The Hightouch Blog - All

The evolution of MarTech: an interview with Austin Hay

Austin shares his perspective on the MarTech space and discusses how the modern CDP is empowering marketing teams to move faster and drive better results.

The new age of digital advertising: the power of Conversion APIs

Learn how to enrich conversion signals with first-party data and seamlessly activate first-party data across ad platforms using Hightouch's customer data platform to optimize your campaigns.

7 myths about Composable CDPs, busted

Everyone’s talking about Composable Customer Data Platforms. Here are some of the most common misconceptions we hear.

Splits: run omnichannel experiments from the warehouse

Enable randomized, multivariate testing across every marketing channel with no-code tools built for marketers.

What is clickstream data? (Tools + use cases)

Learn how to leverage clickstream to deliver better user experiences.

Announcing Hightouch’s new Rockerbox integration: marketing attribution made easy

Power Rockerbox with all of your company’s data to measure the impact of your marketing campaigns.

Why Bol.com chose a Composable CDP

Leveraging first-party data for audience-based targeting in a cookieless world.

What is event tracking?

Learn everything you need about event tracking and how you can leverage it to optimize your marketing channels.

Reaching the peak of the industry: our G2 story

How we leveraged real customer feedback to become a leader in the CDP landscape and transform how marketers activate their data.

Announcing Hightouch Events: event collection for the data warehouse

Hightouch Events allows companies to easily collect and load events into the warehouse to support analytics and the Composable CDP.

Databricks invests in Hightouch to activate the data Lakehouse

Databricks and Hightouch share a vision for a future where all of a company’s data is immediately actionable.

The top 5 identity resolution use cases

Five identity resolution use cases to supercharge your business.

Improving Hightouch’s Traits

How we improved our Traits feature to empower all teams to target new audiences

Identity resolution - why CDPs fall short

Perform identity resolution with a composable CDP for marketers that leverages your existing data warehouse. No black-box systems, no data silos.

The best identity resolution tools

What are the best options available on the market for identity resolution and where do they differentiate?

Is the Composable CDP bullsh*t?

Suddenly everyone and everything claims to be a Composable CDP. Let’s cut through the noise and call things what they are.

Announcing Hightouch’s new Insider integration

Enrich Insider with all of your company’s data to power individualized customer experiences across channels.

Hightouch joins the LinkedIn Marketing Partner Program

Power advertising campaigns on LinkedIn with your first-party data

HubSpot invests in Hightouch to help businesses harness the power of data

Hightouch and HubSpot share a vision for the future of data-driven business growth.

Customer 360 - what is it and why is it important?

The key to creating unified and actionable customer profiles.

Hightouch vs. Census: the key differences

A comprehensive comparison of Hightouch and Census.

The B2B CDP

How to overcome the unique data challenges of B2B marketing with a Composable CDP

Announcing The Trade Desk integration: powering programmatic advertising with first-party data

Use Hightouch to update The Trade Desk with data from the warehouse to increase ROAS

Hightouch raises $38M and unveils Customer 360 Toolkit

How new capabilities and funding will accelerate us on our mission to enable anyone within an organization to take action on customer data

Announcing Identity Resolution

The warehouse-native identity resolution product that MarTech teams have been looking for.

How to power personalization with dbt models

Learn how you can leverage the Hightouch Personalization API to access your dbt models in real-time to power your most complex personalization use cases.

What is an identity graph?

Identity graphs are a powerful tool to navigate the complexities of customer data in the digital age. Discover how identity graphs can empower your marketing efforts and unlock valuable customer insights.

What is Omnichannel marketing?

Create an excellent customer experience by using your customer data and omnichannel marketing.

Introducing: Hightouch Environments

Never make a mistake in production again. We’re enabling companies to test and manage sync and model changes more flexibly than ever.

Breaking the growth ceiling

How leveraging the right tools to unlock the full potential of customer data enables modern marketing teams to break through their growth ceiling

The Customer Data Platform built for conglomerates

How conglomerates can leverage a new generation of CDPs to create a virtuous cycles between individual brand autonomy and consolidation to drive value across the portfolio.

What is a Composable CDP?

Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.

How Amazon Redshift pricing works: everything you need to know

Learn everything there is to know about Redshift pricing so you understand your usage and costs.

Planning for success: constructing a CDP use case roadmap

Make a plan for the key use-cases that you need to accomplish with your Customer Data Platform implementation.

You don't need the Modern Data Stack to get sh*t done

Why it's time to refocus from the dream architecture to pragmatic solutions that quickly solve your business needs

What is AdTech? Best practices, tools, and use cases

Take a deep dive and understand exactly what AdTech is and it's different use cases.

Modernizing ETL in the cloud data warehouse

Why data teams should replace legacy ETL with a combination of ELT and Reverse ETL.

The Customer Data Platform storage conundrum

What is the most secure (and affordable) way to activate customer data at scale?

Essential Apps for Marketers: Hightouch & HubSpot

Hightouch enables you to enrich HubSpot with customer data and transform your marketing.