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Use cases
Sync data from Azure Synapse to Klaviyo
- Build granular customer profiles to power precise marketing automation
- Create profiles based on new purchases or account signups
What Klaviyo objects can you sync to?
Profiles
Profiles are used to keep track of all the information you have about your customers and prospects, including what they've done (through events or metrics) and general data about them through profile properties.
Events
Events, also referred to as metrics, record actions that customers take on your website, in response to an email, or through any other data source where customer behavior takes place.
Lists
Lists allow you to organize your contacts and keep track of who has subscribed to each of your marketing channels (e.g., email and SMS).
What methods can I use to model my Azure Synapse data?
dbt model selector
Sync directly with your dbt models saved in a git repository.
SQL editor
Create and Edit SQL from your browser. Hightouch supports SQL native to Azure Synapse.
Table selector
Select available tables and sheets from Azure Synapse and sync using existing views without having to write SQL.
Customer Studio
For less technical users, pass traits and audiences from Azure Synapse using our visual segmentation builder.