Skip to main content
Log inGet a demo
Dark Clouds: the broken promises of Salesforce CDP.

Dark Clouds: the broken promises of Salesforce CDP

Sales, Service, and Marketing Cloud are industry staples. Salesforce’s CDP is the wrong way to get data into them.

February 28, 2024

Read
Introducing Match Booster Anonymous: Ad Retargeting for a Cookieless World.

Introducing Match Booster Anonymous: Ad Retargeting for a Cookieless World

Welcome to the future of anonymous retargeting—where privacy and performance coexist.

February 27, 2024

Introducing: Identity Resolution Waterfalls and Profile Inspector.

Introducing: Identity Resolution Waterfalls and Profile Inspector

Two powerful new features that make the best warehouse-native identity solution even better.

February 26, 2024

What CDPs got right–and wrong–about behavioral events.

What CDPs got right–and wrong–about behavioral events

Customer Data Platforms put themselves on the map with event collection and real-time event streaming. They’ve left room for improvement.

February 14, 2024

Introducing Event Streaming: Sync Data to Tools in Real-Time.

Introducing Event Streaming: Sync Data to Tools in Real-Time

It’s easier than ever to forward real-time behavioral event data directly to downstream destinations.

February 14, 2024

Announcing Hightouch’s data clean room solution with Google Cloud’s BigQuery .

Announcing Hightouch’s data clean room solution with Google Cloud’s BigQuery

Make the most of your advertising data with Hightouch and BigQuery.

February 13, 2024

What is Campaign Analytics?.

What is Campaign Analytics?

Learn how you can use campaign analytics to conduct experiments, measure campaign performance, and build personalized experiences for your customers.

February 13, 2024

What is Web Analytics? (Use Cases + Tools).

What is Web Analytics? (Use Cases + Tools)

Learn how you can use web analytics to build personalized experiences for your users and increase conversions on your website.

February 13, 2024

What Are Data Contracts & How Do They Work?.

What Are Data Contracts & How Do They Work?

Master the art of Data Contracts to safeguard your data quality and improve the impact data has on your business.

February 13, 2024

What is a MarTech Stack (and How to Build One)?.

What is a MarTech Stack (and How to Build One)?

Learn exactly what a MarTech stack is, how you can build one, and how it can bring efficiency to your business.

February 12, 2024

What is RudderStack? (And How Does it Work?).

What is RudderStack? (And How Does it Work?)

Learn all about Rudderstack's core features, capabilities, and product features.

February 9, 2024

How to Raise $1 Million (CEO Explains Startup Funding).

How to Raise $1 Million (CEO Explains Startup Funding)

Getting funding for a startup can be hard. What exactly do you need to raise money from investors? Tejas walks through what you need at each stage.

February 9, 2024

Syncing suppression audiences across Ad Platforms.

Syncing suppression audiences across Ad Platforms

Learn how to stop wasting ad spend on customers you can’t sell to and boost your ROAS on all ad platforms. All in just minutes.

February 7, 2024

Rethinking the CDP with Chime.

Rethinking the CDP with Chime

Learn how Chime explores new ways to drive personalization at scale.

February 6, 2024

How to Create Customer-Centric Experiences by Activating Your Data.

How to Create Customer-Centric Experiences by Activating Your Data

Getting data for your customer-centric experience can be difficult. But it doesn't need to be. Choose the Composable CDP way.

February 6, 2024

Leveraging Customer Data to Drive Experiences That Win with Cars.com.

Leveraging Customer Data to Drive Experiences That Win with Cars.com

How Cars.com leverages Hightouch and Iterable to create hyper personalized email experiences.

February 6, 2024

Navigating the New Era of Cookieless Advertising.

Navigating the New Era of Cookieless Advertising

The cookie apocalypse doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing.

January 31, 2024

Announcing: Iterable Smart Ingest co-developed with Hightouch.

Announcing: Iterable Smart Ingest co-developed with Hightouch

Hightouch and Iterable launch a joint offering, making Hightouch the exclusive data warehouse ingestion provider for Iterable

January 30, 2024

The Composable CDP for first-party data in Europe.

The Composable CDP for first-party data in Europe

A Customer Data Platform centered on the cloud data warehouse powers superior personalization while meeting stringent compliance requirements.

January 24, 2024

What is Reverse ETL? The Definitive Guide .

What is Reverse ETL? The Definitive Guide

Everything you need to know about Reverse ETL.

January 23, 2024

What is Behavioral Data? The Complete Guide.

What is Behavioral Data? The Complete Guide

Learn everything you need about behavioral data and how to leverage it to predict customer behavior and deliver personalized experiences.

January 23, 2024

What is mParticle?.

What is mParticle?

Learn all about mParticle's core features, capabilities, and product features.

January 22, 2024

The Best LiveRamp Alternatives and Competitors.

The Best LiveRamp Alternatives and Competitors

Discover the top alternatives and competitors to LiveRamp.

January 18, 2024

Announcing Hightouch’s New Planhat Integration.

Announcing Hightouch’s New Planhat Integration

We’re making it easier than ever to build a culture of customer success with all of your data.

January 9, 2024

Don’t Let BI Become Another Data Silo .

Don’t Let BI Become Another Data Silo

Move past analytics and get to the action with Data Activation. Data activation is the way modern data teams empower business users with data.

January 9, 2024

How I Made $100,000 as a 16-Year-Old Software Engineer.

How I Made $100,000 as a 16-Year-Old Software Engineer

Read about how Tejas became a software engineer and landed his role at Segment, earning $100,000 at just 16.

January 9, 2024

Why Calendly Switched to a Composable CDP for Personalization and PLG with Hightouch.

Why Calendly Switched to a Composable CDP for Personalization and PLG with Hightouch

Our traditional CDP couldn’t handle the complex use cases we needed to solve for personalization, so we implemented a Composable CDP.

January 9, 2024

What is ActionIQ? .

What is ActionIQ?

Learn exactly what ActionIQ is, how it works, and whether or not you should leverage it as your CDP.

January 8, 2024

What is LiveRamp?.

What is LiveRamp?

Find out what LiveRamp is and how it can help with data onboarding and improve the reach of your advertising campaigns.

January 8, 2024

Is Your CDP Holding You Back? Signs You Should Move On.

Is Your CDP Holding You Back? Signs You Should Move On

Regardless of your past investments, Customer Data Platforms often fail to meet your needs. It may be time to explore a new approach.

January 3, 2024

The Marketers Guide to TikTok Data Connections.

The Marketers Guide to TikTok Data Connections

Maximizing TikTok ROI through a best-in-class integration strategy

January 1, 2024

What is a TikTok Pixel?.

What is a TikTok Pixel?

Learn what a TikTok Pixel is and how you can implement it on your website to help track conversions.

January 1, 2024

What is a Customer Data Platform (CDP)? The Complete Guide.

What is a Customer Data Platform (CDP)? The Complete Guide

A guide to understanding Customer Data Platforms (CDPs).

December 19, 2023

Announcing our Metaplane Integration: Observability Across the Tech Stack.

Announcing our Metaplane Integration: Observability Across the Tech Stack

Metaplane helps users proactively understand when data issues arise

December 19, 2023

The Next Big Thing in MarTech with Scott Brinker.

The Next Big Thing in MarTech with Scott Brinker

MarTech experts Scott Brinker, Juan Mendoza, and Tejas Manohar discuss the future of MarTech, the cloud data warehouse advantage, and more.

December 15, 2023

2023 Rewind: Celebrating a Year of Growth.

2023 Rewind: Celebrating a Year of Growth

Hightouch has grown and evolved over the last year. We owe it all to our customers.

December 13, 2023

Traditional CDP vs. Composable CDP (What's the Difference?).

Traditional CDP vs. Composable CDP (What's the Difference?)

A tactical guide to understand the key differences in CDP architectures.

December 11, 2023

The Science Behind Spotify Wrapped: Tracking 500M Users.

The Science Behind Spotify Wrapped: Tracking 500M Users

Spotify Wrapped is consistently one of the most viral marketing campaigns every year, but what exactly does it take to build and power this level of personalization?

November 30, 2023

Boost Match Rates to Conversion APIs.

Boost Match Rates to Conversion APIs

Enrich your conversion signals to maximize your return on advertising spend.

November 29, 2023

How dbt Created Analytics Engineering.

How dbt Created Analytics Engineering

Learn how a little known consultancy created dbt and created an entirely new category in the data world.

November 17, 2023

Hightouch Acquires HeadsUp.

Hightouch Acquires HeadsUp

The HeadsUp team will help build our AI-powered Customer 360 Toolkit for the Composable CDP.

November 16, 2023

Introducing Data Contracts: Collect Events Correctly the First Time.

Introducing Data Contracts: Collect Events Correctly the First Time

Never collect bad data again. Data contracts help you collect the behavioral customer data you need.

November 14, 2023

What is Salesforce CDP?.

What is Salesforce CDP?

Learn what Salesforce CDP is, how it works, and the key features within the platform.

November 13, 2023

What is Segment?.

What is Segment?

Learn all about Segment's core features, capabilities, and the various downsides to the platform.

November 13, 2023

Announcing Hightouch’s Connection to Nextdoor’s Conversion API.

Announcing Hightouch’s Connection to Nextdoor’s Conversion API

Power Nextdoor’s Conversion API with all of your company’s data to improve attribution and advertising strategies.

November 13, 2023

Announcing Hightouch’s New StackAdapt Integration.

Announcing Hightouch’s New StackAdapt Integration

Hightouch teamed up with StackAdapt to allow advertisers to synchronize their data with StackAdapt to enhance programmatic advertising campaigns.

November 13, 2023

Synthetic Conversions.

Synthetic Conversions

How and why performance marketers use synthetic conversions to drive their business forward.

November 13, 2023

Introducing Hightouch’s newest data source: Teradata.

Introducing Hightouch’s newest data source: Teradata

Sync data from Teradata Vantage to all of your business tools.

November 9, 2023

It's Time to End the Build vs Buy Debate..

It's Time to End the Build vs Buy Debate.

How the rapid adoption of composability changes the age-old Build vs Buy debate

November 8, 2023

What is Marketing Mix Modeling (MMM)?.

What is Marketing Mix Modeling (MMM)?

Learn everything you need to know about optimizing your ad spend with marketing mix modeling.

November 6, 2023

The Learning Phase: What Advertisers Need to Know.

The Learning Phase: What Advertisers Need to Know

Make the most of your advertising spend by exiting the Learning Phase as efficiently as possible.

November 1, 2023

How Snowflake Became a $60 Billion Unicorn.

How Snowflake Became a $60 Billion Unicorn

Learn how and why Snowflake became the most successful software IPO of all-time.

October 27, 2023

Boost Match Rates for B2B Advertising.

Boost Match Rates for B2B Advertising

Companies that collect business emails struggle to target customers on most ad and social platforms. We’ve bridged that gap.

October 24, 2023

What is Data Onboarding?.

What is Data Onboarding?

Learn how you can leverage data onboarding to create a 360-degree of your customer to supercharge your marketing use cases.

October 18, 2023

Reverse ETL 2.0: Streaming Is Here.

Reverse ETL 2.0: Streaming Is Here

We’re launching a new way to sync data from the warehouse at lower latencies than ever before. Real-time data, here we come!

October 16, 2023

The Complexity of CDPs: An Interview With Lee Hammond.

The Complexity of CDPs: An Interview With Lee Hammond

Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.

October 12, 2023

How We Reduced Our Snowflake Compute Costs.

How We Reduced Our Snowflake Compute Costs

How we uncovered 4-figure dollar savings monthly, and 5-figure dollar savings annually with 2 simple actions

October 9, 2023

Feature Release: Protecting Data-Driven Operations at Scale.

Feature Release: Protecting Data-Driven Operations at Scale

Hightouch’s new app homepage makes identifying and resolving data issues easy. Never disrupt revenue again.

October 5, 2023

Why I Left Segment....

Why I Left Segment...

Why I left a $3.2 billion company to start my own...

October 5, 2023

5 Insider Tricks to Hack Your CDP Bill & Save a Small Fortune.

5 Insider Tricks to Hack Your CDP Bill & Save a Small Fortune

With Q4 around the corner, we’re sharing some secrets to help slash your Customer Data Platform costs.

October 4, 2023

Why The Zebra Chose a Composable CDP.

Why The Zebra Chose a Composable CDP

We’re powering insurance policy marketing and advertising personalization directly from our data warehouse.

October 2, 2023

The Evolution of MarTech: An Interview With Austin Hay.

The Evolution of MarTech: An Interview With Austin Hay

Austin shares his perspective on the MarTech space and discusses how the Composable CDP is changing the way data and marketing teams work together.

October 1, 2023

The New Age of Digital Advertising: The Power of Conversion APIs.

The New Age of Digital Advertising: The Power of Conversion APIs

Learn how to enrich conversion signals with first-party data and seamlessly send them to from Snowflake to ad platforms to optimize your campaigns.

September 28, 2023

7 Myths About Composable CDPs, Busted.

7 Myths About Composable CDPs, Busted

Everyone’s talking about Composable Customer Data Platforms. Here are some of the most common misconceptions we hear.

September 26, 2023

Splits: Run Omnichannel Experiments from the Warehouse.

Splits: Run Omnichannel Experiments from the Warehouse

Enable randomized, multivariate testing from the data warehouse across channels with our code-free tools.

September 26, 2023

What is Clickstream Data? (Tools + Use Cases).

What is Clickstream Data? (Tools + Use Cases)

Learn how to leverage clickstream to deliver better user experiences.

September 25, 2023

Announcing Hightouch’s New Rockerbox Integration: Marketing Attribution Made Easy.

Announcing Hightouch’s New Rockerbox Integration: Marketing Attribution Made Easy

Power Rockerbox with all of your company’s data to measure the impact of your marketing campaigns.

September 15, 2023

Why Bol.com Chose a Composable CDP.

Why Bol.com Chose a Composable CDP

Leveraging first-party data for audience-based targeting in a cookieless world.

September 15, 2023

What is Event Tracking?.

What is Event Tracking?

Learn everything you need about event tracking and how you can leverage it to optimize your marketing channels.

September 13, 2023

Reaching the peak of the industry: Our G2 Story.

Reaching the peak of the industry: Our G2 Story

How we leveraged real customer feedback to become #1 in Reverse ETL and transform the CDP landscape.

September 12, 2023

Announcing Hightouch Events: Event Collection for the Data Warehouse.

Announcing Hightouch Events: Event Collection for the Data Warehouse

Hightouch Events allows companies to easily collect and load events into the warehouse to support analytics and the Composable CDP.

September 6, 2023

Databricks Invests in Hightouch to Activate the Data Lakehouse.

Databricks Invests in Hightouch to Activate the Data Lakehouse

Databricks and Hightouch share a vision for a future where all of a company’s data is immediately actionable.

August 30, 2023

The Top 5 Identity Resolution Use Cases.

The Top 5 Identity Resolution Use Cases

Five identity resolution use cases to supercharge your business.

August 28, 2023

Finally: A LiveRamp Alternative.

Finally: A LiveRamp Alternative

LiveRamp and its competitors all took the same (expensive) approach to data onboarding. There’s a better way to boost match rates.

August 22, 2023

Improving Hightouch’s Traits.

Improving Hightouch’s Traits

How we improved our Traits feature to empower all teams to target new audiences

August 16, 2023

Identity Resolution - Why CDPs Fall Short.

Identity Resolution - Why CDPs Fall Short

Perform identity resolution directly in your data warehouse, not in a Customer Data Platform.

August 15, 2023

The Best Identity Resolution Tools .

The Best Identity Resolution Tools

What are the best options available on the market for identity resolution and where do they differentiate?

August 9, 2023

Is the Composable CDP Bullsh*t?.

Is the Composable CDP Bullsh*t?

Suddenly everyone and everything claims to be a Composable CDP. Let’s cut through the noise and call things what they are.

August 9, 2023

Announcing Hightouch’s New Insider Integration.

Announcing Hightouch’s New Insider Integration

Enrich Insider with all of your company’s data to power individualized customer experiences across channels.

August 9, 2023

Hightouch Joins the LinkedIn Marketing Partner Program.

Hightouch Joins the LinkedIn Marketing Partner Program

Power advertising campaigns on LinkedIn with your first-party data

August 9, 2023

HubSpot Invests in Hightouch to Help Businesses Harness the Power of Data.

HubSpot Invests in Hightouch to Help Businesses Harness the Power of Data

Hightouch and HubSpot share a vision for the future of data-driven business growth.

August 8, 2023

Customer 360 - What Is It And Why Is It Important?.

Customer 360 - What Is It And Why Is It Important?

The key to creating unified and actionable customer profiles.

August 8, 2023

Hightouch vs. Census: The Key Differences.

Hightouch vs. Census: The Key Differences

A comprehensive comparison of Hightouch and Census.

August 3, 2023

The B2B CDP.

The B2B CDP

How to overcome the unique data challenges of B2B marketing with a Composable CDP

August 2, 2023

Announcing The Trade Desk Integration: Powering Programmatic Advertising with First-Party Data.

Announcing The Trade Desk Integration: Powering Programmatic Advertising with First-Party Data

Use Hightouch to update The Trade Desk with data from the warehouse to increase ROAS

July 26, 2023

Hightouch Raises $38M and Unveils Customer 360 Toolkit .

Hightouch Raises $38M and Unveils Customer 360 Toolkit

How new capabilities and funding will accelerate us on our mission to enable anyone within an organization to take action on customer data

July 19, 2023

Announcing Identity Resolution.

Announcing Identity Resolution

The warehouse-native identity resolution feature that MarTech teams have been looking for.

July 19, 2023

How to Power Personalization with dbt Models.

How to Power Personalization with dbt Models

Learn how you can leverage the Hightouch Personalization API to access your dbt models in real-time to power your most complex personalization use cases.

July 18, 2023

What is an Identity Graph? .

What is an Identity Graph?

Identity graphs are a powerful tool to navigate the complexities of customer data in the digital age. Discover how identity graphs can empower your marketing efforts and unlock valuable customer insights.

July 18, 2023

Omnichannel Marketing Explained: Benefits and Examples.

Omnichannel Marketing Explained: Benefits and Examples

Create an excellent customer experience by using your customer data and omnichannel marketing.

July 7, 2023

Introducing: Hightouch Environments.

Introducing: Hightouch Environments

Never make a mistake in production again. We’re enabling companies to test and manage sync and model changes more flexibly than ever.

June 27, 2023

Breaking the Growth Ceiling .

Breaking the Growth Ceiling

How leveraging the right tools to unlock the full potential of customer data enables modern marketing teams to break through their growth ceiling

June 21, 2023

The Customer Data Platform Built for Conglomerates.

The Customer Data Platform Built for Conglomerates

How conglomerates can leverage a new generation of CDPs to create a virtuous cycles between individual brand autonomy and consolidation to drive value across the portfolio.

June 20, 2023

What is a Composable CDP?.

What is a Composable CDP?

Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.

June 20, 2023

How Amazon Redshift Pricing Works: Everything You Need to Know.

How Amazon Redshift Pricing Works: Everything You Need to Know

Learn everything there is to know about Redshift pricing so you understand your usage and costs.

June 13, 2023

Planning for Success: Constructing a CDP Use Case Roadmap.

Planning for Success: Constructing a CDP Use Case Roadmap

Make a plan for the key use-cases that you need to accomplish with your Customer Data Platform implementation.

June 12, 2023

You don't need the Modern Data Stack to get sh*t done.

You don't need the Modern Data Stack to get sh*t done

Why it's time to refocus from the dream architecture to pragmatic solutions that quickly solve your business needs

June 12, 2023

The Ultimate Guide to AdTech.

The Ultimate Guide to AdTech

Take a deep dive and understand exactly what AdTech is and it's different use cases.

June 9, 2023

Modernizing ETL in the Cloud Data Warehouse.

Modernizing ETL in the Cloud Data Warehouse

Why data teams should replace legacy ETL with a combination of ELT and Reverse ETL.

June 8, 2023

The Customer Data Platform Storage Conundrum.

The Customer Data Platform Storage Conundrum

What is the most secure (and affordable) way to activate customer data at scale?

June 7, 2023

Essential Apps for Marketers: Hightouch & HubSpot.

Essential Apps for Marketers: Hightouch & HubSpot

Hightouch enables you to enrich HubSpot with customer data and transform your marketing.

June 6, 2023

Face it: Your data isn't perfect. And that's OK..

Face it: Your data isn't perfect. And that's OK.

Perfectionism stops you from getting value from your data today. You might end up waiting a lifetime for a “single source of truth”

May 31, 2023

Announcing Hightouch Schemas.

Announcing Hightouch Schemas

Visually define customer data models to unlock audience building and activation from ANY data set in minutes.

May 31, 2023

What is Identity Resolution?.

What is Identity Resolution?

Learn how to create a 360-degree view of your customer by stitching user profiles together in your data warehouse.

May 30, 2023

What is Entity Resolution?.

What is Entity Resolution?

Learn why and how you should deduplicate and consolidate data for the key concepts that drive your business.

May 30, 2023

Just Start with Suppression.

Just Start with Suppression

Suppression audiences are a simple way to boost campaign effectiveness and reduce spend. So why aren’t more companies using them?

May 23, 2023

A Guide for Evaluating Data Activation Platforms.

A Guide for Evaluating Data Activation Platforms

A simple framework to evaluating and testing Data Activation platforms to ensure successful implementation.

May 22, 2023

A Marketer's Guide to Attribution Modeling.

A Marketer's Guide to Attribution Modeling

Learn everything there is to know about attribution modeling and how you can build your own custom attribution model tailored to your business.

May 22, 2023

What is Data Curation? (Examples and Use Cases).

What is Data Curation? (Examples and Use Cases)

Learn the 8-step data curation framework to ensure your data assets are of high quality, usable, and accessible across teams and organizations.

May 22, 2023

What is Growth Marketing? (Campaign Examples and Strategies).

What is Growth Marketing? (Campaign Examples and Strategies)

Learn all about growth marketing and get inspired from some great examples of campaigns you should be using in your business.

May 10, 2023

The Most Powerful Audience Builder Just Got Even Better.

The Most Powerful Audience Builder Just Got Even Better

Announcing a new and improved audience builder to empower marketers to build and activate audiences directly from the data warehouse to any business tool.

May 9, 2023

Embracing Data Warehouse Layers: How to Build Scalable Data Modeling.

Embracing Data Warehouse Layers: How to Build Scalable Data Modeling

How to leverage the data warehouse layers for efficient data engineering and data activation with just the right amount of abstraction.

May 8, 2023

What is Data Governance? How to Design and Implement a Framework.

What is Data Governance? How to Design and Implement a Framework

Find out how you can design and implement your a data governance framework

May 8, 2023

Third Party Data Isn't Dead. Introducing Match Booster..

Third Party Data Isn't Dead. Introducing Match Booster.

Hightouch now brings together the power of first party data with trusted data from the world's top data providers to maximize ROAS - without 3rd party cookies.

May 2, 2023

Announcing Match Booster.

Announcing Match Booster

The easiest, most efficient way to enrich customer data and drive up audience match rates across advertising platforms.

May 2, 2023

Data Downtime Destroys Value.

Data Downtime Destroys Value

As you unlock more value from data, downtime becomes more costly. A Monte Carlo survey reveals data downtime has increased nearly twofold year over year.

May 2, 2023

The Best Reverse ETL Tools.

The Best Reverse ETL Tools

Choose which Reverse ETL tool is the best for your use case with this detailed breakdown of the industry leaders.

May 1, 2023

The Seven Stages of Data Lifecycle Management.

The Seven Stages of Data Lifecycle Management

Learn about each of the seven stages of data lifecycle management and how it can reduce costs and increase data quality.

May 1, 2023

The Rise of the Technical Marketer.

The Rise of the Technical Marketer

Marketers today from leading organizations like Cars.com are embracing their existing customer data to unleash their MarTech investments and grow their business even faster.

April 26, 2023

How to Setup Lead Scoring in Salesforce.

How to Setup Lead Scoring in Salesforce

Learn how you can start scoring your leads and accounts in Salesforce.

April 13, 2023

The Definitive Guide to Hubspot Lead Scoring.

The Definitive Guide to Hubspot Lead Scoring

Learn how you can set up manual and predictive lead scoring in Hubspot.

April 13, 2023

The Ultimate Guide to Lifecycle Marketing.

The Ultimate Guide to Lifecycle Marketing

Find out how you can use lifecycle marketing to lead people through the customer journey, turning them into paying customer and retaining them.

April 13, 2023

Saving $1M in Marketing Spend with a Composable CDP powered by Hightouch.

Saving $1M in Marketing Spend with a Composable CDP powered by Hightouch

Learn how IntelyCare drives rapid experimentation and omnichannel personalization using Hightouch to activate their data in Snowflake.

April 10, 2023

How To Leverage Actionable Insights.

How To Leverage Actionable Insights

Learn how actionable insights you help you to turn your reports and dashboards into action that creates tangible results.

April 9, 2023

I ran an experiment… Now What?.

I ran an experiment… Now What?

How and why we are closing the audience activation loop by building an analytics feature set within Hightouch.

April 5, 2023

How to Setup the CRM Snowflake Connector.

How to Setup the CRM Snowflake Connector

We have compiled the complete guide to setting up the Snowflake Connector tool to get data into Salesforce. Read on to get a step-by-step guide on the tool's implementation, benefits, and drawbacks.

April 4, 2023

What is a Customer Data Warehouse?.

What is a Customer Data Warehouse?

Find out what a customer data warehouse is and how it can turn insights into action.

April 4, 2023

Welcome to the Data Movement Movement.

Welcome to the Data Movement Movement

How Hightouch and Fivetran work together to enable leading organizations with the capabilities necessary to move data at scale.

March 30, 2023

The Definitive Guide to the Snowflake Marketplace.

The Definitive Guide to the Snowflake Marketplace

Learn how data consumers and data providers are leveraging the Snowflake Marketplace to build data products and enrich their Snowflake data with third-party datasets.

March 30, 2023

Introducing a Composable Customer Data Platform powered by Google BigQuery.

Introducing a Composable Customer Data Platform powered by Google BigQuery

Learn how leading organizations unleash the full potential of their customer data in BigQuery using Hightouch.

March 23, 2023

How to Setup Salesforce Data Loader.

How to Setup Salesforce Data Loader

The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.

March 23, 2023

What is Apache Airflow?.

What is Apache Airflow?

Find out what Airflow is and how it's used to orchestrate data pipelines.

March 22, 2023

How to Setup Salesforce Data Import Wizard.

How to Setup Salesforce Data Import Wizard

The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.

March 22, 2023

Introducing Tableau as a Source.

Introducing Tableau as a Source

Take action on any Tableau analyses by syncing your workbooks to 140+ business tools with Hightouch.

March 7, 2023

What is a Data Dictionary?.

What is a Data Dictionary?

Learn everything there is to know about data dictionaries so you can leverage them provide relevant context and create transparency across teams.

March 6, 2023

Why Team Matters More Than Tech: An Enterprise Framework for Customer Data Acceleration.

Why Team Matters More Than Tech: An Enterprise Framework for Customer Data Acceleration

Actable's detailed framework for accelerating enterprise-level customer data initiatives and driving business outcomes.

March 6, 2023

What is an ETL pipeline?.

What is an ETL pipeline?

Learn why an ETL pipeline is essential for data analytics and data activation.

March 3, 2023

A Technical Deep Dive into Snowflake Pricing.

A Technical Deep Dive into Snowflake Pricing

Learn everything there is to know about Snowflake pricing so you can estimate your usage and costs.

March 3, 2023