The Hightouch Blog - All

Jan 23

What is Reverse ETL? The definitive guide

Learn how Reverse ETL works, why it's different from traditional ETL, and how you can use it to activate your data.

What is behavioral data? The complete guide

Learn everything you need about behavioral data and how to leverage it to predict customer behavior and deliver personalized experiences.

Jan 22

What is mParticle?

Learn all about mParticle's core features, capabilities, and product offerings.

Jan 18

The best LiveRamp alternatives and competitors

Discover the top alternatives and competitors to LiveRamp.

Jan 9

Announcing Hightouch’s new Planhat integration

We’re making it easier than ever to build a culture of customer success with all of your data.

Jan 9

Don’t let BI become another data silo

Move past analytics and get to the action with Data Activation. Data activation is the way modern data teams empower business users with data.

Jan 9

How I made $100,000 as a 16-year-old software engineer

Read about how Tejas became a software engineer and landed his role at Segment, earning $100,000 at just 16.

Jan 9

Why Calendly switched to a Composable CDP for personalization and PLG with Hightouch

Our traditional CDP couldn’t handle the complex use cases we needed to solve for personalization, so we implemented a Composable CDP.

Jan 8

What is ActionIQ?

Learn exactly what ActionIQ is, how it works, and whether or not you should leverage it as your CDP.

Jan 8

What is LiveRamp?

Find out what LiveRamp is and how it can help with data onboarding and improve the reach of your advertising campaigns.

Jan 3

Is your CDP holding you back? Signs you should move on

Regardless of your past investments, Customer Data Platforms often fail to meet your needs. It may be time to explore a new approach.

Jan 1

The marketers guide to TikTok Data Connections

Maximizing TikTok ROI through a best-in-class integration strategy

Jan 1

What is a TikTok Pixel?

Learn what a TikTok Pixel is and how you can implement it on your website to help track conversions.

Dec 19

Announcing our Metaplane integration: observability across the tech stack

Metaplane helps users proactively understand when data issues arise

Dec 15

The next big thing in MarTech with Scott Brinker

MarTech experts Scott Brinker, Juan Mendoza, and Tejas Manohar discuss the future of MarTech, the cloud data warehouse advantage, and more.

Dec 13

2023 Rewind: celebrating a year of growth

Hightouch has grown and evolved over the last year. We owe it all to our customers.

Dec 11

Traditional CDP vs. Composable CDP (what's the difference?)

A tactical guide to understand the key differences in CDP architectures.

Nov 30

The science behind Spotify Wrapped: tracking 500M users

Spotify Wrapped is consistently one of the most viral marketing campaigns every year, but what exactly does it take to build and power this level of personalization?

Nov 29

Boost match rates to Conversion APIs

Enrich your conversion signals to maximize your return on advertising spend.

Nov 17

How dbt Created analytics engineering

Learn how a little known consultancy created dbt and created an entirely new category in the data world.

Nov 16

Hightouch acquires HeadsUp

The HeadsUp team will help build our AI-powered Identity Resolution for the Composable CDP.

Nov 14

Introducing Data Contracts: collect events correctly the first time

Never collect bad data again. Data contracts help you collect the behavioral customer data you need.

Nov 13

What is Salesforce CDP?

Learn what Salesforce CDP is, how it works, and the key features within the platform.

Nov 13

What is Segment?

Learn all about Segment's core features, capabilities, and the various downsides to the platform.

Nov 13

Announcing Hightouch’s connection to Nextdoor’s Conversion API

Power Nextdoor’s Conversion API with all of your company’s data to improve attribution and advertising strategies.

Nov 13

Announcing Hightouch’s new StackAdapt integration

Hightouch teamed up with StackAdapt to allow advertisers to synchronize their data with StackAdapt to enhance programmatic advertising campaigns.

Nov 13

Synthetic conversions

How and why performance marketers use synthetic conversions to drive their business forward.

Nov 9

Introducing Hightouch’s newest data source: Teradata

Activate your Teradata Vantage data to drive personalized customer experiences across your marketing channels.

Nov 8

It's time to end the build vs buy debate.

How the rapid adoption of composability changes the age-old Build vs Buy debate

Nov 6

What is Marketing Mix Modeling (MMM)?

Learn everything you need to know about optimizing your ad spend with marketing mix modeling.

Nov 1

The learning phase: what advertisers need to know

Make the most of your advertising spend by exiting the Learning Phase as efficiently as possible.

Oct 27

How Snowflake became a $60 billion unicorn

Learn how and why Snowflake became the most successful software IPO of all-time.

Oct 24

Boost match rates for B2B advertising

Companies that collect business emails struggle to target customers on most ad and social platforms. We’ve bridged that gap.

Oct 18

What is data onboarding?

Learn how you can leverage data onboarding to create a 360-degree of your customer to supercharge your marketing use cases.

Oct 16

Reverse ETL 2.0: streaming Is here

We’re launching a new way to sync data from the warehouse at lower latencies than ever before. Real-time data, here we come!

Oct 12

The complexity of CDPs: an interview with Lee Hammond

Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.