Today, we’re thrilled to share that Snowflake Ventures and Capital One Ventures have invested in Hightouch. This funding extends our oversubscribed Series C and deepens our partnerships with two companies that share our belief that AI agents—powered by the enterprise’s own data—will change how marketing gets done.
When we launched AI Decisioning last year, it was early days for AI in marketing. It was clear that the foundation for actually useful AI in the enterprise was going to be the cloud data warehouse, but how precisely this would all play out wasn’t known.
It doesn’t feel early anymore. WHOOP, Fundrise, and many others have jumped in and gotten incredible results from our AI Decisioning agents – improving outcomes for their businesses, with greater efficiency, and more insights into their customers than ever before.
AI Decisioning is a step-function change in how marketing works. Instead of pre-planning every experience using rigid rules and timing, marketers can simply assign a goal like “drive customers who buy in-store to download our app and order ahead” and then watch as AI agents use approved content to deliver personalized communications to every individual consumer across channels like email, push, in-app, and advertising.
Now we’re doubling down to create more AI agents that work on top of your live data, learn continuously, and adjust decisions in real time. AI Decisioning is transformational, and has so much promise as more enterprises adopt it– and it’s just where we’re getting started. The Composable CDP is going to get smarter and more autonomous. And we’re already working on really exciting novel products that are going to fundamentally change marketing yet again– so stay tuned in the coming weeks and months.
We’re honored that Snowflake Ventures and Capital One Ventures believe in our vision and have invested in us to help make it come true. We’re excited for the journey ahead– onwards!
