The Hightouch Blog - All

Jan 4

Introducing Hightouch’s integration with LG Ad Solutions

Target and suppress first-party audiences across LG Ad Solutions’ ecosystem of over 40 million smart TVs in the US, without paying additional CPM fees.

Jan 3

What is a Customer Data Platform (CDP)?

A guide to understanding Customer Data Platforms (CDPs).

Dec 11

Why AI agents for marketing require more than just LLMs

Reinforcement learning agents offer crucial advantages for scaling personalized marketing.

Dec 5

2024 Rewind: the year enterprises embraced Composable CDPs and AI Decisioning

Our customers drove us to new heights in a record-breaking year. We couldn’t be more grateful.

Dec 4

The top 9 AI marketing use cases

Discover practical AI marketing use cases like cross-sell promotions, dynamic ads, and churn prevention to drive growth and efficiency that will keep your business competitive.

Dec 3

Metadata matters: Building data trust with Databricks Unity Catalog

Business teams need to understand their data to use it effectively. Hightouch’s integration with Databricks Unity Catalog bridges the data-business divide.

Dec 2

The Best AI Decisioning Use Cases

Discover how AI Decisioning uses machine learning to deliver hyper-personalized customer experiences at scale—transforming how businesses drive engagement, retention, and revenue.

Nov 25

Power Reddit Ads with Hightouch

Target your customers and track conversion events by activating your first-party customer data on Reddit Ads. No engineering required to reach the right audiences and measure campaign performance.

Nov 20

What are AI agents—and why should marketers care?

A practical explainer of AI agents and why we see them as the future of personalized marketing.

Nov 19

Deploying a scalable multi-region and multi-brand CDP with Hightouch

Traditional CDPs require multiple instances for different regions and brands, but Hightouch offers a streamlined solution by leveraging your existing data warehouse for data management and governance.

Nov 18

Your ActionIQ escape plan

Having trouble getting value from ActionIQ? Get unstuck: this guide gives you an exit strategy.

Nov 14

Last-minute strategies to enhance media performance during a busy holiday season

How to increase ROAS and revenue during the holiday season, without making any significant changes to media plans, creative strategies, or budgets.

Nov 5

A real holiday miracle: self-serve data for every marketer

It’s the busiest time of year. Marketers need to be able to self-serve access and action from their data, now more than ever.

Nov 1

What is AI Decisioning?

Find how AI Decisioning can autonomously run experiments to deliver the best possible customer experiences at a scale not achievable by human intervention.

Oct 24

Free CDP RFP template: streamline your vendor evaluation

Building a tailored CDP RFP is key to choosing the right platform for your business. Use our free template and evaluation framework to focus on the most important features and values for your goals.

Oct 23

Checkmate: the power of AI Decisioning in marketing

A new wave of AI is mastering marketing’s infinite game

Oct 23

Introducing Hightouch for CTV

A simple, fast, and affordable solution for first-party targeting and measurement across a fragmented CTV ecosystem.

Oct 22

What Is A Retail Media Network?

Learn why companies are using a retailer’s retail media network as an effective way to reach new customers.

Oct 22

What is Retail Media?

Learn why companies are turning to retail media to monetize their first-party data and power advertising for brands.

Oct 17

Predictable, painless, powerful: How to migrate to Hightouch Events

A step-by-step plan to making your event collection migration seamless

Oct 9

An architecture blueprint for retail media network success

How to build a monetizable and measurable retail media network with your existing first-party data investments.

Oct 2

Welcoming Josh Kanagy, our new Head of Revenue

As we double our customer base, we’re doubling down on our most important asset: our people

Oct 1

AI transformed advertising—now it’s coming for marketing

A new wave of AI capabilities is pushing beyond the confines of paid media, set to automate and optimize all facets of marketing.

Sep 12

The hunt for a CDP that’s actually “zero-copy”

Salesforce Data Cloud falls far short of its promise to use your data without copying it.

Sep 10

Why we transitioned to Hightouch at WeightWatchers

For years, we relied on a legacy customer data platform. Recently, we migrated to Hightouch and saw huge improvements for a fraction of the cost. Here's everything I learned...

Sep 5

Maximizing reach while minimizing risk: improvements to Customer Studio

We’ve made audience creation in Customer Studio more powerful and precise with new options and data governance features.

Sep 4

Real-time in the Composable CDP

Competitors claim that Composable CDPs can’t solve real-time use cases. It’s time to bust that myth.

Sep 3

Should you be migrating to an Iceberg Lakehouse?

Apache Iceberg might be the coolest topic in data right now. When should your organization seriously consider migrating?

Sep 2

What is AI decision making?

Find out how AI decision making can help you automate key decisions in your business to improve the outcomes you’re driving for.

Aug 27

Introducing AI Decisioning

Our biggest product yet. AI Decisioning uses continuous experimentation and machine learning to find the most effective way to engage every customer.

Aug 22

What is a Demand-Side Platform?

Learn how to use DSPs to unlock programmatic bidding across any ad network.

Aug 21

Introducing Hightouch’s Privado integration: enable proactive privacy

Privado provides full personal data visibility and privacy governance across the tech stack.

Aug 15

The rise of the I-beam marketer

Self-serve tooling created a boom of full-stack and T-shaped marketers. Modern marketers now also need a strong data foundation.

Aug 8

What is a Data Management Platform?

Find out how a data management platform can help you target anonymous users on your website.

Aug 7

Power real-time uses cases from Google Cloud’s BigQuery with continuous queries

Announcing our integration with BigQuery continuous queries

Jul 31

Salesforce Audience Studio (retirement & replacements)

Salesforce Audio Studio is no more, so what are the alternatives?

Jul 31

Adobe Audience Manager (retirement & replacements)

Should you wait for Adobe Audience Manager to be retired, or should you start exploring alternatives now?

Jul 10

What is a loyalty program? (Examples and data)

Discover how and why more retailers than ever are turning to loyalty programs to drive growth.

Jul 9

What is Salesforce Data Cloud?

Is Salesforce Data Cloud a viable option for customer data use cases? Should you buy it?