The Hightouch Blog - All

What is data transformation and how does it work?

Learn what data transformation is and how it's used to modify, reformat, cleanse, and restructure data.

Activate trusted customer data to offer personalized retail buying experiences

Unlock the full value of your customer data with Hightouch and Looker.

What is first-party data

First-party data is a hot subject at the moment. Learn what first-party data is, why it's important, and find out some use cases you could use now.

Top 10 skills to learn as a data engineer

Data engineer is an in-demand job. Find out the top 10 skills you must know as a data engineer.

What is DuckDB

Find out all about DuckDB and how it can help you as a data analyst.

How SDRs can utilize product usage data for personalization

Learn how your SDRs can hyper-personalize their outreach with product usage data to generate more pipeline.

What is data taxonomy?

Find out what data taxonomy is and how it can benefit your data and your business.

A practical guide to using the new Hightouch Fivetran extension

How we automated a near real-time end-to-end pipeline in 15 minutes, without an orchestrator

Should you pay more for dbt Cloud?

Unpacking the 2023 dbt Cloud price change

What's new at Hightouch (Dec 2022)

2022 is nearly over. Check out all of the new integrations, features, and improvements we rolled out in December.

2023 customer data strategies

As we enter 2023, find out what customer data strategies you should be implementing, so you don't get left behind.

What is data replication

Find what data replication is, the benefits it can give your business, and the different types depending on the platform.

2022 Data Activation year in review

Looking back on an incredible year for Hightouch, our customers, and the Data Activation movement.

What's in store for data teams in 2023?

Here’s what three dozen industry practitioners had to say.

What is data automation

Learn how you can take advantage of data automation and how it can save you time and effort.

What Is retail media and why should marketers care?

Explore what Retail Media is, why it’s important for marketers, and how it works.

Redshift vs. Snowflake: the definitive guide

Learn the key differences between Redshift and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, cloud infrastructure, and performance.

iPaaS vs. Reverse ETL: which data integration approach is right for your business?

Dive into architectural differences of iPaaS and Reverse ETL, and learn which is best for your organization.

The best Segment alternatives and competitors

Discover the top alternatives and competitors to Twilio Segment.

The definitive guide to Product-Qualified Leads (PQLs)

Learn why you should care about product-qualified leads and how you can build a product-qualified lead score to increase conversions.

What is operational analytics & why you should use it

Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.

Announcing the Hightouch Fivetran Extension

Automatically trigger Hightouch syncs as soon as the freshest data is available.

What's new at Hightouch (Nov 2022)

Learn about the new things that were released at Hightouch for November 2022

The ultimate guide to B2B SaaS metrics & how to calculate them

Find out what B2B SaaS metrics you should be measuring and how to calculate them.

Data mapping tools: what is the best option for your business?

Learn everything there is to know about data mapping and discover which tool is right for your business.

Data teams need to break out of their bubble

Data teams and stakeholders are often deeply siloed from each other, and the data team/marketing team divide is a powerful example of this dysfunction.

How to calculate churn rate

Learn how you can calculate churn rate and revenue churn rate for your business.

Reverse ETL has crossed the chasm

All signs point to widespread industry validation and a rapid acceleration in adoption.

Feature release: Priority Lists

Use audience prioritization within Hightouch to enable seamless funnel-based or stepped-journey campaigns.

How to get more out of your analytics

Leverage Data Activation to help your analytics team drive action and business impact.

Hightouch + Looker: activate data from looks to any business application

Utilize your existing Looker Looks as data models in Hightouch

Hightouch recognized as a Cool Vendor in 2022 Gartner® Cool Vendors™ in Marketing Data & Analytics

Reverse ETL is disrupting and simplifying how enterprises take action on data.

The future of digital advertising is here.

The future of digital advertising is a first-party data and audience game. And it's here - whether organizations are ready for it or not.

What's new at Hightouch (October 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in October of 2022.

The Data Tea Is now available as a Podcast

Our popular Linkedin Live show is now available on Apple Podcasts and Spotify.

What’s next for the analytics engineer? - reflections from Coalesce 2022

Recapping my Coalesce experience and musings on my own journey as an analytics engineer.

You built that funnel dashboard… now what?

Go beyond your dashboards. There’s a better way to get actionable insights to business teams.

Hightouch named Fivetran Ecosystem Partner of the Year

More than 150 mutual customers choose Hightouch and Fivetran to close their data loop.

Introducing approval flows

Require specific users to receive in-app approval before pushing changes to models and syncs into production.