Sync data from
Google BigQuery to SQL Server
Connect your data from Google BigQuery to SQL Server with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.
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Integrate your data in 3 easy steps
Add your source and destination
Connect to 15+ data sources, like Google BigQuery, and 140+ destinations, like SQL Server.
Define your model
Use SQL or select an existing dbt or Looker model.
Sync your data
Define how fields from your model map to SQL Server, and start syncing.
Model your Google BigQuery data using any of these methods
dbt Model Selector
Sync directly with your dbt models saved in a git.
Query using looks. Hightouch turns your look into SQL and will pull from your source.
Create and Edit SQL from your browser. Hightouch supports SQL native to Google BigQuery.
Select available tables and sheets from Google BigQuery and sync using existing views without having to write SQL.
For less technical users, pass traits and audiences from Google BigQuery using our visual segmentation builder.
Does this integration support in-warehouse planning?
Yes, if you integerate Google BigQuery and SQL Server using Hightouch, in-warehouse planning is supported.
Great, but what is in-warehouse planning?
Between every sync, Hightouch notices any and all changes in your data model. This allows you to only send updated results to your destination (in this case SQL Server). With the baseline setup, Hightouch picks out only the rows that need to be synced by querying every row in your data model before diffing using Hightouch’s infrastructure.
The issue here is this can be slow for large models.
Warehouse Planning allows Hightouch to do this diff directly in your warehouse. Read more on how this works here.
Why is it valuable to sync Google BigQuery data to SQL Server?
Platforms like Google BigQuery have become the standard for modeling and transforming large quantities of data so you can answer complex analytics questions as quickly and efficiently as possible.
On the other hand, production databases like SQL Server aren't designed to tackle large complex queries or transform your data. They're built to power your product experiences, and handle large volumes of small transactions in real-time, whether it's looking up or editing information about a single user, processing orders, accepting payments, or even granting access to specific product features.
Unless you have an unlimited amount of time and money, it's impossible to calculate core metrics about your customers and build behavioral prediction models in your SQL Server instance. Transactional databases just aren't made for analytics use cases. Most likely you're already ingesting all of your production level data into your data warehouse via an ETL pipeline, so the logical step is simply to sync that data to SQL Server.
Providing user-level recommendations to improve your on-site personalization requires you to categorize your users into groups based on their behavior. You might want to offer a coupon to customers with certain products in their cart, or maybe you want to group users into specific categories (e.g., power users, garden lovers, high-value customers, etc.) Either way, it's only possible and performant to build these data models in your warehouse.
Embedded analytics is also another extremely relevant use case for SQL Server. If your app offers built-in reporting and visualization features it's much easier to do aggregations and transformations in your warehouse and sync those results to your application database to power your user-facing visualizations.
If you've ever built an internal application like an in-house CRM or a marketing platform, there's a good chance it's running off of your application database. In many cases, your SQL Server database doesn't have all of the modeled data you need to power this end tool and that's why it's so important to hydrate your SQL Server instance with modeled customer data directly from your warehouse.
Why should you use reverse ETL to connect Google BigQuery and SQL Server data?
In the past syncing data from your data warehouse to SQL Server required you to integrate with various APIs and build and maintain in-house pipelines. Even if your engineering team successfully builds a custom pipeline to your production database, a single API change or rate limit can quickly break everything.
Integrating with third-party APIs is complex, expensive, and time-consuming, so the path of least resistance is often downloading and uploading manual CSV files. CSVs are not a long-term solution because they go stale quickly, and you can never fully trust the accuracy of your data.
Workflow automation tools have arisen to solve this problem, but managing various if/then statements creates an intricate web of dependencies prone to failure. On the other hand, customer data platforms (CDPs) force you to create a second source of truth and pay for another storage layer in addition to your warehouse.
Hightouch eliminates these problems with Reverse ETL. You can query directly against your data warehouse using standard SQL, your current tables, and even use your existing data models. All your data is automatically diffed between sync runs to ensure you're only syncing the freshest data.
Any failed rows are automatically retried in the next sync. You can easily view live API responses/requests and use a live debugger to identify failed runs and problematic data. Hightouch will write the results of your sync back to your warehouse so you can easily analyze your logs.
Hightouch even integrates with git so you can manage and update your syncs bi-directionally in your git repo. You can even send alerts to your favorite messaging tools like Slack or email.
With Hightouch, all you have to do is connect to your data warehouse and map the proper columns in your data warehouse to the appropriate fields in your destination.
Run complex queries on your data source and write the results into a Sql Server table.
About Google BigQuery
BigQuery is a fully-managed enterprise data warehouse that helps you manage and analyze your data with built-in features like machine learning, geospatial analysis, and business intelligence.Learn more about Google BigQuery
About SQL Server
SQL Server is a relational database management system, or RDBMS, developed and marketed by Microsoft.Learn more about SQL Server
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