Welcome to the Data Movement Movement
How Hightouch and Fivetran work together to enable leading organizations with the capabilities necessary to move data at scale.
March 30, 2023
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The Definitive Guide to the Snowflake Marketplace
Learn how data consumers and data providers are leveraging the Snowflake Marketplace to build data products and enrich their Snowflake data with third-party datasets.
March 30, 2023
Introducing a Composable Customer Data Platform powered by Google BigQuery
Learn how leading organizations unleash the full potential of their customer data in BigQuery using Hightouch.
March 23, 2023
How to Setup Salesforce Data Loader
The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.
March 23, 2023
What is Apache Airflow?
Find out what Airflow is and how it's used to orchestrate data pipelines.
March 22, 2023
How to Setup Salesforce Data Import Wizard
The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.
March 22, 2023
Introducing Tableau as a Source
Take action on any Tableau analyses by syncing your workbooks to 140+ business tools with Hightouch.
March 7, 2023
What is a Data Dictionary?
Learn everything there is to know about data dictionaries so you can leverage them provide relevant context and create transparency across teams.
March 6, 2023
Why Team Matters More Than Tech: An Enterprise Framework for Customer Data Acceleration
Actable's detailed framework for accelerating enterprise-level customer data initiatives and driving business outcomes.
March 6, 2023
What is an ETL pipeline?
Learn why an ETL pipeline is essential for data analytics and data activation.
March 3, 2023
A Technical Deep Dive into Snowflake Pricing
Learn everything there is to know about Snowflake pricing so you can estimate your usage and costs.
March 3, 2023
What's the Difference Between a Data Warehouse and a Database?
Learn the differences between a data warehouse and a database such as the different types of each and the use cases of each one.
March 2, 2023
What's New at Hightouch? (Feb 2023)
February is a short month, but our engineering team is constantly raising the bar. Check out all of the new integrations, features, and improvements we made in the past month.
March 1, 2023
The Data Warehouse is for Marketers
How and why we are investing in building marketer-first features to unleash the power of the cloud data warehouse.
February 28, 2023
Announcing Hightouch Customer Studio
An entire suite of purpose-built marketer-first features that enable everyone to unleash the power of the data warehouse.
February 28, 2023
Agness Allagh on Making Experiences Possible: Bringing All of Your Customer Data Together to Drive Personalization Across the Customer Lifecycle
Former Head of Marketing Operations and MarTech at Meta, Agness Allagh, discusses how to get your organization ready to unify customer data.
February 27, 2023
Indeed’s Darrell Alfonso on the Cloud Data Warehouse’s Role in Breaking Customer Data Out of Silos
Darrell Alfonso, Director of Marketing Strategy and Operations at Indeed, discusses the flexibility and power of the cloud data warehouse and how MarTech leaders can bridge technical and marketing teams.
February 27, 2023
M1’s Jake Larson on the Future of Marketing: How the Cloud Data Warehouse is a Game Changer
Jake Larson, MarTech leader at M1, discusses how the cloud data warehouse has transformed his marketing organization and M1’s customer experiences for the better.
February 27, 2023
F5’s Jessica Kao on the Complete Customer View: Leveraging the Data Warehouse as the Customer Source of Truth
Jessica Kao, Senior Director of Marketing Operations and Analytics at F5, discusses how to leverage the data warehouse to build a customer source of truth.
February 27, 2023
How to Setup dataloader.io
Learn how to leverage dataloader.io to sync data into Salesforce and why it may not be the best option for you.
February 27, 2023
What is Data Observability and How Does it Impact Data Teams?
Learn how data observability can produce better data products and reduce data downtime.
February 27, 2023
How Do the 6 Snowflake Data Types Work?
Learn about the 6 different data types that you can use in Snowflake.
February 24, 2023
The Impossible Knot -- Getting Marketing & Data to Talk
How leading organizations are solving the seemingly impossible customer data problem.
February 23, 2023
What Is Data Discovery and How Can It Benefit You
Find out how you can leverage data discovery to build trust and create better data products.
February 21, 2023
Reason #381 to Love the Data Warehouse: It Makes Finance Strategic
Introducing Cherry Miao, our new VP Finance and Data
February 14, 2023
Data Activation for Everyone - Announcing Hightouch’s New Sigma Integration
Don’t stop at analytics: activate your Sigma analyses and data models in tools your business teams use every day.
February 9, 2023
The Best Modern Data Warehouse Tools
Looking for the best modern data warehouse tools you should be using? Find out which ones in this article.
February 9, 2023
What is a Composable CDP?
Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.
February 8, 2023
What Is a Customer Data Platform (CDP)?
Learn everything there is to know about CDPs including data ingestion, identity resolution, audience management, and data sharing.
February 8, 2023
What Is a Data Clean Room?
Learn what data clean rooms are, how they work, and why they are paramount in the future of how marketers activate, analyze, and measure campaigns.
February 7, 2023
What are User Segments (With Real-life Examples)
Find out what user segments are and how industry leaders are using them to increase conversions.
February 2, 2023
Usage-Based Billing Is Way Too Hard - How the Warehouse Makes It Easy
Transform your B2B SaaS billing with Hightouch's automated solution.
January 31, 2023
What's New at Hightouch? (Jan 2023)
2023 may have just started, but our engineering team had one of their busiest months. Check out all the new features and improvements we made in January.
January 31, 2023
What is Data Integration and How Does it Work?
Learn what data integration is and learn how it's used to extract, load, and transform data for analytics and activation.
January 27, 2023
The Five Steps for Data Analysis
Learn why data analysis is so important and what the five steps for data analysis are.
January 27, 2023
Write Once, Use Anywhere – the Future of the Cloud Data Warehouse
Why we are investing in building features like the Personalization API to make the cloud data warehouse accessible to any team, anywhere.
January 25, 2023
Announcing the Hightouch Personalization API
A fast, flexible API for personalizing your customer experiences
January 25, 2023
What is Data Transformation and How Does it Work?
Learn what data transformation is and how it's used to modify, reformat, cleanse, and restructure data.
January 25, 2023
Activate Trusted Customer Data to Offer Personalized Retail Buying Experiences
Unlock the full value of your customer data with Hightouch and Looker.
January 24, 2023
What Is First-Party Data
First-party data is a hot subject at the moment. Learn what first-party data is, why it's important, and find out some use cases you could use now.
January 24, 2023
Top 10 Skills to Learn as a Data Engineer
Data engineer is an in-demand job. Find out the top 10 skills you must know as a data engineer.
January 20, 2023
What is DuckDB
Find out all about DuckDB and how it can help you as a data analyst.
January 16, 2023
How SDRs Can Utilize Product Usage Data for Personalization
Learn how your SDRs can hyper-personalize their outreach with product usage data to generate more pipeline.
January 11, 2023
What is Data Taxonomy?
Find out what data taxonomy is and how it can benefit your data and your business.
January 10, 2023
A Practical Guide to Using the New Hightouch Fivetran Extension
How we automated a near real-time end-to-end pipeline in 15 minutes, without an orchestrator
January 4, 2023
What's New at Hightouch (Dec 2022)
2022 is nearly over. Check out all of the new integrations, features, and improvements we rolled out in December.
December 22, 2022
What is Data Replication
Find what data replication is, the benefits it can give your business, and the different types depending on the platform.
December 21, 2022
2022 Data Activation Year in Review
Looking back on an incredible year for Hightouch, our customers, and the Data Activation movement.
December 19, 2022
What is Salesforce CDP?
Learn what Salesforce CDP is, how it works, and the key features within the platform.
December 16, 2022
What's in Store for Data Teams in 2023?
Here’s what three dozen industry practitioners had to say.
December 14, 2022
What is Data Automation
Learn how you can take advantage of data automation and how it can save you time and effort.
December 7, 2022
What Is Retail Media And Why Should Marketers Care?
Explore what Retail Media is, why it’s important for marketers, and how it works.
December 6, 2022
Redshift vs. Snowflake: The Definitive Guide
Learn the key differences between Redshift and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, cloud infrastructure, and performance.
December 5, 2022
iPaaS vs. Reverse ETL: Which Data Integration Approach is Right For Your Business?
Dive into architectural differences of iPaaS and Reverse ETL, and learn which is best for your organization.
December 2, 2022
The Best Segment Alternatives and Competitors
Discover the top alternatives and competitors to Twilio Segment.
December 2, 2022
The Definitive Guide to Product-Qualified Leads (PQLs)
Learn why you should care about product-qualified leads and how you can build a product-qualified lead score to increase conversions.
December 2, 2022
What is Operational Analytics & Why You Should Use It
Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.
December 2, 2022
The Ultimate Guide to Hubspot Lead Scoring
Learn how you can set up manual and predictive lead scoring in Hubspot.
December 2, 2022
Announcing the Hightouch Fivetran Extension
Automatically trigger Hightouch syncs as soon as the freshest data is available.
December 1, 2022
What's New at Hightouch (Nov 2022)
Learn about the new things that were released at Hightouch for November 2022
December 1, 2022
The Ultimate Guide to B2B SaaS Metrics & How to Calculate Them
Find out what B2B SaaS metrics you should be measuring and how to calculate them.
November 22, 2022
What is a TikTok Pixel?
Learn what a TikTok Pixel is and how you can implement it on your website to help track conversions.
November 21, 2022
Data Mapping Tools: What Is the Best Option for Your Business?
Learn everything there is to know about data mapping and discover which tool is right for your business.
November 18, 2022
Customer 360 - What Is It And Why Is It Important?
Learn why companies are adopting Customer 360 and how you can use this framework to create personalized customer experiences across your business.
November 18, 2022
Data Teams Need To Break Out Of Their Bubble
Data teams and stakeholders are often deeply siloed from each other, and the data team/marketing team divide is a powerful example of this dysfunction.
November 17, 2022
Enterprise-Ready on Day 1
Announcing audit logs and improvements to platform access controls
November 15, 2022
How To Calculate Churn Rate
Learn how you can calculate churn rate and revenue churn rate for your business.
November 15, 2022
Reverse ETL Has Crossed the Chasm
All signs point to widespread industry validation and a rapid acceleration in adoption.
November 10, 2022
Feature Release: Priority Lists
Use audience prioritization within Hightouch to enable seamless funnel-based or stepped-journey campaigns.
November 10, 2022
How to Get More Out of Your Analytics
Leverage Data Activation to help your analytics team drive action and business impact.
November 9, 2022
Hightouch + Looker: Activate Data from Looks to any Business Application
Utilize your existing Looker Looks as data models in Hightouch
November 8, 2022
Hightouch Recognized as a Cool Vendor in 2022 Gartner® Cool Vendors™ in Marketing Data & Analytics
Reverse ETL is disrupting and simplifying how enterprises take action on data.
November 3, 2022
The Future of Digital Advertising is Here.
The future of digital advertising is a first-party data and audience game. And it's here - whether organizations are ready for it or not.
November 3, 2022
What's New at Hightouch (October 2022)
Catch up on all the latest Hightouch features, platform enhancements, and integrations released in October of 2022.
October 31, 2022
The Data Tea Is Now Available as a Podcast
Our popular Linkedin Live show is now available on Apple Podcasts and Spotify.
October 28, 2022
What’s Next for the Analytics Engineer? - Reflections From Coalesce 2022
Recapping my Coalesce experience and musings on my own journey as an analytics engineer.
October 27, 2022
You Built that Funnel Dashboard… Now What?
Go beyond your dashboards. There’s a better way to get actionable insights to business teams.
October 25, 2022
Hightouch Named Fivetran Ecosystem Partner of the Year
More than 150 mutual customers choose Hightouch and Fivetran to close their data loop.
October 20, 2022
Introducing Approval Flows
Require specific users to receive in-app approval before pushing changes to models and syncs into production.
October 20, 2022
Introducing dbt CI Checks
Validate how dbt code changes impact Hightouch syncs directly from GitHub
October 18, 2022
How to Move Data from Snowflake to Salesforce
Learn six different ways you can move data from Snowflake to Salesforce.
October 5, 2022
Feature Release: Audience Breakdowns
Analyze specific characteristics of users within an audience to better understand overall audience composition.
October 5, 2022
How We’re Automating Customer Feature Requests and Flags with Reverse ETL
Learn how we’re using Hightouch and our modern data stack to streamline feedback loops
October 4, 2022
How Hightouch and Fivetran Are Powering More than 150 Data-Driven Organizations
Learn how over 150 data-driven organizations are using Hightouch and Fivetran to turn their data warehouse into an activation layer to power incredible customer experiences.
October 4, 2022
What's New at Hightouch (September 2022)
Catch up on all the latest Hightouch features, platform enhancements, and integrations released in September 2022.
September 30, 2022
Dear CRM, I’ve Fallen in Love With the Data Warehouse
Why it's time to embrace the data warehouse as your source of truth
September 19, 2022
Friends Don’t Let Friends Buy a CDP
How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.
September 14, 2022
Feature Release: Audience Splits
Enable randomized, multivariate testing with Hightouch Audiences.
September 13, 2022
Feature Release: Audience Overlaps
Visualize overlaps between audiences to deliver the most effective campaign.
September 13, 2022
Why Do We Do Data?
What do you actually do with data besides analyzing it and ML/AI?
September 9, 2022
Sync Hierarchical Data with Sync Sequences
Exercise more control over how and when data is activated to destinations with hierarchical dependencies
September 7, 2022
What is Reverse ETL? The Definitive Guide
Learn everything there is to know about Reverse ETL, how it fits into the modern data stack, and why it's different than ETL.
September 6, 2022
What's New at Hightouch (August 2022)
Catch up on all the latest Hightouch features, platform enhancements, and integrations released in August 2022.
September 2, 2022
How to Calculate a PQL (Product Qualified Lead) in SQL
Learn how you can calculate product qualified lead in SQL.
September 2, 2022
How to Calculate MRR (Monthly Recurring Revenue) in SQL
Learn how you can calculate monthly recurring revenue in SQL.
September 2, 2022
How to Calculate a Lead Score in SQL
Learn how you can calculate a lead score in SQL.
September 2, 2022
How to Calculate LTV (Lifetime Value) in SQL
Learn how you can calculate lifetime value score in SQL.
September 2, 2022
Announcing the Custom Destination Toolkit: Build Your Own Destination in Minutes
Connect Hightouch to any API, with or without code
September 1, 2022
Announcing Our Solutions Partner Program
Learn how you can become a Hightouch solution partner and drive more value for your customers.
August 31, 2022
Everything We Learned at the Gartner Data & Analytics Conference
Dispatches from Disney World on the State of Enterprise Data & Analytics
August 29, 2022
Can Snowflake Be Your Marketing Cloud?
Snowflake is no longer just a data warehouse, it's an industry-leading Data Cloud you leverage to power your marketing campaigns.
August 26, 2022
How Do Salesforce Data Pipelines Work?
Learn how you can use Salesforce Data Pipelines to combine data from multiple sources, build recipes, and transform your data.
August 24, 2022
The Definitive Guide to Tableau CRM
Learn how you can leverage Tableau CRM for data integration, predictive analytics, and cloud-based visualization.
August 24, 2022
Your Audience Builder Needs an Upgrade
How Hightouch Audiences leverages flexible data modeling to meet any business need
August 24, 2022
Driving Paid Media ROAS Through Audience Activation
Learn how modern marketing teams can leverage existing customer lists to maximize return on ad spend.
August 18, 2022
I Got Tired of Dealing With Data Problems, so I Quit My Job and Joined Hightouch
Why I joined Hightouch, and why warehouse-centric is the future.
August 17, 2022
How to Calculate a SQL (Sales Qualified Lead) in SQL
Learn how you can calculate a sales qualified lead score in SQL.
August 12, 2022
How to Calculate a (MQL) Marketing Qualified Lead in SQL
Learn how you can calculate a marketing qualified lead in SQL.
August 12, 2022
How to Calculate ARR (Annual Recurring Revenue) in SQL
Learn how you can calculate your annual recurring revenue in SQL.
August 12, 2022
Everything You Missed at the First-Ever Hightouch Demo Week
All the details from three days of hands-on demos to show you What’s Possible with Hightouch
August 11, 2022
Power Your Product Experiences With Hightouch
Combine the analytical power of your warehouse with the low-latency performance of your application databases to build real-time, personalized customer experiences.
August 9, 2022
Introducing dbt Exposures for Hightouch
Get end-to-end visibility for how your data is flowing between dbt and Hightouch.
August 2, 2022
What's New at Hightouch (July 2022)
Check out the latest destinations, and enhancements we've made to our platform and integrations.
August 1, 2022
Boost the Accuracy of Your Hightouch Syncs with Warehouse-Level Data Observability
Learn how you can leverage Datafold to reduce the risk of warehouse-generated errors before your data goes into production.
July 28, 2022
Announcing Advanced User Permissions for Hightouch
Learn how you can start leveraging advanced access management features in Hightouch with role-based and label-based controls.
July 27, 2022
Building a Product-Led Growth Engine on Top of the Data Warehouse
Learn how we evolved our PLG engine to take advantage of our biggest asset: our data warehouse.
July 14, 2022
Introducing the Hightouch Dagster Integration
Orchestrate your Hightouch syncs from a single operational pane of glass.
July 13, 2022
How to Measure the Impact of Your Data Team
Learn why you should stop focusing on metrics and why you should start tracking outcomes to measure the impact of your data team.
July 12, 2022
Understanding Data Enrichment: A Comprehensive Guide | Hightouch
Learn what data enrichment is, why it matters, and how you can implement it today.
July 8, 2022
What’s the Difference Between 1st vs 3rd Party Data?
Learn the different types of data and understand when to leverage each.
July 8, 2022
What Are Google Offline Conversions?
Find out what Google offline conversions are and how you can upload them into Google Ads.
July 6, 2022
What’s New at Hightouch (June 2022)
Catch up on all the latest Hightouch features, platform enhancements, and integrations released in June 2022.
July 1, 2022
Announcing Hightouch on Databricks Partner Connect
The First Data Activation Partner Available on Partner Connect, Hightouch Activates Lakehouse Data to Business Tools
June 28, 2022
What is a Modern Data Stack? The Definitive Guide
Learn everything there is to know about the individual components that make up a modern data stack.
June 27, 2022
Snowflake Summit 2022: The Biggest Feature Announcements
Check out everything you missed at Snowflake Summit 2022 including Unistore, Snowpark for Python, Native Apps, and Snowflake's vision to be a Data Cloud!
June 22, 2022
Introducing Sync Logs: In-Warehouse Observability for All Your Syncs
Log sync data back to your warehouse so you can dig deeper into trends and errors with the full flexibility of SQL
June 15, 2022
Introducing: Hightouch Traits
Any user can now easily create calculated fields called “Traits” to supercharge personalization capabilities - no code needed.
June 15, 2022
Announcing Hightouch on Snowflake Partner Connect
The First Data Activation Platform Available on Snowflake Partner Connect, Hightouch can now be be launched directly from Snowflake
June 12, 2022
How to Do Lead Scoring and Account Scoring in Salesforce
Learn how you can start scoring your leads and accounts in Salesforce.
June 8, 2022
Why Your Customer Data Platform (CDP) Should Be the Data Warehouse.
Off-the-shelf Customer Data Platforms have serious shortcomings. Consider a composable Customer Data Platform instead.
June 8, 2022
Should You Learn dbt?
A look at why everyone seems to be learning dbt, and some practical tips on getting started
June 6, 2022
What’s New at Hightouch (May 2022)
It's time to catch up on everything you missed in May. Check out all of the new integrations, features, and improvements we rolled out in May.
May 31, 2022
Hightouch vs. Rudderstack: The key differences
Learn everything there is to know about Hightouch and Rudderstack and discover the key differences around security, data access, audience management, speed, etc.
May 24, 2022
Data Apps: Fad or Trend?
Learn about the future of Data Apps, the advantages and disadvantages, and whether or not they are here to stay.
May 17, 2022
The Definitive Guide: CDPs vs. CRMs vs. DMPs
Learn everything there is to know about CDPs, CRMs, and DMPs. Discover the key differences, use cases, and shortcomings...
May 13, 2022
Identity Resolution - Why CDPs Fall Short
Learn about what Identity Resolution is, and why you should be managing this process yourselves within your data warehouse.
May 12, 2022
The Marketers Guide to TikTok Conversion Tracking
Maximizing TikTok ROI through a best-in-class integration strategy
May 11, 2022
The Marketers Guide to Facebook CAPI
Maximize Facebook ROI through a best-in-class integration strategy leveraging Facebook's Conversion API
May 10, 2022
What's New at Hightouch (April 2022)
April is over and it's time to catch up on everything you missed. Check out our latest announcements, new integrations, latest features, product updates, and see what's coming up!
May 2, 2022
The CDP As We Know It Is Dead: Introducing the Composable CDP
Learn why CDPs are dead and how you can take advantage of the data warehouse.
April 21, 2022
GA4 & Reverse ETL: Activating Your Behavioral Data in BigQuery
Learn how you can start leveraging your data in BigQuery to enrich your customer data in Google Analytics.
April 20, 2022
Hightouch Acquires Workbase
We’re excited and humbled to bring the Workbase team into our fold and are looking forward to further expand Hightouch's capabilities.
April 19, 2022
What is Data Activation?
Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.
April 18, 2022
Hightouch: The Data Activation Platform
Our transition from Reverse ETL to a Data Activation Platform, helping everyone take action on their data
April 13, 2022
Data Activation: The Next Step After Analytics
Analytics & BI aren't enough: learn why you need to focus on data activation to help everyone take action on their data
April 13, 2022
How We Migrated to Salesforce in 4 Hours using Hightouch
CRM migrations are painful, but they shouldn't be. Learn how you can migrate your CRM in under four hours.
April 12, 2022
Hightouch Notify: Get Notified Where You Work
Stop checking dashboards: start getting notified about key business events (from your warehouse) directly in your messaging tools
April 7, 2022
Hightouch is Going Multi-Region: Why You Should Care About Data Residency
Data residency laws are changing. Learn how you can use Hightouch’s new multi-region capabilities to store data in your region.
April 6, 2022
Our Integration with Databricks: Activate your ML models in your Lakehouse
Learn how you can activate the data models in your Lakehouse with Hightouch and Databricks.
April 4, 2022
Customized Alerts for Syncs With Our New Datadog Integration
Learn how you can start configuring customized alerts for your syncs with our new Datadog integration.
March 30, 2022
