How to overcome the unique data challenges of B2B marketing with a Composable CDP
Jul 26
Announcing The Trade Desk integration: powering programmatic advertising with first-party data
Use Hightouch to update The Trade Desk with data from the warehouse to increase ROAS
Jul 19
Hightouch raises $38M and unveils Customer 360 Toolkit
How new capabilities and funding will accelerate us on our mission to enable anyone within an organization to take action on customer data
Jul 19
Announcing Identity Resolution
The warehouse-native identity resolution feature that MarTech teams have been looking for.
Jul 18
How to power personalization with dbt models
Learn how you can leverage the Hightouch Personalization API to access your dbt models in real-time to power your most complex personalization use cases.
Jul 18
What is an identity graph?
Identity graphs are a powerful tool to navigate the complexities of customer data in the digital age. Discover how identity graphs can empower your marketing efforts and unlock valuable customer insights.
Jul 7
Omnichannel marketing explained: benefits and examples
Create an excellent customer experience by using your customer data and omnichannel marketing.
Jun 27
Introducing: Hightouch Environments
Never make a mistake in production again. We’re enabling companies to test and manage sync and model changes more flexibly than ever.
Jun 21
Breaking the growth ceiling
How leveraging the right tools to unlock the full potential of customer data enables modern marketing teams to break through their growth ceiling
Jun 20
The Customer Data Platform built for conglomerates
How conglomerates can leverage a new generation of CDPs to create a virtuous cycles between individual brand autonomy and consolidation to drive value across the portfolio.
Jun 20
What is a Composable CDP?
Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.
Jun 13
How Amazon Redshift pricing works: everything you need to know
Learn everything there is to know about Redshift pricing so you understand your usage and costs.
Jun 12
Planning for success: constructing a CDP use case roadmap
Make a plan for the key use-cases that you need to accomplish with your Customer Data Platform implementation.
Jun 12
You don't need the Modern Data Stack to get sh*t done
Why it's time to refocus from the dream architecture to pragmatic solutions that quickly solve your business needs
Jun 9
What is AdTech? Best practices, tools, and use cases
Take a deep dive and understand exactly what AdTech is and it's different use cases.
Jun 8
Modernizing ETL in the cloud data warehouse
Why data teams should replace legacy ETL with a combination of ELT and Reverse ETL.
Jun 7
The Customer Data Platform storage conundrum
What is the most secure (and affordable) way to activate customer data at scale?
Jun 6
Essential Apps for Marketers: Hightouch & HubSpot
Hightouch enables you to enrich HubSpot with customer data and transform your marketing.
May 31
Face it: Your data isn't perfect. And that's OK.
Perfectionism stops you from getting value from your data today. You might end up waiting a lifetime for a “single source of truth”
May 31
Announcing Hightouch Schemas
Visually define customer data models to unlock audience building and activation from ANY data set in minutes.
May 30
What is identity resolution?
Learn how to create a 360-degree view of your customer by stitching user profiles together in your data warehouse.
May 30
What is entity resolution?
Learn why and how you should deduplicate and consolidate data for the key concepts that drive your business.
May 23
Just start with suppression
Suppression audiences are a simple way to boost campaign effectiveness and reduce spend. So why aren’t more companies using them?
May 22
A guide for evaluating Data Activation platforms
A simple framework to evaluating and testing Data Activation platforms to ensure successful implementation.
May 22
A marketer's guide to attribution modeling
Learn everything there is to know about attribution modeling and how you can build your own custom attribution model tailored to your business.
May 22
What is data curation? (Examples and use cases)
Learn the 8-step data curation framework to ensure your data assets are of high quality, usable, and accessible across teams and organizations.
May 10
What is growth marketing? (Campaign examples and strategies)
Learn all about growth marketing and get inspired from some great examples of campaigns you should be using in your business.
May 9
The most powerful audience builder just got even better
Announcing a new and improved audience builder to empower marketers to build and activate audiences directly from the data warehouse to any business tool.
May 8
Embracing data warehouse layers: how to build scalable data modeling
How to leverage the data warehouse layers for efficient data engineering and data activation with just the right amount of abstraction.
May 8
What is data governance? How to design and implement a framework
Find out how you can design and implement your a data governance framework
May 2
Third party data isn't dead. Introducing Match Booster.
Hightouch now brings together the power of first party data with trusted data from the world's top data providers to maximize ROAS - without 3rd party cookies.
May 2
Announcing Match Booster
The easiest, most efficient way to enrich customer data and drive up audience match rates across advertising platforms.
May 2
Data downtime destroys value
As you unlock more value from data, downtime becomes more costly. A Monte Carlo survey reveals data downtime has increased nearly twofold year over year.
May 1
The best Reverse ETL tools
Choose which Reverse ETL tool is the best for your use case with this detailed breakdown of the industry leaders.
May 1
The seven stages of data lifecycle management
Learn about each of the seven stages of data lifecycle management and how it can reduce costs and increase data quality.
Apr 26
The rise of the technical marketer
Marketers today from leading organizations like Cars.com are embracing their existing customer data to unleash their MarTech investments and grow their business even faster.
Apr 13
How to setup lead scoring in Salesforce
Learn how you can start scoring your leads and accounts in Salesforce.
Apr 13
The definitive guide to HubSpot lead scoring
Learn how you can set up manual and predictive lead scoring in Hubspot.
Apr 13
The ultimate guide to lifecycle marketing
Find out how you can use lifecycle marketing to lead people through the customer journey, turning them into paying customer and retaining them.
Apr 10
Saving $1M in marketing spend with a Composable CDP powered by Hightouch
Learn how IntelyCare drives rapid experimentation and omnichannel personalization using Hightouch to activate their data in Snowflake.
