The Hightouch Blog - All

How to build a lifecycle testing framework that actually drives revenue and results

How to run lifecycle tests that compound over time, protect your P&L, and create a culture of real learning.

What nearly a decade at Litmus taught me about email deliverability

What actually impacts deliverability? What do you do if you burn a domain? What’s a healthy unsubscribe rate? The most up-to-date advice on all things email deliverability.

5 patterns killing your CRM program (and how to fix them)

I’ve worked with 30+ CRM teams on retention and growth, and the same five mistakes show up across every one I’ve worked with.

The data warehouse powers the best AI

Today’s launch of Snowflake Intelligence exemplifies the potential of AI that’s powered by your complete data.

Target vs. Best Buy: comparing 2 of largest CRM programs

I bought the exact same item from Target and Best Buy to break down their CRM program.

Introducing ID Express: One-click UID2 activation to The Trade Desk

Sync audiences and conversion data to The Trade Desk in a faster, easier, and privacy-conscious way.

Introducing Hightouch’s Batch integration

Create, test, and automate your CRM strategy with Hightouch and Batch

The complete Conversion API schema resource: Better attribution and optimization, across each ad platform

As pixels break and privacy tightens, Conversion APIs offer a more effective way to send event data server-to-server. But every platform is different. Our guide breaks down what each one requires.

Your ESP is not the problem.

Replatforming won't fix your marketing. Rethinking your methodology will. AI Decisioning is the missing piece.

What is a winback campaign? Fix the timing, targeting, and discount trap

Winback campaigns are deceptively simple. And easy to get wrong. This breakdown examines common pitfalls related to timing, targeting, and over-discounting.

The 5 timeless lifecycle marketing truths that work across any industry

The timeless strategies that have worked across Home Depot, IGN, and Grammarly — and still work in 2025.

What if the best marketing decision is no message at all?

Introducing Smart Suppression for AI Decisioning: Predict which messages will drive results, and send only those that matter

Welcoming Akilesh Bapu: Leading the AI Agents at Hightouch

After spending the last six years redefining healthcare with AI, Akilesh is joining us to do the same for marketers.

AI Decisioning for Gaming and Sports Betting

How gaming and sports betting are using AI agents to drive growth, protect margins, and retain customers.

Inside the CRM program Powering Academy Sports + Outdoors

I collected 8+ months of emails from one of the largest sports retailers in the country to break down their lifecycle program.

Build and activate your own multi-vendor identity graphs with Hightouch and Narrative

Build, own, and activate your own multi-vendor identity graph in Snowflake to maximize audience reach and performance across 250+ channels.

The Holiday marketing playbook is broken. Here’s how to fix it with AI agents.

Learn how retailers are replacing traditional holiday campaigning with intelligent agents that can personalize every customer interaction at scale — turning their most demanding revenue season into their biggest opportunity.

What actually matters in lifecycle marketing in 2025?

A 5-part framework for building a high-performing lifecycle program that drives retention, loyalty, and LTV.

Stop overthinking your lifecycle program: 4 simple optimizations you can make today

The most overlooked areas that lifecycle teams often ignore, which actually move the needle.

The #1 mistake lifecycle teams make: the reactive sending trap

Here’s why most lifecycle programs plateau — and the framework I used to grow LTV at Peloton, Casper, and Thirty Madison that avoids it.

How Starbucks powers personalization for 34.5M loyalty members

Uncover the CRM and lifecycle system that Starbucks uses to power email personalization for millions of loyalty members.

Under the hood of AI Decisioning, part four: Contextual bandits

Learn how contextual bandits use customer data to personalize every marketing decision

Hightouch named a Strong Performer in The Forrester Wave™: Customer Data Platforms for B2B report

This is Hightouch’s first time being evaluated for The Forrester Wave–and we're thrilled by the recognition.

AI Decisioning in Subscription

How subscription model marketing teams are using AI agents to drive growth and increase their revenue.

Under the hood of AI Decisioning, part three: Multi-armed bandits

Learn how AI agents balance exploring new strategies with scaling what works

Leveling up our craft: Hightouch’s new redesign

Our redesign makes it easier and more delightful than ever to power personalized marketing with data and AI.

Under the hood of AI Decisioning, part two: Reinforcement learning

Discover how reinforcement learning works to deliver marketing personalization

What 30 years of running lifecycle programs taught us about building programs that actually work

Everything we wish someone told us about building, scaling, and owning lifecycle programs across industries, enterprises, and mid-market companies.

The CDP that works for streaming entertainment: Why Composability is the best answer to VPPA laws

VPPA has made life difficult for streaming companies. The Composable CDP provides a new way to enable compliant personalization.

AI Decisioning in financial services

How financial marketing teams are using AI agents to drive profitable growth.

The Innovator's Dilemma - CDP Edition

Learn how the classic Innovator’s Dilemma is impacting the CDP space.

Under the hood of AI Decisioning, part one: Overcoming the personalization gap

Learn how AI agents deliver on the promise of personalization at scale

Snowflake Ventures and Capital One Ventures Invest in Hightouch

This strategic investment further accelerates the rapid transformation of how marketers work using data and agentic AI

An analysis of True Classic's abandon cart journey (2025)

I intentionally abandoned cart at checkout to enroll myself in True Classic's win-back program to analyze their strategy.

AI Decisioning in travel & hospitality

How leading travel brands are using AI agents to personalize experiences, drive bookings, and grow LTV.

Move from risk to revenue: Consent management with OneTrust and Hightouch

Learn how OneTrust and Hightouch centralize enterprise consent management in the data warehouse—and enforce it across the rest of the business.

AI Decisioning in QSR

How QSR marketing teams are using AI agents to drive profitable growth.

Salesforce or Adobe? You don’t have to choose

The best way to be a Salesforce AND Adobe shop is to be a data warehouse shop!

Email is broken, but fixable

Email's current state has lost some of its luster, but cloud warehouses and AI may help it return to its former glory.