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Sync data from Google BigQuery to TikTok

Connect your data from Google BigQuery to TikTok with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.

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Spotify.
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PetSmart.
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Weight Watchers.
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Activate your data in 3 easy steps

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Use cases

Sync data from Google BigQuery to TikTok

  • Send events from your data warehouse to TikTok using TikTok's pixels
  • Keep your web event information up to date in TikTok through regular syncs
Hightouch Audiences user interface.

What TikTok objects can you sync to?

  • Audiences

    Tiktok Audiences are an ad targeting option. An audience defines and groups specific type of users so they can be targeted or excluded when setting up your ad. You can create, update and manage custom and lookalike audiences through the Audience API to consistently reach the right target audience at the right time.

    Hightouch docsTikTok API
  • Events

    When web events are shared with TikTok, they can better inform our optimization, targeting, and measurement systems by providing insights into your website visitors' journeys. Our systems process the data similarly to the TikTok Pixel.

What methods can I use to model my Google BigQuery data?

  • dbt model selector

    Semi-opaque, open dropdown with three example dbt model names such as 'dbt.model.name.1'.

    Sync directly with your dbt models saved in a git repository.

  • Looker

    Semi-opaque open dropdown with three example Look names such as 'Look 1'.

    Query using Looks. Hightouch turns your look into SQL and will pull from your source.

  • SQL editor

    SQL editor.

    Create and Edit SQL from your browser. Hightouch supports SQL native to Google BigQuery.

  • Sigma model

    Semi-opaque open dropdown with three example workbook names such as 'Workbook 1'.

    Hightouch converts your Sigma workbook element into a SQL query that runs directly on Google BigQuery.

  • Table selector

    Semi-opaque open dropdown with three example table names such as 'schema.table.name.1'.

    Select available tables and sheets from Google BigQuery and sync using existing views without having to write SQL.

  • Customer Studio

    Visual query builder reading 'All rows that...' with a button labeled 'select a property'.

    For less technical users, pass traits and audiences from Google BigQuery using our visual segmentation builder.

FAQs

Other Google BigQuery integrations

Google BigQuery to Acoustic

Other TikTok integrations

Activate your data in less than 5 minutes