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Add your source and destination
Connect to 15+ data sources, like Google BigQuery, and 125+ destinations, like HubSpot.
Define your model
Use SQL or select an existing dbt or Looker model.
Sync your data
Define how fields from your model map to HubSpot, and start syncing.
Where can you sync your Google BigQuery data in HubSpot
Contacts store information about individuals. From marketing automation to smart content, the lead-specific data found in contact records helps users leverage much of HubSpot's functionality.
The companies object is a CRM object. You can use individual company records to store information about businesses and organizations within company properties. The companies endpoints allow you to manage this data and sync it between HubSpot and other systems.
A a deal represents an ongoing transaction that a sales team is pursuing with a contact or company. It’s tracked through pipeline stages until won or lost. The deals endpoints allow you to manage this data and sync it between HubSpot and other systems.
In HubSpot, a ticket represents a customer request for help or support. The tickets endpoints allow you to manage this data and sync it between HubSpot and other systems.
To represent and organize your CRM data based on your business needs, you can create custom objects. Use the custom objects API to define custom objects, properties, and associations to other CRM objects before syncing data from Hightouch.
A marketing event is a CRM object, similar to contacts and companies, that enables you to track and associate marketing events, such as a webinar, with other HubSpot CRM objects. Below, learn more about working with the marketing event API to integrate marketing events into an app.
Target customers to upsell based on the product features they currently use
See a customer's Stripe and NetSuite invoices directly from HubSpot
Personalize content in marketing emails based on a customer's product usage
Send lifecycle emails to customers based on their recent activity in the product (like abandoning a shopping cart)
Send tips to customers on valuable features they haven't used yet
Congratulate customers for reaching milestones within the product
Why sync data from
Google BigQuery to HubSpot?
Today nearly every single interaction between your customers and prospects across both sales and marketing channels is captured in Hubspot. There’s a problem though. HubSpot only shows you one view of your customer. All of your unique customer data (e.g. product usage data, event data, custom audiences, etc.) is stored in BigQuery. To truly create a personalized customer experience your business teams need access to this information in Hubspot.
About Google BigQuery
BigQuery is a fully-managed enterprise data warehouse that helps you manage and analyze your data with built-in features like machine learning, geospatial analysis, and business intelligence.Learn more
HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Its products and services aim to provide tools for social media marketing, content management, web analytics, CRM and search engine optimization.Learn more
Read more about HubSpot
Read more about Hightouch
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improvement in email engagement
lift in customer acquisition