The Hightouch Blog - All

The most powerful audience builder just got even better

Announcing a new and improved audience builder to empower marketers to build and activate audiences directly from the data warehouse to any business tool.

Embracing data warehouse layers: how to build scalable data modeling

How to leverage the data warehouse layers for efficient data engineering and data activation with just the right amount of abstraction.

What is data governance? How to design and implement a framework

Find out how you can design and implement your a data governance framework

Third party data isn't dead. Introducing Match Booster.

Hightouch now brings together the power of first party data with trusted data from the world's top data providers to maximize ROAS - without 3rd party cookies.

Announcing Match Booster

The easiest, most efficient way to enrich customer data and drive up audience match rates across advertising platforms.

Data downtime destroys value

As you unlock more value from data, downtime becomes more costly. A Monte Carlo survey reveals data downtime has increased nearly twofold year over year.

The best Reverse ETL tools

Choose which Reverse ETL tool is the best for your use case with this detailed breakdown of the industry leaders.

The seven stages of data lifecycle management

Learn about each of the seven stages of data lifecycle management and how it can reduce costs and increase data quality.

The rise of the technical marketer

Marketers today from leading organizations like Cars.com are embracing their existing customer data to unleash their MarTech investments and grow their business even faster.

How to setup lead scoring in Salesforce

Learn how you can start scoring your leads and accounts in Salesforce.

The definitive guide to HubSpot lead scoring

Learn how you can set up manual and predictive lead scoring in Hubspot.

The ultimate guide to lifecycle marketing

How lifecycle marketing guides prospects to loyal customers.

Saving $1M in marketing spend with a Composable CDP powered by Hightouch

Learn how IntelyCare drives rapid experimentation and omnichannel personalization using Hightouch to activate their data in Snowflake.

How to leverage actionable insights

Learn how actionable insights you help you to turn your reports and dashboards into action that creates tangible results.

I ran an experiment… now what?

How and why we are closing the audience activation loop by building an analytics feature set within Hightouch.

How to setup the CRM Snowflake Connector

We have compiled the complete guide to setting up the Snowflake Connector tool to get data into Salesforce. Read on to get a step-by-step guide on the tool's implementation, benefits, and drawbacks.

What is a customer data warehouse?

Find out what a customer data warehouse is and how it can turn insights into action.

Welcome to the Data Movement Movement

How Hightouch and Fivetran work together to enable leading organizations with the capabilities necessary to move data at scale.

The definitive guide to the Snowflake Marketplace

Learn how data consumers and data providers are leveraging the Snowflake Marketplace to build data products and enrich their Snowflake data with third-party datasets.

Introducing a Composable Customer Data Platform powered by Google BigQuery

Learn how leading organizations unleash the full potential of their customer data in BigQuery using Hightouch.

How to setup Salesforce Data Loader

The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.

What is Apache Airflow?

Find out what Airflow is and how it's used to orchestrate data pipelines.

How to setup Salesforce Data Import Wizard

The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.

Introducing Tableau as a source

Take action on any Tableau analyses by syncing your workbooks to hundreds of destinations and business tools with Hightouch.

What is a data dictionary?

Learn everything there is to know about data dictionaries so you can leverage them provide relevant context and create transparency across teams.

Why team matters more than tech: an enterprise framework for customer data acceleration

Actable's detailed framework for accelerating enterprise-level customer data initiatives and driving business outcomes.

What is an ETL pipeline?

Learn why an ETL pipeline is essential for data analytics and data activation.

A technical deep dive into Snowflake pricing

Learn everything there is to know about Snowflake pricing so you can estimate your usage and costs.

What's the difference between a data warehouse and a database?

Learn the differences between a data warehouse and a database such as the different types of each and the use cases of each one.

What's new at Hightouch? (Feb 2023)

February is a short month, but our engineering team is constantly raising the bar. Check out all of the new integrations, features, and improvements we made in the past month.

The data warehouse is for marketers

How and why we are investing in building marketer-first features to unleash the power of the cloud data warehouse.

Announcing Hightouch Customer Studio

An entire suite of purpose-built marketer-first features that enable everyone to unleash the power of the data warehouse.

Agness Allagh on making experiences possible: bringing all of your customer data together to drive personalization across the customer lifecycle

Former Head of Marketing Operations and MarTech at Meta, Agness Allagh, discusses how to get your organization ready to unify customer data.

Indeed’s Darrell Alfonso on the cloud data warehouse’s role in breaking customer data out of silos

Darrell Alfonso, Director of Marketing Strategy and Operations at Indeed, discusses the flexibility and power of the cloud data warehouse and how MarTech leaders can bridge technical and marketing teams.

M1’s Jake Larson on the future of marketing: how the cloud data warehouse is a game changer

Jake Larson, MarTech leader at M1, discusses how the cloud data warehouse has transformed his marketing organization and M1’s customer experiences for the better.

F5’s Jessica Kao on the complete customer view: leveraging the data warehouse as the customer source of truth

Jessica Kao, Senior Director of Marketing Operations and Analytics at F5, discusses how to leverage the data warehouse to build a customer source of truth.

How to setup dataloader.io

Learn how to leverage dataloader.io to sync data into Salesforce and why it may not be the best option for you.

What is data observability and how does it impact data teams?

Learn how data observability can produce better data products and reduce data downtime.

How do the 6 Snowflake data types work?

Learn about the 6 different data types that you can use in Snowflake.