The Hightouch Blog - All

The composable advantage part three: Why most CDPs struggle with financial services personalization

In this post, we dive deeper into one of the most important, but perhaps least understood, advantages of a Composable CDP: its ability to adapt to your data schema, rather than forcing your business into a predefined customer model.

Creative velocity is the new performance marketing advantage

The most innovative performance marketing teams are scaling their creative production with AI. Here’s why it matters, where most teams get stuck, and how AI can help without sacrificing quality.

What is agentic marketing? (And why most vendors get it wrong)

Learn what agentic marketing is, how AI agents work, and why unified customer data and brand knowledge are required.

What is AI governance? A guide for marketers

Why marketing leaders must govern their data foundation and brand context to ensure compliant, responsible AI.

What is AI marketing: Everything you need to know

Learn how marketing teams are leveraging AI to improve their use cases and what new AI tools you should know about.

How our demand gen manager went from brief to live ad campaign in a day

Meet Gabs, see a day in her life, and find out how she ships a full ad campaign with Ad Studio.

Introducing Lifecycle Studio: Go from idea to personalized campaigns, in minutes.

For a decade, one lifecycle campaign meant 50 steps and weeks of waiting. That changes today.

The five levers of modern performance marketing

Performance marketing is evolving faster than most teams can keep up. Here's a practical framework for the five levers that separate the teams pulling ahead from the ones falling behind.

See our customers’ ads in the most famous place for ads, Times Square

We’re shining a light on our incredible community with ads from Sweetgreen, Tripadvisor, HelloFresh, Air New Zealand, AG1, and Docusign in Times Square — all built in Ad Studio.

What does a Composable CDP require?

Learn what to look for in a Composable CDP, and how to evaluate the depth behind the label.

The next chapter: Agentic CDP

In 2021, Hightouch redefined what a CDP is. It's time to do it again.

Introducing Hightouch for Google Cloud's cross-cloud Lakehouse

Hightouch’s marketing platform is built natively on Google’s open Iceberg Lakehouse

New York’s AI advertising regulation goes into effect today. Are you ready?

What advertisers need to know about New York’s AI disclosure law and how Hightouch Ad Studio builds compliance into the creative workflow.

Three ways to edit content in Hightouch, including a Figma integration

Marketing and design go hand-in-hand. Your tools should too.

Introducing Exposure Log Matching for The Trade Desk

Exposure Log Matching helps brands resolve The Trade Desk exposure logs directly to consented customer and household IDs in the warehouse for faster, richer measurement.

The composable advantage for financial services, part two: Why identity resolution belongs inside your walls

Learn why identity resolution in financial services works best inside your own environment, and how a composable CDP enables secure, governed personalization without moving sensitive customer data.

Finally: a LiveRamp alternative

LiveRamp pioneered data onboarding. Hightouch rebuilt it for the modern era with faster workflows, better match rates, lower costs, and a dramatically better user experience.

Raising $150M to build the AI platform for marketers

Hightouch raised $150M at a $2.75B valuation, led by Goldman Sachs and Bain Capital Ventures.

Introducing Hightouch Ad Studio: Create scroll-stopping ads on demand with AI agents

Ad platforms reward creative volume and variety. Performance marketers can now deliver it without sacrificing brand quality with Hightouch Ad Studio.

The composable advantage for financial services, part one: What to know about modern CDPs

Learn why a composable CDP is purpose-built for financial services data complexity

Introducing Hightouch’s zero-fee solution for offsite media monetization

Onboard audiences directly to DSP marketplaces and recover revenue lost to “double-dip” revshare fees.

Signal engineering: the new frontier of ad performance

Signal engineering isn't another buzzword for performance marketers. It's a fundamental shift in advertising. Here's a practical understanding of why it matters, and how marketers can get started.

How enterprise marketing teams use AI agents in 2026

Most enterprise organizations already have some form of AI marketing in place, but many still lack an operating model for how agents fit within a real marketing team.

How to get faster campaign execution in enterprise marketing

How to solve for enterprise marketing teams that spend more time fixing issues than creating new programs and campaigns.

Generative AI in sales and marketing: from content creation to revenue execution

Learn why the gap between teams that generate generic sales and marketing content with AI and those that drive pipeline lies in the context foundation and orchestration layer.

How to evaluate AI agents for marketing campaign automation

Can your existing stack truly support AI agents for marketing campaign automation at enterprise scale?

The complete guide to AI tools for data analysis in marketing

Learn how agentic analytics tools turn insights into action and close the analysis-to-action gap.

Introducing Content Assembly: Remix your existing creative for endless new campaigns

Open up your content bottlenecks with agents that assemble marketing assets from your existing creative

Marketing Suite Relief

Practical options for alleviating Marketing Suite Fatigue

Every marketer should be a manager (of agents)

Introducing the Agentic Marketing Platform

Marketing Suite Fatigue

Is the “safe choice” of using a marketing suite starting to sour? My recent conversations with enterprise teams suggest the answer is yes, and this post explores why.

Learn from our favorite 2025 campaigns like “Spotify Wrapped”

Get inspired by brands that shared usage with their customers this year to deepen loyalty and engagement.

Making your ML models more valuable with AI Decisioning

Amplify your ML investments with AI Decisioning

How smart retailers protect holiday profit: Maximizing retail media margins

Retail Media Networks are a valuable new profit center, but inefficient processes and traditional onboarding platforms introduce costly delays and fees. Discover how a composable, warehouse-native CDP model simplifies the workflow and unlocks a faster, higher-margin retail media operation.

How smart retailers protect holiday profit: Reducing waste in paid media

See how retailers decrease wasted impressions, expand audience reach, and boost ROAS by resolving fragmented customer identity and activating cleaner data signals with a Composable CDP approach.

How smart retailers protect holiday profit: Plugging costly LTV leaks

Learn how retailers plug lifetime value leaks caused by slow data, fragmented identity, and disconnected channels, and how a Composable CDP turns customer signals into high-impact loyalty, cross-sell, and winback campaigns.

Data Warehouses 101 for Marketers

Too many tools can hide the real issue holding marketing back. Discover how a data warehouse creates a true single source of truth.

Introducing Hightouch's integration with Google Ads Data Manager API

Sync audiences and conversions to a single destination and use them across Google Ads, Display & Video 360, Google Analytics 4, and more.

Lessons from +10 billion marketing decisions made by AI

What two years of real AI deployments taught us about modern marketing, enterprise scale, and building the future of marketing workflows.