The Hightouch Blog - All

What is a Recommendation System? The Invisible Force Behind Netflix, Amazon, and Spotify

AI recommendation systems turn static suggestions into dynamic, 1:1 experiences. By learning from each customer’s behavior and context, they help marketers deliver the right product to the right person, boosting engagement and revenue at scale.

What Are AI Experiments? And Why Traditional A/B Testing Isn’t Enough Anymore

AI experiments unlock faster learning and deeper personalization. Instead of testing one idea at a time, they optimize every customer interaction automatically, at scale.

Hightouch launches Adaptive Identity Resolution

Take action on complete customer data with the best of both probabilistic and deterministic identity matching.

How to merge offline customer behaviors with online identities

One of the most common use cases for identity resolution is one of the trickiest: bridging the gap between offline and online interactions.

Why you should complement digital analytics with better identity resolution

Learn how improved identity resolution can help digital analytics products and customer journeys.

Get more out of your Adobe products by using Hightouch

Learn how Hightouch makes Adobe products even more valuable.

How Hightouch improves Adobe Campaign

Leverage all customer data to maximize messaging campaigns.

How Hightouch improves Adobe Marketo

Bring the power of the data warehouse to Marketo. Power more impactful personalized marketing while saving your data team time.

How Hightouch improves Adobe Target

Turbocharge your use of Adobe Target by adding more data and richer audiences from your data warehouse.

How Hightouch improves Adobe Analytics and Customer Journey Analytics (CJA)

Learn how you can use Hightouch to improve your use of Adobe Analytics.

How Hightouch improves Adobe Experience Platform (AEP)

Efficiently move data from your warehouse to Adobe’s Experience Platform (AEP).

Hightouch joins the MACH Alliance

The Composable CDP has joined forces with the leading group advocating for an interoperable future.

AI Decisioning in Retail

Learn how leading retail marketing teams leverage AI Decisioning to drive profitable growth.

Is this the best we can do when it comes to personalization?

How well is your organization using customer data to personalize experiences?

The Customer Engagement Book: An Interview with Alec Haase

Alec Haase, our GM of AI Decisioning at Hightouch, is a contributor to The Customer Engagement Book: Adapt or Die, which just launched today. Here’s an interview with Alec and our partners at MoEngage

Introducing same-session personalization powered by complete customer data

Stop choosing between being fast and being smart. The Composable CDP enables you to be both.

How Hightouch brings complete customer history from the data warehouse to real-time marketing

How we built an enterprise-scale streaming audience engine that brings complete customer data to same-session personalization

What is real-time personalization? The reason your messages miss when they matter most

Are your “personalized” experiences still stuck in the past? If your brand waits hours to respond to a customer’s action, you’re already too late. Real-time personalization powered by tools like Hightouch lets you react instantly with the right message while your customer is still engaged and ready to act.

How to set up the Criteo Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Criteo Conversions API.

What is an AI Customer Journey? The Answer to Stagnant Flows and Personalization Fatigue

Static journeys can’t keep up with dynamic customers. AI-powered customer journeys use customer behavior and intent to automatically adapt every decision at scale. It’s personalization that learns and improves with every interaction.

The strategy behind Netflix’s winback machine

I collected 30 win back emails from Netflix and broke down their email strategy. Here’s what we learned that you can apply to your own lifecycle program.

What is Next Best Action? How Leading Lifecycle Teams are Increasing LTV

Personalize every journey with next best actions that drive growth and retention.

How to set up the Reddit Conversions API?

Connect offline and online outcomes to Reddit Ads reliably. The Conversions API helps future-proof your measurement while improving spend efficiency.

Predict the future with Hightouch Journey Simulations

Use historical data to preview how customers will progress through your journeys

Make Databricks your CDP with Data Intelligence for Marketing

Combine the scale, flexibility, and AI from Databricks with the ease of use and power of a CDP.

AI Customer Retention: How Artificial Intelligence Transforms Loyalty Strategy

AI takes retention from reactive to proactive. By anticipating churn and tailoring each interaction as it happens, it helps brands keep more customers, longer—with less manual work.

Should you build audiences and journeys in upstream or downstream tools?

Most marketing tools have audience and journey builders. How should you decide where to create your campaign logic?

The AI prompt that cuts lifecycle copy time by 90%

Turn one campaign brief or idea into hundreds of personalized, channel-native variants with this simple AI workflow.

AI agents just made it 7x faster to implement Composable CDPs

A leader at Mammoth Growth shares how AI agents are making the data warehouse and Composable CDPs easier than ever to implement.

How to set up the Rokt Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Rokt Conversions API.

GenAI will give us near-infinite content. What happens next?

AI content creation won’t solve all your marketing problems

How AI helped us skip the HTML headache

You don’t need a dev team to ship great emails. At Hightouch, we use AI to turn email designs into fully deployable HTML in minutes. And now, so can you.

The evolution of marketing personalization

A look at how marketing personalization has changed over the years and where it’s headed.

What is Agentic Automation? And how is it transforming lifecycle marketing

Agentic automation replaces static workflows with AI agents that plan, learn, and act in real time. It delivers 1:1 personalization at scale, optimizes every message, and frees marketers to focus on strategy, not execution.

How to set up the Nextdoor Conversions API?

Learn how to set up the Nextdoor Conversions API to send first-party conversion data directly from your server, bypassing ad blockers and unlocking better attribution and ROAS.

Upgrade your loyalty program into a key revenue driver

Read on for a framework for making your loyalty program more impactful, and the technology that turns that framework into action.

Introducing the Marketer Homepage: A control panel for omnichannel campaign management

Manage omnichannel campaign workflows and AI agents while staying organized with the Hightouch Marketer Homepage

How to set up the Taboola Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Taboola Conversions API.

How to set up the Trade Desk conversions API?

Own your conversions. The Trade Desk Conversions API lets you send first-party data server-side for better tracking, lower costs, and higher ROAS.