Announcing Hightouch’s New Rockerbox Integration: Marketing Attribution Made Easy

Why Bol.com Chose a Composable CDP

Leveraging first-party data for audience-based targeting in a cookieless world.

What is Event Tracking?

Learn everything you need about event tracking and how you can leverage it to optimize your marketing channels.

Reaching the peak of the industry: Our G2 Story

How we leveraged real customer feedback to become #1 in Reverse ETL and transform the CDP landscape.

Announcing Hightouch Events: Event Collection for the Data Warehouse

Hightouch Events allows companies to easily collect and load events into the warehouse to support analytics and the Composable CDP.

Databricks Invests in Hightouch to Activate the Data Lakehouse

Databricks and Hightouch share a vision for a future where all of a company’s data is immediately actionable.

The Top 5 Identity Resolution Use Cases

Five identity resolution use cases to supercharge your business.

Finally: A LiveRamp Alternative

LiveRamp and its competitors all took the same (expensive) approach to data onboarding. There’s a better way to boost match rates.

Improving Hightouch’s Traits

How we improved our Traits feature to empower all teams to target new audiences

Identity Resolution - Why CDPs Fall Short

Perform identity resolution directly in your data warehouse, not in a Customer Data Platform.

The Best Identity Resolution Tools

What are the best options available on the market for identity resolution and where do they differentiate?

Is the Composable CDP Bullsh*t?

Suddenly everyone and everything claims to be a Composable CDP. Let’s cut through the noise and call things what they are.

Announcing Hightouch’s New Insider Integration

Enrich Insider with all of your company’s data to power individualized customer experiences across channels.

Hightouch Joins the LinkedIn Marketing Partner Program

Power advertising campaigns on LinkedIn with your first-party data

HubSpot Invests in Hightouch to Help Businesses Harness the Power of Data

Hightouch and HubSpot share a vision for the future of data-driven business growth.

Customer 360 - What Is It And Why Is It Important?

The key to creating unified and actionable customer profiles.

Hightouch vs. Census: The Key Differences

A comprehensive comparison of Hightouch and Census.

The B2B CDP

How to overcome the unique data challenges of B2B marketing with a Composable CDP

Announcing The Trade Desk Integration: Powering Programmatic Advertising with First-Party Data

Use Hightouch to update The Trade Desk with data from the warehouse to increase ROAS

Hightouch Raises $38M and Unveils Customer 360 Toolkit

How new capabilities and funding will accelerate us on our mission to enable anyone within an organization to take action on customer data

Announcing Identity Resolution

The warehouse-native identity resolution feature that MarTech teams have been looking for.

How to Power Personalization with dbt Models

Learn how you can leverage the Hightouch Personalization API to access your dbt models in real-time to power your most complex personalization use cases.

What is an Identity Graph?

Identity graphs are a powerful tool to navigate the complexities of customer data in the digital age. Discover how identity graphs can empower your marketing efforts and unlock valuable customer insights.

Omnichannel Marketing Explained: Benefits and Examples

Create an excellent customer experience by using your customer data and omnichannel marketing.

Introducing: Hightouch Environments

Never make a mistake in production again. We’re enabling companies to test and manage sync and model changes more flexibly than ever.

Breaking the Growth Ceiling

How leveraging the right tools to unlock the full potential of customer data enables modern marketing teams to break through their growth ceiling

The Customer Data Platform Built for Conglomerates

How conglomerates can leverage a new generation of CDPs to create a virtuous cycles between individual brand autonomy and consolidation to drive value across the portfolio.

What is a Composable CDP?

Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.

How Amazon Redshift Pricing Works: Everything You Need to Know

Learn everything there is to know about Redshift pricing so you understand your usage and costs.

Planning for Success: Constructing a CDP Use Case Roadmap

Make a plan for the key use-cases that you need to accomplish with your Customer Data Platform implementation.

You don't need the Modern Data Stack to get sh*t done

Why it's time to refocus from the dream architecture to pragmatic solutions that quickly solve your business needs

The Ultimate Guide to AdTech

Take a deep dive and understand exactly what AdTech is and it's different use cases.

Modernizing ETL in the Cloud Data Warehouse

Why data teams should replace legacy ETL with a combination of ELT and Reverse ETL.

The Customer Data Platform Storage Conundrum

What is the most secure (and affordable) way to activate customer data at scale?

Essential Apps for Marketers: Hightouch & HubSpot

Hightouch enables you to enrich HubSpot with customer data and transform your marketing.

Face it: Your data isn't perfect. And that's OK.

Perfectionism stops you from getting value from your data today. You might end up waiting a lifetime for a “single source of truth”

Announcing Hightouch Schemas

Visually define customer data models to unlock audience building and activation from ANY data set in minutes.

What is Identity Resolution?

Learn how to create a Customer 360 by stitching user profiles together in your data warehouse.

What is Entity Resolution?

Learn why and how you should deduplicate and consolidate data for the key concepts that drive your business.

Just Start with Suppression

Suppression audiences are a simple way to boost campaign effectiveness and reduce spend. So why aren’t more companies using them?

A Guide for Evaluating Data Activation Platforms

A simple framework to evaluating and testing Data Activation platforms to ensure successful implementation.

A Marketer's Guide to Attribution Modeling

Learn everything there is to know about attribution modeling and how you can build your own custom attribution model tailored to your business.

What is Data Curation? (Examples and Use Cases)

Learn the 8-step data curation framework to ensure your data assets are of high quality, usable, and accessible across teams and organizations.

What is Growth Marketing? (Campaign Examples and Strategies)

Learn all about growth marketing and get inspired from some great examples of campaigns you should be using in your business.

The Most Powerful Audience Builder Just Got Even Better

Announcing a new and improved audience builder to empower marketers to build and activate audiences directly from the data warehouse to any business tool.

Embracing Data Warehouse Layers: How to Build Scalable Data Modeling

How to leverage the data warehouse layers for efficient data engineering and data activation with just the right amount of abstraction.

What is Data Governance? How to Design and Implement a Framework

Find out how you can design and implement your a data governance framework

Third Party Data Isn't Dead. Introducing Match Booster.

Hightouch now brings together the power of first party data with trusted data from the world's top data providers to maximize ROAS - without 3rd party cookies.

Announcing Match Booster

The easiest, most efficient way to enrich customer data and drive up audience match rates across advertising platforms.

Data Downtime Destroys Value

As you unlock more value from data, downtime becomes more costly. A Monte Carlo survey reveals data downtime has increased nearly twofold year over year.

What is Salesforce CDP?

Learn what Salesforce CDP is, how it works, and the key features within the platform.

The Best Reverse ETL Tools

Choose which Reverse ETL tool is the best for your use case with this detailed breakdown of the industry leaders.

The Seven Stages of Data Lifecycle Management

Learn about each of the seven stages of data lifecycle management and how it can reduce costs and increase data quality.

The Rise of the Technical Marketer

Marketers today from leading organizations like Cars.com are embracing their existing customer data to unleash their MarTech investments and grow their business even faster.

What is Reverse ETL? The Definitive Guide

Everything you need to know about Reverse ETL.

How to Setup Lead Scoring in Salesforce

Learn how you can start scoring your leads and accounts in Salesforce.

The Definitive Guide to Hubspot Lead Scoring

Learn how you can set up manual and predictive lead scoring in Hubspot.

The Ultimate Guide to Lifecycle Marketing

Find out how you can use lifecycle marketing to lead people through the customer journey, turning them into paying customer and retaining them.

Saving $1M in Marketing Spend with a Composable CDP powered by Hightouch

Learn how IntelyCare drives rapid experimentation and omnichannel personalization using Hightouch to activate their data in Snowflake.

How To Leverage Actionable Insights

Learn how actionable insights you help you to turn your reports and dashboards into action that creates tangible results.

I ran an experiment… Now What?

How and why we are closing the audience activation loop by building an analytics feature set within Hightouch.

How to Setup the CRM Snowflake Connector

We have compiled the complete guide to setting up the Snowflake Connector tool to get data into Salesforce. Read on to get a step-by-step guide on the tool's implementation, benefits, and drawbacks.

What is a Customer Data Warehouse?

Find out what a customer data warehouse is and how it can turn insights into action.

Welcome to the Data Movement Movement

How Hightouch and Fivetran work together to enable leading organizations with the capabilities necessary to move data at scale.

The Definitive Guide to the Snowflake Marketplace

Learn how data consumers and data providers are leveraging the Snowflake Marketplace to build data products and enrich their Snowflake data with third-party datasets.

Introducing a Composable Customer Data Platform powered by Google BigQuery

Learn how leading organizations unleash the full potential of their customer data in BigQuery using Hightouch.

How to Setup Salesforce Data Loader

The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.

What is Apache Airflow?

Find out what Airflow is and how it's used to orchestrate data pipelines.

How to Setup Salesforce Data Import Wizard

The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.

Introducing Tableau as a Source

Take action on any Tableau analyses by syncing your workbooks to 140+ business tools with Hightouch.

What is a Data Dictionary?

Learn everything there is to know about data dictionaries so you can leverage them provide relevant context and create transparency across teams.

Why Team Matters More Than Tech: An Enterprise Framework for Customer Data Acceleration

Actable's detailed framework for accelerating enterprise-level customer data initiatives and driving business outcomes.

What is an ETL pipeline?

Learn why an ETL pipeline is essential for data analytics and data activation.

A Technical Deep Dive into Snowflake Pricing

Learn everything there is to know about Snowflake pricing so you can estimate your usage and costs.

What's the Difference Between a Data Warehouse and a Database?

Learn the differences between a data warehouse and a database such as the different types of each and the use cases of each one.

What's New at Hightouch? (Feb 2023)

February is a short month, but our engineering team is constantly raising the bar. Check out all of the new integrations, features, and improvements we made in the past month.

The Data Warehouse is for Marketers

How and why we are investing in building marketer-first features to unleash the power of the cloud data warehouse.

Announcing Hightouch Customer Studio

An entire suite of purpose-built marketer-first features that enable everyone to unleash the power of the data warehouse.

Agness Allagh on Making Experiences Possible: Bringing All of Your Customer Data Together to Drive Personalization Across the Customer Lifecycle

Former Head of Marketing Operations and MarTech at Meta, Agness Allagh, discusses how to get your organization ready to unify customer data.

Indeed’s Darrell Alfonso on the Cloud Data Warehouse’s Role in Breaking Customer Data Out of Silos

Darrell Alfonso, Director of Marketing Strategy and Operations at Indeed, discusses the flexibility and power of the cloud data warehouse and how MarTech leaders can bridge technical and marketing teams.

M1’s Jake Larson on the Future of Marketing: How the Cloud Data Warehouse is a Game Changer

Jake Larson, MarTech leader at M1, discusses how the cloud data warehouse has transformed his marketing organization and M1’s customer experiences for the better.

F5’s Jessica Kao on the Complete Customer View: Leveraging the Data Warehouse as the Customer Source of Truth

Jessica Kao, Senior Director of Marketing Operations and Analytics at F5, discusses how to leverage the data warehouse to build a customer source of truth.

How to Setup dataloader.io

Learn how to leverage dataloader.io to sync data into Salesforce and why it may not be the best option for you.

What is Data Observability and How Does it Impact Data Teams?

Learn how data observability can produce better data products and reduce data downtime.

How Do the 6 Snowflake Data Types Work?

Learn about the 6 different data types that you can use in Snowflake.

The Impossible Knot -- Getting Marketing & Data to Talk

How leading organizations are solving the seemingly impossible customer data problem.

What Is Data Discovery and How Can It Benefit You

Find out how you can leverage data discovery to build trust and create better data products.

Reason #381 to Love the Data Warehouse: It Makes Finance Strategic

Introducing Cherry Miao, our new VP Finance and Data

Data Activation for Everyone - Announcing Hightouch’s New Sigma Integration

Don’t stop at analytics: activate your Sigma analyses and data models in tools your business teams use every day.

The Best Modern Data Warehouse Tools

Looking for the best modern data warehouse tools you should be using? Find out which ones in this article.

What Is a Customer Data Platform (CDP)?

Learn everything there is to know about CDPs including data ingestion, identity resolution, audience management, and data sharing.

What Is a Data Clean Room?

Learn what data clean rooms are, how they work, and why they are paramount in the future of how marketers activate, analyze, and measure campaigns.

What are User Segments (With Real-life Examples)

Find out what user segments are and how industry leaders are using them to increase conversions.

Usage-Based Billing Is Way Too Hard - How the Warehouse Makes It Easy

Transform your B2B SaaS billing with Hightouch's automated solution.

What's New at Hightouch? (Jan 2023)

2023 may have just started, but our engineering team had one of their busiest months. Check out all the new features and improvements we made in January.

What is Data Integration and How Does it Work?

Learn what data integration is and learn how it's used to extract, load, and transform data for analytics and activation.

The Five Steps for Data Analysis

Learn why data analysis is so important and what the five steps for data analysis are.

Write Once, Use Anywhere – the Future of the Cloud Data Warehouse

Why we are investing in building features like the Personalization API to make the cloud data warehouse accessible to any team, anywhere.

Announcing the Hightouch Personalization API

A fast, flexible API for personalizing your customer experiences

What is Data Transformation and How Does it Work?

Learn what data transformation is and how it's used to modify, reformat, cleanse, and restructure data.

Activate Trusted Customer Data to Offer Personalized Retail Buying Experiences

Unlock the full value of your customer data with Hightouch and Looker.

What Is First-Party Data

First-party data is a hot subject at the moment. Learn what first-party data is, why it's important, and find out some use cases you could use now.

Top 10 Skills to Learn as a Data Engineer

Data engineer is an in-demand job. Find out the top 10 skills you must know as a data engineer.

What is DuckDB

Find out all about DuckDB and how it can help you as a data analyst.

How SDRs Can Utilize Product Usage Data for Personalization

Learn how your SDRs can hyper-personalize their outreach with product usage data to generate more pipeline.

What is Data Taxonomy?

Find out what data taxonomy is and how it can benefit your data and your business.

A Practical Guide to Using the New Hightouch Fivetran Extension

How we automated a near real-time end-to-end pipeline in 15 minutes, without an orchestrator

Should You Pay More for dbt Cloud?

Unpacking the 2023 dbt Cloud price change

What's New at Hightouch (Dec 2022)

2022 is nearly over. Check out all of the new integrations, features, and improvements we rolled out in December.

2023 Customer Data Strategies

As we enter 2023, find out what customer data strategies you should be implementing, so you don't get left behind.

What is Data Replication

Find what data replication is, the benefits it can give your business, and the different types depending on the platform.

2022 Data Activation Year in Review

Looking back on an incredible year for Hightouch, our customers, and the Data Activation movement.

What's in Store for Data Teams in 2023?

Here’s what three dozen industry practitioners had to say.

What is Data Automation

Learn how you can take advantage of data automation and how it can save you time and effort.

What Is Retail Media And Why Should Marketers Care?

Explore what Retail Media is, why it’s important for marketers, and how it works.

Redshift vs. Snowflake: The Definitive Guide

Learn the key differences between Redshift and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, cloud infrastructure, and performance.

iPaaS vs. Reverse ETL: Which Data Integration Approach is Right For Your Business?

Dive into architectural differences of iPaaS and Reverse ETL, and learn which is best for your organization.

The Best Segment Alternatives and Competitors

Discover the top alternatives and competitors to Twilio Segment.

The Definitive Guide to Product-Qualified Leads (PQLs)

Learn why you should care about product-qualified leads and how you can build a product-qualified lead score to increase conversions.

What is Operational Analytics & Why You Should Use It

Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.

Announcing the Hightouch Fivetran Extension

Automatically trigger Hightouch syncs as soon as the freshest data is available.

What's New at Hightouch (Nov 2022)

Learn about the new things that were released at Hightouch for November 2022

The Ultimate Guide to B2B SaaS Metrics & How to Calculate Them

Find out what B2B SaaS metrics you should be measuring and how to calculate them.

What is a TikTok Pixel?

Learn what a TikTok Pixel is and how you can implement it on your website to help track conversions.

Data Mapping Tools: What Is the Best Option for Your Business?

Learn everything there is to know about data mapping and discover which tool is right for your business.

Data Teams Need To Break Out Of Their Bubble

Data teams and stakeholders are often deeply siloed from each other, and the data team/marketing team divide is a powerful example of this dysfunction.

Enterprise-Ready on Day 1

Announcing audit logs and improvements to platform access controls

How To Calculate Churn Rate

Learn how you can calculate churn rate and revenue churn rate for your business.

Reverse ETL Has Crossed the Chasm

All signs point to widespread industry validation and a rapid acceleration in adoption.

Feature Release: Priority Lists

Use audience prioritization within Hightouch to enable seamless funnel-based or stepped-journey campaigns.

How to Get More Out of Your Analytics

Leverage Data Activation to help your analytics team drive action and business impact.

Hightouch + Looker: Activate Data from Looks to any Business Application

Utilize your existing Looker Looks as data models in Hightouch

Hightouch Recognized as a Cool Vendor in 2022 Gartner® Cool Vendors™ in Marketing Data & Analytics

Reverse ETL is disrupting and simplifying how enterprises take action on data.

The Future of Digital Advertising is Here.

The future of digital advertising is a first-party data and audience game. And it's here - whether organizations are ready for it or not.

What's New at Hightouch (October 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in October of 2022.

The Data Tea Is Now Available as a Podcast

Our popular Linkedin Live show is now available on Apple Podcasts and Spotify.

What’s Next for the Analytics Engineer? - Reflections From Coalesce 2022

Recapping my Coalesce experience and musings on my own journey as an analytics engineer.

You Built that Funnel Dashboard… Now What?

Go beyond your dashboards. There’s a better way to get actionable insights to business teams.

Hightouch Named Fivetran Ecosystem Partner of the Year

More than 150 mutual customers choose Hightouch and Fivetran to close their data loop.

Introducing Approval Flows

Require specific users to receive in-app approval before pushing changes to models and syncs into production.

Introducing dbt CI Checks

Validate how dbt code changes impact Hightouch syncs directly from GitHub

Feature Release: Audience Breakdowns

Analyze specific characteristics of users within an audience to better understand overall audience composition.

How We’re Automating Customer Feature Requests and Flags with Reverse ETL

Learn how we’re using Hightouch and our modern data stack to streamline feedback loops

How Hightouch and Fivetran Are Powering More than 150 Data-Driven Organizations

Learn how over 150 data-driven organizations are using Hightouch and Fivetran to turn their data warehouse into an activation layer to power incredible customer experiences.

What's New at Hightouch (September 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in September 2022.

Dear CRM, I’ve Fallen in Love With the Data Warehouse

Why it's time to embrace the data warehouse as your source of truth

Friends Don’t Let Friends Buy a CDP

How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.

Feature Release: Audience Splits

Enable randomized, multivariate testing with Hightouch Audiences.

Feature Release: Audience Overlaps

Visualize overlaps between audiences to deliver the most effective campaign.

How to Calculate a PQL (Product Qualified Lead) in SQL

Learn how you can calculate product qualified lead in SQL.

Why Do We Do Data?

What do you actually do with data besides analyzing it and ML/AI?

Sync Hierarchical Data with Sync Sequences

Exercise more control over how and when data is activated to destinations with hierarchical dependencies

What's New at Hightouch (August 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in August 2022.

How to Calculate MRR (Monthly Recurring Revenue) in SQL

Learn how you can calculate monthly recurring revenue in SQL.

How to Calculate a Lead Score in SQL

Learn how you can calculate a lead score in SQL.

How to Calculate LTV (Lifetime Value) in SQL

Learn how you can calculate lifetime value score in SQL.

Announcing the Custom Destination Toolkit: Build Your Own Destination in Minutes

Connect Hightouch to any API, with or without code

Announcing Our Solutions Partner Program

Learn how you can become a Hightouch solution partner and drive more value for your customers.

Everything We Learned at the Gartner Data & Analytics Conference

Dispatches from Disney World on the State of Enterprise Data & Analytics

Can Snowflake Be Your Marketing Cloud?