The Hightouch Blog - All

The Catch-22 of performance marketing: why ad creative at scale and brand quality keep colliding

Performance teams need ad creative at scale, and every ad has to be on-brand. Here's why doing both feels impossible, and how to stop trading one for the other.

Layers change everything. How to edit AI content with ease

Editing is one of the most important processes of any content creation workflow, especially when using AI. Behind-the-scenes, layering makes it possible.

What is creative fatigue — and why the real problem isn't spotting it

You can see creative fatigue coming. The hard part is having the next ad ready before the old one stops working.

How our Forward Deployed Creatives took on Times Square

Building an ad about an ad in Ad Studio.

Create content review agents and manage approvals directly in the Hightouch Agentic Marketing Platform

Scale content review at the pace of AI generation

The RampID Illusion: 50%+ of US ad spend activates without the ID that’s supposed to protect your data

The other 50% activates with RampID alongside other identifiers. You've been told RampID keeps PII out of the ad ecosystem, but LiveRamp's own documentation tells a different story.

A practical blueprint for turning AI into marketing impact

How Snowflake and Hightouch are putting customer data and AI to work across the marketing lifecycle, from insight to execution to measurable revenue.

You're paying LiveRamp to improve your match rates. What if it's actually making them worse?

LiveRamp has become synonymous with data onboarding, but the industry standard may come with performance tradeoffs marketers rarely know about.

Yes, models should be open. Your context should be too.

An open AI stack requires more than open models. Your marketing context should remain owned by you and useful across every agent, model, and workflow.

Hightouch supports Conversions API for ChatGPT Ads, helping advertisers set up better measurement and optimization in days

Quickly send conversion events from your warehouse to help measure & optimize advertising in ChatGPT, without custom pipelines or heavy setup.

Vibe marketing: the AI-native strategy marketers are using to increase creative production

First, developers had vibe coding, a way to build software using plain English. Now, marketers have vibe marketing to allow them to build campaigns in the same way.

The composable advantage part three: Why most CDPs struggle with financial services personalization

In this post, we dive deeper into one of the most important, but perhaps least understood, advantages of a Composable CDP: its ability to adapt to your data schema, rather than forcing your business into a predefined customer model.

Creative velocity is the new performance marketing advantage

The most innovative performance marketing teams are scaling their creative production with AI. Here’s why it matters, where most teams get stuck, and how AI can help without sacrificing quality.

What is agentic marketing? (And why most vendors get it wrong)

Learn what agentic marketing is, how AI agents work, and why unified customer data and brand knowledge are required.

What is AI governance? A guide for marketers

Why marketing leaders must govern their data foundation and brand context to ensure compliant, responsible AI.

What is AI marketing: Everything you need to know

Learn how marketing teams are leveraging AI to improve their use cases and what new AI tools you should know about.

How our demand gen manager went from brief to live ad campaign in a day

Meet Gabs, see a day in her life, and find out how she ships a full ad campaign with Ad Studio.

Introducing Lifecycle Studio: Go from idea to personalized campaigns, in minutes.

For a decade, one lifecycle campaign meant 50 steps and weeks of waiting. That changes today.

The five levers of modern performance marketing

Performance marketing is evolving faster than most teams can keep up. Here's a practical framework for the five levers that separate the teams pulling ahead from the ones falling behind.

See our customers’ ads in the most famous place for ads, Times Square

We’re shining a light on our incredible community with ads from Sweetgreen, Tripadvisor, HelloFresh, Air New Zealand, AG1, and Docusign in Times Square — all built in Ad Studio.

What does a Composable CDP require?

Learn what to look for in a Composable CDP, and how to evaluate the depth behind the label.

The next chapter: Agentic CDP

In 2021, Hightouch redefined what a CDP is. It's time to do it again.

Introducing Hightouch for Google Cloud's borderless Lakehouse

Hightouch’s marketing platform is built natively on Google’s open Iceberg Lakehouse

New York’s AI advertising regulation goes into effect today. Are you ready?

What advertisers need to know about New York’s AI disclosure law and how Hightouch Ad Studio builds compliance into the creative workflow.

Three ways to edit content in Hightouch, including a Figma integration

Marketing and design go hand-in-hand. Your tools should too.

Introducing Exposure Log Matching for The Trade Desk

Exposure Log Matching helps brands resolve The Trade Desk exposure logs directly to consented customer and household IDs in the warehouse for faster, richer measurement.

The composable advantage for financial services, part two: Why identity resolution belongs inside your walls

Learn why identity resolution in financial services works best inside your own environment, and how a composable CDP enables secure, governed personalization without moving sensitive customer data.

Finally: a LiveRamp alternative

LiveRamp pioneered data onboarding. Hightouch rebuilt it for the modern era with faster workflows, better match rates, lower costs, and a dramatically better user experience.

What is AI creative automation? A guide for performance marketers

AI creative automation generates, adapts, and launches ad creative at scale. The systems that work connect generation to your brand assets and your customer data.

Raising $150M to build the AI platform for marketers

Hightouch raised $150M at a $2.75B valuation, led by Goldman Sachs and Bain Capital Ventures.

Introducing Hightouch Ad Studio: Create scroll-stopping ads on demand with AI agents

Ad platforms reward creative volume and variety. Performance marketers can now deliver it without sacrificing brand quality with Hightouch Ad Studio.

What is a brand context layer? How enterprises make brand knowledge usable by AI

A brand context layer is the operational, queryable form of your brand knowledge. Here's what belongs in one, what breaks without it, and what makes it work.

The composable advantage for financial services, part one: What to know about modern CDPs

Learn why a composable CDP is purpose-built for financial services data complexity

Introducing Hightouch’s zero-fee solution for offsite media monetization

Onboard audiences directly to DSP marketplaces and recover revenue lost to “double-dip” revshare fees.

Signal engineering: the new frontier of ad performance

Signal engineering isn't another buzzword for performance marketers. It's a fundamental shift in advertising. Here's a practical understanding of why it matters, and how marketers can get started.

How enterprise marketing teams use AI agents in 2026

Most enterprise organizations already have some form of AI marketing in place, but many still lack an operating model for how agents fit within a real marketing team.

How to get faster campaign execution in enterprise marketing

How to solve for enterprise marketing teams that spend more time fixing issues than creating new programs and campaigns.

Generative AI in sales and marketing: from content creation to revenue execution

Learn why the gap between teams that generate generic sales and marketing content with AI and those that drive pipeline lies in the context foundation and orchestration layer.

How to evaluate AI agents for marketing campaign automation

Can your existing stack truly support AI agents for marketing campaign automation at enterprise scale?