The Hightouch Blog - All
Nov 20
What are AI agents—and why should marketers care?
A practical explainer of AI agents and why we see them as the future of personalized marketing.
Deploying a scalable multi-region and multi-brand CDP with Hightouch
Traditional CDPs require multiple instances for different regions and brands, but Hightouch offers a streamlined solution by leveraging your existing data warehouse for data management and governance.
Your ActionIQ escape plan
Having trouble getting value from ActionIQ? Get unstuck: this guide gives you an exit strategy.
Last-minute strategies to enhance media performance during a busy holiday season
How to increase ROAS and revenue during the holiday season, without making any significant changes to media plans, creative strategies, or budgets.
A real holiday miracle: self-serve data for every marketer
It’s the busiest time of year. Marketers need to be able to self-serve access and action from their data, now more than ever.
Checkmate: the power of AI Decisioning in marketing
A new wave of AI is mastering marketing’s infinite game
Introducing Hightouch for CTV
A simple, fast, and affordable solution for first-party targeting and measurement across a fragmented CTV ecosystem.
What Is A Retail Media Network?
Learn why companies are using a retailer’s retail media network as an effective way to reach new customers.
What is Retail Media?
Learn why companies are turning to retail media to monetize their first-party data and power advertising for brands.
Predictable, painless, powerful: How to migrate to Hightouch Events
A step-by-step plan to making your event collection migration seamless
An architecture blueprint for retail media network success
How to build a monetizable and measurable retail media network with your existing first-party data investments.
Welcoming Josh Kanagy, our new Head of Revenue
As we double our customer base, we’re doubling down on our most important asset: our people
AI transformed advertising—now it’s coming for marketing
A new wave of AI capabilities is pushing beyond the confines of paid media, set to automate and optimize all facets of marketing.
The hunt for a CDP that’s actually “zero-copy”
Salesforce Data Cloud falls far short of its promise to use your data without copying it.
Why a traditional CDP couldn’t handle our subscription data at FabFitFun
Traditional CDPs don't cut it for subscription businesses. Here's why we chose Hightouch.
Why we transitioned to Hightouch at WeightWatchers
For years, we relied on a legacy data onboarding tool. Recently, we migrated to Hightouch and saw huge improvements for a fraction of the cost. Here's everything I learned...
Maximizing reach while minimizing risk: improvements to Customer Studio
We’ve made audience creation in Customer Studio more powerful and precise with new options and data governance features.
Real-time in the Composable CDP
Competitors claim that Composable CDPs can’t solve real-time use cases. It’s time to bust that myth.
Should you be migrating to an Iceberg Lakehouse?
Apache Iceberg might be the coolest topic in data right now. When should your organization seriously consider migrating?
Introducing AI Decisioning
Our biggest product yet. Test everything, everywhere, all at once—powered by your complete data and AI.
What is a Demand-Side Platform?
Learn how to use DSPs to unlock programmatic bidding across any ad network.
Introducing Hightouch’s Privado integration: enable proactive privacy
Privado provides full personal data visibility and privacy governance across the tech stack.
The rise of the I-beam marketer
Self-serve tooling created a boom of full-stack and T-shaped marketers. Modern marketers now also need a strong data foundation.
What is a Data Management Platform?
Find out how a data management platform can help you target anonymous users on your website.
Power real-time uses cases from Google Cloud’s BigQuery with continuous queries
Announcing our integration with BigQuery continuous queries
Salesforce Audience Studio (retirement & replacements)
Salesforce Audio Studio is no more, so what are the alternatives?
Adobe Audience Manager (retirement & replacements)
Should you wait for Adobe Audience Manager to be retired, or should you start exploring alternatives now?
What is a loyalty program? (Examples and data)
Discover how and why more retailers than ever are turning to loyalty programs to drive growth.
What is a Customer Data Platform (CDP)?
A guide to understanding Customer Data Platforms (CDPs).
What is Salesforce Data Cloud?
Is Salesforce Data Cloud a viable option for customer data use cases? Should you buy it?
The ultimate guide to data modeling
Learn why data modeling underpins everything you do in your business and is essential for driving business outcomes.
Get out of data jail: break free from Adobe and Salesforce’s data platforms
Adobe and Salesforce want you to pay big bucks for their data platforms. Your data warehouse is a better solution.
The complete guide to marketing campaigns
Learn how you can use data to build highly personalized and targeted marketing campaigns that drive growth for your business.
The ultimate guide to audience managers
Learn why marketers use audience managers to personalize their marketing campaigns.
The ultimate guide to journey builders
Learn why journey builders are the secret to creating great marketing campaigns.
The best Treasure Data alternatives and competitors
Discover the best alternatives and competitors to Treasure Data.
Offsite: the next frontier for retail media
How and why retailers are setting their eyes on offsite channels to expand their retail media networks
Feature spotlight: building journeys in Hightouch
Marketers use Hightouch to build flexible, cross-channel journeys powered by all of their data.
What is data collection?
Learn how data collection is important to power your analytics and business use cases.
What are lookalike audiences and how do they work?
Learn why lookalike audiences are so important and how you can use them to drive conversions and increase return on ad spend.
What is marketing analytics? (Everything you need to know)
Learn why marketing analytics is so important and how to use it to increase the ROI across your marketing channels.
The best ActionIQ alternatives and competitors
Discover the best alternatives and competitors to ActionIQ.
Introducing Hightouch’s Kameleoon integration
Power experimentation and personalization with all of your customer data
Introducing Hightouch’s Attio integration
Power Attio, the next-generation CRM, with your full data from the warehouse.
The Best mParticle alternatives and competitors
Discover the best alternatives and competitors to mParticle.
Boosting ROAS: How Conversion APIs make your paid media campaigns smarter
Among the many AI investment strategies, there is one that should be at the top of your list but probably isn’t...
No more silos: act on all your data with Hightouch and HubSpot
Take action on customer data insights and incorporate customer trends into every aspect of your go-to-market strategy by connecting Hightouch & HubSpot.
The best Adobe Real-Time CDP alternatives and competitors
Discover the best alternatives and competitors to Adobe Real-Time CDP.
The best Amperity alternatives and competitors
Discover the best alternatives and competitors to Amperity.
Governance shouldn’t be a four-letter word
Our commitment to deeply invest in features that make it easier than ever to govern data effectively.
The best Salesforce Data Cloud alternatives and competitors
Discover the best alternatives and competitors to Salesforce Data Cloud.
Enterprise-ready on day 1
Hightouch makes it easy for any company to govern its data and manage how employees put it to work.
Announcing Hightouch's Common Room integration
Power a unified view of your customer with your data warehouse to automate using every signal across product, CRM, website, social, community, open source, and more.
What is audience segmentation? (use cases + tools)
Learn how audience segmentation can increase your conversions by being able to create relevant messaging.
The top 10 enterprise CDPs
Learn everything there is to know about the top 10 enterprise CDPs on the market today.
Iceberg and the rise of the Lakehouse
Apache Iceberg won’t just change data storage. It’s going to change how data works in every industry.
Retargeting vs. remarketing: which one should you choose?
Learn how you can use retargeting and remarketing to convert potential customers and drive engagement with existing or dormant customers.
The best RudderStack alternatives and competitors
Discover the best alternatives and competitors to RudderStack.
Announcing Campaign Intelligence: self-service analytics for marketers
No more asking data teams for help or hopping between tools. It’s time to unlock the data warehouse for marketers.
What is Simon Data?
Learn everything there is to know about Simon Data, including products, key features, real-time capabilities, and pros/cons.
What is Treasure Data CDP?
Learn everything there is to know about Treasure Data, including products, key features, real-time capabilities, and pros/cons.
What is product analytics?
Learn how to leverage product analytics to understand behavioral data to deliver personalized experiences to your customers.
CDP vs DMP: how are they different?
Learn the difference between CDPs and DMPs and how to use them to build and reach wider audiences for your marketing campaigns.
What is Facebook CAPI?
Find out how Facebook CAPI is the perfect replacement for third-party cookies and how you can continue to send conversion events to improve your ad effectiveness.
Three ways you can set up Facebook CAPI
Don’t let the death of the Pixel stop you from sending conversion events to Facebook. Learn the three methods you can use to set up and send data to Facebook CAPI.
How Knock uses Hightouch’s HTTP Request destination to power notifications
Knock has made it easy to send notifications from the data warehouse by using our flexible and customizable HTTP Request Destination.
The best Simon Data alternatives and competitors
Discover the best alternatives and competitors to Simon Data.
Dark Clouds: the broken promises of Salesforce CDP
Sales, Service, and Marketing Cloud are industry staples. Salesforce’s CDP is the wrong way to get data into them.
Introducing Match Booster Anonymous: ad retargeting for a cookieless world
Welcome to the future of anonymous retargeting—where privacy and performance coexist.
Introducing: Identity Resolution Waterfalls and Profile Inspector
Two powerful new features that make the best warehouse-native identity solution even better.
What is Amperity?
Learn all about Amperity CDP, including: core features, capabilities, and product offerings.
What is Adobe CDP?
Learn all about Adobe CDP, including: core features, capabilities, and product offerings.
What CDPs got right–and wrong–about behavioral events
Customer Data Platforms put themselves on the map with event collection and real-time event streaming. They’ve left room for improvement.
Introducing event streaming: sync data to tools in real-time
It’s easier than ever to forward real-time behavioral event data directly to downstream destinations.
Announcing Hightouch’s data clean room solution with Google Cloud’s BigQuery
Make the most of your advertising data with Hightouch and BigQuery.
What is campaign analytics?
Learn how you can use campaign analytics to conduct experiments, measure campaign performance, and build personalized experiences for your customers.
What is web analytics? (Use cases + tools)
Learn how you can use web analytics to build personalized experiences for your users and increase conversions on your website.
What are data contracts & how do they work?
Master the art of Data Contracts to safeguard your data quality and improve the impact data has on your business.
What is a MarTech stack (and how to build one)?
Learn exactly what a MarTech stack is, how you can build one, and how it can bring efficiency to your business.
What is RudderStack?
Learn all about Rudderstack's core features, capabilities, and product features.
How to raise $1 Million (CEO explains startup funding)
Getting funding for a startup can be hard. What exactly do you need to raise money from investors? Tejas walks through what you need at each stage.
Syncing suppression audiences across Ad Platforms
Learn how to stop wasting ad spend on customers you can’t sell to and boost your ROAS on all ad platforms. All in just minutes.
Rethinking the CDP with Chime
Learn how Chime explores new ways to drive personalization at scale.
How to create customer-centric experiences by activating your data
Getting data for your customer-centric experience can be difficult. But it doesn't need to be. Choose the Composable CDP way.
Leveraging customer data to drive experiences that win with Cars.com
How Cars.com leverages Hightouch and Iterable to create hyper personalized email experiences.
Navigating the new era of cookieless advertising
The cookie apocalypse doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing.
Announcing: Iterable Smart Ingest co-developed with Hightouch
Hightouch and Iterable launch a joint offering, making Hightouch the exclusive data warehouse ingestion provider for Iterable
The Composable CDP for first-party data in Europe
A Customer Data Platform centered on the cloud data warehouse powers superior personalization while meeting stringent compliance requirements.
What is Reverse ETL? The definitive guide
Learn how Reverse ETL works, why it's different from traditional ETL, and how you can use it to activate your data.
What is behavioral data? The complete guide
Learn everything you need about behavioral data and how to leverage it to predict customer behavior and deliver personalized experiences.
What is mParticle?
Learn all about mParticle's core features, capabilities, and product offerings.
The best LiveRamp alternatives and competitors
Discover the top alternatives and competitors to LiveRamp.
Announcing Hightouch’s new Planhat integration
We’re making it easier than ever to build a culture of customer success with all of your data.
Don’t let BI become another data silo
Move past analytics and get to the action with Data Activation. Data activation is the way modern data teams empower business users with data.
How I made $100,000 as a 16-year-old software engineer
Read about how Tejas became a software engineer and landed his role at Segment, earning $100,000 at just 16.
Why Calendly switched to a Composable CDP for personalization and PLG with Hightouch
Our traditional CDP couldn’t handle the complex use cases we needed to solve for personalization, so we implemented a Composable CDP.
What is ActionIQ?
Learn exactly what ActionIQ is, how it works, and whether or not you should leverage it as your CDP.
What is LiveRamp?
Find out what LiveRamp is and how it can help with data onboarding and improve the reach of your advertising campaigns.
Is your CDP holding you back? Signs you should move on
Regardless of your past investments, Customer Data Platforms often fail to meet your needs. It may be time to explore a new approach.
The marketers guide to TikTok Data Connections
Maximizing TikTok ROI through a best-in-class integration strategy
What is a TikTok Pixel?
Learn what a TikTok Pixel is and how you can implement it on your website to help track conversions.
Announcing our Metaplane integration: observability across the tech stack
Metaplane helps users proactively understand when data issues arise
The next big thing in MarTech with Scott Brinker
MarTech experts Scott Brinker, Juan Mendoza, and Tejas Manohar discuss the future of MarTech, the cloud data warehouse advantage, and more.
2023 Rewind: celebrating a year of growth
Hightouch has grown and evolved over the last year. We owe it all to our customers.
Traditional CDP vs. Composable CDP (what's the difference?)
A tactical guide to understand the key differences in CDP architectures.
The science behind Spotify Wrapped: tracking 500M users
Spotify Wrapped is consistently one of the most viral marketing campaigns every year, but what exactly does it take to build and power this level of personalization?
Boost match rates to Conversion APIs
Enrich your conversion signals to maximize your return on advertising spend.
How dbt Created analytics engineering
Learn how a little known consultancy created dbt and created an entirely new category in the data world.
Hightouch acquires HeadsUp
The HeadsUp team will help build our AI-powered Customer 360 Toolkit for the Composable CDP.
Introducing Data Contracts: collect events correctly the first time
Never collect bad data again. Data contracts help you collect the behavioral customer data you need.
What is Salesforce CDP?
Learn what Salesforce CDP is, how it works, and the key features within the platform.
What is Segment?
Learn all about Segment's core features, capabilities, and the various downsides to the platform.
Announcing Hightouch’s connection to Nextdoor’s Conversion API
Power Nextdoor’s Conversion API with all of your company’s data to improve attribution and advertising strategies.
Announcing Hightouch’s new StackAdapt integration
Hightouch teamed up with StackAdapt to allow advertisers to synchronize their data with StackAdapt to enhance programmatic advertising campaigns.
Synthetic conversions
How and why performance marketers use synthetic conversions to drive their business forward.
Introducing Hightouch’s newest data source: Teradata
Sync data from Teradata Vantage to all of your business tools.
It's time to end the build vs buy debate.
How the rapid adoption of composability changes the age-old Build vs Buy debate
What is Marketing Mix Modeling (MMM)?
Learn everything you need to know about optimizing your ad spend with marketing mix modeling.
The learning phase: what advertisers need to know
Make the most of your advertising spend by exiting the Learning Phase as efficiently as possible.
How Snowflake became a $60 billion unicorn
Learn how and why Snowflake became the most successful software IPO of all-time.
Boost match rates for B2B advertising
Companies that collect business emails struggle to target customers on most ad and social platforms. We’ve bridged that gap.
What is data onboarding?
Learn how you can leverage data onboarding to create a 360-degree of your customer to supercharge your marketing use cases.
Reverse ETL 2.0: streaming Is here
We’re launching a new way to sync data from the warehouse at lower latencies than ever before. Real-time data, here we come!
The complexity of CDPs: an interview with Lee Hammond
Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.
How we reduced our Snowflake compute costs
How we uncovered 4-figure dollar savings monthly, and 5-figure dollar savings annually with 2 simple actions
Feature release: protecting data-driven operations at scale
Hightouch’s new app homepage makes identifying and resolving data issues easy. Never disrupt revenue again.
5 insider tricks to hack your CDP bill & save a small fortune
With Q4 around the corner, we’re sharing some secrets to help slash your Customer Data Platform costs.
Why The Zebra chose a Composable CDP
We’re powering insurance policy marketing and advertising personalization directly from our data warehouse.
The evolution of MarTech: an interview with Austin Hay
Austin shares his perspective on the MarTech space and discusses how the Composable CDP is changing the way data and marketing teams work together.
The new age of digital advertising: the power of Conversion APIs
Learn how to enrich conversion signals with first-party data and seamlessly send them to from Snowflake to ad platforms to optimize your campaigns.
7 myths about Composable CDPs, busted
Everyone’s talking about Composable Customer Data Platforms. Here are some of the most common misconceptions we hear.
Splits: run omnichannel experiments from the warehouse
Enable randomized, multivariate testing from the data warehouse across channels with our code-free tools.
What is clickstream data? (Tools + use cases)
Learn how to leverage clickstream to deliver better user experiences.
Announcing Hightouch’s new Rockerbox integration: marketing attribution made easy
Power Rockerbox with all of your company’s data to measure the impact of your marketing campaigns.
Why Bol.com chose a Composable CDP
Leveraging first-party data for audience-based targeting in a cookieless world.
What is event tracking?
Learn everything you need about event tracking and how you can leverage it to optimize your marketing channels.
Reaching the peak of the industry: our G2 story
How we leveraged real customer feedback to become #1 in Reverse ETL and transform the CDP landscape.
Announcing Hightouch Events: event collection for the data warehouse
Hightouch Events allows companies to easily collect and load events into the warehouse to support analytics and the Composable CDP.
Databricks invests in Hightouch to activate the data Lakehouse
Databricks and Hightouch share a vision for a future where all of a company’s data is immediately actionable.
The top 5 identity resolution use cases
Five identity resolution use cases to supercharge your business.
Finally: a LiveRamp alternative
LiveRamp and its competitors all took the same (expensive) approach to data onboarding. There’s a better way to boost match rates.
Improving Hightouch’s Traits
How we improved our Traits feature to empower all teams to target new audiences
Identity resolution - why CDPs fall short
Perform identity resolution directly in your data warehouse, not in a Customer Data Platform.
The best identity resolution tools
What are the best options available on the market for identity resolution and where do they differentiate?
Is the Composable CDP bullsh*t?
Suddenly everyone and everything claims to be a Composable CDP. Let’s cut through the noise and call things what they are.
Announcing Hightouch’s new Insider integration
Enrich Insider with all of your company’s data to power individualized customer experiences across channels.
Hightouch joins the LinkedIn Marketing Partner Program
Power advertising campaigns on LinkedIn with your first-party data
HubSpot invests in Hightouch to help businesses harness the power of data
Hightouch and HubSpot share a vision for the future of data-driven business growth.
Customer 360 - what is it and why is it important?
The key to creating unified and actionable customer profiles.
Announcing The Trade Desk integration: powering programmatic advertising with first-party data
Use Hightouch to update The Trade Desk with data from the warehouse to increase ROAS
Hightouch raises $38M and unveils Customer 360 Toolkit
How new capabilities and funding will accelerate us on our mission to enable anyone within an organization to take action on customer data
Announcing Identity Resolution
The warehouse-native identity resolution feature that MarTech teams have been looking for.
How to power personalization with dbt models
Learn how you can leverage the Hightouch Personalization API to access your dbt models in real-time to power your most complex personalization use cases.
What is an identity graph?
Identity graphs are a powerful tool to navigate the complexities of customer data in the digital age. Discover how identity graphs can empower your marketing efforts and unlock valuable customer insights.
Omnichannel marketing explained: benefits and examples
Create an excellent customer experience by using your customer data and omnichannel marketing.
Introducing: Hightouch Environments
Never make a mistake in production again. We’re enabling companies to test and manage sync and model changes more flexibly than ever.
Breaking the growth ceiling
How leveraging the right tools to unlock the full potential of customer data enables modern marketing teams to break through their growth ceiling
The Customer Data Platform built for conglomerates
How conglomerates can leverage a new generation of CDPs to create a virtuous cycles between individual brand autonomy and consolidation to drive value across the portfolio.
What is a Composable CDP?
Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.
How Amazon Redshift pricing works: everything you need to know
Learn everything there is to know about Redshift pricing so you understand your usage and costs.
Planning for success: constructing a CDP use case roadmap
Make a plan for the key use-cases that you need to accomplish with your Customer Data Platform implementation.
You don't need the Modern Data Stack to get sh*t done
Why it's time to refocus from the dream architecture to pragmatic solutions that quickly solve your business needs
What is AdTech? Best practices, tools, and use cases
Take a deep dive and understand exactly what AdTech is and it's different use cases.
Modernizing ETL in the cloud data warehouse
Why data teams should replace legacy ETL with a combination of ELT and Reverse ETL.
The Customer Data Platform storage conundrum
What is the most secure (and affordable) way to activate customer data at scale?
Essential Apps for Marketers: Hightouch & HubSpot
Hightouch enables you to enrich HubSpot with customer data and transform your marketing.
Face it: Your data isn't perfect. And that's OK.
Perfectionism stops you from getting value from your data today. You might end up waiting a lifetime for a “single source of truth”
Announcing Hightouch Schemas
Visually define customer data models to unlock audience building and activation from ANY data set in minutes.
What is identity resolution?
Learn how to create a 360-degree view of your customer by stitching user profiles together in your data warehouse.
What is entity resolution?
Learn why and how you should deduplicate and consolidate data for the key concepts that drive your business.
Just start with suppression
Suppression audiences are a simple way to boost campaign effectiveness and reduce spend. So why aren’t more companies using them?
A guide for evaluating Data Activation platforms
A simple framework to evaluating and testing Data Activation platforms to ensure successful implementation.
A marketer's guide to attribution modeling
Learn everything there is to know about attribution modeling and how you can build your own custom attribution model tailored to your business.
What is data curation? (Examples and use cases)
Learn the 8-step data curation framework to ensure your data assets are of high quality, usable, and accessible across teams and organizations.
What is growth marketing? (Campaign examples and strategies)
Learn all about growth marketing and get inspired from some great examples of campaigns you should be using in your business.
The most powerful audience builder just got even better
Announcing a new and improved audience builder to empower marketers to build and activate audiences directly from the data warehouse to any business tool.
Embracing data warehouse layers: how to build scalable data modeling
How to leverage the data warehouse layers for efficient data engineering and data activation with just the right amount of abstraction.
What is data governance? How to design and implement a framework
Find out how you can design and implement your a data governance framework
Third party data isn't dead. Introducing Match Booster.
Hightouch now brings together the power of first party data with trusted data from the world's top data providers to maximize ROAS - without 3rd party cookies.
Announcing Match Booster
The easiest, most efficient way to enrich customer data and drive up audience match rates across advertising platforms.
Data downtime destroys value
As you unlock more value from data, downtime becomes more costly. A Monte Carlo survey reveals data downtime has increased nearly twofold year over year.
The best Reverse ETL tools
Choose which Reverse ETL tool is the best for your use case with this detailed breakdown of the industry leaders.
The seven stages of data lifecycle management
Learn about each of the seven stages of data lifecycle management and how it can reduce costs and increase data quality.
The rise of the technical marketer
Marketers today from leading organizations like Cars.com are embracing their existing customer data to unleash their MarTech investments and grow their business even faster.
How to setup lead scoring in Salesforce
Learn how you can start scoring your leads and accounts in Salesforce.
The definitive guide to HubSpot lead scoring
Learn how you can set up manual and predictive lead scoring in Hubspot.
The ultimate guide to lifecycle marketing
Find out how you can use lifecycle marketing to lead people through the customer journey, turning them into paying customer and retaining them.
Saving $1M in marketing spend with a Composable CDP powered by Hightouch
Learn how IntelyCare drives rapid experimentation and omnichannel personalization using Hightouch to activate their data in Snowflake.
How to leverage actionable insights
Learn how actionable insights you help you to turn your reports and dashboards into action that creates tangible results.
I ran an experiment… now what?
How and why we are closing the audience activation loop by building an analytics feature set within Hightouch.
How to setup the CRM Snowflake Connector
We have compiled the complete guide to setting up the Snowflake Connector tool to get data into Salesforce. Read on to get a step-by-step guide on the tool's implementation, benefits, and drawbacks.
What is a customer data warehouse?
Find out what a customer data warehouse is and how it can turn insights into action.
Welcome to the Data Movement Movement
How Hightouch and Fivetran work together to enable leading organizations with the capabilities necessary to move data at scale.
The definitive guide to the Snowflake Marketplace
Learn how data consumers and data providers are leveraging the Snowflake Marketplace to build data products and enrich their Snowflake data with third-party datasets.
Introducing a Composable Customer Data Platform powered by Google BigQuery
Learn how leading organizations unleash the full potential of their customer data in BigQuery using Hightouch.
How to setup Salesforce Data Loader
The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.
What is Apache Airflow?
Find out what Airflow is and how it's used to orchestrate data pipelines.
How to setup Salesforce Data Import Wizard
The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.
Introducing Tableau as a source
Take action on any Tableau analyses by syncing your workbooks to hundreds of destinations and business tools with Hightouch.
What is a data dictionary?
Learn everything there is to know about data dictionaries so you can leverage them provide relevant context and create transparency across teams.
Why team matters more than tech: an enterprise framework for customer data acceleration
Actable's detailed framework for accelerating enterprise-level customer data initiatives and driving business outcomes.
What is an ETL pipeline?
Learn why an ETL pipeline is essential for data analytics and data activation.
A technical deep dive into Snowflake pricing
Learn everything there is to know about Snowflake pricing so you can estimate your usage and costs.
What's the difference between a data warehouse and a database?
Learn the differences between a data warehouse and a database such as the different types of each and the use cases of each one.
What's new at Hightouch? (Feb 2023)
February is a short month, but our engineering team is constantly raising the bar. Check out all of the new integrations, features, and improvements we made in the past month.
The data warehouse is for marketers
How and why we are investing in building marketer-first features to unleash the power of the cloud data warehouse.
Announcing Hightouch Customer Studio
An entire suite of purpose-built marketer-first features that enable everyone to unleash the power of the data warehouse.
Agness Allagh on making experiences possible: bringing all of your customer data together to drive personalization across the customer lifecycle
Former Head of Marketing Operations and MarTech at Meta, Agness Allagh, discusses how to get your organization ready to unify customer data.
Indeed’s Darrell Alfonso on the cloud data warehouse’s role in breaking customer data out of silos
Darrell Alfonso, Director of Marketing Strategy and Operations at Indeed, discusses the flexibility and power of the cloud data warehouse and how MarTech leaders can bridge technical and marketing teams.
M1’s Jake Larson on the future of marketing: how the cloud data warehouse is a game changer
Jake Larson, MarTech leader at M1, discusses how the cloud data warehouse has transformed his marketing organization and M1’s customer experiences for the better.
F5’s Jessica Kao on the complete customer view: leveraging the data warehouse as the customer source of truth
Jessica Kao, Senior Director of Marketing Operations and Analytics at F5, discusses how to leverage the data warehouse to build a customer source of truth.
How to setup dataloader.io
Learn how to leverage dataloader.io to sync data into Salesforce and why it may not be the best option for you.
What is data observability and how does it impact data teams?
Learn how data observability can produce better data products and reduce data downtime.
How do the 6 Snowflake data types work?
Learn about the 6 different data types that you can use in Snowflake.
The impossible knot -- getting marketing & data to talk
How leading organizations are solving the seemingly impossible customer data problem.
What Is data discovery and how can it benefit you
Find out how you can leverage data discovery to build trust and create better data products.
Reason #381 to love the data warehouse: it makes finance strategic
Introducing Cherry Miao, our new VP Finance and Data
Data Activation for everyone - announcing Hightouch’s new Sigma integration
Don’t stop at analytics: activate your Sigma analyses and data models in tools your business teams use every day.
The best modern data warehouse tools
Looking for the best modern data warehouse tools you should be using? Find out which ones in this article.
What Is a data clean room?
Learn what data clean rooms are, how they work, and why they are paramount in the future of how marketers activate, analyze, and measure campaigns.
What are user segments (with real-life examples)
Find out what user segments are and how industry leaders are using them to increase conversions.
Usage-based billing is way too hard - how the warehouse makes It easy
Transform your B2B SaaS billing with Hightouch's automated solution.
What's new at Hightouch? (Jan 2023)
2023 may have just started, but our engineering team had one of their busiest months. Check out all the new features and improvements we made in January.
What is data integration and how does it work?
Learn what data integration is and learn how it's used to extract, load, and transform data for analytics and activation.
The five steps for data analysis
Learn why data analysis is so important and what the five steps for data analysis are.
Write once, use anywhere – the future of the cloud data warehouse
Why we are investing in building features like the Personalization API to make the cloud data warehouse accessible to any team, anywhere.
Announcing the Hightouch Personalization API
A fast, flexible API for personalizing your customer experiences
What is data transformation and how does it work?
Learn what data transformation is and how it's used to modify, reformat, cleanse, and restructure data.
Activate trusted customer data to offer personalized retail buying experiences
Unlock the full value of your customer data with Hightouch and Looker.
What is first-party data
First-party data is a hot subject at the moment. Learn what first-party data is, why it's important, and find out some use cases you could use now.
Top 10 skills to learn as a data engineer
Data engineer is an in-demand job. Find out the top 10 skills you must know as a data engineer.
How SDRs can utilize product usage data for personalization
Learn how your SDRs can hyper-personalize their outreach with product usage data to generate more pipeline.
What is data taxonomy?
Find out what data taxonomy is and how it can benefit your data and your business.
A practical guide to using the new Hightouch Fivetran extension
How we automated a near real-time end-to-end pipeline in 15 minutes, without an orchestrator
What's new at Hightouch (Dec 2022)
2022 is nearly over. Check out all of the new integrations, features, and improvements we rolled out in December.
2023 customer data strategies
As we enter 2023, find out what customer data strategies you should be implementing, so you don't get left behind.
What is data replication
Find what data replication is, the benefits it can give your business, and the different types depending on the platform.
2022 Data Activation year in review
Looking back on an incredible year for Hightouch, our customers, and the Data Activation movement.
What's in store for data teams in 2023?
Here’s what three dozen industry practitioners had to say.
What is data automation
Learn how you can take advantage of data automation and how it can save you time and effort.
What Is retail media and why should marketers care?
Explore what Retail Media is, why it’s important for marketers, and how it works.
Redshift vs. Snowflake: the definitive guide
Learn the key differences between Redshift and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, cloud infrastructure, and performance.
iPaaS vs. Reverse ETL: which data integration approach is right for your business?
Dive into architectural differences of iPaaS and Reverse ETL, and learn which is best for your organization.
The best Segment alternatives and competitors
Discover the top alternatives and competitors to Twilio Segment.
The definitive guide to Product-Qualified Leads (PQLs)
Learn why you should care about product-qualified leads and how you can build a product-qualified lead score to increase conversions.
What is operational analytics & why you should use it
Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.
Announcing the Hightouch Fivetran Extension
Automatically trigger Hightouch syncs as soon as the freshest data is available.
What's new at Hightouch (Nov 2022)
Learn about the new things that were released at Hightouch for November 2022
The ultimate guide to B2B SaaS metrics & how to calculate them
Find out what B2B SaaS metrics you should be measuring and how to calculate them.
Data mapping tools: what is the best option for your business?
Learn everything there is to know about data mapping and discover which tool is right for your business.
Data teams need to break out of their bubble
Data teams and stakeholders are often deeply siloed from each other, and the data team/marketing team divide is a powerful example of this dysfunction.
How to calculate churn rate
Learn how you can calculate churn rate and revenue churn rate for your business.
Reverse ETL has crossed the chasm
All signs point to widespread industry validation and a rapid acceleration in adoption.
Feature release: Priority Lists
Use audience prioritization within Hightouch to enable seamless funnel-based or stepped-journey campaigns.
How to get more out of your analytics
Leverage Data Activation to help your analytics team drive action and business impact.
Hightouch + Looker: activate data from looks to any business application
Utilize your existing Looker Looks as data models in Hightouch
Hightouch recognized as a Cool Vendor in 2022 Gartner® Cool Vendors™ in Marketing Data & Analytics
Reverse ETL is disrupting and simplifying how enterprises take action on data.
The future of digital advertising is here.
The future of digital advertising is a first-party data and audience game. And it's here - whether organizations are ready for it or not.
What's new at Hightouch (October 2022)
Catch up on all the latest Hightouch features, platform enhancements, and integrations released in October of 2022.
The Data Tea Is now available as a Podcast
Our popular Linkedin Live show is now available on Apple Podcasts and Spotify.
What’s next for the analytics engineer? - reflections from Coalesce 2022
Recapping my Coalesce experience and musings on my own journey as an analytics engineer.
You built that funnel dashboard… now what?
Go beyond your dashboards. There’s a better way to get actionable insights to business teams.
Hightouch named Fivetran Ecosystem Partner of the Year
More than 150 mutual customers choose Hightouch and Fivetran to close their data loop.
Introducing approval flows
Require specific users to receive in-app approval before pushing changes to models and syncs into production.
Introducing dbt CI checks
Validate how dbt code changes impact Hightouch syncs directly from GitHub
Feature release: Audience Breakdowns
Analyze specific characteristics of users within an audience to better understand overall audience composition.
How we’re automating customer feature requests and flags with Reverse ETL
Learn how we’re using Hightouch and our modern data stack to streamline feedback loops
How Hightouch and Fivetran are powering more than 150 data-driven organizations
Learn how over 150 data-driven organizations are using Hightouch and Fivetran to turn their data warehouse into an activation layer to power incredible customer experiences.
What's new at Hightouch (September 2022)
Catch up on all the latest Hightouch features, platform enhancements, and integrations released in September 2022.
Dear CRM, I’ve fallen in love with the data warehouse
Why it's time to embrace the data warehouse as your source of truth
Friends don’t let friends buy a CDP
How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.
Feature release: Audience Overlaps
Visualize overlaps between audiences to deliver the most effective campaign.
How to calculate a PQL (Product Qualified Lead) in SQL
Learn how you can calculate product qualified lead in SQL.
Sync hierarchical data with sync sequences
Exercise more control over how and when data is activated to destinations with hierarchical dependencies
What's new at Hightouch (August 2022)
Catch up on all the latest Hightouch features, platform enhancements, and integrations released in August 2022.
How to calculate MRR (Monthly Recurring Revenue) in SQL
Learn how you can calculate monthly recurring revenue in SQL.
How to calculate LTV (Lifetime Value) in SQL
Learn how you can calculate lifetime value score in SQL.
Announcing the custom destination toolkit: build your own destination in minutes
Connect Hightouch to any API, with or without code
Announcing our Solutions Partner Program
Learn how you can become a Hightouch solution partner and drive more value for your customers.
Everything we learned at the Gartner Data & Analytics Conference
Dispatches from Disney World on the State of Enterprise Data & Analytics
Can Snowflake be your marketing cloud?
Snowflake is no longer just a data warehouse, it's an industry-leading Data Cloud you leverage to power your marketing campaigns.
How do Salesforce Data Pipelines work?
Learn how you can use Salesforce Data Pipelines to combine data from multiple sources, build recipes, and transform your data.
The definitive guide to Tableau CRM
Learn how you can leverage Tableau CRM for data integration, predictive analytics, and cloud-based visualization.
Your audience builder needs an upgrade
How Hightouch Audiences leverages flexible data modeling to meet any business need
Driving paid media ROAS through audience activation
Learn how modern marketing teams can leverage existing customer lists to maximize return on ad spend.
I got tired of dealing with data problems, so I quit my job and joined Hightouch
Why I joined Hightouch, and why warehouse-centric is the future.
How to calculate a SQL (Sales Qualified Lead) in SQL
Learn how you can calculate a sales qualified lead score in SQL.
How to calculate a (MQL) Marketing Qualified Lead in SQL
Learn how you can calculate a marketing qualified lead in SQL.
How to calculate ARR (Annual Recurring Revenue) in SQL
Learn how you can calculate your annual recurring revenue in SQL.
Everything you missed at the first-ever Hightouch Demo Week
All the details from three days of hands-on demos to show you What’s Possible with Hightouch
Power your product experiences with Hightouch
Combine the analytical power of your warehouse with the low-latency performance of your application databases to build real-time, personalized customer experiences.
Introducing dbt Exposures for Hightouch
Get end-to-end visibility for how your data is flowing between dbt and Hightouch.
What's new at Hightouch (July 2022)
Check out the latest destinations, and enhancements we've made to our platform and integrations.
Boost the accuracy of your Hightouch syncs with warehouse-level data observability
Learn how you can leverage Datafold to reduce the risk of warehouse-generated errors before your data goes into production.
Announcing advanced user permissions for Hightouch
Learn how you can start leveraging advanced access management features in Hightouch with role-based and label-based controls.
Building a product-led growth engine on top of the data warehouse
Learn how we evolved our PLG engine to take advantage of our biggest asset: our data warehouse.
Introducing the Hightouch Dagster integration
Orchestrate your Hightouch syncs from a single operational pane of glass.
How to measure the impact of your data team
Learn why you should stop focusing on metrics and why you should start tracking outcomes to measure the impact of your data team.
Understanding data enrichment: a comprehensive guide
Learn what data enrichment is, why it matters, and how you can implement it today.
What’s the difference between 1st vs 3rd party data?
Learn the different types of data and understand when to leverage each.
What are Google offline conversions?
Find out what Google offline conversions are and how you can upload them into Google Ads.
What’s new at Hightouch (June 2022)
Catch up on all the latest Hightouch features, platform enhancements, and integrations released in June 2022.
Announcing Hightouch on Databricks Partner Connect
The First Data Activation Partner Available on Partner Connect, Hightouch Activates Lakehouse Data to Business Tools
What is a Modern Data Stack? The definitive guide
Learn everything there is to know about the individual components that make up a modern data stack.
Snowflake Summit 2022: the biggest feature announcements
Check out everything you missed at Snowflake Summit 2022 including Unistore, Snowpark for Python, Native Apps, and Snowflake's vision to be a Data Cloud!
Introducing sync logs: in-warehouse observability for all your syncs
Log sync data back to your warehouse so you can dig deeper into trends and errors with the full flexibility of SQL
Introducing: Hightouch Traits
Any user can now easily create calculated fields called “Traits” to supercharge personalization capabilities - no code needed.
Announcing Hightouch on Snowflake Partner Connect
The First Data Activation Platform Available on Snowflake Partner Connect, Hightouch can now be be launched directly from Snowflake
Should you learn dbt?
A look at why everyone seems to be learning dbt, and some practical tips on getting started
What’s new at Hightouch (May 2022)
It's time to catch up on everything you missed in May. Check out all of the new integrations, features, and improvements we rolled out in May.
Data apps: fad or trend?
Learn about the future of Data Apps, the advantages and disadvantages, and whether or not they are here to stay.
The definitive guide: CDPs vs. CRMs vs. DMPs
Learn everything there is to know about CDPs, CRMs, and DMPs. Discover the key differences, use cases, and shortcomings...
What's new at Hightouch (April 2022)
April is over and it's time to catch up on everything you missed. Check out our latest announcements, new integrations, latest features, product updates, and see what's coming up!
The CDP as we know it Is dead: introducing the Composable CDP
Learn why CDPs are dead and how you can take advantage of the data warehouse.
GA4 & Reverse ETL: activating your behavioral data in BigQuery
Learn how you can start leveraging your data in BigQuery to enrich your customer data in Google Analytics.
Hightouch acquires Workbase
We’re excited and humbled to bring the Workbase team into our fold and are looking forward to further expand Hightouch's capabilities.
What is Data Activation?
Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.
Hightouch: the Data Activation platform
Our transition from Reverse ETL to a Data Activation Platform, helping everyone take action on their data
Data Activation: the next step after analytics
Analytics & BI aren't enough: learn why you need to focus on data activation to help everyone take action on their data
How we migrated to Salesforce in 4 hours using Hightouch
CRM migrations are painful, but they shouldn't be. Learn how you can migrate your CRM in under four hours.
Hightouch Notify: get notified where you work
Stop checking dashboards: start getting notified about key business events (from your warehouse) directly in your messaging tools
Hightouch is going multi-region: why you should care about data residency
Data residency laws are changing. Learn how you can use Hightouch’s new multi-region capabilities to store data in your region.
Our integration with Databricks: activate your ML models in your Lakehouse
Learn how you can activate the data models in your Lakehouse with Hightouch and Databricks.
Customized alerts for syncs with our new Datadog integration
Learn how you can start configuring customized alerts for your syncs with our new Datadog integration.
Heroku Connect: the definitive guide
Learn everything there is to know about Heroku Connect and why Reverse ETL is a better alternative.
The definitive guide to API integrations
Learn everything you need to know about API Integrations including API types, authentication, reading, writing, deployment, monitoring, and scheduling.
Why your alerting should be configurable
Learn how you can adopt configurable alerting across your entire data stack.
What's new at Hightouch (March 2022)
See what's new with Hightouch in March 2022. Check out new features including Template Mappings, View SQL, new integrations, etc., and the latest news.
Unbundling the CDP
Learn why a more modular approach to first-party data benefits marketing and data teams.
The implementation free CDP: stop waiting 6 months
Stop spinning your wheels trying to implement a CDP and learn how you can activate your data immediately.
What is data ingestion? | The definitive guide
Learn what data ingestion is, why it matters, and how you can use it to power your analytics and activate your data.
Hightouch debugger & observability: better than ever
Learn about our updated Debugger, why data observability is important for Reverse ETL and see why no other Reverse ETL platform compares to Hightouch.
How to send data from Google Sheets to Notion
Learn how you can move data from Google Sheets to Notion in 6 easy steps
What's new at Hightouch in February: templates, auto-mappings, SSO, & filters
See what's new with Hightouch including suggested mappings, sync templates, sync filters, new integrations, Reverse ETL use cases, and new product features right around the corner.
Competitive benchmarks & our focus on customer value
An update on speed in the RETL competitive landscape
dbt and Hightouch are putting your transformed data to work
Give your business teams access to transformed data in the tools they use every day. See how Hightouch integrates with dbt to help you bring “Reverse ETL” to your stack.
The definitive guide to Conversion APIs & web pixels
Facebook, Google, Snapchat, and Tiktok are adopting conversion APIs to capture data that web pixels and cookies can no longer collect. Here's an overview on how to adopt these new server-side advertising APIs.
Airflow alternatives: a look at Prefect and Dagster
We take a deep dive into Airflow, Prefect, and Dagster and the differences between the three!
ETL vs. Reverse ETL: the technical differences
Discover the technical differences between Reverse ETL and ETL/ELT and learn how they work behind the scenes.
Azure Synapse vs Snowflake: the definitive guide
Discover the key differences between Azure Synapse and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...
7 useful Zapier integrations or “Zaps”
Review 7 most useful Zapier integrations or "Zaps" and learn why Reverse ETL is a simpler solution.
The top 5 most useful Workato integrations & recipes
Review the top 5 Workato integrations and recipes and learn why Reverse ETL is a simpler solution.
The top 5 most useful Tray.io integrations & recipes
Review the top 5 Tray.io integrations and recipes and learn why Reverse ETL is a simpler solution.
The need for speed in Reverse ETL
An overview of how we think about speed, covering ways our customers power timely business workflows, the typical speeds they experience and improvements we are making to speed up Reverse ETL for everyone.
Hightouch Series B: what’s next for Reverse ETL
We’re honored to announce that Hightouch has raised $40M. With this latest round of funding, we will grow our team, expand the surface area of Hightouch, and deliver the best customer experience humanly possible.
Why every tool in the Modern Data Stack needs Git
Leverage the power of software development and DevOps and implement the same best practices you use in your production code in the context of data integration with Git.
4 ways to operationalize your product usage data
Learn how you can leverage your product data in your GTM motion.
Preparing for a new era of advertising with a server-side first integration strategy
Learn what a server-side integration is, why it's worth focusing on now, and how you can leverage Hightouch to push your server-side event data to your different ad platforms.
SaaS integration: what it is & why it's important
Learn how SaaS integrations eliminate data silos and the available solutions in the market.
How to enrich Hubspot data in 6 steps
Learn How Hightouch can help you enrich your Hubspot data in 6 easy steps.
How to enrich Salesforce data in 6 steps
Learn How Hightouch can help you enrich your Salesforce data in 6 easy steps.
BigQuery vs Snowflake: the definitive guide
Discover the key differences between Google BigQuery and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...
Why Salesforce shouldn't be your source of truth
Learn how Salesforce creates data silos and why the data warehouse should be your source of truth instead.
A deep dive into Hex and the future of data apps
Learn about Hex, a collaborative data analysis platform, and the future of data apps built on top of the data warehouse
Looker Actions: the definitive guide
Learn everything about Looker Actions, how it automates workflows to take action on data, where it falls flat, and the alternatives for your data needs.
Matillion: the definitive guide
Learn everything about Matillion and Matillion Data Loader, how they offer ETL & ELT services to solve data integration problems, where they fall flat, and alternatives for your data needs.
The future of data integration: what iPaaS & workflow automation tools got wrong
Learn about the shortcomings of iPaaS/Workflow Automation solutions and why the future of data integration is declarative
Why every marketer needs SQL: interview with Fareed Mosavat (former Director of Product at Slack)
Fareed Mosavat (who has led product teams at Slack, Instacart, and Zynga) shares his experiences leveraging data to unlock product-led growth, barriers he had to overcome, and where he sees the space moving forward
Solving data's "last mile" problem with Reverse ETL and data observability
Discussing the latest standard in data: using your data warehouse to power business workflows (with Reverse ETL) and ensuring you can trust your data (with Data Observability).
Announcing Hightouch's SOC 2 Type II compliance
Hightouch has achieved SOC 2 Type II compliance for the security, availability, and confidentiality trust service principles.
Announcing Hightouch Audiences: enabling marketers to self-serve their data
Marketing teams should be able to build audiences and personalize campaigns: no engineering favors needed.
The definitive guide to product-led growth (PLG) CRMs
CRMs don’t work for Product Led Growth Companies: A definitive guide to PLG CRMs
Hightouch receives recognition as a Forbes Cloud 100 Rising Star!
We are honored to be included in the Forbes Cloud 100 Rising Stars list for 2021.
Hightouch partners with Dreamdata to operationalize your revenue attribution data
Our partnership with Dreamdata, a leader in B2B Revenue Attribution, empowers business teams to self-serve and operationalize customer data
Hightouch has raised a Series A!
We are proud to announce that we've raised a $12.1M Series A led by Amplify Partners and Bain Capital
The state of automated testing in the data warehouse
A deep dive into automated data testing, why it matters and the top tools to consider
Exploring data lineage with OpenLineage
In this post, we ask what is data lineage and take a detailed dive into OpenLineage and how it aims to unify metadata and lineage across tools to make data lineage easier to reason about.
What's the difference between Reverse ETL tools and Segment?
Trying to understand the differences between Reverse ETL and Segment? Find out here! We break down the key differences between the two technologies, so you can make an informed decision.
Announcing Hightouch's SOC 2 compliance
Hightouch has achieved SOC 2 Type 1 compliance for the security, availability, and confidentiality trust service principles.
The state of Reverse ETL: what operational analytics looks like today & beyond
A deep-dive into how companies are using Reverse ETL in to power their operational workflows
Using Hightouch and Slack to power sales ops workflows
Getting data from your Data Warehouse into Slack couldn't be easier. With just a few lines of SQL, you can start sending custom notifications to your teams in minutes.
Enabling sales teams by syncing product data into HubSpot
Learn how to grab product metrics from your product database and generate queries that will expose that data in Hubspot to enable your Sales teams
Automate your external reporting with the Modern Data Stack
With the right infrastructure, reporting can become truly routine. Even more than that, it’s a chance to demonstrate your value to the company and customers.
How to use customer data to personalize your marketing campaigns
Running a marketing campaign without any customer data is like shooting in the dark. Help your customers feel understood by personalizing your outreach using customer data in your favorite marketing tools
Introducing the live debugger
Introducing our Live Debugger, the latest feature that helps make Hightouch the gold standard for integration observability.
3 great ways to schedule a Hightouch sync from your existing workflows
We've got three great ways of integrating Hightouch with your existing workflows: Airflow Operators, dbt Cloud integrations, and Webhook APIs.
What is a data Lakehouse?
The Data Warehouse and the Data Lake both have their strengths and weaknesses. Like yin and yang, they often coexist within the same data stack and this has given rise to a hybrid category — the Data Lakehouse!
The definitive guide to pushing data from your EDW to Salesforce CRM
With the growing adoption of CRMs in large and small organizations, serving customer data to sales teams is a true competitive advantage. This guide outlines multiple ways for pushing data to Salesforce from your EDW.
Why data engineers should not manage dbt
dbt transformations are critical and should be owned by data analysts and scientists because they have the most context to make the data a lot more usable for business teams.
Data engineers shouldn't write Reverse ETL: a guide to building a happy data engineering department
This guide sheds light on the state of data engineering in 2021 as well as talks about the rise of Reverse ETL as a core component of the Modern Data Stack.
Modern data warehouse modelling: the definitive guide - part 2
This guide on modern data warehouse modelling explores the current sentiment toward Kimball as well as shines some light on Wide Tables and what the data community thinks of them.
Modern data warehouse modelling: the definitive guide - part 1
A guide on modern data warehouse modelling, exploring best practices from the community and famous modelling paradigms like Kimball’s Dimensional Modelling, Inmon, Data Vault and Wide Tables.
dbt Snapshots: the definitive guide
One of the most important questions that any analytics-focused company should strive to answer is “How has my data changed over time?” dbt provides a simple solution addressing this exact problem called dbt snapshots.
dbt Cloud: 4 reasons for data teams to embrace it
The biggest benefit that dbt Cloud offers to data teams and analytics engineers? Freedom from distractions, and the ability to focus where you can add unique value making sense of your company's data.
How Datadog operationalizes their data warehouse to supercharge their business teams
In conversation with Romoli Bakshi, Engineering Team Lead at Datadog who walks us through the process her team follows to operationalize their data warehouse in order to supercharge their business teams.
The future of warehouses and customer data - software engineering daily
Tune in to this episode from the Software Engineering Daily podcast where one of our founders talks about the future of warehouses, what we're building, and the customer data ecosystem as a whole.
How to monitor customer usage in Slack via SQL
The Slack integration on Hightouch enables you to pull the resources and metrics important to your business via SQL and then get notified when these resources and metrics change, right within Slack of course!
