Sync data from
Azure Synapse to Close
Connect your data from Azure Synapse to Close with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.
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Integrate your data in 3 easy steps
Add your source and destination
Connect to 15+ data sources, like Azure Synapse, and 140+ destinations, like Close.
Define your model
Use SQL or select an existing dbt or Looker model.
Sync your data
Define how fields from your model map to Close, and start syncing.
Model your Azure Synapse data using any of these methods
dbt Model Selector
Sync directly with your dbt models saved in a git.
Create and Edit SQL from your browser. Hightouch supports SQL native to Azure Synapse.
Select available tables and sheets from Azure Synapse and sync using existing views without having to write SQL.
For less technical users, pass traits and audiences from Azure Synapse using our visual segmentation builder.
Why is it valuable to sync Azure Synapse data to Close?
Close is the backbone of your sales org. It's where you manage all of your contacts, accounts, and deals. The problem is that most of your CRM data has to be manually input by individual sales reps, so it doesn't show you an accurate 360-degree view of your customer. You only have access to basic information and historical interactions.
All of your Close data, in addition to the rich behavioral data captured through your app/website already, exists in Azure Synapse. Most of the time, this includes core metrics your data team has defined around lifetime value, workspaces, subscriptions, playlists, average order value, last login date, etc. There's a high chance you're probably even consuming this data in a dashboard, and your sales reps can't answer key questions like:
- Which accounts have the highest lifetime value?
- Which users have the highest utilization in our product?
- When did user X last log in to the app?
- Which leads/accounts should I be prioritizing?
- Which accounts are at risk of churning?
- What is the average order value of account X?
Your sales team doesn't want to hop back and forth between your various SaaS tools to answer these questions. They want to take action in Close, and that means enriching your CRM with data directly from your warehouse.
Why should you use reverse ETL to connect Azure Synapse and Close data?
Conventionally moving data from Snowflake to Close meant downloading ad hoc CSV files and uploading them manually or forcing your data team to integrate with the Close API and build and maintain custom pipelines. In reality, CSVs are not scalable, and in-house data pipelines and custom scripts break constantly.
Other point-to-point solutions create a weave complex web of pipelines to and from various SaaS applications and customer data platforms (CDPs), forcing you to pay for another layer of storage in addition to your data warehouses.
Reverse ETL solutions like Hightouch query against Snowflake and sync that data directly to Close. You don't have to worry about CSVs or APIs. You can leverage your existing tables, data models, and audience segments. All you have to do is define your data and map it to the appropriate columns in Close. You can schedule your syncs to run manually or even trigger them to run sequentially based on criteria that you define.
Hightouch automatically diffs data between syncs to ensure your only ever syncing the freshest data, and if any rows fail, Hightouch will automatically retry them later. A live debugger lets you analyze your API payload requests/responses and failed runs in real-time.
Push lead info from your warehouse into Close to enable executives to go after the right accounts
Push product data to enable account managers to know what actions are being taken in the app
Enable account executives to create more relevant and timely outbound campaigns
About Azure Synapse
Azure Synapse is an analytics database developed and marketed by Microsoft as part of its Azure cloud computing platform.Learn more about Azure Synapse
Close is the inside sales CRM of choice for startups and SMBs. Make more calls, send more emails and close more deals starting today.Learn more about Close
Other Azure Synapse Integrations
Other Close Integrations
Hightouch Playbooks: Best practices to leverage reverse ETL
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