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The Hightouch Blog - All

Jul 28

Boost the accuracy of your Hightouch syncs with warehouse-level data observability

Learn how you can leverage Datafold to reduce the risk of warehouse-generated errors before your data goes into production.

Jul 27

Announcing advanced user permissions for Hightouch

Learn how you can start leveraging advanced access management features in Hightouch with role-based and label-based controls.

Jul 14

Building a product-led growth engine on top of the data warehouse

Learn how we evolved our PLG engine to take advantage of our biggest asset: our data warehouse.

Jul 13

Introducing the Hightouch Dagster integration

Orchestrate your Hightouch syncs from a single operational pane of glass.

Jul 12

How to measure the impact of your data team

Learn why you should stop focusing on metrics and why you should start tracking outcomes to measure the impact of your data team.

Jul 8

Understanding data enrichment: a comprehensive guide

Learn what data enrichment is, why it matters, and how you can implement it today.

Jul 8

What’s the difference between 1st vs 3rd party data?

Learn the different types of data and understand when to leverage each.

Jul 6

What are Google offline conversions?

Find out what Google offline conversions are and how you can upload them into Google Ads.

Jul 1

What’s new at Hightouch (June 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in June 2022.

Jun 28

Announcing Hightouch on Databricks Partner Connect

The First Data Activation Partner Available on Partner Connect, Hightouch Activates Lakehouse Data to Business Tools

Jun 27

What is a Modern Data Stack? The definitive guide

Learn everything there is to know about the individual components that make up a modern data stack.

Jun 22

Snowflake Summit 2022: the biggest feature announcements

Check out everything you missed at Snowflake Summit 2022 including Unistore, Snowpark for Python, Native Apps, and Snowflake's vision to be a Data Cloud!

Jun 15

Introducing sync logs: in-warehouse observability for all your syncs

Log sync data back to your warehouse so you can dig deeper into trends and errors with the full flexibility of SQL

Jun 15

Introducing: Hightouch Traits

Any user can now easily create calculated fields called “Traits” to supercharge personalization capabilities - no code needed.

Jun 12

Announcing Hightouch on Snowflake Partner Connect

The First Data Activation Platform Available on Snowflake Partner Connect, Hightouch can now be be launched directly from Snowflake

Jun 6

Should you learn dbt?

A look at why everyone seems to be learning dbt, and some practical tips on getting started

May 31

What’s new at Hightouch (May 2022)

It's time to catch up on everything you missed in May. Check out all of the new integrations, features, and improvements we rolled out in May.

May 17

Data apps: fad or trend?

Learn about the future of Data Apps, the advantages and disadvantages, and whether or not they are here to stay.

May 13

The definitive guide: CDPs vs. CRMs vs. DMPs

Learn everything there is to know about CDPs, CRMs, and DMPs. Discover the key differences, use cases, and shortcomings...

May 2

What's new at Hightouch (April 2022)

April is over and it's time to catch up on everything you missed. Check out our latest announcements, new integrations, latest features, product updates, and see what's coming up!

Apr 21

The CDP as we know it Is dead: introducing the Composable CDP

Learn why CDPs are dead and how you can take advantage of the data warehouse.

Apr 20

GA4 & Reverse ETL: activating your behavioral data in BigQuery

Learn how you can start leveraging your data in BigQuery to enrich your customer data in Google Analytics.

Apr 19

Hightouch acquires Workbase

We’re excited and humbled to bring the Workbase team into our fold and are looking forward to further expand Hightouch's capabilities.

Apr 18

What is Data Activation?

Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.

Apr 13

Hightouch: the Data Activation platform

Our transition from Reverse ETL to a Data Activation Platform, helping everyone take action on their data

Apr 13

Data Activation: the next step after analytics

Analytics & BI aren't enough: learn why you need to focus on data activation to help everyone take action on their data

Apr 12

How we migrated to Salesforce in 4 hours using Hightouch

CRM migrations are painful, but they shouldn't be. Learn how you can migrate your CRM in under four hours.

Apr 7

Hightouch Notify: get notified where you work

Stop checking dashboards: start getting notified about key business events (from your warehouse) directly in your messaging tools

Apr 6

Hightouch is going multi-region: why you should care about data residency

Data residency laws are changing. Learn how you can use Hightouch’s new multi-region capabilities to store data in your region.

Apr 4

Our integration with Databricks: activate your ML models in your Lakehouse

Learn how you can activate the data models in your Lakehouse with Hightouch and Databricks.

Mar 30

Customized alerts for syncs with our new Datadog integration

Learn how you can start configuring customized alerts for your syncs with our new Datadog integration.

Mar 30

Heroku Connect: the definitive guide

Learn everything there is to know about Heroku Connect and why Reverse ETL is a better alternative.

Mar 24

The definitive guide to API integrations

Learn everything you need to know about API Integrations including API types, authentication, reading, writing, deployment, monitoring, and scheduling.

Mar 21

Why your alerting should be configurable

Learn how you can adopt configurable alerting across your entire data stack.

Mar 17

What's new at Hightouch (March 2022)

See what's new with Hightouch in March 2022. Check out new features including Template Mappings, View SQL, new integrations, etc., and the latest news.

Mar 15

Unbundling the CDP

Learn why a more modular approach to first-party data benefits marketing and data teams.

Mar 9

The implementation free CDP: stop waiting 6 months

Stop spinning your wheels trying to implement a CDP and learn how you can activate your data immediately.

Mar 9

What is data ingestion? | The definitive guide

Learn what data ingestion is, why it matters, and how you can use it to power your analytics and activate your data.

Feb 28

Hightouch debugger & observability: better than ever

Learn about our updated Debugger, why data observability is important for Reverse ETL and see why no other Reverse ETL platform compares to Hightouch.

Feb 4

How to send data from Google Sheets to Notion

Learn how you can move data from Google Sheets to Notion in 6 easy steps

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