The Hightouch Blog - All

How to Set Up the Google Conversions API?

Boost ROAS and unlock advanced bidding by feeding cleaner, consented conversion data directly into Google Ads, no browser tracking required.

How to set up the Yahoo Conversions API?

Unlock better campaign performance and accurate measurement by sending cookieless conversion events to the Yahoo Conversions API.

Faulty construction: How most CDPs fail at personalization

Most CDPs are built in a way that limits data access, undermining personalization and AI efforts

How to set up the Snapchat Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Snapchat Conversions API.

Journeys vs. AI Decisioning: how to choose the right approach for your campaigns

Learn when to use AI Decisioning versus predefined journeys to maximize results, maintain control, and scale personalization.

Adam Greco joins Hightouch

Learn why industry-veteran Adam Greco joined Hightouch to help drive awareness of the company and its products.

Three clouds, one platform: Native Azure deployment completes our multi-cloud vision

Hightouch customers can now deploy on Microsoft Azure, Google Cloud Platform (GCP), and AWS.

Introducing Hightouch for Offsite Media Networks

Transform your cloud data warehouse into a self-service audience management and activation solution for offsite retail media.

What is AI Marketing: How to use AI in marketing

Learn how marketing teams are leveraging AI to improve their use cases and what new AI tools you should know about.

Introducing Hightouch’s integration with LG Ad Solutions

Target and suppress first-party audiences across LG Ad Solutions’ ecosystem of over 40 million smart TVs in the US, without paying additional CPM fees.

What is a Customer Data Platform (CDP)?

A guide to understanding Customer Data Platforms (CDPs).

Why AI agents for marketing require more than just LLMs

Reinforcement learning agents offer crucial advantages for scaling personalized marketing.

2024 Rewind: the year enterprises embraced Composable CDPs and AI Decisioning

Our customers drove us to new heights in a record-breaking year. We couldn’t be more grateful.

The top 9 AI marketing use cases

Discover practical AI marketing use cases like cross-sell promotions, dynamic ads, and churn prevention to drive growth and efficiency that will keep your business competitive.

Metadata matters: Building data trust with Databricks Unity Catalog

Business teams need to understand their data to use it effectively. Hightouch’s integration with Databricks Unity Catalog bridges the data-business divide.

The Best AI Decisioning Use Cases

Discover how AI Decisioning uses machine learning to deliver hyper-personalized customer experiences at scale—transforming how businesses drive engagement, retention, and revenue.

Power Reddit Ads with Hightouch

Target your customers and track conversion events by syncing data from your data warehouse to Reddit, via the Reddit Ads API.

What are AI agents—and why should marketers care?

A practical explainer of AI agents and why we see them as the future of personalized marketing.

Deploying a scalable multi-region and multi-brand CDP with Hightouch

Traditional CDPs require multiple instances for different regions and brands, but Hightouch offers a streamlined solution by leveraging your existing data warehouse for data management and governance.

Your ActionIQ escape plan

Having trouble getting value from ActionIQ? Get unstuck: this guide gives you an exit strategy.

Last-minute strategies to enhance media performance during a busy holiday season

How to increase ROAS and revenue during the holiday season, without making any significant changes to media plans, creative strategies, or budgets.

A real holiday miracle: self-serve data for every marketer

It’s the busiest time of year. Marketers need to be able to self-serve access and action from their data, now more than ever.

What is AI Decisioning?

Find how AI Decisioning can autonomously run experiments to deliver the best possible customer experiences at a scale not achievable by human intervention.

Free CDP RFP template: streamline your vendor evaluation

Building a tailored CDP RFP is key to choosing the right platform for your business. Use our free template and evaluation framework to focus on the most important features and values for your goals.

Checkmate: the power of AI Decisioning in marketing

A new wave of AI is mastering marketing’s infinite game

Introducing Hightouch for CTV

A simple, fast, and affordable solution for first-party targeting and measurement across a fragmented CTV ecosystem.

What Is A Retail Media Network?

Learn why companies are using a retailer’s retail media network as an effective way to reach new customers.

What is Retail Media?

Learn why companies are turning to retail media to monetize their first-party data and power advertising for brands.

Predictable, painless, powerful: How to migrate to Hightouch Events

A step-by-step plan to making your event collection migration seamless

An architecture blueprint for retail media network success

How to build a monetizable and measurable retail media network with your existing first-party data investments.

Welcoming Josh Kanagy, our new Head of Revenue

As we double our customer base, we’re doubling down on our most important asset: our people

AI transformed advertising—now it’s coming for marketing

A new wave of AI capabilities is pushing beyond the confines of paid media, set to automate and optimize all facets of marketing.

The hunt for a CDP that’s actually “zero-copy”

Salesforce Data Cloud falls far short of its promise to use your data without copying it.

Why we transitioned to Hightouch at WeightWatchers

For years, we relied on a legacy data onboarding tool. Recently, we migrated to Hightouch and saw huge improvements for a fraction of the cost. Here's everything I learned...

Maximizing reach while minimizing risk: improvements to Customer Studio

We’ve made audience creation in Customer Studio more powerful and precise with new options and data governance features.

Real-time in the Composable CDP

Competitors claim that Composable CDPs can’t solve real-time use cases. It’s time to bust that myth.

Should you be migrating to an Iceberg Lakehouse?

Apache Iceberg might be the coolest topic in data right now. When should your organization seriously consider migrating?

What is AI decision making?

Find out how AI decision making can help you automate key decisions in your business to improve the outcomes you’re driving for.

Introducing AI Decisioning

Our biggest product yet. AI Decisioning uses continuous experimentation and machine learning to find the most effective way to engage every customer.