack.

March 21, 2022

What's New at Hightouch (March 2022).

What's New at Hightouch (March 2022)

See what's new with Hightouch in March 2022. Check out new features including Template Mappings, View SQL, new integrations, etc., and the latest news.

March 17, 2022

Unbundling the CDP.

Unbundling the CDP

Learn why a more modular approach to first-party data benefits marketing and data teams.

March 15, 2022

The Implementation Free CDP: Stop Waiting 6 Months.

The Implementation Free CDP: Stop Waiting 6 Months

Stop spinning your wheels trying to implement a CDP and learn how you can activate your data immediately.

March 9, 2022

What is Data Ingestion? | The Definitive Guide.

What is Data Ingestion? | The Definitive Guide

Learn what data ingestion is, why it matters, and how you can use it to power your analytics and activate your data.

March 9, 2022

Hightouch Debugger & Observability: Better than Ever.

Hightouch Debugger & Observability: Better than Ever

Learn about our updated Debugger, why data observability is important for Reverse ETL and see why no other Reverse ETL platform compares to Hightouch.

February 28, 2022

How to send data from Redshift to Google Ads.

How to send data from Redshift to Google Ads

Learn how you can move data from Redshift to Google Ads in 6 easy steps

February 4, 2022

How to Send Data from BigQuery to Google Ads.

How to Send Data from BigQuery to Google Ads

Learn how you can move data from BigQuery to Google Ads in 6 easy steps

February 4, 2022

How to send data from Redshift to Hubspot.

How to send data from Redshift to Hubspot

Learn how you can move data from Redshift to Hubspot in 6 easy steps

February 4, 2022

How to send data from Redshift to Salesforce.

How to send data from Redshift to Salesforce

Learn how you can move data from Redshift to Salesforce in 6 easy steps

February 4, 2022

How to send data from Snowflake to Google Ads.

How to send data from Snowflake to Google Ads

Learn how you can move data from Snowflake to Google Ads in 6 easy steps

February 4, 2022

How to send data from BigQuery to Salesforce.

How to send data from BigQuery to Salesforce

Learn how you can move data from BigQuery to Salesforce in 6 easy steps

February 4, 2022

How to send data from Google Sheets to Notion.

How to send data from Google Sheets to Notion

Learn how you can move data from Google Sheets to Notion in 6 easy steps

February 4, 2022

How to Send data from Snowflake to Hubspot.

How to Send data from Snowflake to Hubspot

Learn how you can move data from Snowflake to Hubspot in 6 easy steps

February 4, 2022

How to Send Data from BigQuery to Hubspot.

How to Send Data from BigQuery to Hubspot

Learn how you can move data from BigQuery to Hubspot in 6 easy steps

February 4, 2022

Redshift vs Snowflake: The Definitive Guide.

Redshift vs Snowflake: The Definitive Guide

Discover the key differences between Redshift and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...

February 3, 2022

What's new at Hightouch in February: Templates, Auto-mappings, SSO, & Filters.

What's new at Hightouch in February: Templates, Auto-mappings, SSO, & Filters

See what's new with Hightouch including suggested mappings, sync templates, sync filters, new integrations, Reverse ETL use cases, and new product features right around the corner.

February 3, 2022

Competitive Benchmarks & Our Focus on Customer Value.

Competitive Benchmarks & Our Focus on Customer Value

An update on speed in the RETL competitive landscape

February 1, 2022

dbt and Hightouch are Putting Your Transformed Data to Work.

dbt and Hightouch are Putting Your Transformed Data to Work

Give your business teams access to transformed data in the tools they use every day. See how Hightouch integrates with dbt to help you bring “Reverse ETL” to your stack.

January 27, 2022

The Definitive Guide to Conversion APIs & Web Pixels.

The Definitive Guide to Conversion APIs & Web Pixels

Facebook, Google, Snapchat, and Tiktok are adopting conversion APIs to capture data that web pixels and cookies can no longer collect. Here's an overview on how to adopt these new server-side advertising APIs.

January 25, 2022

Airflow Alternatives: A Look at Prefect and Dagster.

Airflow Alternatives: A Look at Prefect and Dagster

We take a deep dive into Airflow, Prefect, and Dagster and the differences between the three!

January 7, 2022

ETL vs. Reverse ETL: The Technical Differences.

ETL vs. Reverse ETL: The Technical Differences

Discover the technical differences between Reverse ETL and ETL/ELT and learn how they work behind the scenes.

December 22, 2021

Databricks vs Snowflake: The Definitive Guide.

Databricks vs Snowflake: The Definitive Guide

Discover the key differences between Databricks and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...

December 20, 2021

Azure Synapse vs Snowflake: The Definitive Guide.

Azure Synapse vs Snowflake: The Definitive Guide

Discover the key differences between Azure Synapse and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...

December 20, 2021

7 Useful Zapier Integrations or “Zaps”.

7 Useful Zapier Integrations or “Zaps”

Review 7 most useful Zapier integrations or "Zaps" and learn why Reverse ETL is a simpler solution.

December 18, 2021

The Top 5 Most Useful Workato Integrations & Recipes.

The Top 5 Most Useful Workato Integrations & Recipes

Review the top 5 Workato integrations and recipes and learn why Reverse ETL is a simpler solution.

December 17, 2021

The Top 5 Most Useful Tray.io Integrations & Recipes.

The Top 5 Most Useful Tray.io Integrations & Recipes

Review the top 5 Tray.io integrations and recipes and learn why Reverse ETL is a simpler solution.

December 17, 2021

The Need for Speed in Reverse ETL.

The Need for Speed in Reverse ETL

An overview of how we think about speed, covering ways our customers power timely business workflows, the typical speeds they experience and improvements we are making to speed up Reverse ETL for everyone.

December 1, 2021

The Definitive Guide to PQLs (Product-Qualified-Leads).

The Definitive Guide to PQLs (Product-Qualified-Leads)

Learn why you should care about PQLs and how you can leverage them to prioritize high-value leads, create lifecycle marketing campaigns, and automate sales processes.

November 24, 2021

Hightouch Series B: What’s Next for Reverse ETL.

Hightouch Series B: What’s Next for Reverse ETL

We’re honored to announce that Hightouch has raised $40M. With this latest round of funding, we will grow our team, expand the surface area of Hightouch, and deliver the best customer experience humanly possible.

November 17, 2021

Why Every Tool in the Modern Data Stack Needs Git.

Why Every Tool in the Modern Data Stack Needs Git

Leverage the power of software development and DevOps and implement the same best practices you use in your production code in the context of data integration with Git.

November 9, 2021

4 Ways to Operationalize your Product Usage Data.

4 Ways to Operationalize your Product Usage Data

Learn how you can leverage your product data in your GTM motion.

November 4, 2021

Hightouch vs. Census: The Key Differences.

Hightouch vs. Census: The Key Differences

Learn everything there is to know about Hightouch and Census and discover the key differences around security, data access, audience management, speed, etc.

November 3, 2021

Preparing for a New Era of Advertising with a Server-Side First Integration Strategy.

Preparing for a New Era of Advertising with a Server-Side First Integration Strategy

Learn what a server-side integration is, why it's worth focusing on now, and how you can leverage Hightouch to push your server-side event data to your different ad platforms.

October 27, 2021

Why Your Customer Data Platform (CDP) Should Be the Data Warehouse.

Why Your Customer Data Platform (CDP) Should Be the Data Warehouse

Off-the-shelf customer data platforms have serious shortcomings. Consider data warehouses instead.

October 18, 2021

SaaS Integration: What it is & Why it's Important.

SaaS Integration: What it is & Why it's Important

Learn how SaaS integrations eliminate data silos and the available solutions in the market.

October 13, 2021

How to Enrich Hubspot Data in 6 Steps.

How to Enrich Hubspot Data in 6 Steps

Learn How Hightouch can help you enrich your Hubspot data in 6 easy steps.

October 8, 2021

How to Enrich Salesforce Data in 6 Steps.

How to Enrich Salesforce Data in 6 Steps

Learn How Hightouch can help you enrich your Salesforce data in 6 easy steps.

October 8, 2021

BigQuery vs Snowflake: The Definitive Guide .

BigQuery vs Snowflake: The Definitive Guide

Discover the key differences between Google BigQuery and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...

October 7, 2021

Why Salesforce Shouldn't be Your Source of Truth.

Why Salesforce Shouldn't be Your Source of Truth

Learn how Salesforce creates data silos and why the data warehouse should be your source of truth instead.

October 7, 2021

A Deep Dive into Hex and the Future of Data Apps.

A Deep Dive into Hex and the Future of Data Apps

Learn about Hex, a collaborative data analysis platform, and the future of data apps built on top of the data warehouse

October 6, 2021

Looker Actions: The Definitive Guide.

Looker Actions: The Definitive Guide

Learn everything about Looker Actions, how it automates workflows to take action on data, where it falls flat, and the alternatives for your data needs.

October 1, 2021

7 Alternatives to Using Segment.

7 Alternatives to Using Segment

Review the pros and cons of Segment, its core features like Warehouses and Personas, and check out the best alternative CDP platforms.

September 28, 2021

Matillion: The Definitive Guide.

Matillion: The Definitive Guide

Learn everything about Matillion and Matillion Data Loader, how they offer ETL & ELT services to solve data integration problems, where they fall flat, and alternatives for your data needs.

September 27, 2021

The future of data integration: what iPaaS & Workflow Automation tools got wrong.

The future of data integration: what iPaaS & Workflow Automation tools got wrong

Learn about the shortcomings of iPaaS/Workflow Automation solutions and why the future of data integration is declarative

September 21, 2021

Why Every Marketer Needs the Power of SQL: an Interview with Fareed Mosavat (former Director of Product at Slack).

Why Every Marketer Needs the Power of SQL: an Interview with Fareed Mosavat (former Director of Product at Slack)

Fareed Mosavat (who has led product teams at some of the hottest PLG companies like Slack, Instacart, and Zynga) shares his experiences leveraging data to unlock product-led growth, any barriers he had to overcome, and where he sees the space moving forward

September 15, 2021

Solving Data's "Last Mile" Problem with Reverse ETL and Data Observability .

Solving Data's "Last Mile" Problem with Reverse ETL and Data Observability

Discussing the latest standard in data: using your data warehouse to power business workflows (with Reverse ETL) and ensuring you can trust your data (with Data Observability).

September 8, 2021

Announcing Hightouch's SOC 2 Type II Compliance.

Announcing Hightouch's SOC 2 Type II Compliance

Hightouch has achieved SOC 2 Type II compliance for the security, availability, and confidentiality trust service principles.

September 3, 2021

Announcing Hightouch Audiences: Enabling Marketers to Self-Serve their Data.

Announcing Hightouch Audiences: Enabling Marketers to Self-Serve their Data

Marketing teams should be able to build audiences and personalize campaigns: no engineering favors needed.

August 30, 2021

The Definitive Guide to Product-Led Growth (PLG) CRMs.

The Definitive Guide to Product-Led Growth (PLG) CRMs

CRMs don’t work for Product Led Growth Companies: A definitive guide to PLG CRMs

August 19, 2021

Hightouch receives recognition as a Forbes Cloud 100 Rising Star!.

Hightouch receives recognition as a Forbes Cloud 100 Rising Star!

We are honored to be included in the Forbes Cloud 100 Rising Stars list for 2021.

August 10, 2021

Hightouch partners with Dreamdata to operationalize your revenue attribution data.

Hightouch partners with Dreamdata to operationalize your revenue attribution data

Our partnership with Dreamdata, a leader in B2B Revenue Attribution, empowers business teams to self-serve and operationalize customer data

August 6, 2021

Hightouch has raised a Series A!.

Hightouch has raised a Series A!

We are proud to announce that we've raised a $12.1M Series A led by Amplify Partners and Bain Capital

July 28, 2021

What is Operational Analytics & Why You Should Use It.

What is Operational Analytics & Why You Should Use It

Operational analytics (OA) focuses on improving business operations by putting your data to work in the tools that run your business. Learn how the Hightouch Operational Analytics platform streamlines your OA here.

July 26, 2021

The State of Automated Testing in the Data Warehouse.

The State of Automated Testing in the Data Warehouse

A deep dive into automated data testing, why it matters and the top tools to consider

July 6, 2021

Exploring Data Lineage with OpenLineage.

Exploring Data Lineage with OpenLineage

In this post, we ask what is data lineage and take a detailed dive into OpenLineage and how it aims to unify metadata and lineage across tools to make data lineage easier to reason about.

June 11, 2021

What's the Difference Between Reverse ETL Tools and Segment?.

What's the Difference Between Reverse ETL Tools and Segment?

If you want to get your data into SaaS tools, there's multiple solutions to help with this. Two popular ones are Segment and Reverse ETL. In this post, we discuss how they compare and contrast.

June 4, 2021

Announcing Hightouch's SOC 2 Compliance.

Announcing Hightouch's SOC 2 Compliance

Hightouch has achieved SOC 2 Type 1 compliance for the security, availability, and confidentiality trust service principles.

June 3, 2021

The State of Reverse ETL: What Operational Analytics Looks Like Today & Beyond .

The State of Reverse ETL: What Operational Analytics Looks Like Today & Beyond

A deep-dive into how companies are using Reverse ETL in to power their operational workflows

May 13, 2021

Using Hightouch and Slack to Power Sales Ops Workflows.

Using Hightouch and Slack to Power Sales Ops Workflows

Getting data from your Data Warehouse into Slack couldn't be easier. With just a few lines of SQL, you can start sending custom notifications to your teams in minutes.

May 7, 2021

Enabling Sales Teams by Syncing Product Data into Hubspot.

Enabling Sales Teams by Syncing Product Data into Hubspot

Learn how to grab product metrics from your product database and generate queries that will expose that data in Hubspot to enable your Sales teams

May 3, 2021