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See why Hightouch was named a CDP Leader by Gartner®
Aug 18
Learn how modern marketing teams can leverage existing customer lists to maximize return on ad spend.
Why I joined Hightouch, and why the composable CDP for marketers is the future of marketing.
Learn how you can calculate a sales qualified lead score in SQL.
Learn how your marketing team can define, calculate, and act on marketing qualified leads without needing technical resources or engineering support.
Learn how you can calculate and track your annual recurring revenue to drive smarter marketing decisions.
All the details from three days of hands-on demos to show you What’s Possible with Hightouch
Combine the analytical power of your warehouse with the low-latency performance of your application databases to build real-time, personalized customer experiences.
Introducing dbt Exposures for Hightouch
Get end-to-end visibility for how your data is flowing between dbt and Hightouch.
What's new at Hightouch (July 2022)
Check out the latest destinations, and enhancements we've made to our platform and integrations.
Boost the accuracy of your Hightouch syncs with warehouse-level data observability
Learn how you can leverage Datafold to reduce the risk of warehouse-generated errors before your data goes into production.
Announcing advanced user permissions for Hightouch
Learn how you can start leveraging advanced access management features in Hightouch with role-based and label-based controls.
Building a product-led growth engine on top of the data warehouse
Learn how we evolved our PLG engine to take advantage of our biggest asset: our data warehouse.
Introducing the Hightouch Dagster integration
Orchestrate your Hightouch syncs from a single operational pane of glass.
How to measure the impact of your data team
Learn why you should stop focusing on metrics and why you should start tracking outcomes to measure the impact of your data team.
Understanding data enrichment: a comprehensive guide
Learn what data enrichment is, why it matters, and how you can implement it today.
What’s the difference between 1st vs 3rd party data?
Learn the different types of data and understand when to leverage each.
What are Google offline conversions?
Find out what Google offline conversions are and how you can upload them into Google Ads.
What’s new at Hightouch (June 2022)
Catch up on all the latest Hightouch features, platform enhancements, and integrations released in June 2022.
Announcing Hightouch on Databricks Partner Connect
The First Data Activation Partner Available on Partner Connect, Hightouch Activates Lakehouse Data to Business Tools
What is a Modern Data Stack? The definitive guide
Learn everything there is to know about the individual components that make up a modern data stack.
Snowflake Summit 2022: the biggest feature announcements
Check out everything you missed at Snowflake Summit 2022 including Unistore, Snowpark for Python, Native Apps, and Snowflake's vision to be a Data Cloud!
Introducing sync logs: in-warehouse observability for all your syncs
Log sync data back to your warehouse so you can dig deeper into trends and errors with the full flexibility of SQL
Introducing: Hightouch Traits
Any user can now easily create calculated fields called “Traits” to supercharge personalization capabilities - no code needed.
Announcing Hightouch on Snowflake Partner Connect
The First Customer Data Platform (CDP) Available on Snowflake Partner Connect, Hightouch can now be be launched directly from Snowflake
Should you learn dbt?
A look at why everyone seems to be learning dbt, and some practical tips on getting started
What’s new at Hightouch (May 2022)
It's time to catch up on everything you missed in May. Check out all of the new integrations, features, and improvements we rolled out in May.
Data apps: fad or trend?
Learn about the future of Data Apps, the advantages and disadvantages, and whether or not they are here to stay.
The definitive guide: CDPs vs. CRMs vs. DMPs
Learn everything there is to know about CDPs, CRMs, and DMPs. Discover the key differences, use cases, and shortcomings...
What's new at Hightouch (April 2022)
April is over and it's time to catch up on everything you missed. Check out our latest announcements, new integrations, latest features, product updates, and see what's coming up!
The CDP as we know it is dead: introducing the Composable CDP
Learn why CDPs are dead and how you can take advantage of the data warehouse.
GA4 & Reverse ETL: activating your behavioral data in BigQuery
Learn how marketers can activate behavioral data from BigQuery to build richer customer profiles and drive personalized experiences through Google Analytics 4.
Hightouch acquires Workbase
We’re excited and humbled to bring the Workbase team into our fold and are looking forward to further expand Hightouch's capabilities.
What is Data Activation?
Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.
Hightouch: the Data Activation platform
Our transition from Reverse ETL to a Data Activation Platform, helping everyone take action on their data
Data Activation: the next step after analytics
Analytics & BI aren't enough: learn why you need to focus on data activation to help everyone take action on their data
How we migrated to Salesforce in 4 hours using Hightouch
CRM migrations are painful, but they shouldn't be. Learn how you can migrate your CRM in under four hours.
Hightouch Notify: get notified where you work
Stop checking dashboards: start getting notified about key business events (from your warehouse) directly in your messaging tools
Hightouch is going multi-region: why you should care about data residency
Data residency laws are changing. Learn how you can use Hightouch’s new multi-region capabilities to store data in your region.
Our integration with Databricks: activate your ML models in your Lakehouse
Learn how you can activate the data models in your Lakehouse with Hightouch and Databricks.
Customized alerts for syncs with our new Datadog integration
Learn how you can start configuring customized alerts for your syncs with our new Datadog integration.
