The Hightouch Blog - All
Dec 3
Metadata matters: Building data trust with Databricks Unity Catalog
Business teams need to understand their data to use it effectively. Hightouch’s integration with Databricks Unity Catalog bridges the data-business divide.
Power Reddit Ads with Hightouch
Target your customers and track conversion events by syncing data from your data warehouse to Reddit, via the Reddit Ads API.
What is AI Decisioning?
Find how AI Decisioning can autonomously run experiments to deliver the best possible customer experiences at a scale not achievable by human intervention.
What are AI agents—and why should marketers care?
A practical explainer of AI agents and why we see them as the future of personalized marketing.
Deploying a scalable multi-region and multi-brand CDP with Hightouch
Traditional CDPs require multiple instances for different regions and brands, but Hightouch offers a streamlined solution by leveraging your existing data warehouse for data management and governance.
Your ActionIQ escape plan
Having trouble getting value from ActionIQ? Get unstuck: this guide gives you an exit strategy.
Last-minute strategies to enhance media performance during a busy holiday season
How to increase ROAS and revenue during the holiday season, without making any significant changes to media plans, creative strategies, or budgets.
A real holiday miracle: self-serve data for every marketer
It’s the busiest time of year. Marketers need to be able to self-serve access and action from their data, now more than ever.
Checkmate: the power of AI Decisioning in marketing
A new wave of AI is mastering marketing’s infinite game
Introducing Hightouch for CTV
A simple, fast, and affordable solution for first-party targeting and measurement across a fragmented CTV ecosystem.
What Is A Retail Media Network?
Learn why companies are using a retailer’s retail media network as an effective way to reach new customers.
What is Retail Media?
Learn why companies are turning to retail media to monetize their first-party data and power advertising for brands.
Predictable, painless, powerful: How to migrate to Hightouch Events
A step-by-step plan to making your event collection migration seamless
An architecture blueprint for retail media network success
How to build a monetizable and measurable retail media network with your existing first-party data investments.
Welcoming Josh Kanagy, our new Head of Revenue
As we double our customer base, we’re doubling down on our most important asset: our people
AI transformed advertising—now it’s coming for marketing
A new wave of AI capabilities is pushing beyond the confines of paid media, set to automate and optimize all facets of marketing.
The hunt for a CDP that’s actually “zero-copy”
Salesforce Data Cloud falls far short of its promise to use your data without copying it.
Why a traditional CDP couldn’t handle our subscription data at FabFitFun
Traditional CDPs don't cut it for subscription businesses. Here's why we chose Hightouch.
Why we transitioned to Hightouch at WeightWatchers
For years, we relied on a legacy data onboarding tool. Recently, we migrated to Hightouch and saw huge improvements for a fraction of the cost. Here's everything I learned...
Maximizing reach while minimizing risk: improvements to Customer Studio
We’ve made audience creation in Customer Studio more powerful and precise with new options and data governance features.
Real-time in the Composable CDP
Competitors claim that Composable CDPs can’t solve real-time use cases. It’s time to bust that myth.
Should you be migrating to an Iceberg Lakehouse?
Apache Iceberg might be the coolest topic in data right now. When should your organization seriously consider migrating?
Introducing AI Decisioning
Our biggest product yet. Test everything, everywhere, all at once—powered by your complete data and AI.
What is a Demand-Side Platform?
Learn how to use DSPs to unlock programmatic bidding across any ad network.
Introducing Hightouch’s Privado integration: enable proactive privacy
Privado provides full personal data visibility and privacy governance across the tech stack.
The rise of the I-beam marketer
Self-serve tooling created a boom of full-stack and T-shaped marketers. Modern marketers now also need a strong data foundation.
What is a Data Management Platform?
Find out how a data management platform can help you target anonymous users on your website.
Power real-time uses cases from Google Cloud’s BigQuery with continuous queries
Announcing our integration with BigQuery continuous queries
Salesforce Audience Studio (retirement & replacements)
Salesforce Audio Studio is no more, so what are the alternatives?
Adobe Audience Manager (retirement & replacements)
Should you wait for Adobe Audience Manager to be retired, or should you start exploring alternatives now?
What is a loyalty program? (Examples and data)
Discover how and why more retailers than ever are turning to loyalty programs to drive growth.
What is a Customer Data Platform (CDP)?
A guide to understanding Customer Data Platforms (CDPs).
What is Salesforce Data Cloud?
Is Salesforce Data Cloud a viable option for customer data use cases? Should you buy it?
The ultimate guide to data modeling
Learn why data modeling underpins everything you do in your business and is essential for driving business outcomes.
Get out of data jail: break free from Adobe and Salesforce’s data platforms
Adobe and Salesforce want you to pay big bucks for their data platforms. Your data warehouse is a better solution.
The complete guide to marketing campaigns
Learn how you can use data to build highly personalized and targeted marketing campaigns that drive growth for your business.
The ultimate guide to audience managers
Learn why marketers use audience managers to personalize their marketing campaigns.
The ultimate guide to journey builders
Learn why journey builders are the secret to creating great marketing campaigns.
The best Treasure Data alternatives and competitors
Discover the best alternatives and competitors to Treasure Data.
Offsite: the next frontier for retail media
How and why retailers are setting their eyes on offsite channels to expand their retail media networks
Feature spotlight: building journeys in Hightouch
Marketers use Hightouch to build flexible, cross-channel journeys powered by all of their data.
What is data collection?
Learn how data collection is important to power your analytics and business use cases.
What are lookalike audiences and how do they work?
Learn why lookalike audiences are so important and how you can use them to drive conversions and increase return on ad spend.
What is marketing analytics? (Everything you need to know)
Learn why marketing analytics is so important and how to use it to increase the ROI across your marketing channels.
The best ActionIQ alternatives and competitors
Discover the best alternatives and competitors to ActionIQ.
Introducing Hightouch’s Kameleoon integration
Power experimentation and personalization with all of your customer data
Introducing Hightouch’s Attio integration
Power Attio, the next-generation CRM, with your full data from the warehouse.
The Best mParticle alternatives and competitors
Discover the best alternatives and competitors to mParticle.
Boosting ROAS: How Conversion APIs make your paid media campaigns smarter
Among the many AI investment strategies, there is one that should be at the top of your list but probably isn’t...
No more silos: act on all your data with Hightouch and HubSpot
Take action on customer data insights and incorporate customer trends into every aspect of your go-to-market strategy by connecting Hightouch & HubSpot.
The best Adobe Real-Time CDP alternatives and competitors
Discover the best alternatives and competitors to Adobe Real-Time CDP.
The best Amperity alternatives and competitors
Discover the best alternatives and competitors to Amperity.
Governance shouldn’t be a four-letter word
Our commitment to deeply invest in features that make it easier than ever to govern data effectively.
The best Salesforce Data Cloud alternatives and competitors
Discover the best alternatives and competitors to Salesforce Data Cloud.
Enterprise-ready on day 1
Hightouch makes it easy for any company to govern its data and manage how employees put it to work.
Announcing Hightouch's Common Room integration
Power a unified view of your customer with your data warehouse to automate using every signal across product, CRM, website, social, community, open source, and more.
What is audience segmentation? (use cases + tools)
Learn how audience segmentation can increase your conversions by being able to create relevant messaging.
The top 10 enterprise CDPs
Learn everything there is to know about the top 10 enterprise CDPs on the market today.
Iceberg and the rise of the Lakehouse
Apache Iceberg won’t just change data storage. It’s going to change how data works in every industry.
Retargeting vs. remarketing: which one should you choose?
Learn how you can use retargeting and remarketing to convert potential customers and drive engagement with existing or dormant customers.
The best RudderStack alternatives and competitors
Discover the best alternatives and competitors to RudderStack.
Announcing Campaign Intelligence: self-service analytics for marketers
No more asking data teams for help or hopping between tools. It’s time to unlock the data warehouse for marketers.
What is Simon Data?
Learn everything there is to know about Simon Data, including products, key features, real-time capabilities, and pros/cons.
What is Treasure Data CDP?
Learn everything there is to know about Treasure Data, including products, key features, real-time capabilities, and pros/cons.
What is product analytics?
Learn how to leverage product analytics to understand behavioral data to deliver personalized experiences to your customers.
CDP vs DMP: how are they different?
Learn the difference between CDPs and DMPs and how to use them to build and reach wider audiences for your marketing campaigns.
What is Facebook CAPI?
Find out how Facebook CAPI is the perfect replacement for third-party cookies and how you can continue to send conversion events to improve your ad effectiveness.
Three ways you can set up Facebook CAPI
Don’t let the death of the Pixel stop you from sending conversion events to Facebook. Learn the three methods you can use to set up and send data to Facebook CAPI.
How Knock uses Hightouch’s HTTP Request destination to power notifications
Knock has made it easy to send notifications from the data warehouse by using our flexible and customizable HTTP Request Destination.
The best Simon Data alternatives and competitors
Discover the best alternatives and competitors to Simon Data.
Dark Clouds: the broken promises of Salesforce CDP
Sales, Service, and Marketing Cloud are industry staples. Salesforce’s CDP is the wrong way to get data into them.
Introducing Match Booster Anonymous: ad retargeting for a cookieless world
Welcome to the future of anonymous retargeting—where privacy and performance coexist.
Introducing: Identity Resolution Waterfalls and Profile Inspector
Two powerful new features that make the best warehouse-native identity solution even better.
What is Amperity?
Learn all about Amperity CDP, including: core features, capabilities, and product offerings.
What is Adobe CDP?
Learn all about Adobe CDP, including: core features, capabilities, and product offerings.
What CDPs got right–and wrong–about behavioral events
Customer Data Platforms put themselves on the map with event collection and real-time event streaming. They’ve left room for improvement.
Introducing event streaming: sync data to tools in real-time
It’s easier than ever to forward real-time behavioral event data directly to downstream destinations.
Announcing Hightouch’s data clean room solution with Google Cloud’s BigQuery
Make the most of your advertising data with Hightouch and BigQuery.
What is campaign analytics?
Learn how you can use campaign analytics to conduct experiments, measure campaign performance, and build personalized experiences for your customers.
What is web analytics? (Use cases + tools)
Learn how you can use web analytics to build personalized experiences for your users and increase conversions on your website.
What are data contracts & how do they work?
Master the art of Data Contracts to safeguard your data quality and improve the impact data has on your business.
What is a MarTech stack (and how to build one)?
Learn exactly what a MarTech stack is, how you can build one, and how it can bring efficiency to your business.
What is RudderStack?
Learn all about Rudderstack's core features, capabilities, and product features.
How to raise $1 Million (CEO explains startup funding)
Getting funding for a startup can be hard. What exactly do you need to raise money from investors? Tejas walks through what you need at each stage.
Syncing suppression audiences across Ad Platforms
Learn how to stop wasting ad spend on customers you can’t sell to and boost your ROAS on all ad platforms. All in just minutes.
Rethinking the CDP with Chime
Learn how Chime explores new ways to drive personalization at scale.
How to create customer-centric experiences by activating your data
Getting data for your customer-centric experience can be difficult. But it doesn't need to be. Choose the Composable CDP way.
Leveraging customer data to drive experiences that win with Cars.com
How Cars.com leverages Hightouch and Iterable to create hyper personalized email experiences.
Navigating the new era of cookieless advertising
The cookie apocalypse doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing.
Announcing: Iterable Smart Ingest co-developed with Hightouch
Hightouch and Iterable launch a joint offering, making Hightouch the exclusive data warehouse ingestion provider for Iterable
The Composable CDP for first-party data in Europe
A Customer Data Platform centered on the cloud data warehouse powers superior personalization while meeting stringent compliance requirements.
What is Reverse ETL? The definitive guide
Learn how Reverse ETL works, why it's different from traditional ETL, and how you can use it to activate your data.
What is behavioral data? The complete guide
Learn everything you need about behavioral data and how to leverage it to predict customer behavior and deliver personalized experiences.
What is mParticle?
Learn all about mParticle's core features, capabilities, and product offerings.
The best LiveRamp alternatives and competitors
Discover the top alternatives and competitors to LiveRamp.
Announcing Hightouch’s new Planhat integration
We’re making it easier than ever to build a culture of customer success with all of your data.
Don’t let BI become another data silo
Move past analytics and get to the action with Data Activation. Data activation is the way modern data teams empower business users with data.
How I made $100,000 as a 16-year-old software engineer
Read about how Tejas became a software engineer and landed his role at Segment, earning $100,000 at just 16.
Why Calendly switched to a Composable CDP for personalization and PLG with Hightouch
Our traditional CDP couldn’t handle the complex use cases we needed to solve for personalization, so we implemented a Composable CDP.
What is ActionIQ?
Learn exactly what ActionIQ is, how it works, and whether or not you should leverage it as your CDP.
What is LiveRamp?
Find out what LiveRamp is and how it can help with data onboarding and improve the reach of your advertising campaigns.
Is your CDP holding you back? Signs you should move on
Regardless of your past investments, Customer Data Platforms often fail to meet your needs. It may be time to explore a new approach.
The marketers guide to TikTok Data Connections
Maximizing TikTok ROI through a best-in-class integration strategy
What is a TikTok Pixel?
Learn what a TikTok Pixel is and how you can implement it on your website to help track conversions.
Announcing our Metaplane integration: observability across the tech stack
Metaplane helps users proactively understand when data issues arise
The next big thing in MarTech with Scott Brinker
MarTech experts Scott Brinker, Juan Mendoza, and Tejas Manohar discuss the future of MarTech, the cloud data warehouse advantage, and more.
2023 Rewind: celebrating a year of growth
Hightouch has grown and evolved over the last year. We owe it all to our customers.
Traditional CDP vs. Composable CDP (what's the difference?)
A tactical guide to understand the key differences in CDP architectures.
The science behind Spotify Wrapped: tracking 500M users
Spotify Wrapped is consistently one of the most viral marketing campaigns every year, but what exactly does it take to build and power this level of personalization?
Boost match rates to Conversion APIs
Enrich your conversion signals to maximize your return on advertising spend.
How dbt Created analytics engineering
Learn how a little known consultancy created dbt and created an entirely new category in the data world.
Hightouch acquires HeadsUp
The HeadsUp team will help build our AI-powered Customer 360 Toolkit for the Composable CDP.
Introducing Data Contracts: collect events correctly the first time
Never collect bad data again. Data contracts help you collect the behavioral customer data you need.
What is Salesforce CDP?
Learn what Salesforce CDP is, how it works, and the key features within the platform.
What is Segment?
Learn all about Segment's core features, capabilities, and the various downsides to the platform.
Announcing Hightouch’s connection to Nextdoor’s Conversion API
Power Nextdoor’s Conversion API with all of your company’s data to improve attribution and advertising strategies.
Announcing Hightouch’s new StackAdapt integration
Hightouch teamed up with StackAdapt to allow advertisers to synchronize their data with StackAdapt to enhance programmatic advertising campaigns.
Synthetic conversions
How and why performance marketers use synthetic conversions to drive their business forward.
Introducing Hightouch’s newest data source: Teradata
Sync data from Teradata Vantage to all of your business tools.
It's time to end the build vs buy debate.
How the rapid adoption of composability changes the age-old Build vs Buy debate
What is Marketing Mix Modeling (MMM)?
Learn everything you need to know about optimizing your ad spend with marketing mix modeling.
The learning phase: what advertisers need to know
Make the most of your advertising spend by exiting the Learning Phase as efficiently as possible.
How Snowflake became a $60 billion unicorn
Learn how and why Snowflake became the most successful software IPO of all-time.
Boost match rates for B2B advertising
Companies that collect business emails struggle to target customers on most ad and social platforms. We’ve bridged that gap.
What is data onboarding?
Learn how you can leverage data onboarding to create a 360-degree of your customer to supercharge your marketing use cases.
Reverse ETL 2.0: streaming Is here
We’re launching a new way to sync data from the warehouse at lower latencies than ever before. Real-time data, here we come!
The complexity of CDPs: an interview with Lee Hammond
Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.
How we reduced our Snowflake compute costs
How we uncovered 4-figure dollar savings monthly, and 5-figure dollar savings annually with 2 simple actions
Feature release: protecting data-driven operations at scale
Hightouch’s new app homepage makes identifying and resolving data issues easy. Never disrupt revenue again.
