Sync data from SFTP to Microsoft Ads (Bing Ads)
Connect your data from SFTP to Microsoft Ads (Bing Ads) with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.
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Use cases
Sync data from SFTP to Microsoft Ads (Bing Ads)
- Upload unique lists based on attributes that you define, such as people who have recently abandoned your shopping cart and run Bing ads on them
- Define lookalike audiences on Bing Ads using subsets of your users rather than all of them
- Ensure your data never goes stale by continuously feeding Bing Ads custom audiences and live data
What Microsoft Ads (Bing Ads) objects can you sync to?
Offline Conversion Events
Let’s say a customer sees your ad, clicks on it, but ends up calling you, leading to a sale that was taken offline. How can you track when your search ad leads to a conversion offline and outside of your website? You can import offline conversions, to better measure what happens after your ad was clicked.
FAQs
There are several options to sync data between sources. You can manually build and maintain a data pipeline, use a point-to-point solution such as Zapier, or you can manually upload CSVs.
With Hightouch, you get:
- Automation: You do not need to build and maintain custom data pipelines and you do not have to have your team do manual work
- Simplicity: You avoid a complex web of integrations caused by point-to-point solutions by syncing data from your source
- Speed: You can get set up in quickly - the average Hightouch customer starts syncing data in 23 minutes
- Control: companies of all sizes have access to enterprise-level controls including observability, dbt integrations, and version control
- Security: Hightouch never stores your data and is HIPAA, GDPR, CCPA, and SOC-2 compliant
90% of all Hightouch syncs complete in 30 seconds or less, and the platform enables non-technical users to self-serve.
With Hightouch, you can sync data as frequently as it changes within your SFTP. You can trigger data syncs manually or schedule them to run at an interval or custom recurrence as often as once per minute.
Hightouch offers a basic mapper or advanced mapper that allows you to visually match columns from your SFTP to fields in Microsoft Ads (Bing Ads).
Sync data from CSV files to your destinations
Microsoft Ads (formerly Bing Ads) is a web advertising service provided by Microsoft that offers pay-per-click advertising. Bing Ads enables you to advertise to people who used your mobile app or previously visited your website.