The Hightouch Blog - All

Dec 19

2022 Data Activation year in review

Looking back on an incredible year for Hightouch, our customers, and the Data Activation movement.

Dec 14

What's in store for data teams in 2023?

Here’s what three dozen industry practitioners had to say.

Dec 7

What is data automation

Learn how you can take advantage of data automation and how it can save you time and effort.

Dec 6

What Is retail media and why should marketers care?

Explore what Retail Media is, why it’s important for marketers, and how it works.

Dec 5

Redshift vs. Snowflake: the definitive guide

Learn the key differences between Redshift and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, cloud infrastructure, and performance.

Dec 2

iPaaS vs. Reverse ETL: which data integration approach is right for your business?

Dive into architectural differences of iPaaS and Reverse ETL, and learn which is best for your organization.

Dec 2

The best Segment alternatives and competitors

Discover the top alternatives and competitors to Twilio Segment.

Dec 2

The definitive guide to Product-Qualified Leads (PQLs)

Learn why you should care about product-qualified leads and how you can build a product-qualified lead score to increase conversions.

Dec 2

What is operational analytics & why you should use it

Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.

Dec 1

Announcing the Hightouch Fivetran Extension

Automatically trigger Hightouch syncs as soon as the freshest data is available.

Dec 1

What's new at Hightouch (Nov 2022)

Learn about the new things that were released at Hightouch for November 2022

Nov 22

The ultimate guide to B2B SaaS metrics & how to calculate them

Find out what B2B SaaS metrics you should be measuring and how to calculate them.

Nov 18

Data mapping tools: what is the best option for your business?

Learn everything there is to know about data mapping and discover which tool is right for your business.

Nov 17

Data teams need to break out of their bubble

Data teams and stakeholders are often deeply siloed from each other, and the data team/marketing team divide is a powerful example of this dysfunction.

Nov 15

How to calculate churn rate

Learn how you can calculate churn rate and revenue churn rate for your business.

Nov 10

Reverse ETL has crossed the chasm

All signs point to widespread industry validation and a rapid acceleration in adoption.

Nov 10

Feature release: Priority Lists

Use audience prioritization within Hightouch to enable seamless funnel-based or stepped-journey campaigns.

Nov 9

How to get more out of your analytics

Leverage Data Activation to help your analytics team drive action and business impact.

Nov 8

Hightouch + Looker: activate data from looks to any business application

Utilize your existing Looker Looks as data models in Hightouch

Nov 3

Hightouch recognized as a Cool Vendor in 2022 Gartner® Cool Vendors™ in Marketing Data & Analytics

Reverse ETL is disrupting and simplifying how enterprises take action on data.

Nov 3

The future of digital advertising is here.

The future of digital advertising is a first-party data and audience game. And it's here - whether organizations are ready for it or not.

Oct 31

What's new at Hightouch (October 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in October of 2022.

Oct 28

The Data Tea Is now available as a Podcast

Our popular Linkedin Live show is now available on Apple Podcasts and Spotify.

Oct 27

What’s next for the analytics engineer? - reflections from Coalesce 2022

Recapping my Coalesce experience and musings on my own journey as an analytics engineer.

Oct 25

You built that funnel dashboard… now what?

Go beyond your dashboards. There’s a better way to get actionable insights to business teams.

Oct 20

Hightouch named Fivetran Ecosystem Partner of the Year

More than 150 mutual customers choose Hightouch and Fivetran to close their data loop.

Oct 20

Introducing approval flows

Require specific users to receive in-app approval before pushing changes to models and syncs into production.

Oct 18

Introducing dbt CI checks

Validate how dbt code changes impact Hightouch syncs directly from GitHub

Oct 5

Feature release: Audience Breakdowns

Analyze specific characteristics of users within an audience to better understand overall audience composition.

Oct 4

How we’re automating customer feature requests and flags with Reverse ETL

Learn how we’re using Hightouch and our modern data stack to streamline feedback loops

Oct 4

How Hightouch and Fivetran are powering more than 150 data-driven organizations

Learn how over 150 data-driven organizations are using Hightouch and Fivetran to turn their data warehouse into an activation layer to power incredible customer experiences.