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Sync data from Azure Synapse to Microsoft Ads (Bing Ads)

Connect your data from Azure Synapse to Microsoft Ads (Bing Ads) with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.

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Your favorite companies use Hightouch to sync data securely at scale.Our customers

Spotify.
NBA.
PetSmart.
Weight Watchers.
Ramp.
Calendly.
GitLab.
Grammarly.
Spotify.
Betterment.
NBA.
PetSmart.
Tripadvisor.
GameStop.
Cars.com.
Weight Watchers.
Iterable.
Ramp.
Plaid.
Calendly.
GitLab.
Malwarebytes.
Greenhouse.
Grammarly.

Activate your data in 3 easy steps

Logos of sources connecting to destination logos.

Use cases

Sync data from Azure Synapse to Microsoft Ads (Bing Ads)

  • Upload unique lists based on attributes that you define, such as people who have recently abandoned your shopping cart and run Bing ads on them
  • Define lookalike audiences on Bing Ads using subsets of your users rather than all of them
  • Ensure your data never goes stale by continuously feeding Bing Ads custom audiences and live data
Hightouch Audiences user interface.

What Microsoft Ads (Bing Ads) objects can you sync to?

  • Offline Conversion Events

    Let’s say a customer sees your ad, clicks on it, but ends up calling you, leading to a sale that was taken offline. How can you track when your search ad leads to a conversion offline and outside of your website? You can import offline conversions, to better measure what happens after your ad was clicked.

    Hightouch docsMicrosoft Ads (Bing Ads) APIMicrosoft help

What methods can I use to model my Azure Synapse data?

  • dbt model selector

    Semi-opaque, open dropdown with three example dbt model names such as 'dbt.model.name.1'.

    Sync directly with your dbt models saved in a git repository.

  • SQL editor

    SQL editor.

    Create and Edit SQL from your browser. Hightouch supports SQL native to Azure Synapse.

  • Table selector

    Semi-opaque open dropdown with three example table names such as 'schema.table.name.1'.

    Select available tables and sheets from Azure Synapse and sync using existing views without having to write SQL.

  • Customer Studio

    Visual query builder reading 'All rows that...' with a button labeled 'select a property'.

    For less technical users, pass traits and audiences from Azure Synapse using our visual segmentation builder.

FAQs

Other Azure Synapse integrations

Azure Synapse to Acoustic

Other Microsoft Ads (Bing Ads) integrations

Activate your data in less than 5 minutes