Log in

Platform

Solutions

What's New at Hightouch (August 2022)

Craig Dennis.

Craig Dennis

September 2, 2022

3 minutes

What's New at Hightouch (August 2022).

Welcome to September! We’re another month complete, so let's look at the great work the Hightouch team has been working on.

New Destinations

august-22-new-destinations.png

Box Destination: Export your data directly from your warehouse as a .json or .csv file and save it directly in Box.

Microsoft Dynamics 365 Destination: Power your Dynamics 365 applications with data directly from your warehouse.

ChartMogul Destination: Level up your product team with enriched data directly from your warehouse to build advanced customer profiles. Sync invoices and transactions to ChartMogul for real-time reporting.

Twitter CAPI Destination: Send conversion events defined in your warehouse directly to Twitter so you can reduce your customer acquisition costs and increase your return on ad spend. Read our docs for more information.

Destination Enhancements

Looker: Persistent Derived Tables: You’ll no longer receive an error when you try to leverage Derived Looks to power your Highotuch models.

looker-derived-tables.png

SFMC Advanced Mappings: Our Salesforce Marketing Cloud destination now supports advanced mappings such as templating, static values, variable values, and column values.

SFMC-Advanced-Mappings.png

Stripe Quotes: Provide pricing estimates and quotes to your customers using the data in your warehouse before starting a subscription or billing an invoice in Stripe.

stripe-quotes.png

Query Optimizations for MySQL: You can now take advantage of LOAD DATA statements in your upsert queries in your syncs. This can be up to 20x faster than the default INSERT INTO queries.

Query-Optimizations-for-MySQL.png

Platform Enhancements

Sync Schedules: You no longer have to manually stop a sync after your marketing campaign ends. With sync schedules, you can optionally set a start/end date for all of your syncs.

sync-schedules.png

dbt Exposures: Hightouch now supports natively supports dbt exposures giving you deeper visibility over your data lineage and clearer context over how data moves through your pipelines. You can automatically update your dbt repos and exposures to see where models are being used in your syncs.

dbt-Exposures.png

Custom Text for Redacted Columns: You can now add custom text to redacted columns.

Custom-Text-for-Redacted-Columns.png

dbt Exposures Enhancements: Users can now manually trigger a full resync and also specify a different git branch for their dbt exposures sync. You can also see the columns of the dbt model used.

dbt-Exposures-Enhancements.jpeg

In Case You Missed It…

Here are some great reads from August.

Power your Product Experiences with Hightouch: Did you know you can power in-app experiences with Reverse ETL and create a better customer experience?

I Got Tired of Dealing With Data Problems, so I Quit My Job and Joined Hightouch: Brian Kotlyar joined the Hightouch team as the VP of Marketing and Growth. Read about his journey to join Hightouch.

Driving Paid Media ROAS Through Audience Activation: Getting more out of your ad spend is everyone’s dream. Find out two ways that you can achieve this easily using Hightouch.

Your Audience Builder Needs an Upgrade: If we said Related Models, does that mean anything to you? If it does, you know how challenging managing this data type is. But not anymore.

Announcing Our Solutions Partner Program: Learn how you can become a Hightouch solution partner and drive more value for your customers.

More on the blog

  • What is Reverse ETL? The Definitive Guide .

    What is Reverse ETL? The Definitive Guide

    Learn everything there is to know about Reverse ETL, how it fits into the modern data stack, and why it's different than ETL.

  • The CDP As We Know It Is Dead: Introducing the Composable CDP.

    The CDP As We Know It Is Dead: Introducing the Composable CDP

    Learn why CDPs are dead and how you can take advantage of the data warehouse.

  • What is Data Activation?.

    What is Data Activation?

    Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.

Table of contents

New DestinationsDestination EnhancementsPlatform EnhancementsIn Case You Missed It…

Share

Sign up for our newsletter

Ready to activate your data?

Get startedBook a demo