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Sync data from
Azure Synapse to The Trade Desk

Connect your data from Azure Synapse to The Trade Desk with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.

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Azure Synapse.
Hightouch sync.
The Trade Desk.

Trusted by data teams at

Trusted by data teams at

Lucid.
Retool.
GameStop.
Blend.
Spotify.
NBA.
Soundcloud.
Checkr.
Ramp.
Auto Trader.
Plaid.
Zapier.
AXS.
Betterment.
ngrok.
Morning Brew.
Cars.com.

Integrate your data in 3 easy steps

  1. 01

    Add your source and destination

    Connect to 15+ data sources, like Azure Synapse, and 150+ destinations, like The Trade Desk.

    Azure Synapse.

    Connect

    Connector beam.
    The Trade Desk.

    Log in

  2. 02

    Define your model

    Use SQL or select an existing dbt or Looker model.

    Define your model
  3. 03

    Sync your data

    Define how fields from your model map to The Trade Desk, and start syncing.

    Azure Synapse.
    Connector beam.
    The Trade Desk.
    Azure Synapse.

    email

    Connector beam.
    The Trade Desk.

    email

    Azure Synapse.

    name

    Connector beam.
    The Trade Desk.

    name

    Azure Synapse.

    total_orders

    Connector beam.
    The Trade Desk.

    all_orders

    Azure Synapse.

    last_login

    Connector beam.
    The Trade Desk.

    last_login

Model your Azure Synapse data using any of these methods

  • dbt Model Selector

    Semi-opaque, open dropdown with three example dbt model names such as 'dbt.model.name.1'.

    Sync directly with your dbt models saved in a git.

  • SQL Editor

    Empty SQL editor.

    Create and Edit SQL from your browser. Hightouch supports SQL native to Azure Synapse.

  • Table Selector

    Semi-opaque open dropdown with three example table names such as 'schema.table.name.1'.

    Select available tables and sheets from Azure Synapse and sync using existing views without having to write SQL.

  • Customer Studio

    Visual query builder reading 'All rows that...' with a button labeled 'select a property'.

    For less technical users, pass traits and audiences from Azure Synapse using our visual segmentation builder.

Why is it valuable to sync Azure Synapse data to The Trade Desk?

Thanks to Azure Synapse, it's easier than ever to access your customer data, run complex queries, and segment your customers/users into various categories or audiences.

However, to target users and send conversion data to The Trade Desk, you need access to all of the unique behavioral data (e.g., last-login date, items in cart, pages viewed, etc.) and core business metrics like lifetime value, workspaces, subscriptions, annual recurring revenue, etc. that lives in Azure Synapse. You then need to be able to package this data to send to The Trade Desk in the format expected. Plus, you want to do this in a real-time and automated way.

The Trade Desk is only as good as the data you give them, and if you truly want to optimize your ad spend, increase your match rates, and drive conversions, you need to provide custom data from Azure Synapse within your warehouse.

Maybe you want to retarget users who abandoned their shopping cart in the last seven days, or upload a list of high-value customers to identify potential lookalike audiences, or perhaps you want to upload offline conversion events to reduce your customer acquisition costs and increase your return on ad spend.

Why should you use reverse ETL to connect Azure Synapse and The Trade Desk data?

In the past, uploading customer data to The Trade Desk meant hopping back and forth between your various SaaS applications or asking your data team for CSV files. Neither of these options is preferable because marketing teams want to self-serve, and data teams don't enjoy constantly fulfilling one-off marketing requests.

Even worse, if you truly want to optimize your advertising campaigns, you need to be uploading fresh data consistently. Non-fresh data can be expensive for ads. If you're using CSVs to define who to exclude from paid ads and you're uploading that data weekly, that's potentially one week of irrelevant ads. As a workaround, engineering teams will integrate directly with the The Trade Desk API, and build and maintain custom in-house pipelines. The problem is that a single API change can break everything, and data engineers don't want to spend their time building and maintaining pipelines.

With Hightouch, you can leverage the existing data models and customer segments your engineering team has defined in your warehouse and sync that data directly to your ad platforms in real time. You can schedule your data syncs to run automatically, on a set cadence, or even for the exact duration of your marketing campaign. Hightouch lets your data teams establish the guardrails for your marketers to self-serve and build custom audiences through a drag-and-drop interface.

Sync real-time event data to The Trade Desk using highly customizable postback URL's

Sync your data to CRM Data and First Party Data segments in The Trade Desk to maximize the potential of your first-party data

Push cohorts of customers to power highly targeted advertising campaigns

Azure Synapse.

About Azure Synapse

Azure Synapse is an analytics database developed and marketed by Microsoft as part of its Azure cloud computing platform.

Learn more about Azure Synapse
The Trade Desk.

About The Trade Desk

Learn more about The Trade Desk

Other Azure Synapse Integrations

Azure Synapse to Zoho CRM

Hightouch Playbooks: Best practices to leverage reverse ETL

  • Manage Omnichannel Split Testing across Facebook and SFMC.

    Manage Omnichannel Split Testing across Facebook and SFMC

    This playbook will show you how to manage multivariate testing across Facebook and Salesforce Marketing Cloud with Hightouch Audiences.

  • Create Facebook Lookalike Audiences from High Value Users.

    Create Facebook Lookalike Audiences from High Value Users

    In this playbook, you will learn how to use Hightouch to sync an audience of high-value customers to Facebook to generate lookalike audiences.

  • Sync Nested Object Data to Braze.

    Sync Nested Object Data to Braze

    This playbook will help you understand how and why you should be leveraging nested object arrays in Braze to deeply personalize your omnichannel marketing campaigns.

Read more about Hightouch

  • What is Reverse ETL? The Definitive Guide .

    What is Reverse ETL? The Definitive Guide

    Everything you need to know about Reverse ETL.

  • What is Operational Analytics & Why You Should Use It.

    What is Operational Analytics & Why You Should Use It

    Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.

  • dbt Cloud: 4 Reasons for Data Teams to Embrace it.

    dbt Cloud: 4 Reasons for Data Teams to Embrace it

    The biggest benefit that dbt Cloud offers to data teams and analytics engineers? Freedom from distractions, and the ability to focus where you can add unique value making sense of your company's data.

Activate data to any of your marketing and advertising tools

See all integrations
PostHog
Facebook Custom Audiences
PostgreSQL
Slack
Redis
Retention Science
Salesforce Pardot (Sandbox)
HubSpot
Mailchimp
Salesforce Marketing Cloud
Maxio
Freshdesk
Gladly
Webflow
ChurnZero
Facebook Product Catalog
Zuora
Amobee
Austin Hay.
Ramp logo.

This might be one of the greatest inventions for technical marketers since the advent of legacy CDPs back in 2015.

Austin Hay

Austin Hay

Head of Marketing Technology

Ramp

See story

Your data is always secure

Unlike other SaaS tools, Hightouch never stores any of your data.
SOC 2 Type 2 compliant.

SOC 2 Type 2 compliant

Your data stays secure, available, and confidential. To see our report, .

GDPR compliant.

GDPR compliant

If you’re in the EU, your data is only processed on EU data centers.

HIPAA compliant.

HIPAA compliant

Healthcare companies like ThirtyMadison, Chapter Health, and Headway trust Hightouch.

CCPA compliant.

CCPA compliant

To see our DPA (Data Processing Addendum), .

52%

increase in return on ad spend

20%

improvement in email engagement

60%

lift in customer acquisition

It takes less than 5 minutes to activate your data. Get started today.