We’re pleased to share that Hightouch was recognized as a Strong Performer in The Forrester Wave™: Customer Data Platforms for B2B, Q3 2025. This is the first time Hightouch has been evaluated, and we're humbled by the recognition: We believe it reflects our relentless commitment to help B2B businesses across industries reach their goals, all with a strong Customer Data Platform (CDP) behind them.
We were one of 11 providers evaluated across 26 criteria, grouped by current offering and strategy. We’re especially excited about a few areas that Forrester cited about Hightouch:
- Seamless journey building: “[Hightouch] has an effective, easy-to-use journey orchestration tool for multistep engagement activation. Hightouch’s journey orchestration also includes simulation capabilities, a unique offering...” (You can learn more about our Journey Simulations here)
- Notable flexibility and customer support: “Customers applauded Hightouch’s open data schema and responsive and effective customer support team.”
We believe these call-outs reflect our core architectural philosophy: We offer a Composable CDP, which means that any company can power marketing, personalization, and AI from their existing data, right in their cloud data warehouse. This novel approach allows companies to leverage the existing tools in their tech stack, as well as use all of their data, in the format it’s already in. And critically for B2B businesses, which have incredibly varied user bases, account structures, and product lines, Hightouch flexibly adapts to match their existing data schema—rather than insisting that they conform to a predefined data model.
The power of our architecture comes to life through our incredible customers and the results they've seen companies have been using Hightouch:
- Ramp drove a 25% increase in new business by automating prospecting with data from their data warehouse.
- Grammarly personalized billions of emails & managed a 9-figure ad budget across 8 ad networks.
- Calendly built personalized experiences for 20M users and increased activation rate by +16%.
- Docusign created a unified Customer 360 that powers their entire sales organization.
“We know so much about our users and have so many signals to build great audiences. With Hightouch, our marketers can build hyper-specific audiences in minutes, leveraging all of the data in our warehouse, without needing our data team.”
Darren Chait
Head of Growth Marketing at Calendly
Of course, Hightouch isn’t just a CDP for B2B companies. We believe the reason we’ve been able to serve B2B companies (across SaaS and other industries) just as well as B2C enterprises is because of our composable foundation.
We’re excited by the success our B2B customers have achieved so far using Hightouch, and are honored that Forrester has recognized us as a Strong Performer. If you’d like to learn more about how Hightouch can help your business power personalized marketing with data and AI, book a time with our solutions team.
Objectivity statement: Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.
