The Hightouch Blog - All

The five levers of modern performance marketing

Performance marketing is evolving faster than most teams can keep up. Here's a practical framework for the five levers that separate the teams pulling ahead from the ones falling behind.

See our customers’ ads in the most famous place for ads, Times Square

We’re shining a light on our incredible community with ads from Sweetgreen, Tripadvisor, HelloFresh, Air New Zealand, AG1, and Docusign in Times Square — all built in Ad Studio.

What does a Composable CDP require?

Learn what to look for in a Composable CDP, and how to evaluate the depth behind the label.

The next chapter: Agentic CDP

In 2021, Hightouch redefined what a CDP is. It's time to do it again.

Introducing Hightouch for Google Cloud's cross-cloud Lakehouse

Hightouch’s marketing platform is built natively on Google’s open Iceberg Lakehouse

New York’s AI advertising regulation goes into effect today. Are you ready?

What advertisers need to know about New York’s AI disclosure law and how Hightouch Ad Studio builds compliance into the creative workflow.

Three ways to edit content in Hightouch, including a Figma integration

Marketing and design go hand-in-hand. Your tools should too.

Introducing Exposure Log Matching for The Trade Desk

Exposure Log Matching helps brands resolve The Trade Desk exposure logs directly to consented customer and household IDs in the warehouse for faster, richer measurement.

The composable advantage for financial services, part two: Why identity resolution belongs inside your walls

Learn why identity resolution in financial services works best inside your own environment, and how a composable CDP enables secure, governed personalization without moving sensitive customer data.

Finally: a LiveRamp alternative

LiveRamp pioneered data onboarding. Hightouch rebuilt it for the modern era with faster workflows, better match rates, lower costs, and a dramatically better user experience.

Raising $150M to build the AI platform for marketers

Hightouch raised $150M at a $2.75B valuation, led by Goldman Sachs and Bain Capital Ventures.

Introducing Hightouch Ad Studio: Create scroll-stopping ads on demand with AI agents

Ad platforms reward creative volume and variety. Performance marketers can now deliver it without sacrificing brand quality with Hightouch Ad Studio.

The composable advantage for financial services, part one: What to know about modern CDPs

Learn why a composable CDP is purpose-built for financial services data complexity

Introducing Hightouch’s zero-fee solution for offsite media monetization

Onboard audiences directly to DSP marketplaces and recover revenue lost to “double-dip” revshare fees.

Signal engineering: the new frontier of ad performance

Signal engineering isn't another buzzword for performance marketers. It's a fundamental shift in advertising. Here's a practical understanding of why it matters, and how marketers can get started.

Introducing Content Assembly: Remix your existing creative for endless new campaigns

Open up your content bottlenecks with agents that assemble marketing assets from your existing creative

Marketing Suite Relief

Practical options for alleviating Marketing Suite Fatigue

Every marketer should be a manager (of agents)

Introducing the Agentic Marketing Platform

Marketing Suite Fatigue

Is the “safe choice” of using a marketing suite starting to sour? My recent conversations with enterprise teams suggest the answer is yes, and this post explores why.

Learn from our favorite 2025 campaigns like “Spotify Wrapped”

Get inspired by brands that shared usage with their customers this year to deepen loyalty and engagement.

Making your ML models more valuable with AI Decisioning

Amplify your ML investments with AI Decisioning

How smart retailers protect holiday profit: Maximizing retail media margins

Retail Media Networks are a valuable new profit center, but inefficient processes and traditional onboarding platforms introduce costly delays and fees. Discover how a composable, warehouse-native CDP model simplifies the workflow and unlocks a faster, higher-margin retail media operation.

How smart retailers protect holiday profit: Reducing waste in paid media

See how retailers decrease wasted impressions, expand audience reach, and boost ROAS by resolving fragmented customer identity and activating cleaner data signals with a Composable CDP approach.

How smart retailers protect holiday profit: Plugging costly LTV leaks

Learn how retailers plug lifetime value leaks caused by slow data, fragmented identity, and disconnected channels, and how a Composable CDP turns customer signals into high-impact loyalty, cross-sell, and winback campaigns.

Data Warehouses 101 for Marketers

Too many tools can hide the real issue holding marketing back. Discover how a data warehouse creates a true single source of truth.

Introducing Hightouch's integration with Google Ads Data Manager API

Sync audiences and conversions to a single destination and use them across Google Ads, Display & Video 360, Google Analytics 4, and more.

Lessons from +10 billion marketing decisions made by AI

What two years of real AI deployments taught us about modern marketing, enterprise scale, and building the future of marketing workflows.

Are traditional CDPs marketing's most disappointing tool?

Learn about the limits that keep CDPs from delivering on their promise of a real customer 360, and how a composable approach changes what’s possible.

Understand why your messages perform — and what to do next

Introducing Content Analysis & Suggestions for AI Decisioning

Hightouch Agents: An AI platform purpose-built for marketing teams

Move 10x faster across the entire marketing workflow with Hightouch Agents.

How we Uncovered a Race Condition in Aurora RDS

The same week us-east-1 went down due to a race condition bug in their DNS management system, we found another race condition bug in AWS Aurora. Here’s how we proved it 😎 .

The data warehouse powers the best AI

Today’s launch of Snowflake CoWork exemplifies the potential of AI that’s powered by your complete data.

Introducing ID Express: One-click UID2 activation to The Trade Desk

Sync audiences and conversion data to The Trade Desk in a faster, easier, and privacy-conscious way.

Introducing Hightouch’s Batch integration

Create, test, and automate your CRM strategy with Hightouch and Batch

The complete Conversion API schema resource: Better attribution and optimization, across each ad platform

As pixels break and privacy tightens, Conversion APIs offer a more effective way to send event data server-to-server. But every platform is different. Our guide breaks down what each one requires.

Your ESP is not the problem.

Replatforming won't fix your marketing. Rethinking your methodology will. AI Decisioning is the missing piece.

What is a winback campaign? Fix the timing, targeting, and discount trap

Winback campaigns are deceptively simple. And easy to get wrong. This breakdown examines common pitfalls related to timing, targeting, and over-discounting.

What if the best marketing decision is no message at all?

Introducing Smart Suppression for AI Decisioning: Predict which messages will drive results, and send only those that matter

Welcoming Akilesh Bapu: Leading the AI Agents at Hightouch

After spending the last six years redefining healthcare with AI, Akilesh is joining us to do the same for marketers.