Sync data from
Google BigQuery to Insider
Connect your data from Google BigQuery to Insider with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.
Trusted by data teams at
Trusted by data teams at
Integrate your data in 3 easy steps
Add your source and destination
Connect to 15+ data sources, like Google BigQuery, and 150+ destinations, like Insider.
Define your model
Use SQL or select an existing dbt or Looker model.
Sync your data
Define how fields from your model map to Insider, and start syncing.
Model your Google BigQuery data using any of these methods
dbt Model Selector
Sync directly with your dbt models saved in a git.
Query using looks. Hightouch turns your look into SQL and will pull from your source.
Create and Edit SQL from your browser. Hightouch supports SQL native to Google BigQuery.
Select available tables and sheets from Google BigQuery and sync using existing views without having to write SQL.
For less technical users, pass traits and audiences from Google BigQuery using our visual segmentation builder.
Does this integration support in-warehouse planning?
Yes, if you integerate Google BigQuery and Insider using Hightouch, in-warehouse planning is supported.
Great, but what is in-warehouse planning?
Between every sync, Hightouch notices any and all changes in your data model. This allows you to only send updated results to your destination (in this case Insider). With the baseline setup, Hightouch picks out only the rows that need to be synced by querying every row in your data model before diffing using Hightouch’s infrastructure.
The issue here is this can be slow for large models.
Warehouse Planning allows Hightouch to do this diff directly in your warehouse. Read more on how this works here.
Why is it valuable to sync Google BigQuery data to Insider?
Insider is the backbone of your sales org. It's where you manage all of your contacts, accounts, and deals. The problem is that most of your CRM data has to be manually input by individual sales reps, so it doesn't show you an accurate 360-degree view of your customer. You only have access to basic information and historical interactions.
All of your Insider data, in addition to the rich behavioral data captured through your app/website already, exists in Google BigQuery. Most of the time, this includes core metrics your data team has defined around lifetime value, workspaces, subscriptions, playlists, average order value, last login date, etc. There's a high chance you're probably even consuming this data in a dashboard, and your sales reps can't answer key questions like:
- Which accounts have the highest lifetime value?
- Which users have the highest utilization in our product?
- When did user X last log in to the app?
- Which leads/accounts should I be prioritizing?
- Which accounts are at risk of churning?
- What is the average order value of account X?
Your sales team doesn't want to hop back and forth between your various SaaS tools to answer these questions. They want to take action in Insider, and that means enriching your CRM with data directly from your warehouse.
Why should you use reverse ETL to connect Google BigQuery and Insider data?
Conventionally moving data from Snowflake to Insider meant downloading ad hoc CSV files and uploading them manually or forcing your data team to integrate with the Insider API and build and maintain custom pipelines. In reality, CSVs are not scalable, and in-house data pipelines and custom scripts break constantly.
Other point-to-point solutions create a weave complex web of pipelines to and from various SaaS applications and customer data platforms (CDPs), forcing you to pay for another layer of storage in addition to your data warehouses.
Reverse ETL solutions like Hightouch query against Snowflake and sync that data directly to Insider. You don't have to worry about CSVs or APIs. You can leverage your existing tables, data models, and audience segments. All you have to do is define your data and map it to the appropriate columns in Insider. You can schedule your syncs to run manually or even trigger them to run sequentially based on criteria that you define.
Hightouch automatically diffs data between syncs to ensure your only ever syncing the freshest data, and if any rows fail, Hightouch will automatically retry them later. A live debugger lets you analyze your API payload requests/responses and failed runs in real-time.
Sync user data and update their attributes
Control user subscription statuses
About Google BigQuery
BigQuery is a fully-managed enterprise data warehouse that helps you manage and analyze your data with built-in features like machine learning, geospatial analysis, and business intelligence.Learn more about Google BigQuery
Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.Learn more about Insider
Other Google BigQuery Integrations
Other Insider integrations
Hightouch Playbooks: Best practices to leverage reverse ETL
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