The Hightouch Blog - All

What is Marketing Mix Modeling (MMM)?

Learn everything you need to know about optimizing your ad spend with marketing mix modeling.

The learning phase: what advertisers need to know

Make the most of your advertising spend by exiting the Learning Phase as efficiently as possible.

How Snowflake became a $60 billion unicorn

Learn how and why Snowflake became the most successful software IPO of all-time.

Boost match rates for B2B advertising

Companies that collect business emails struggle to target customers on most ad and social platforms. We’ve bridged that gap.

What is data onboarding?

Learn how you can leverage data onboarding to create a 360-degree of your customer to supercharge your marketing use cases.

Reverse ETL 2.0: streaming Is here

We’re launching a new way to sync data from the warehouse at lower latencies than ever before. Real-time data, here we come!

The complexity of CDPs: an interview with Lee Hammond

Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.

How we reduced our Snowflake compute costs

How we uncovered 4-figure dollar savings monthly, and 5-figure dollar savings annually with 2 simple actions

Feature release: protecting data-driven operations at scale

Hightouch’s new app homepage makes identifying and resolving data issues easy. Never disrupt revenue again.

Why I left Segment...

Why I left a $3.2 billion company to start my own...

5 insider tricks to hack your CDP bill & save a small fortune

With Q4 around the corner, we’re sharing some secrets to help slash your Customer Data Platform costs.

Why The Zebra chose a Composable CDP

We’re powering insurance policy marketing and advertising personalization directly from our data warehouse.

The evolution of MarTech: an interview with Austin Hay

Austin shares his perspective on the MarTech space and discusses how the Composable CDP is changing the way data and marketing teams work together.

The new age of digital advertising: the power of Conversion APIs

Learn how to enrich conversion signals with first-party data and seamlessly send them to from Snowflake to ad platforms to optimize your campaigns.

7 myths about Composable CDPs, busted

Everyone’s talking about Composable Customer Data Platforms. Here are some of the most common misconceptions we hear.

Splits: run omnichannel experiments from the warehouse

Enable randomized, multivariate testing from the data warehouse across channels with our code-free tools.

What is clickstream data? (Tools + use cases)

Learn how to leverage clickstream to deliver better user experiences.

Announcing Hightouch’s new Rockerbox integration: marketing attribution made easy

Power Rockerbox with all of your company’s data to measure the impact of your marketing campaigns.

Why Bol.com chose a Composable CDP

Leveraging first-party data for audience-based targeting in a cookieless world.

What is event tracking?

Learn everything you need about event tracking and how you can leverage it to optimize your marketing channels.

Reaching the peak of the industry: our G2 story

How we leveraged real customer feedback to become #1 in Reverse ETL and transform the CDP landscape.

Announcing Hightouch Events: event collection for the data warehouse

Hightouch Events allows companies to easily collect and load events into the warehouse to support analytics and the Composable CDP.

Databricks invests in Hightouch to activate the data Lakehouse

Databricks and Hightouch share a vision for a future where all of a company’s data is immediately actionable.

The top 5 identity resolution use cases

Five identity resolution use cases to supercharge your business.

Finally: a LiveRamp alternative

LiveRamp and its competitors all took the same (expensive) approach to data onboarding. There’s a better way to boost match rates.

Improving Hightouch’s Traits

How we improved our Traits feature to empower all teams to target new audiences

Identity resolution - why CDPs fall short

Perform identity resolution directly in your data warehouse, not in a Customer Data Platform.

The best identity resolution tools

What are the best options available on the market for identity resolution and where do they differentiate?

Is the Composable CDP bullsh*t?

Suddenly everyone and everything claims to be a Composable CDP. Let’s cut through the noise and call things what they are.

Announcing Hightouch’s new Insider integration

Enrich Insider with all of your company’s data to power individualized customer experiences across channels.

Hightouch joins the LinkedIn Marketing Partner Program

Power advertising campaigns on LinkedIn with your first-party data

HubSpot invests in Hightouch to help businesses harness the power of data

Hightouch and HubSpot share a vision for the future of data-driven business growth.

Customer 360 - what is it and why is it important?

The key to creating unified and actionable customer profiles.

Hightouch vs. Census: the key differences

A comprehensive comparison of Hightouch and Census.

The B2B CDP

How to overcome the unique data challenges of B2B marketing with a Composable CDP

Announcing The Trade Desk integration: powering programmatic advertising with first-party data

Use Hightouch to update The Trade Desk with data from the warehouse to increase ROAS

Hightouch raises $38M and unveils Customer 360 Toolkit

How new capabilities and funding will accelerate us on our mission to enable anyone within an organization to take action on customer data

Announcing Identity Resolution

The warehouse-native identity resolution feature that MarTech teams have been looking for.

How to power personalization with dbt models

Learn how you can leverage the Hightouch Personalization API to access your dbt models in real-time to power your most complex personalization use cases.