Hightouch is thrilled to announce our integration with Google's Data Manager API, providing brands with a single, unified way to activate first-party audiences and conversions across Google advertising products, including Google Ads and Display & Video 360 (DV360).
Hightouch’s Data Manager API integration is available to all users. We encourage customers to use Data Manager for new integrations and syncs moving forward. Hightouch will continue to support our other Google Ads and DV360 integrations.
Streamline audience targeting and conversion tracking across Google’s advertising ecosystem
As Google has expanded its data-driven capabilities across platforms like Google Ads and DV360 and added support for diverse use cases like click conversions, offline conversions, and Customer Match, the infrastructure has naturally grown more complex.
While today’s specialized APIs deliver powerful capabilities, they can create additional complexity for data teams who need to navigate and manage multiple connections, support varying data formats, and account for various dependencies. This complexity can slow implementation and increase the ongoing maintenance burden for teams working across Google's advertising platforms.
To simplify and streamline data-driven advertising, the Data Manager API provides a unified endpoint that consolidates all Customer Match audiences and Conversions into a single, seamless connection.
Hightouch x Data Manager API
This integration takes advantage of Data Manager’s unified approach to data sharing, allowing marketing and media teams to sync Customer Match audiences and conversion events through one unified endpoint instead of managing multiple specialized connections.
Key benefits
- Unified audience management: Sync Customer Match audiences for first-party targeting, suppression, and lookalike generation through a single API connection, eliminating the need to work with multiple endpoints.
- Consolidated conversion tracking: Send both online and offline conversion events through one endpoint. Include customer match attributes alongside conversion data to maximize match rates and attribution accuracy.
- Simplified data operations: Leverage Google's streamlined API architecture to reduce setup complexity and ongoing maintenance while maintaining full functionality across Google's advertising platforms.
- Privacy-enhancing technology (PETS). Data Manager supports confidential matching and data encryption.
The integration harnesses Google's investment in unified data management while preserving all the targeting and measurement capabilities teams rely on.
How the integration works
Getting started with the Google Data Manager API integration is straightforward:
- Connect your data source: Link your data warehouse or other supported data source containing your customer and conversion data.
- Define your audiences and conversion events: Use SQL, dbt, or Hightouch's visual audience builder to create the audiences and conversion feeds you want to sync. Include click IDs, customer attributes, and event metadata to enhance match rates to ensure accurate reporting and maximize the effectiveness of Google’s AI optimization systems that learn from your conversion data.
- Enhance match quality with Match Booster: Optionally use Hightouch’s Match Booster product to improve Customer Match rates by translating emails, phone numbers, and other identifiers into additional matching signals through Hightouch's third-party identity graph.
- Automate syncs & opt-outs: Schedule recurring updates to keep your audiences fresh and conversion tracking current, ensuring compliance with privacy regulations and opt-out requests.
This approach leverages Google's unified infrastructure while maintaining the full power of its advertising platforms.
Get started today
The Data Manager API integration is available for all Hightouch customers. Read the documentation here to start the integration and setup process.
Not a customer yet? Reach out to our solutions team to see how Hightouch can help you take advantage of Google's streamlined data management approach.
