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Announcing Hightouch’s New Rockerbox Integration: Marketing Attribution Made Easy.

Announcing Hightouch’s New Rockerbox Integration: Marketing Attribution Made Easy

Power Rockerbox with all of your company’s data to measure the impact of your marketing campaigns.

September 15, 2023

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Why Bol.com Chose a Composable CDP.

Why Bol.com Chose a Composable CDP

Leveraging first-party data for audience-based targeting in a cookieless world.

September 15, 2023

What is Event Tracking?.

What is Event Tracking?

Learn everything you need about event tracking and how you can leverage it to optimize your marketing channels.

September 13, 2023

Reaching the peak of the industry: Our G2 Story.

Reaching the peak of the industry: Our G2 Story

How we leveraged real customer feedback to become #1 in Reverse ETL and transform the CDP landscape.

September 12, 2023

Announcing Hightouch Events: Event Collection for the Data Warehouse.

Announcing Hightouch Events: Event Collection for the Data Warehouse

Hightouch Events allows companies to easily collect and load events into the warehouse to support analytics and the Composable CDP.

September 6, 2023

Databricks Invests in Hightouch to Activate the Data Lakehouse.

Databricks Invests in Hightouch to Activate the Data Lakehouse

Databricks and Hightouch share a vision for a future where all of a company’s data is immediately actionable.

August 30, 2023

The Top 5 Identity Resolution Use Cases.

The Top 5 Identity Resolution Use Cases

Five identity resolution use cases to supercharge your business.

August 28, 2023

Finally: A LiveRamp Alternative.

Finally: A LiveRamp Alternative

LiveRamp and its competitors all took the same (expensive) approach to data onboarding. There’s a better way to boost match rates.

August 22, 2023

Improving Hightouch’s Traits.

Improving Hightouch’s Traits

How we improved our Traits feature to empower all teams to target new audiences

August 16, 2023

Identity Resolution - Why CDPs Fall Short.

Identity Resolution - Why CDPs Fall Short

Perform identity resolution directly in your data warehouse, not in a Customer Data Platform.

August 15, 2023

The Best Identity Resolution Tools .

The Best Identity Resolution Tools

What are the best options available on the market for identity resolution and where do they differentiate?

August 9, 2023

Is the Composable CDP Bullsh*t?.

Is the Composable CDP Bullsh*t?

Suddenly everyone and everything claims to be a Composable CDP. Let’s cut through the noise and call things what they are.

August 9, 2023

Announcing Hightouch’s New Insider Integration.

Announcing Hightouch’s New Insider Integration

Enrich Insider with all of your company’s data to power individualized customer experiences across channels.

August 9, 2023

Hightouch Joins the LinkedIn Marketing Partner Program.

Hightouch Joins the LinkedIn Marketing Partner Program

Power advertising campaigns on LinkedIn with your first-party data

August 9, 2023

HubSpot Invests in Hightouch to Help Businesses Harness the Power of Data.

HubSpot Invests in Hightouch to Help Businesses Harness the Power of Data

Hightouch and HubSpot share a vision for the future of data-driven business growth.

August 8, 2023

Customer 360 - What Is It And Why Is It Important?.

Customer 360 - What Is It And Why Is It Important?

The key to creating unified and actionable customer profiles.

August 8, 2023

Hightouch vs. Census: The Key Differences.

Hightouch vs. Census: The Key Differences

A comprehensive comparison of Hightouch and Census.

August 3, 2023

The B2B CDP.

The B2B CDP

How to overcome the unique data challenges of B2B marketing with a Composable CDP

August 2, 2023

Announcing The Trade Desk Integration: Powering Programmatic Advertising with First-Party Data.

Announcing The Trade Desk Integration: Powering Programmatic Advertising with First-Party Data

Use Hightouch to update The Trade Desk with data from the warehouse to increase ROAS

July 26, 2023

Hightouch Raises $38M and Unveils Customer 360 Toolkit .

Hightouch Raises $38M and Unveils Customer 360 Toolkit

How new capabilities and funding will accelerate us on our mission to enable anyone within an organization to take action on customer data

July 19, 2023

Announcing Identity Resolution.

Announcing Identity Resolution

The warehouse-native identity resolution feature that MarTech teams have been looking for.

July 19, 2023

How to Power Personalization with dbt Models.

How to Power Personalization with dbt Models

Learn how you can leverage the Hightouch Personalization API to access your dbt models in real-time to power your most complex personalization use cases.

July 18, 2023

What is an Identity Graph? .

What is an Identity Graph?

Identity graphs are a powerful tool to navigate the complexities of customer data in the digital age. Discover how identity graphs can empower your marketing efforts and unlock valuable customer insights.

July 18, 2023

Omnichannel Marketing Explained: Benefits and Examples.

Omnichannel Marketing Explained: Benefits and Examples

Create an excellent customer experience by using your customer data and omnichannel marketing.

July 7, 2023

Introducing: Hightouch Environments.

Introducing: Hightouch Environments

Never make a mistake in production again. We’re enabling companies to test and manage sync and model changes more flexibly than ever.

June 27, 2023

Breaking the Growth Ceiling .

Breaking the Growth Ceiling

How leveraging the right tools to unlock the full potential of customer data enables modern marketing teams to break through their growth ceiling

June 21, 2023

The Customer Data Platform Built for Conglomerates.

The Customer Data Platform Built for Conglomerates

How conglomerates can leverage a new generation of CDPs to create a virtuous cycles between individual brand autonomy and consolidation to drive value across the portfolio.

June 20, 2023

What is a Composable CDP?.

What is a Composable CDP?

Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.

June 20, 2023

How Amazon Redshift Pricing Works: Everything You Need to Know.

How Amazon Redshift Pricing Works: Everything You Need to Know

Learn everything there is to know about Redshift pricing so you understand your usage and costs.

June 13, 2023

Planning for Success: Constructing a CDP Use Case Roadmap.

Planning for Success: Constructing a CDP Use Case Roadmap

Make a plan for the key use-cases that you need to accomplish with your Customer Data Platform implementation.

June 12, 2023

You don't need the Modern Data Stack to get sh*t done.

You don't need the Modern Data Stack to get sh*t done

Why it's time to refocus from the dream architecture to pragmatic solutions that quickly solve your business needs

June 12, 2023

The Ultimate Guide to AdTech.

The Ultimate Guide to AdTech

Take a deep dive and understand exactly what AdTech is and it's different use cases.

June 9, 2023

Modernizing ETL in the Cloud Data Warehouse.

Modernizing ETL in the Cloud Data Warehouse

Why data teams should replace legacy ETL with a combination of ELT and Reverse ETL.

June 8, 2023

The Customer Data Platform Storage Conundrum.

The Customer Data Platform Storage Conundrum

What is the most secure (and affordable) way to activate customer data at scale?

June 7, 2023

Essential Apps for Marketers: Hightouch & HubSpot.

Essential Apps for Marketers: Hightouch & HubSpot

Hightouch enables you to enrich HubSpot with customer data and transform your marketing.

June 6, 2023

Face it: Your data isn't perfect. And that's OK..

Face it: Your data isn't perfect. And that's OK.

Perfectionism stops you from getting value from your data today. You might end up waiting a lifetime for a “single source of truth”

May 31, 2023

Announcing Hightouch Schemas.

Announcing Hightouch Schemas

Visually define customer data models to unlock audience building and activation from ANY data set in minutes.

May 31, 2023

What is Identity Resolution?.

What is Identity Resolution?

Learn how to create a Customer 360 by stitching user profiles together in your data warehouse.

May 30, 2023

What is Entity Resolution?.

What is Entity Resolution?

Learn why and how you should deduplicate and consolidate data for the key concepts that drive your business.

May 30, 2023

Just Start with Suppression.

Just Start with Suppression

Suppression audiences are a simple way to boost campaign effectiveness and reduce spend. So why aren’t more companies using them?

May 23, 2023

A Guide for Evaluating Data Activation Platforms.

A Guide for Evaluating Data Activation Platforms

A simple framework to evaluating and testing Data Activation platforms to ensure successful implementation.

May 22, 2023

A Marketer's Guide to Attribution Modeling.

A Marketer's Guide to Attribution Modeling

Learn everything there is to know about attribution modeling and how you can build your own custom attribution model tailored to your business.

May 22, 2023

What is Data Curation? (Examples and Use Cases).

What is Data Curation? (Examples and Use Cases)

Learn the 8-step data curation framework to ensure your data assets are of high quality, usable, and accessible across teams and organizations.

May 22, 2023

What is Growth Marketing? (Campaign Examples and Strategies).

What is Growth Marketing? (Campaign Examples and Strategies)

Learn all about growth marketing and get inspired from some great examples of campaigns you should be using in your business.

May 10, 2023

The Most Powerful Audience Builder Just Got Even Better.

The Most Powerful Audience Builder Just Got Even Better

Announcing a new and improved audience builder to empower marketers to build and activate audiences directly from the data warehouse to any business tool.

May 9, 2023

Embracing Data Warehouse Layers: How to Build Scalable Data Modeling.

Embracing Data Warehouse Layers: How to Build Scalable Data Modeling

How to leverage the data warehouse layers for efficient data engineering and data activation with just the right amount of abstraction.

May 8, 2023

What is Data Governance? How to Design and Implement a Framework.

What is Data Governance? How to Design and Implement a Framework

Find out how you can design and implement your a data governance framework

May 8, 2023

Third Party Data Isn't Dead. Introducing Match Booster..

Third Party Data Isn't Dead. Introducing Match Booster.

Hightouch now brings together the power of first party data with trusted data from the world's top data providers to maximize ROAS - without 3rd party cookies.

May 2, 2023

Announcing Match Booster.

Announcing Match Booster

The easiest, most efficient way to enrich customer data and drive up audience match rates across advertising platforms.

May 2, 2023

Data Downtime Destroys Value.

Data Downtime Destroys Value

As you unlock more value from data, downtime becomes more costly. A Monte Carlo survey reveals data downtime has increased nearly twofold year over year.

May 2, 2023

What is Salesforce CDP?.

What is Salesforce CDP?

Learn what Salesforce CDP is, how it works, and the key features within the platform.

May 1, 2023

The Best Reverse ETL Tools.

The Best Reverse ETL Tools

Choose which Reverse ETL tool is the best for your use case with this detailed breakdown of the industry leaders.

May 1, 2023

The Seven Stages of Data Lifecycle Management.

The Seven Stages of Data Lifecycle Management

Learn about each of the seven stages of data lifecycle management and how it can reduce costs and increase data quality.

May 1, 2023

The Rise of the Technical Marketer.

The Rise of the Technical Marketer

Marketers today from leading organizations like Cars.com are embracing their existing customer data to unleash their MarTech investments and grow their business even faster.

April 26, 2023

What is Reverse ETL? The Definitive Guide .

What is Reverse ETL? The Definitive Guide

Everything you need to know about Reverse ETL.

April 14, 2023

How to Setup Lead Scoring in Salesforce.

How to Setup Lead Scoring in Salesforce

Learn how you can start scoring your leads and accounts in Salesforce.

April 13, 2023

The Definitive Guide to Hubspot Lead Scoring.

The Definitive Guide to Hubspot Lead Scoring

Learn how you can set up manual and predictive lead scoring in Hubspot.

April 13, 2023

The Ultimate Guide to Lifecycle Marketing.

The Ultimate Guide to Lifecycle Marketing

Find out how you can use lifecycle marketing to lead people through the customer journey, turning them into paying customer and retaining them.

April 13, 2023

Saving $1M in Marketing Spend with a Composable CDP powered by Hightouch.

Saving $1M in Marketing Spend with a Composable CDP powered by Hightouch

Learn how IntelyCare drives rapid experimentation and omnichannel personalization using Hightouch to activate their data in Snowflake.

April 10, 2023

How To Leverage Actionable Insights.

How To Leverage Actionable Insights

Learn how actionable insights you help you to turn your reports and dashboards into action that creates tangible results.

April 9, 2023

I ran an experiment… Now What?.

I ran an experiment… Now What?

How and why we are closing the audience activation loop by building an analytics feature set within Hightouch.

April 5, 2023

How to Setup the CRM Snowflake Connector.

How to Setup the CRM Snowflake Connector

We have compiled the complete guide to setting up the Snowflake Connector tool to get data into Salesforce. Read on to get a step-by-step guide on the tool's implementation, benefits, and drawbacks.

April 4, 2023

What is a Customer Data Warehouse?.

What is a Customer Data Warehouse?

Find out what a customer data warehouse is and how it can turn insights into action.

April 4, 2023

Welcome to the Data Movement Movement.

Welcome to the Data Movement Movement

How Hightouch and Fivetran work together to enable leading organizations with the capabilities necessary to move data at scale.

March 30, 2023

The Definitive Guide to the Snowflake Marketplace.

The Definitive Guide to the Snowflake Marketplace

Learn how data consumers and data providers are leveraging the Snowflake Marketplace to build data products and enrich their Snowflake data with third-party datasets.

March 30, 2023

Introducing a Composable Customer Data Platform powered by Google BigQuery.

Introducing a Composable Customer Data Platform powered by Google BigQuery

Learn how leading organizations unleash the full potential of their customer data in BigQuery using Hightouch.

March 23, 2023

How to Setup Salesforce Data Loader.

How to Setup Salesforce Data Loader

The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.

March 23, 2023

What is Apache Airflow?.

What is Apache Airflow?

Find out what Airflow is and how it's used to orchestrate data pipelines.

March 22, 2023

How to Setup Salesforce Data Import Wizard.

How to Setup Salesforce Data Import Wizard

The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.

March 22, 2023

Introducing Tableau as a Source.

Introducing Tableau as a Source

Take action on any Tableau analyses by syncing your workbooks to 140+ business tools with Hightouch.

March 7, 2023

What is a Data Dictionary?.

What is a Data Dictionary?

Learn everything there is to know about data dictionaries so you can leverage them provide relevant context and create transparency across teams.

March 6, 2023

Why Team Matters More Than Tech: An Enterprise Framework for Customer Data Acceleration.

Why Team Matters More Than Tech: An Enterprise Framework for Customer Data Acceleration

Actable's detailed framework for accelerating enterprise-level customer data initiatives and driving business outcomes.

March 6, 2023

What is an ETL pipeline?.

What is an ETL pipeline?

Learn why an ETL pipeline is essential for data analytics and data activation.

March 3, 2023

A Technical Deep Dive into Snowflake Pricing.

A Technical Deep Dive into Snowflake Pricing

Learn everything there is to know about Snowflake pricing so you can estimate your usage and costs.

March 3, 2023

What's the Difference Between a Data Warehouse and a Database?.

What's the Difference Between a Data Warehouse and a Database?

Learn the differences between a data warehouse and a database such as the different types of each and the use cases of each one.

March 2, 2023

What's New at Hightouch? (Feb 2023).

What's New at Hightouch? (Feb 2023)

February is a short month, but our engineering team is constantly raising the bar. Check out all of the new integrations, features, and improvements we made in the past month.

March 1, 2023

The Data Warehouse is for Marketers.

The Data Warehouse is for Marketers

How and why we are investing in building marketer-first features to unleash the power of the cloud data warehouse.

February 28, 2023

Announcing Hightouch Customer Studio.

Announcing Hightouch Customer Studio

An entire suite of purpose-built marketer-first features that enable everyone to unleash the power of the data warehouse.

February 28, 2023

Agness Allagh on Making Experiences Possible: Bringing All of Your Customer Data Together to Drive Personalization Across the Customer Lifecycle.

Agness Allagh on Making Experiences Possible: Bringing All of Your Customer Data Together to Drive Personalization Across the Customer Lifecycle

Former Head of Marketing Operations and MarTech at Meta, Agness Allagh, discusses how to get your organization ready to unify customer data.

February 27, 2023

Indeed’s Darrell Alfonso on the Cloud Data Warehouse’s Role in Breaking Customer Data Out of Silos.

Indeed’s Darrell Alfonso on the Cloud Data Warehouse’s Role in Breaking Customer Data Out of Silos

Darrell Alfonso, Director of Marketing Strategy and Operations at Indeed, discusses the flexibility and power of the cloud data warehouse and how MarTech leaders can bridge technical and marketing teams.

February 27, 2023

M1’s Jake Larson on the Future of Marketing: How the Cloud Data Warehouse is a Game Changer.

M1’s Jake Larson on the Future of Marketing: How the Cloud Data Warehouse is a Game Changer

Jake Larson, MarTech leader at M1, discusses how the cloud data warehouse has transformed his marketing organization and M1’s customer experiences for the better.

February 27, 2023

F5’s Jessica Kao on the Complete Customer View: Leveraging the Data Warehouse as the Customer Source of Truth.

F5’s Jessica Kao on the Complete Customer View: Leveraging the Data Warehouse as the Customer Source of Truth

Jessica Kao, Senior Director of Marketing Operations and Analytics at F5, discusses how to leverage the data warehouse to build a customer source of truth.

February 27, 2023

How to Setup dataloader.io.

How to Setup dataloader.io

Learn how to leverage dataloader.io to sync data into Salesforce and why it may not be the best option for you.

February 27, 2023

What is Data Observability and How Does it Impact Data Teams?.

What is Data Observability and How Does it Impact Data Teams?

Learn how data observability can produce better data products and reduce data downtime.

February 27, 2023

How Do the 6 Snowflake Data Types Work?.

How Do the 6 Snowflake Data Types Work?

Learn about the 6 different data types that you can use in Snowflake.

February 24, 2023

The Impossible Knot -- Getting Marketing & Data to Talk.

The Impossible Knot -- Getting Marketing & Data to Talk

How leading organizations are solving the seemingly impossible customer data problem.

February 23, 2023

What Is Data Discovery and How Can It Benefit You.

What Is Data Discovery and How Can It Benefit You

Find out how you can leverage data discovery to build trust and create better data products.

February 21, 2023

Reason #381 to Love the Data Warehouse: It Makes Finance Strategic.

Reason #381 to Love the Data Warehouse: It Makes Finance Strategic

Introducing Cherry Miao, our new VP Finance and Data

February 14, 2023

Data Activation for Everyone - Announcing Hightouch’s New Sigma Integration.

Data Activation for Everyone - Announcing Hightouch’s New Sigma Integration

Don’t stop at analytics: activate your Sigma analyses and data models in tools your business teams use every day.

February 9, 2023

The Best Modern Data Warehouse Tools.

The Best Modern Data Warehouse Tools

Looking for the best modern data warehouse tools you should be using? Find out which ones in this article.

February 9, 2023

What Is a Customer Data Platform (CDP)?.

What Is a Customer Data Platform (CDP)?

Learn everything there is to know about CDPs including data ingestion, identity resolution, audience management, and data sharing.

February 8, 2023

What Is a Data Clean Room?.

What Is a Data Clean Room?

Learn what data clean rooms are, how they work, and why they are paramount in the future of how marketers activate, analyze, and measure campaigns.

February 7, 2023

What are User Segments (With Real-life Examples).

What are User Segments (With Real-life Examples)

Find out what user segments are and how industry leaders are using them to increase conversions.

February 2, 2023

Usage-Based Billing Is Way Too Hard - How the Warehouse Makes It Easy.

Usage-Based Billing Is Way Too Hard - How the Warehouse Makes It Easy

Transform your B2B SaaS billing with Hightouch's automated solution.

January 31, 2023

What's New at Hightouch? (Jan 2023).

What's New at Hightouch? (Jan 2023)

2023 may have just started, but our engineering team had one of their busiest months. Check out all the new features and improvements we made in January.

January 31, 2023

What is Data Integration and How Does it Work? .

What is Data Integration and How Does it Work?

Learn what data integration is and learn how it's used to extract, load, and transform data for analytics and activation.

January 27, 2023

The Five Steps for Data Analysis.

The Five Steps for Data Analysis

Learn why data analysis is so important and what the five steps for data analysis are.

January 27, 2023

Write Once, Use Anywhere – the Future of the Cloud Data Warehouse.

Write Once, Use Anywhere – the Future of the Cloud Data Warehouse

Why we are investing in building features like the Personalization API to make the cloud data warehouse accessible to any team, anywhere.

January 25, 2023

Announcing the Hightouch Personalization API.

Announcing the Hightouch Personalization API

A fast, flexible API for personalizing your customer experiences

January 25, 2023

What is Data Transformation and How Does it Work?.

What is Data Transformation and How Does it Work?

Learn what data transformation is and how it's used to modify, reformat, cleanse, and restructure data.

January 25, 2023

Activate Trusted Customer Data to Offer Personalized Retail Buying Experiences.

Activate Trusted Customer Data to Offer Personalized Retail Buying Experiences

Unlock the full value of your customer data with Hightouch and Looker.

January 24, 2023

What Is First-Party Data.

What Is First-Party Data

First-party data is a hot subject at the moment. Learn what first-party data is, why it's important, and find out some use cases you could use now.

January 24, 2023

Top 10 Skills to Learn as a Data Engineer.

Top 10 Skills to Learn as a Data Engineer

Data engineer is an in-demand job. Find out the top 10 skills you must know as a data engineer.

January 20, 2023

What is DuckDB.

What is DuckDB

Find out all about DuckDB and how it can help you as a data analyst.

January 16, 2023

How SDRs Can Utilize Product Usage Data for Personalization.

How SDRs Can Utilize Product Usage Data for Personalization

Learn how your SDRs can hyper-personalize their outreach with product usage data to generate more pipeline.

January 11, 2023

What is Data Taxonomy?.

What is Data Taxonomy?

Find out what data taxonomy is and how it can benefit your data and your business.

January 10, 2023

A Practical Guide to Using the New Hightouch Fivetran Extension .

A Practical Guide to Using the New Hightouch Fivetran Extension

How we automated a near real-time end-to-end pipeline in 15 minutes, without an orchestrator

January 4, 2023

Should You Pay More for dbt Cloud?.

Should You Pay More for dbt Cloud?

Unpacking the 2023 dbt Cloud price change

December 22, 2022

What's New at Hightouch (Dec 2022).

What's New at Hightouch (Dec 2022)

2022 is nearly over. Check out all of the new integrations, features, and improvements we rolled out in December.

December 22, 2022

2023 Customer Data Strategies .

2023 Customer Data Strategies

As we enter 2023, find out what customer data strategies you should be implementing, so you don't get left behind.

December 22, 2022

What is Data Replication.

What is Data Replication

Find what data replication is, the benefits it can give your business, and the different types depending on the platform.

December 21, 2022

2022 Data Activation Year in Review .

2022 Data Activation Year in Review

Looking back on an incredible year for Hightouch, our customers, and the Data Activation movement.

December 19, 2022

What's in Store for Data Teams in 2023?.

What's in Store for Data Teams in 2023?

Here’s what three dozen industry practitioners had to say.

December 14, 2022

What is Data Automation.

What is Data Automation

Learn how you can take advantage of data automation and how it can save you time and effort.

December 7, 2022

What Is Retail Media And Why Should Marketers Care?.

What Is Retail Media And Why Should Marketers Care?

Explore what Retail Media is, why it’s important for marketers, and how it works.

December 6, 2022

Redshift vs. Snowflake: The Definitive Guide.

Redshift vs. Snowflake: The Definitive Guide

Learn the key differences between Redshift and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, cloud infrastructure, and performance.

December 5, 2022

iPaaS vs. Reverse ETL: Which Data Integration Approach is Right For Your Business?.

iPaaS vs. Reverse ETL: Which Data Integration Approach is Right For Your Business?

Dive into architectural differences of iPaaS and Reverse ETL, and learn which is best for your organization.

December 2, 2022

The Best Segment Alternatives and Competitors.

The Best Segment Alternatives and Competitors

Discover the top alternatives and competitors to Twilio Segment.

December 2, 2022

The Definitive Guide to Product-Qualified Leads (PQLs).

The Definitive Guide to Product-Qualified Leads (PQLs)

Learn why you should care about product-qualified leads and how you can build a product-qualified lead score to increase conversions.

December 2, 2022

What is Operational Analytics & Why You Should Use It.

What is Operational Analytics & Why You Should Use It

Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.

December 2, 2022

Announcing the Hightouch Fivetran Extension.

Announcing the Hightouch Fivetran Extension

Automatically trigger Hightouch syncs as soon as the freshest data is available.

December 1, 2022

What's New at Hightouch (Nov 2022).

What's New at Hightouch (Nov 2022)

Learn about the new things that were released at Hightouch for November 2022

December 1, 2022

The Ultimate Guide to B2B SaaS Metrics & How to Calculate Them.

The Ultimate Guide to B2B SaaS Metrics & How to Calculate Them

Find out what B2B SaaS metrics you should be measuring and how to calculate them.

November 22, 2022

What is a TikTok Pixel?.

What is a TikTok Pixel?

Learn what a TikTok Pixel is and how you can implement it on your website to help track conversions.

November 21, 2022

Data Mapping Tools: What Is the Best Option for Your Business?.

Data Mapping Tools: What Is the Best Option for Your Business?

Learn everything there is to know about data mapping and discover which tool is right for your business.

November 18, 2022

Data Teams Need To Break Out Of Their Bubble.

Data Teams Need To Break Out Of Their Bubble

Data teams and stakeholders are often deeply siloed from each other, and the data team/marketing team divide is a powerful example of this dysfunction.

November 17, 2022

Enterprise-Ready on Day 1 .

Enterprise-Ready on Day 1

Announcing audit logs and improvements to platform access controls

November 15, 2022

How To Calculate Churn Rate.

How To Calculate Churn Rate

Learn how you can calculate churn rate and revenue churn rate for your business.

November 15, 2022

Reverse ETL Has Crossed the Chasm.

Reverse ETL Has Crossed the Chasm

All signs point to widespread industry validation and a rapid acceleration in adoption.

November 10, 2022

Feature Release: Priority Lists.

Feature Release: Priority Lists

Use audience prioritization within Hightouch to enable seamless funnel-based or stepped-journey campaigns.

November 10, 2022

How to Get More Out of Your Analytics.

How to Get More Out of Your Analytics

Leverage Data Activation to help your analytics team drive action and business impact.

November 9, 2022

Hightouch + Looker: Activate Data from Looks to any Business Application.

Hightouch + Looker: Activate Data from Looks to any Business Application

Utilize your existing Looker Looks as data models in Hightouch

November 8, 2022

Hightouch Recognized as a Cool Vendor in 2022 Gartner® Cool Vendors™ in Marketing Data & Analytics.

Hightouch Recognized as a Cool Vendor in 2022 Gartner® Cool Vendors™ in Marketing Data & Analytics

Reverse ETL is disrupting and simplifying how enterprises take action on data.

November 3, 2022

The Future of Digital Advertising is Here..

The Future of Digital Advertising is Here.

The future of digital advertising is a first-party data and audience game. And it's here - whether organizations are ready for it or not.

November 3, 2022

What's New at Hightouch (October 2022).

What's New at Hightouch (October 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in October of 2022.

October 31, 2022

The Data Tea Is Now Available as a Podcast.

The Data Tea Is Now Available as a Podcast

Our popular Linkedin Live show is now available on Apple Podcasts and Spotify.

October 28, 2022

What’s Next for the Analytics Engineer? - Reflections From Coalesce 2022.

What’s Next for the Analytics Engineer? - Reflections From Coalesce 2022

Recapping my Coalesce experience and musings on my own journey as an analytics engineer.

October 27, 2022

You Built that Funnel Dashboard… Now What? .

You Built that Funnel Dashboard… Now What?

Go beyond your dashboards. There’s a better way to get actionable insights to business teams.

October 25, 2022

Hightouch Named Fivetran Ecosystem Partner of the Year.

Hightouch Named Fivetran Ecosystem Partner of the Year

More than 150 mutual customers choose Hightouch and Fivetran to close their data loop.

October 20, 2022

Introducing Approval Flows.

Introducing Approval Flows

Require specific users to receive in-app approval before pushing changes to models and syncs into production.

October 20, 2022

Introducing dbt CI Checks.

Introducing dbt CI Checks

Validate how dbt code changes impact Hightouch syncs directly from GitHub

October 18, 2022

Feature Release: Audience Breakdowns.

Feature Release: Audience Breakdowns

Analyze specific characteristics of users within an audience to better understand overall audience composition.

October 5, 2022

How We’re Automating Customer Feature Requests and Flags with Reverse ETL.

How We’re Automating Customer Feature Requests and Flags with Reverse ETL

Learn how we’re using Hightouch and our modern data stack to streamline feedback loops

October 4, 2022

How Hightouch and Fivetran Are Powering More than 150 Data-Driven Organizations.

How Hightouch and Fivetran Are Powering More than 150 Data-Driven Organizations

Learn how over 150 data-driven organizations are using Hightouch and Fivetran to turn their data warehouse into an activation layer to power incredible customer experiences.

October 4, 2022

What's New at Hightouch (September 2022).

What's New at Hightouch (September 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in September 2022.

September 30, 2022

Dear CRM, I’ve Fallen in Love With the Data Warehouse.

Dear CRM, I’ve Fallen in Love With the Data Warehouse

Why it's time to embrace the data warehouse as your source of truth

September 19, 2022

Friends Don’t Let Friends Buy a CDP.

Friends Don’t Let Friends Buy a CDP

How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.

September 14, 2022

Feature Release: Audience Splits.

Feature Release: Audience Splits

Enable randomized, multivariate testing with Hightouch Audiences.

September 13, 2022

Feature Release: Audience Overlaps.

Feature Release: Audience Overlaps

Visualize overlaps between audiences to deliver the most effective campaign.

September 13, 2022

How to Calculate a PQL (Product Qualified Lead) in SQL.

How to Calculate a PQL (Product Qualified Lead) in SQL

Learn how you can calculate product qualified lead in SQL.

September 9, 2022

Why Do We Do Data?.

Why Do We Do Data?

What do you actually do with data besides analyzing it and ML/AI?

September 9, 2022

Sync Hierarchical Data with Sync Sequences .

Sync Hierarchical Data with Sync Sequences

Exercise more control over how and when data is activated to destinations with hierarchical dependencies

September 7, 2022

What's New at Hightouch (August 2022).

What's New at Hightouch (August 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in August 2022.

September 2, 2022

How to Calculate MRR (Monthly Recurring Revenue) in SQL.

How to Calculate MRR (Monthly Recurring Revenue) in SQL

Learn how you can calculate monthly recurring revenue in SQL.

September 2, 2022

How to Calculate a Lead Score in SQL.

How to Calculate a Lead Score in SQL

Learn how you can calculate a lead score in SQL.

September 2, 2022

How to Calculate LTV (Lifetime Value) in SQL.

How to Calculate LTV (Lifetime Value) in SQL

Learn how you can calculate lifetime value score in SQL.

September 2, 2022

Announcing the Custom Destination Toolkit: Build Your Own Destination in Minutes.

Announcing the Custom Destination Toolkit: Build Your Own Destination in Minutes

Connect Hightouch to any API, with or without code

September 1, 2022

Announcing Our Solutions Partner Program.

Announcing Our Solutions Partner Program

Learn how you can become a Hightouch solution partner and drive more value for your customers.

August 31, 2022

Everything We Learned at the Gartner Data & Analytics Conference .

Everything We Learned at the Gartner Data & Analytics Conference

Dispatches from Disney World on the State of Enterprise Data & Analytics

August 29, 2022

Can Snowflake Be Your Marketing Cloud?.

Can Snowflake Be Your Marketing Cloud?