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Checkmate: the power of AI Decisioning in marketing.

Checkmate: the power of AI Decisioning in marketing

A new wave of AI is mastering marketing’s infinite game

October 23, 2024

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Introducing Hightouch for CTV.

Introducing Hightouch for CTV

A simple, fast, and affordable solution for first-party targeting and measurement across a fragmented CTV ecosystem.

October 23, 2024

What is Retail Media?.

What is Retail Media?

Learn why companies are turning to retail media to monetize their first-party data and power advertising for brands.

October 22, 2024

Predictable, painless, powerful: How to migrate to Hightouch Events.

Predictable, painless, powerful: How to migrate to Hightouch Events

A step-by-step plan to making your event collection migration seamless

October 17, 2024

An architecture blueprint for retail media network success.

An architecture blueprint for retail media network success

How to build a monetizable and measurable retail media network with your existing first-party data investments.

October 9, 2024

Welcoming Josh Kanagy, our new Head of Revenue.

Welcoming Josh Kanagy, our new Head of Revenue

As we double our customer base, we’re doubling down on our most important asset: our people

October 2, 2024

AI transformed advertising—now it’s coming for marketing.

AI transformed advertising—now it’s coming for marketing

A new wave of AI capabilities is pushing beyond the confines of paid media, set to automate and optimize all facets of marketing.

October 1, 2024

The hunt for a CDP that’s actually “zero-copy”.

The hunt for a CDP that’s actually “zero-copy”

Salesforce Data Cloud falls far short of its promise to use your data without copying it.

September 12, 2024

Why a traditional CDP couldn’t handle our subscription data at FabFitFun.

Why a traditional CDP couldn’t handle our subscription data at FabFitFun

Traditional CDPs don't cut it for subscription businesses. Here's why we chose Hightouch.

September 10, 2024

Why we transitioned to Hightouch at WeightWatchers.

Why we transitioned to Hightouch at WeightWatchers

For years, we relied on a legacy data onboarding tool. Recently, we migrated to Hightouch and saw huge improvements for a fraction of the cost. Here's everything I learned...

September 10, 2024

Maximizing reach while minimizing risk: improvements to Customer Studio.

Maximizing reach while minimizing risk: improvements to Customer Studio

We’ve made audience creation in Customer Studio more powerful and precise with new options and data governance features.

September 5, 2024

Real-time in the Composable CDP.

Real-time in the Composable CDP

Competitors claim that Composable CDPs can’t solve real-time use cases. It’s time to bust that myth.

September 4, 2024

Should you be migrating to an Iceberg Lakehouse?.

Should you be migrating to an Iceberg Lakehouse?

Apache Iceberg might be the coolest topic in data right now. When should your organization seriously consider migrating?

September 3, 2024

Introducing AI Decisioning.

Introducing AI Decisioning

Our biggest product yet. Test everything, everywhere, all at once—powered by your complete data and AI.

August 27, 2024

What is a Demand-Side Platform?.

What is a Demand-Side Platform?

Learn how to use DSPs to unlock programmatic bidding across any ad network.

August 22, 2024

Introducing Hightouch’s Privado integration: enable proactive privacy.

Introducing Hightouch’s Privado integration: enable proactive privacy

Privado provides full personal data visibility and privacy governance across the tech stack.

August 21, 2024

The rise of the I-beam marketer .

The rise of the I-beam marketer

Self-serve tooling created a boom of full-stack and T-shaped marketers. Modern marketers now also need a strong data foundation.

August 15, 2024

What is a Data Management Platform?.

What is a Data Management Platform?

Find out how a data management platform can help you target anonymous users on your website.

August 8, 2024

Power real-time uses cases from Google Cloud’s BigQuery with continuous queries.

Power real-time uses cases from Google Cloud’s BigQuery with continuous queries

Announcing our integration with BigQuery continuous queries

August 7, 2024

Salesforce Audience Studio (retirement & replacements).

Salesforce Audience Studio (retirement & replacements)

Salesforce Audio Studio is no more, so what are the alternatives?

July 31, 2024

Adobe Audience Manager (retirement & replacements).

Adobe Audience Manager (retirement & replacements)

Should you wait for Adobe Audience Manager to be retired, or should you start exploring alternatives now?

July 31, 2024

What is a loyalty program? (Examples and data).

What is a loyalty program? (Examples and data)

Discover how and why more retailers than ever are turning to loyalty programs to drive growth.

July 10, 2024

What is a Customer Data Platform (CDP)? .

What is a Customer Data Platform (CDP)?

A guide to understanding Customer Data Platforms (CDPs).

July 9, 2024

What is Salesforce Data Cloud?.

What is Salesforce Data Cloud?

Is Salesforce Data Cloud a viable option for customer data use cases? Should you buy it?

July 9, 2024

The ultimate guide to data modeling.

The ultimate guide to data modeling

Learn why data modeling underpins everything you do in your business and is essential for driving business outcomes.

July 9, 2024

Get out of data jail: break free from Adobe and Salesforce’s data platforms.

Get out of data jail: break free from Adobe and Salesforce’s data platforms

Adobe and Salesforce want you to pay big bucks for their data platforms. Your data warehouse is a better solution.

June 26, 2024

The ultimate guide to marketing campaigns.

The ultimate guide to marketing campaigns

Learn how you can use data to build highly personalized and targeted marketing campaigns that drive growth for your business.

June 25, 2024

The ultimate guide to audience managers.

The ultimate guide to audience managers

Learn why marketers use audience managers to personalize their marketing campaigns.

June 24, 2024

The ultimate guide to journey builders.

The ultimate guide to journey builders

Learn why journey builders are the secret to creating great marketing campaigns.

June 24, 2024

The best Treasure Data alternatives and competitors.

The best Treasure Data alternatives and competitors

Discover the best alternatives and competitors to Treasure Data.

May 24, 2024

Offsite: the next frontier for retail media .

Offsite: the next frontier for retail media

How and why retailers are setting their eyes on offsite channels to expand their retail media networks

May 23, 2024

Feature spotlight: building journeys in Hightouch.

Feature spotlight: building journeys in Hightouch

Marketers use Hightouch to build flexible, cross-channel journeys powered by all of their data.

May 22, 2024

What is data collection?.

What is data collection?

Learn how data collection is important to power your analytics and business use cases.

May 22, 2024

What are lookalike audiences and how do they work?.

What are lookalike audiences and how do they work?

Learn why lookalike audiences are so important and how you can use them to drive conversions and increase return on ad spend.

May 21, 2024

What is marketing analytics? (Everything you need to know) .

What is marketing analytics? (Everything you need to know)

Learn why marketing analytics is so important and how to use it to increase the ROI across your marketing channels.

May 21, 2024

The best ActionIQ alternatives and competitors.

The best ActionIQ alternatives and competitors

Discover the best alternatives and competitors to ActionIQ.

May 16, 2024

Introducing Hightouch’s Kameleoon integration.

Introducing Hightouch’s Kameleoon integration

Power experimentation and personalization with all of your customer data

May 6, 2024

Introducing Hightouch’s Attio integration.

Introducing Hightouch’s Attio integration

Power Attio, the next-generation CRM, with your full data from the warehouse.

May 2, 2024

The Best mParticle alternatives and competitors.

The Best mParticle alternatives and competitors

Discover the best alternatives and competitors to mParticle.

May 1, 2024

Boosting ROAS: How Conversion APIs make your paid media campaigns smarter.

Boosting ROAS: How Conversion APIs make your paid media campaigns smarter

Among the many AI investment strategies, there is one that should be at the top of your list but probably isn’t...

April 30, 2024

No more silos: act on all your data with Hightouch and HubSpot.

No more silos: act on all your data with Hightouch and HubSpot

Take action on customer data insights and incorporate customer trends into every aspect of your go-to-market strategy by connecting Hightouch & HubSpot.

April 24, 2024

The best Adobe Real-Time CDP alternatives and competitors.

The best Adobe Real-Time CDP alternatives and competitors

Discover the best alternatives and competitors to Adobe Real-Time CDP.

April 22, 2024

The best Amperity alternatives and competitors.

The best Amperity alternatives and competitors

Discover the best alternatives and competitors to Amperity.

April 18, 2024

Governance shouldn’t be a four-letter word.

Governance shouldn’t be a four-letter word

Our commitment to deeply invest in features that make it easier than ever to govern data effectively.

April 18, 2024

The best Salesforce Data Cloud alternatives and competitors.

The best Salesforce Data Cloud alternatives and competitors

Discover the best alternatives and competitors to Salesforce Data Cloud.

April 17, 2024

Enterprise-ready on day 1 .

Enterprise-ready on day 1

Hightouch makes it easy for any company to govern its data and manage how employees put it to work.

April 10, 2024

Announcing Hightouch's Common Room integration.

Announcing Hightouch's Common Room integration

Power a unified view of your customer with your data warehouse to automate using every signal across product, CRM, website, social, community, open source, and more.

April 9, 2024

What is audience segmentation? (use cases + tools).

What is audience segmentation? (use cases + tools)

Learn how audience segmentation can increase your conversions by being able to create relevant messaging.

April 9, 2024

The top 10 enterprise CDPs.

The top 10 enterprise CDPs

Learn everything there is to know about the top 10 enterprise CDPs on the market today.

April 8, 2024

Iceberg and the rise of the Lakehouse.

Iceberg and the rise of the Lakehouse

Apache Iceberg won’t just change data storage. It’s going to change how data works in every industry.

April 2, 2024

Retargeting vs. remarketing: which one should you choose?.

Retargeting vs. remarketing: which one should you choose?

Learn how you can use retargeting and remarketing to convert potential customers and drive engagement with existing or dormant customers.

April 1, 2024

The best RudderStack alternatives and competitors.

The best RudderStack alternatives and competitors

Discover the best alternatives and competitors to RudderStack.

March 28, 2024

Announcing Campaign Intelligence: self-service analytics for marketers.

Announcing Campaign Intelligence: self-service analytics for marketers

No more asking data teams for help or hopping between tools. It’s time to unlock the data warehouse for marketers.

March 19, 2024

What is Simon Data?.

What is Simon Data?

Learn everything there is to know about Simon Data, including products, key features, real-time capabilities, and pros/cons.

March 18, 2024

What is Treasure Data CDP?.

What is Treasure Data CDP?

Learn everything there is to know about Treasure Data, including products, key features, real-time capabilities, and pros/cons.

March 18, 2024

What is product analytics?.

What is product analytics?

Learn how to leverage product analytics to understand behavioral data to deliver personalized experiences to your customers.

March 18, 2024

CDP vs DMP: how are they different?.

CDP vs DMP: how are they different?

Learn the difference between CDPs and DMPs and how to use them to build and reach wider audiences for your marketing campaigns.

March 18, 2024

What is Facebook CAPI?.

What is Facebook CAPI?

Find out how Facebook CAPI is the perfect replacement for third-party cookies and how you can continue to send conversion events to improve your ad effectiveness.

March 15, 2024

Three ways you can set up Facebook CAPI.

Three ways you can set up Facebook CAPI

Don’t let the death of the Pixel stop you from sending conversion events to Facebook. Learn the three methods you can use to set up and send data to Facebook CAPI.

March 14, 2024

How Knock uses Hightouch’s HTTP Request destination to power notifications.

How Knock uses Hightouch’s HTTP Request destination to power notifications

Knock has made it easy to send notifications from the data warehouse by using our flexible and customizable HTTP Request Destination.

March 12, 2024

The best Simon Data alternatives and competitors.

The best Simon Data alternatives and competitors

Discover the best alternatives and competitors to Simon Data.

March 6, 2024

Dark Clouds: the broken promises of Salesforce CDP.

Dark Clouds: the broken promises of Salesforce CDP

Sales, Service, and Marketing Cloud are industry staples. Salesforce’s CDP is the wrong way to get data into them.

February 28, 2024

Introducing Match Booster Anonymous: ad retargeting for a cookieless world.

Introducing Match Booster Anonymous: ad retargeting for a cookieless world

Welcome to the future of anonymous retargeting—where privacy and performance coexist.

February 27, 2024

Introducing: Identity Resolution Waterfalls and Profile Inspector.

Introducing: Identity Resolution Waterfalls and Profile Inspector

Two powerful new features that make the best warehouse-native identity solution even better.

February 26, 2024

What is Amperity?.

What is Amperity?

Learn all about Amperity CDP, including: core features, capabilities, and product offerings.

February 26, 2024

What is Adobe CDP?.

What is Adobe CDP?

Learn all about Adobe CDP, including: core features, capabilities, and product offerings.

February 26, 2024

What CDPs got right–and wrong–about behavioral events.

What CDPs got right–and wrong–about behavioral events

Customer Data Platforms put themselves on the map with event collection and real-time event streaming. They’ve left room for improvement.

February 14, 2024

Introducing event streaming: sync data to tools in real-time.

Introducing event streaming: sync data to tools in real-time

It’s easier than ever to forward real-time behavioral event data directly to downstream destinations.

February 14, 2024

Announcing Hightouch’s data clean room solution with Google Cloud’s BigQuery .

Announcing Hightouch’s data clean room solution with Google Cloud’s BigQuery

Make the most of your advertising data with Hightouch and BigQuery.

February 13, 2024

What is campaign analytics?.

What is campaign analytics?

Learn how you can use campaign analytics to conduct experiments, measure campaign performance, and build personalized experiences for your customers.

February 13, 2024

What is web analytics? (Use cases + tools).

What is web analytics? (Use cases + tools)

Learn how you can use web analytics to build personalized experiences for your users and increase conversions on your website.

February 13, 2024

What are data contracts & how do they work?.

What are data contracts & how do they work?

Master the art of Data Contracts to safeguard your data quality and improve the impact data has on your business.

February 13, 2024

What is a MarTech stack (and how to build one)?.

What is a MarTech stack (and how to build one)?

Learn exactly what a MarTech stack is, how you can build one, and how it can bring efficiency to your business.

February 12, 2024

What is RudderStack?.

What is RudderStack?

Learn all about Rudderstack's core features, capabilities, and product features.

February 9, 2024

How to raise $1 Million (CEO explains startup funding).

How to raise $1 Million (CEO explains startup funding)

Getting funding for a startup can be hard. What exactly do you need to raise money from investors? Tejas walks through what you need at each stage.

February 9, 2024

Syncing suppression audiences across Ad Platforms.

Syncing suppression audiences across Ad Platforms

Learn how to stop wasting ad spend on customers you can’t sell to and boost your ROAS on all ad platforms. All in just minutes.

February 7, 2024

Rethinking the CDP with Chime.

Rethinking the CDP with Chime

Learn how Chime explores new ways to drive personalization at scale.

February 6, 2024

How to create customer-centric experiences by activating your data.

How to create customer-centric experiences by activating your data

Getting data for your customer-centric experience can be difficult. But it doesn't need to be. Choose the Composable CDP way.

February 6, 2024

Leveraging customer data to drive experiences that win with Cars.com.

Leveraging customer data to drive experiences that win with Cars.com

How Cars.com leverages Hightouch and Iterable to create hyper personalized email experiences.

February 6, 2024

Navigating the new era of cookieless advertising.

Navigating the new era of cookieless advertising

The cookie apocalypse doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing.

January 31, 2024

Announcing: Iterable Smart Ingest co-developed with Hightouch.

Announcing: Iterable Smart Ingest co-developed with Hightouch

Hightouch and Iterable launch a joint offering, making Hightouch the exclusive data warehouse ingestion provider for Iterable

January 30, 2024

The Composable CDP for first-party data in Europe.

The Composable CDP for first-party data in Europe

A Customer Data Platform centered on the cloud data warehouse powers superior personalization while meeting stringent compliance requirements.

January 24, 2024

What is Reverse ETL? The definitive guide .

What is Reverse ETL? The definitive guide

Learn how Reverse ETL works, why it's different from traditional ETL, and how you can use it to activate your data.

January 23, 2024

What is behavioral data? The complete guide.

What is behavioral data? The complete guide

Learn everything you need about behavioral data and how to leverage it to predict customer behavior and deliver personalized experiences.

January 23, 2024

What is mParticle?.

What is mParticle?

Learn all about mParticle's core features, capabilities, and product offerings.

January 22, 2024

The best LiveRamp alternatives and competitors.

The best LiveRamp alternatives and competitors

Discover the top alternatives and competitors to LiveRamp.

January 18, 2024

Announcing Hightouch’s new Planhat integration.

Announcing Hightouch’s new Planhat integration

We’re making it easier than ever to build a culture of customer success with all of your data.

January 9, 2024

Don’t let BI become another data silo .

Don’t let BI become another data silo

Move past analytics and get to the action with Data Activation. Data activation is the way modern data teams empower business users with data.

January 9, 2024

How I made $100,000 as a 16-year-old software engineer.

How I made $100,000 as a 16-year-old software engineer

Read about how Tejas became a software engineer and landed his role at Segment, earning $100,000 at just 16.

January 9, 2024

Why Calendly switched to a Composable CDP for personalization and PLG with Hightouch.

Why Calendly switched to a Composable CDP for personalization and PLG with Hightouch

Our traditional CDP couldn’t handle the complex use cases we needed to solve for personalization, so we implemented a Composable CDP.

January 9, 2024

What is ActionIQ? .

What is ActionIQ?

Learn exactly what ActionIQ is, how it works, and whether or not you should leverage it as your CDP.

January 8, 2024

What is LiveRamp?.

What is LiveRamp?

Find out what LiveRamp is and how it can help with data onboarding and improve the reach of your advertising campaigns.

January 8, 2024

Is your CDP holding you back? Signs you should move on.

Is your CDP holding you back? Signs you should move on

Regardless of your past investments, Customer Data Platforms often fail to meet your needs. It may be time to explore a new approach.

January 3, 2024

The marketers guide to TikTok Data Connections.

The marketers guide to TikTok Data Connections

Maximizing TikTok ROI through a best-in-class integration strategy

January 1, 2024

What is a TikTok Pixel?.

What is a TikTok Pixel?

Learn what a TikTok Pixel is and how you can implement it on your website to help track conversions.

January 1, 2024

Announcing our Metaplane integration: observability across the tech stack.

Announcing our Metaplane integration: observability across the tech stack

Metaplane helps users proactively understand when data issues arise

December 19, 2023

The next big thing in MarTech with Scott Brinker.

The next big thing in MarTech with Scott Brinker

MarTech experts Scott Brinker, Juan Mendoza, and Tejas Manohar discuss the future of MarTech, the cloud data warehouse advantage, and more.

December 15, 2023

2023 Rewind: celebrating a year of growth.

2023 Rewind: celebrating a year of growth

Hightouch has grown and evolved over the last year. We owe it all to our customers.

December 13, 2023

Traditional CDP vs. Composable CDP (what's the difference?).

Traditional CDP vs. Composable CDP (what's the difference?)

A tactical guide to understand the key differences in CDP architectures.

December 11, 2023

The science behind Spotify Wrapped: tracking 500M users.

The science behind Spotify Wrapped: tracking 500M users

Spotify Wrapped is consistently one of the most viral marketing campaigns every year, but what exactly does it take to build and power this level of personalization?

November 30, 2023

Boost match rates to Conversion APIs.

Boost match rates to Conversion APIs

Enrich your conversion signals to maximize your return on advertising spend.

November 29, 2023

How dbt Created analytics engineering.

How dbt Created analytics engineering

Learn how a little known consultancy created dbt and created an entirely new category in the data world.

November 17, 2023

Hightouch acquires HeadsUp.

Hightouch acquires HeadsUp

The HeadsUp team will help build our AI-powered Customer 360 Toolkit for the Composable CDP.

November 16, 2023

Introducing Data Contracts: collect events correctly the first time.

Introducing Data Contracts: collect events correctly the first time

Never collect bad data again. Data contracts help you collect the behavioral customer data you need.

November 14, 2023

What is Salesforce CDP?.

What is Salesforce CDP?

Learn what Salesforce CDP is, how it works, and the key features within the platform.

November 13, 2023

What is Segment?.

What is Segment?

Learn all about Segment's core features, capabilities, and the various downsides to the platform.

November 13, 2023

Announcing Hightouch’s connection to Nextdoor’s Conversion API.

Announcing Hightouch’s connection to Nextdoor’s Conversion API

Power Nextdoor’s Conversion API with all of your company’s data to improve attribution and advertising strategies.

November 13, 2023

Announcing Hightouch’s new StackAdapt integration.

Announcing Hightouch’s new StackAdapt integration

Hightouch teamed up with StackAdapt to allow advertisers to synchronize their data with StackAdapt to enhance programmatic advertising campaigns.

November 13, 2023

Synthetic conversions.

Synthetic conversions

How and why performance marketers use synthetic conversions to drive their business forward.

November 13, 2023

Introducing Hightouch’s newest data source: Teradata.

Introducing Hightouch’s newest data source: Teradata

Sync data from Teradata Vantage to all of your business tools.

November 9, 2023

It's time to end the build vs buy debate..

It's time to end the build vs buy debate.

How the rapid adoption of composability changes the age-old Build vs Buy debate

November 8, 2023

What is Marketing Mix Modeling (MMM)?.

What is Marketing Mix Modeling (MMM)?

Learn everything you need to know about optimizing your ad spend with marketing mix modeling.

November 6, 2023

The learning phase: what advertisers need to know.

The learning phase: what advertisers need to know

Make the most of your advertising spend by exiting the Learning Phase as efficiently as possible.

November 1, 2023

How Snowflake became a $60 billion unicorn.

How Snowflake became a $60 billion unicorn

Learn how and why Snowflake became the most successful software IPO of all-time.

October 27, 2023

Boost match rates for B2B advertising.

Boost match rates for B2B advertising

Companies that collect business emails struggle to target customers on most ad and social platforms. We’ve bridged that gap.

October 24, 2023

What is data onboarding?.

What is data onboarding?

Learn how you can leverage data onboarding to create a 360-degree of your customer to supercharge your marketing use cases.

October 18, 2023

Reverse ETL 2.0: streaming Is here.

Reverse ETL 2.0: streaming Is here

We’re launching a new way to sync data from the warehouse at lower latencies than ever before. Real-time data, here we come!

October 16, 2023

The complexity of CDPs: an interview with Lee Hammond.

The complexity of CDPs: an interview with Lee Hammond

Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.

October 12, 2023

How we reduced our Snowflake compute costs.

How we reduced our Snowflake compute costs

How we uncovered 4-figure dollar savings monthly, and 5-figure dollar savings annually with 2 simple actions

October 9, 2023

Feature release: protecting data-driven operations at scale.

Feature release: protecting data-driven operations at scale

Hightouch’s new app homepage makes identifying and resolving data issues easy. Never disrupt revenue again.

October 5, 2023

Why I left Segment....

Why I left Segment...

Why I left a $3.2 billion company to start my own...

October 5, 2023

5 insider tricks to hack your CDP bill & save a small fortune.

5 insider tricks to hack your CDP bill & save a small fortune

With Q4 around the corner, we’re sharing some secrets to help slash your Customer Data Platform costs.

October 4, 2023

Why The Zebra chose a Composable CDP.

Why The Zebra chose a Composable CDP

We’re powering insurance policy marketing and advertising personalization directly from our data warehouse.

October 2, 2023

The evolution of MarTech: an interview with Austin Hay.

The evolution of MarTech: an interview with Austin Hay

Austin shares his perspective on the MarTech space and discusses how the Composable CDP is changing the way data and marketing teams work together.

October 1, 2023

The new age of digital advertising: the power of Conversion APIs.

The new age of digital advertising: the power of Conversion APIs

Learn how to enrich conversion signals with first-party data and seamlessly send them to from Snowflake to ad platforms to optimize your campaigns.

September 28, 2023