The Hightouch Blog - All

Customer 360 - what is it and why is it important?

The key to creating unified and actionable customer profiles.

Hightouch vs. Census: the key differences

A comprehensive comparison of Hightouch and Census.

The B2B CDP

How to overcome the unique data challenges of B2B marketing with a Composable CDP

Announcing The Trade Desk integration: powering programmatic advertising with first-party data

Use Hightouch to update The Trade Desk with data from the warehouse to increase ROAS

Hightouch raises $38M and unveils Customer 360 Toolkit

How new capabilities and funding will accelerate us on our mission to enable anyone within an organization to take action on customer data

Announcing Identity Resolution

The warehouse-native identity resolution product that MarTech teams have been looking for.

How to power personalization with dbt models

Learn how you can leverage the Hightouch Personalization API to access your dbt models in real-time to power your most complex personalization use cases.

What is an identity graph?

Identity graphs are a powerful tool to navigate the complexities of customer data in the digital age. Discover how identity graphs can empower your marketing efforts and unlock valuable customer insights.

What is Omnichannel marketing?

Create an excellent customer experience by using your customer data and omnichannel marketing.

Introducing: Hightouch Environments

Never make a mistake in production again. We’re enabling companies to test and manage sync and model changes more flexibly than ever.

Breaking the growth ceiling

How leveraging the right tools to unlock the full potential of customer data enables modern marketing teams to break through their growth ceiling

The Customer Data Platform built for conglomerates

How conglomerates can leverage a new generation of CDPs to create a virtuous cycles between individual brand autonomy and consolidation to drive value across the portfolio.

What is a Composable CDP?

Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.

How Amazon Redshift pricing works: everything you need to know

Learn everything there is to know about Redshift pricing so you understand your usage and costs.

Planning for success: constructing a CDP use case roadmap

Make a plan for the key use-cases that you need to accomplish with your Customer Data Platform implementation.

You don't need the Modern Data Stack to get sh*t done

Why it's time to refocus from the dream architecture to pragmatic solutions that quickly solve your business needs

What is AdTech? Best practices, tools, and use cases

Take a deep dive and understand exactly what AdTech is and it's different use cases.

Modernizing ETL in the cloud data warehouse

Why data teams should replace legacy ETL with a combination of ELT and Reverse ETL.

The Customer Data Platform storage conundrum

What is the most secure (and affordable) way to activate customer data at scale?

Essential Apps for Marketers: Hightouch & HubSpot

Hightouch enables you to enrich HubSpot with customer data and transform your marketing.

Face it: Your data isn't perfect. And that's OK.

Perfectionism stops you from getting value from your data today. You might end up waiting a lifetime for a “single source of truth”

Announcing Hightouch Schemas

Visually define customer data models to unlock audience building and activation from ANY data set in minutes.

What is entity resolution?

Learn why and how you should deduplicate and consolidate data for the key concepts that drive your business.

Just start with suppression

Suppression audiences are a simple way to boost campaign effectiveness and reduce spend. So why aren’t more companies using them?

A guide for evaluating Data Activation platforms

A simple framework to evaluating and testing Data Activation platforms to ensure successful implementation.

A marketer's guide to attribution modeling

Learn everything there is to know about attribution modeling and how you can build your own custom attribution model tailored to your business.

What is data curation? (Examples and use cases)

Learn the 8-step data curation framework to ensure your data assets are of high quality, usable, and accessible across teams and organizations.

What is growth marketing? (Campaign examples and strategies)

Learn all about growth marketing and get inspired from some great examples of campaigns you should be using in your business.

The most powerful audience builder just got even better

Announcing a new and improved audience builder to empower marketers to build and activate audiences directly from the data warehouse to any business tool.

Embracing data warehouse layers: how to build scalable data modeling

How to leverage the data warehouse layers for efficient data engineering and data activation with just the right amount of abstraction.

What is data governance? How to design and implement a framework

Find out how you can design and implement your a data governance framework

Third party data isn't dead. Introducing Match Booster.

Hightouch now brings together the power of first party data with trusted data from the world's top data providers to maximize ROAS - without 3rd party cookies.

Announcing Match Booster

The easiest, most efficient way to enrich customer data and drive up audience match rates across advertising platforms.

Data downtime destroys value

As you unlock more value from data, downtime becomes more costly. A Monte Carlo survey reveals data downtime has increased nearly twofold year over year.

The best Reverse ETL tools

Choose which Reverse ETL tool is the best for your use case with this detailed breakdown of the industry leaders.

The seven stages of data lifecycle management

Learn about each of the seven stages of data lifecycle management and how it can reduce costs and increase data quality.

The rise of the technical marketer

Marketers today from leading organizations like Cars.com are embracing their existing customer data to unleash their MarTech investments and grow their business even faster.

How to setup lead scoring in Salesforce

Learn how you can start scoring your leads and accounts in Salesforce.

The definitive guide to HubSpot lead scoring

Learn how you can set up manual and predictive lead scoring in Hubspot.