Hey there. Nate and Elliot here, an AI Product Manager and the Head of Product Design at Hightouch.
We’re excited to introduce Content Assembly, a new feature that lets marketers assemble on-brand campaign materials using all their brand-approved creative.
We know first-hand that AI in creative work can cause skepticism. So, we built Content Assembly with design systems in mind. Let’s dive in.
Marketers and designers both suffer in today’s content bottleneck
Good marketing requires a lot of content. Personalization, experimentation, and innovation all depend on how much creative you can produce. But today, even a single campaign asset (like an email or an ad) can turn into weeks of tickets, design requests, and legal reviews. Marketers get blocked from executing the way they want to, while designers get stuck on busywork like resizing assets and swapping copy.
When AI tools for content and creative production first emerged, everyone was excited by the possibility of unlimited content–and then quickly disappointed. The generated assets rarely captured a company’s visual language, tone, and design standards, making them unusable.
Meet Content Assembly: Unblock marketers without sacrificing brand quality
Content Assembly removes the bottleneck without the brand risks present in most content generation AI tools.
Marketers describe what they need in their own words–whether it’s 20 variations of one email or a net-new campaign across all channels. Agents search all of your systems (DAMs, Figma, Adobe, Google Drive, etc.) and intelligently assemble content from existing assets, including images, templates, and style guides.
Scale personalization by creating campaign assets for any audience.
From there:
- Personalize quickly with user-friendly editing tools: Marketers can use manual and AI editors to make small changes and personalize variants, without requesting help from design.
Edit burned-in text, copy, image tone, and more.
- Shorten review cycles with custom agents and approval flows: Custom agents trained on your legal and brand guidelines perform an initial review and catch issues early. Legal, brand, and design teams then approve the work.
Use pre-review legal and brand agents to streamline approval timelines.
- Ship campaigns across channels: Integrate directly with your downstream platforms or use HTML-ready and image exports to launch campaigns.
Easily share content across channels through integrations or exports.
All of your existing content essentially turns into a set of building blocks. Marketers can create endless variations, but every option is still aligned to your brand and your style. Designers can focus on craft, and marketers can scale with ease.
What makes it work: Complete marketing context
What separates generic AI output from something that marketers can actually use is the foundation of context available to AI agents.
Generic AI tools tend to fail because they lack context. Their outputs look “reasonable” but are rarely on-brand. For content creation, context typically means brand guidelines and existing creative. When using Hightouch, you can either manually upload information in any format or directly connect to DAMs, design tools, and more.
Integrate directly with your content and design systems.
However, we believe that great content also means a thorough understanding of your customers and channels. Hightouch built a comprehensive context layer that goes beyond creative tools and includes all of the data in your data warehouse, channel tools, third-party sources, and more, ensuring that our marketing AI is equipped with the context necessary to do great work.
Our Agentic Marketing Platform operates off of a complete marketing context layer.
Get started today
We designed Content Assembly to meet our own bar. We wanted to create something that we felt our own marketing team could use.
When AI is grounded in your existing assets, guided by your brand rules, and informed by what’s worked in past campaigns, the question of whether or not output will be on-brand no longer exists; it’s the only option.
Content Assembly is a feature of Hightouch’s Agentic Marketing Platform. Book a personalized demo with our team to learn more.
