The Hightouch Blog - All

Should you build audiences and journeys in upstream or downstream tools?

Most marketing tools have audience and journey builders. How should you decide where to create your campaign logic?

AI agents just made it 7x faster to implement Composable CDPs

A leader at Mammoth Growth shares how AI agents are making the data warehouse and Composable CDPs easier than ever to implement.

How to set up the Rokt Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Rokt Conversions API.

GenAI will give us near-infinite content. What happens next?

AI content creation won’t solve all your marketing problems

The evolution of marketing personalization

A look at how marketing personalization has changed over the years and where it’s headed.

What is Agentic Automation? And how is it transforming lifecycle marketing

Agentic automation replaces static workflows with AI agents that plan, learn, and act in real time. It delivers 1:1 personalization at scale, optimizes every message, and frees marketers to focus on strategy, not execution.

How to set up the Nextdoor Conversions API?

Learn how to set up the Nextdoor Conversions API to send first-party conversion data directly from your server, bypassing ad blockers and unlocking better attribution and ROAS.

Upgrade your loyalty program into a key revenue driver

Read on for a framework for making your loyalty program more impactful, and the technology that turns that framework into action.

Introducing the Marketer Homepage: A control panel for omnichannel campaign management

Manage omnichannel campaign workflows and AI agents while staying organized with the Hightouch Marketer Homepage

How to set up the Taboola Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Taboola Conversions API.

How to set up the Trade Desk conversions API?

Own your conversions. The Trade Desk Conversions API lets you send first-party data server-side for better tracking, lower costs, and higher ROAS.

Twelve reasons to put the data warehouse at the center of your tech stack

Learn actionable ways to improve your tech stack by sourcing data from your warehouse.

How to set up the TikTok Conversion API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the TikTok Conversions API.

MBA in CDP

New to CDP? Check out these articles for a crash course.

Introducing Insights for AI Decisioning: Uncover hidden marketing opportunities

How AI agents and marketers grow smarter by learning together

What are agentic workflows?

Find out what agentic workflows are and how they are shaping the future of business

Agentic AI in Marketing (You’re Using AI Wrong)

Find out how you should use agentic AI in your marketing.

How to set up the Amazon Conversions API?

This step-by-step guide shows how to use the Amazon Conversions API to future-proof attribution, increase match rates, and unlock smarter retail media bidding.

Common Composable CDP objections

Debunking common objections to Composabe CDPs.

Introducing Golden Record: Solve identity for marketing and AI

Golden Record lets you create a complete and trusted Customer 360 to power marketing and AI agents.

How to set up the Bing Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Bing Conversions API.

How to set up the Pinterest Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Pinterest Conversions API.

You’ve already invested in a CDP, but it’s not working. Now what?

How to course-correct when your CDP no longer serves your business (with customer examples)

What is Agentic AI?

Stay ahead and future-proof your business by learning how agentic AI is transforming how we do business.

Top 10 reasons organizations are moving to Composable CDPs

Composable CDPs can help you avoid some of the common issues that plague packaged CDPs and help you better leverage data in your warehouse.

What is Identity Resolution? And how does it work?

Learn how to create a 360-degree view of your customer by stitching user profiles together into a unified customer profile with Hightouch's customer data platform.

How to set up the Facebook Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Facebook Conversions API.

Introducing Hightouch’s Loops integration

Elevate your email sending with user-friendly tools and robust data access

Opt out of the "batch & blast vs journeys" decision

AI agents now turn generic batch & blast emails into 1:1 customer experiences

We’ve raised $80M at $1.2B to build an agentic marketing platform called AI Decisioning

The old way of marketing wasn’t working, so we invented a new one.

Sometimes, digital analytics alone isn’t enough

Why digital analysts should up-level with cloud data warehouses and composable CDPs

Get an AI Decisioning demo in 4 minutes

Watch a live product demo of AI Decisioning and learn how it can help you scale your personalized marketing

The Best AI Decisioning Platforms in 2025

Find out what the top marketing teams at major enterprise companies use for their AI Decisioning tool.

22 AI Marketing Tools You Need to Win in 2025

Find out what the top 22 AI marketing tools are that you need to know about in 2025

How to Set Up the Google Conversions API?

Boost ROAS and unlock advanced bidding by feeding cleaner, consented conversion data directly into Google Ads, no browser tracking required.

How to set up the Yahoo Conversions API?

Unlock better campaign performance and accurate measurement by sending cookieless conversion events to the Yahoo Conversions API.

Faulty construction: How most CDPs fail at personalization

Most CDPs are built in a way that limits data access, undermining personalization and AI efforts

How to set up the Snapchat Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Snapchat Conversions API.

Journeys vs. AI Decisioning: how to choose the right approach for your campaigns

Learn when to use AI Decisioning versus predefined journeys to maximize results, maintain control, and scale personalization.