We started Hightouch five years ago to simplify how marketing teams use data. We’ve since brought that vision to over 900 companies, and in the process, talked to thousands of marketers. Across these conversations, we’ve learned that data-driven personalization is important, but it’s only one piece of what great marketing teams do every day.
Today, it takes over 50 steps and hundreds of hours at nearly every business to launch a campaign. Here’s a real quote from a customer:
“We mapped out our email launch process recently and, I kid you not, it takes 349 steps to get a single campaign out of a marketer’s head and into the world.”
Today's marketing workflow requires numerous steps and people to execute a single campaign.
That’s why we built Hightouch Agents: a marketing AI platform that helps marketers operate 10x faster across their entire marketing workflow.
There are two things that makes Hightouch Agents unique:
- Marketing context: Hightouch Agents comes with full knowledge of your brand, campaign, and customer data. It is powered by a proprietary context layer connected to all your systems, including data warehouses, CRMs, ad platforms, marketing tools, internal knowledge sources, and more.
- Marketing skills: Hightouch Agents comes pre-loaded with expert marketing skills and tools that aren’t natively available with generic AI agents and LLMs. For example, the data science capability to build a predictive model for customer segmentation or the granular knowledge required to continuously analyze ads to identify budget optimizations and warning signs of creative fatigue.
Using all this context and skill, our vision is to build an AI platform that augments marketers the way that AI coding assistants have augmented and transformed the profession of software engineers. It will be a profound change in how marketers work.
But rather than indulge in more hype, let’s get real. What we’d like to do is show you actual examples of how marketers are using Hightouch Agents today.
We’ll cover the following examples:
- Ask any question about your marketing and creative
- Ask any question about your customers
- Plan new marketing campaigns
- Automate reporting
- Build custom agents (or have us build them for you!)
1. Ask any question about your marketing and creative
There are many scenarios where marketers want data or analytics immediately, but usually can’t get it without lengthy delays. One of those is campaign analysis.
Hightouch Agents automatically connects to your marketing channels, including lifecycle marketing tools and ad platforms, and lets you ask questions like “How are the influencer campaigns I just launched performing compared to average?”
Hightouch Agents will tag your campaigns and creative on the fly to identify the influencer campaigns you launched recently and then come back with the analysis you requested.
Analyze creative content across all of your ads and channels.
2. Ask any question about your customers
Marketers' questions aren't limited to campaigns. They often have questions about customers, such as, “How many customers who booked a hotel also rented a car?” or “What percentage of our top quartile of customers actually purchased during Black Friday last year?” Typically, answering these questions requires submitting a ticket to request data support and waiting weeks. With Hightouch Agents, you can get answers almost instantly.
Ask and answer all of your customer data questions.
Sometimes, marketers have questions that go beyond counting and summarizing facts. They want to predict behavior or uncover hidden insights. These kinds of questions usually require time and attention from a data scientist, so they are addressed especially slowly, or never at all. Hightouch Agents have the ability to handle ad hoc data science and deliver high-quality answers quickly.
3. Plan new marketing campaigns
Because answers from Hightouch Agents are fast and self-serve, it quickly becomes one of the first places marketers go when ideating new campaigns. For example, some of our most active customers ask questions like: “We need more loyalty program signups. Who is best to target? What are some hooks that might work for these segments?”
Quickly brainstorm and plan data-backed campaigns.
Answers like these help marketers transition quickly from sourcing insights to planning tactics, populating briefs, and collaborating with teammates.
4. Automate reporting
Almost every marketing team in the world spends hours each week on daily checks, weekly reporting, and monthly or quarterly business reviews. Many customers are saving 5 to 10 hours per person, per week by automating data gathering and generating preliminary analysis with Hightouch Agents. The platform is particularly good at suggesting explanations for fluctuations and identifying potential optimization opportunities.
Turn any prompt into an automated report.
5. Build custom agents just for your business (or have us build them for you!)
As customers have adopted Hightouch Agents, we have seen many similar patterns across them. But it’s just as important to notice how truly different every company is. There are quite complex tasks in every business that are unique to their particular workflows, data sources, and software.
Hightouch Agents have the ability to support the automation of complex tasks that previously would have required technical teams from IT to support. For example, you can build agents that:
- Know your brand guidelines and legal guidelines, and can automate a first pass of content review before you send them for approvals
- Help marketers generate subject lines that are high-performing based on past performance
- Take your emails and help translate them to SMS and push notification copy based on brand guidelines and deliverability metrics
More complex use cases include:
- Listen to social signals to spot trends and suggest marketing campaign briefs and target audiences
- Monitor products that have high inventory and low sales, and suggest strategic audiences and channel tactics
Most marketing teams don’t build these automations independently at first. We have a team of forward-deployed engineers who work directly with customers to identify and recommend high-value use cases and then implement these agents end-to-end.
Why do we need an AI platform specifically for marketing teams?
AI models are only getting better by the day, and that excites us. In fact, Hightouch Agents is architected to be agnostic and flexible to accommodate your preferred models. We plan to support providers like Anthropic, OpenAI, Snowflake, Databricks, and Google.
But, this raises a question: why invest in a specific AI platform for marketers?
As we mentioned, there are two main things that make Hightouch Agents unique, and they translate across any model provider: context and marketing expertise. The combination of automatic access to all your up-to-the-minute context paired with a rapidly growing library of specific pre-built knowledge and skills tuned exactly for marketing makes Hightouch Agents useful out of the box.
Do I need to use Hightouch as my CDP to access Hightouch Agents?
Short answer– no, you do not! Hightouch Agents is an independent product line.
To get started with Hightouch Agents, you just need access to a marketing tool like Iterable, Braze, Salesforce, Adobe, etc. or an advertising platform like Meta or Google. To incorporate your full customer data, you can also connect your data warehouse or data lake.
We’re onboarding new companies to Hightouch Agents directly every day.
We’re excited to partner with your company
We believe that this is the start of a new way of working for marketers.
We’ll be releasing new capabilities for Hightouch Agents rapidly. We hope you’ll try them, give us feedback, and join us on this journey as we reinvent marketing together.
To get started with Hightouch Agents, learn more and book a time with our product and solutions teams here.
