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Integrations

Sync data from
ClickHouse to Bing Ads

Connect your data from ClickHouse to Bing Ads with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.

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ClickHouse.
Hightouch sync.
Bing Ads.

Trusted by data teams at

Integrate your data in 3 easy steps

  1. 01

    Add your source and destination

    Connect to 15+ data sources, like ClickHouse, and 125+ destinations, like Bing Ads.

    ClickHouse.

    Connect

    Connector beam.
    Bing Ads.

    Log in

  2. 02

    Define your model

    Use SQL or select an existing dbt or Looker model.

    Define your model
  3. 03

    Sync your data

    Define how fields from your model map to Bing Ads, and start syncing.

    ClickHouse.
    Connector beam.
    Bing Ads.
    ClickHouse.

    email

    Connector beam.
    Bing Ads.

    email

    ClickHouse.

    name

    Connector beam.
    Bing Ads.

    name

    ClickHouse.

    total_orders

    Connector beam.
    Bing Ads.

    all_orders

    ClickHouse.

    last_login

    Connector beam.
    Bing Ads.

    last_login

Model your ClickHouse data using any of these methods

  • SQL Editor

    Empty SQL editor.

    Create and Edit SQL from your browser. Hightouch supports SQL native to ClickHouse.

Where can you sync your ClickHouse data in Bing Ads

  • Offline Conversion Events

    Let’s say a customer sees your ad, clicks on it, but ends up calling you, leading to a sale that was taken offline. How can you track when your search ad leads to a conversion offline and outside of your website? You can import offline conversions, to better measure what happens after your ad was clicked.

    Hightouch docsBing Ads APIMicrosoft help

Why is it valuable to sync ClickHouse data to Bing Ads?

Thanks to ClickHouse, it's easier than ever to access your customer data, run complex queries, and segment your customers/users into various categories or audiences.

However, to target users and send conversion data to Bing Ads, you need access to all of the unique behavioral data (e.g., last-login date, items in cart, pages viewed, etc.) and core business metrics like lifetime value, workspaces, subscriptions, annual recurring revenue, etc. that lives in ClickHouse. You then need to be able to package this data to send to Bing Ads in the format expected. Plus, you want to do this in a real-time and automated way.

Bing Ads is only as good as the data you give them, and if you truly want to optimize your ad spend, increase your match rates, and drive conversions, you need to provide custom data from ClickHouse within your warehouse.

Maybe you want to retarget users who abandoned their shopping cart in the last seven days, or upload a list of high-value customers to identify potential lookalike audiences, or perhaps you want to upload offline conversion events to reduce your customer acquisition costs and increase your return on ad spend.

Why should you use reverse ETL to connect ClickHouse and Bing Ads data?

In the past, uploading customer data to Bing Ads meant hopping back and forth between your various SaaS applications or asking your data team for CSV files. Neither of these options is preferable because marketing teams want to self-serve, and data teams don't enjoy constantly fulfilling one-off marketing requests.

Even worse, if you truly want to optimize your advertising campaigns, you need to be uploading fresh data consistently. Non-fresh data can be expensive for ads. If you're using CSVs to define who to exclude from paid ads and you're uploading that data weekly, that's potentially one week of irrelevant ads. As a workaround, engineering teams will integrate directly with the Bing Ads API, and build and maintain custom in-house pipelines. The problem is that a single API change can break everything, and data engineers don't want to spend their time building and maintaining pipelines.

With Hightouch, you can leverage the existing data models and customer segments your engineering team has defined in your warehouse and sync that data directly to your ad platforms in real time. You can schedule your data syncs to run automatically, on a set cadence, or even for the exact duration of your marketing campaign. Hightouch lets your data teams establish the guardrails for your marketers to self-serve and build custom audiences through a drag-and-drop interface.

Upload unique lists based on attributes that you define, such as people who have recently abandoned your shopping cart and run Bing ads on them

Define lookalike audiences on Bing Ads using subsets of your users rather than all of them

Ensure your data never goes stale by continuously feeding Bing Ads custom audiences and live data

ClickHouse.

About ClickHouse

ClickHouse is a fast open-source column-oriented database management system that allows generating analytical data reports in real-time using SQL queries.

Learn more about ClickHouse
Bing Ads.

About Bing Ads

Bing Ads is a web advertising service provided by Microsoft that offers pay-per-click advertising. Bing Ads enables you to advertise to people who used your mobile app or previously visited your website.

Learn more about Bing Ads

Other ClickHouse Integrations

ClickHouse to Zapier

Hightouch Playbooks: Best practices to leverage reverse ETL

  • Manage Omnichannel Split Testing across Facebook and SFMC.

    Manage Omnichannel Split Testing across Facebook and SFMC

    This playbook will show you how to manage multivariate testing across Facebook and Salesforce Marketing Cloud with Hightouch Audiences.

  • Create Facebook Lookalike Audiences from High Value Users.

    Create Facebook Lookalike Audiences from High Value Users

    In this playbook, you will learn how to use Hightouch to sync an audience of high-value customers to Facebook to generate lookalike audiences.

  • Sync Nested Object Data to Braze.

    Sync Nested Object Data to Braze

    This playbook will help you understand how and why you should be leveraging nested object arrays in Braze to deeply personalize your omnichannel marketing campaigns.

Read more about Hightouch

  • What is Reverse ETL? The Definitive Guide .

    What is Reverse ETL? The Definitive Guide

    Learn everything there is to know about Reverse ETL, how it fits into the modern data stack, and why it's different than ETL.

  • What is Operational Analytics & Why You Should Use It.

    What is Operational Analytics & Why You Should Use It

    Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.

  • dbt Cloud: 4 Reasons for Data Teams to Embrace it.

    dbt Cloud: 4 Reasons for Data Teams to Embrace it

    The biggest benefit that dbt Cloud offers to data teams and analytics engineers? Freedom from distractions, and the ability to focus where you can add unique value making sense of your company's data.

Activate data to any of your marketing and advertising tools

Austin Hay.

This might be one of the greatest inventions for technical marketers since the advent of legacy CDPs back in 2015.

Austin Hay

Austin Hay

Head of Marketing Technology

Ramp

Your data is always secure

Unlike other SaaS tools, Hightouch never stores any of your data.
SOC 2 Type 2 compliant.

SOC 2 Type 2 compliant

Your data stays secure, available, and confidential. To see our report, .

GDPR compliant.

GDPR compliant

If you’re in the EU, your data is only processed on EU data centers.

HIPAA compliant.

HIPAA compliant

Healthcare companies like ThirtyMadison, Chapter Health, and Headway trust Hightouch.

CCPA compliant.

CCPA compliant

To see our DPA (Data Processing Addendum), .

52%

increase in return on ad spend

20%

improvement in email engagement

60%

lift in customer acquisition

Ready to activate your data?

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