The Hightouch Blog - All

A Jev that can ask Opus for help gives Opus accuracy at 4x lower cost

We tested whether fast, cheap decision models like Jev and GPT-6 Luna could grade identity resolution as well as frontier LLMs, and found that pairing Jev with Claude Opus gets close to Opus-level accuracy for much less.

Introducing Match Booster in Europe: higher match rates without compromising compliance

Match Booster is now live in the UK, Germany, France, Spain, and Italy. It matches up to 90% more people than traditional data onboarding, and never fewer than your first-party data alone.

Headless Hightouch: Marketing in the AI tools you already use

Bring Hightouch’s marketing agents into Snowflake CoWork, Databricks Genie, Gemini Enterprise, and your own AI-powered workflows & tools.

Take bigger design swings with Hightouch Styles

Bring more of your best design ideas to life.

Yes, Hightouch can send messages now

Our agentic marketing platform can now execute lifecycle campaigns, end to end.

Resize ads for every platform instantly with Hightouch Ad Studio

Automate time-consuming work like resizing ads and focus on more impactful projects.

Lifecycle marketers were right to wait on AI. Now it's time to leap.

Early AI pilots ran on generic models that were never given the context, tools, or feedback loops to run marketing workflows at scale. Today, marketing is entering its agentic era, and this time, there's finally something to land on.

Hightouch acquires Strata

Strata’s technology and expertise will help us expand our integration capabilities and make it easier to activate data across the modern marketing stack.

AI Marketing hasn't worked. You need a marketing harness to get sh*t done.

Why marketing needs a purpose-built AI harness.

Turn every static ad into easy-to-edit motion ads

Extend the shelf life of every ad with agentic animation and editing tools.

The Catch-22 of performance marketing: why ad creative at scale and brand quality keep colliding

Performance teams need ad creative at scale, and every ad has to be on-brand. Here's why doing both feels impossible, and how to stop trading one for the other.

Layers change everything. How to edit AI content with ease

Editing is one of the most important processes of any content creation workflow, especially when using AI. Behind-the-scenes, layering makes it possible.

What is creative fatigue — and why the real problem isn't spotting it

You can see creative fatigue coming. The hard part is having the next ad ready before the old one stops working.

How our Forward Deployed Creatives took on Times Square

Building an ad about an ad in Ad Studio.

Create content review agents and manage approvals directly in the Hightouch Agentic Marketing Platform

Scale content review at the pace of AI generation

The RampID Illusion: 50%+ of US ad spend activates without the ID that’s supposed to protect your data

The other 50% activates with RampID alongside other identifiers. You've been told RampID keeps PII out of the ad ecosystem, but LiveRamp's own documentation tells a different story.

A practical blueprint for turning AI into marketing impact

How Snowflake and Hightouch are putting customer data and AI to work across the marketing lifecycle, from insight to execution to measurable revenue.

You're paying LiveRamp to improve your match rates. What if it's actually making them worse?

LiveRamp has become synonymous with data onboarding, but the industry standard may come with performance tradeoffs marketers rarely know about.

Content assembly: How to scale ads with real people and products

AI content assembly turns the photos, product shots, and creator footage you've already approved into new ad variations, so the people and products in your ads stay real.

What is an Agentic CDP? How AI agents find the marketing campaigns worth your time

An agentic CDP uses AI agents to find, rank, and act on marketing opportunities in your customer data. Here's what makes a CDP agentic and how to spot the real thing.

The best agentic marketing platforms in 2026, compared by what their agents can do

Compare the best agentic marketing platforms of 2026 by what their agents work from, where they can launch work, and which marketing team each one fits.

Yes, models should be open. Your context should be too.

An open AI stack requires more than open models. Your marketing context should remain owned by you and useful across every agent, model, and workflow.

Hightouch supports Conversions API for ChatGPT Ads, helping advertisers set up better measurement and optimization in days

Quickly send conversion events from your warehouse to help measure & optimize advertising in ChatGPT, without custom pipelines or heavy setup.

Vibe marketing: the AI-native strategy marketers are using to increase creative production

First, developers had vibe coding, a way to build software using plain English. Now, marketers have vibe marketing to allow them to build campaigns in the same way.

Composable context: a framework for the context AI marketing agents need

Composable context keeps the information AI marketing agents need in systems you control, so any agent can use it and no single tool can lock it in.

The composable advantage part three: Why most CDPs struggle with financial services personalization

In this post, we dive deeper into one of the most important, but perhaps least understood, advantages of a Composable CDP: its ability to adapt to your data schema, rather than forcing your business into a predefined customer model.

Creative velocity is the new performance marketing advantage

The most innovative performance marketing teams are scaling their creative production with AI. Here’s why it matters, where most teams get stuck, and how AI can help without sacrificing quality.

What is agentic marketing? (And why most vendors get it wrong)

Learn what agentic marketing is, how AI agents work, and why unified customer data and brand knowledge are required.

What is AI governance? A guide for marketers

Why marketing leaders must govern their data foundation and brand context to ensure compliant, responsible AI.

What is AI marketing: Everything you need to know

Learn how marketing teams are leveraging AI to improve their use cases and what new AI tools you should know about.

How our demand gen manager went from brief to live ad campaign in a day

Meet Gabs, see a day in her life, and find out how she ships a full ad campaign with Ad Studio.

Introducing Lifecycle Studio: Go from idea to personalized campaigns, in minutes.

For a decade, one lifecycle campaign meant 50 steps and weeks of waiting. That changes today.

The five levers of modern performance marketing

Performance marketing is evolving faster than most teams can keep up. Here's a practical framework for the five levers that separate the teams pulling ahead from the ones falling behind.

See our customers’ ads in the most famous place for ads, Times Square

We’re shining a light on our incredible community with ads from Sweetgreen, Tripadvisor, HelloFresh, Air New Zealand, AG1, and Docusign in Times Square — all built in Ad Studio.

What does a Composable CDP require?

Learn what to look for in a Composable CDP, and how to evaluate the depth behind the label.

The next chapter: Agentic CDP

In 2021, Hightouch redefined what a CDP is. It's time to do it again.

Introducing Hightouch for Google Cloud's borderless Lakehouse

Hightouch’s marketing platform is built natively on Google’s open Iceberg Lakehouse

New York’s AI advertising regulation goes into effect today. Are you ready?

What advertisers need to know about New York’s AI disclosure law and how Hightouch Ad Studio builds compliance into the creative workflow.

Three ways to edit content in Hightouch, including a Figma integration

Marketing and design go hand-in-hand. Your tools should too.