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Sync data from BigQuery to Snapchat

Connect your data from BigQuery to Snapchat with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.

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The world’s most innovative companies choose Hightouch as their Composable CDP

Spotify.
Warner Music Group.
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WeightWatchers.
Ramp.
Calendly.
GitLab.
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Spotify.
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Warner Music Group.
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WeightWatchers.
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Ramp.
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Calendly.
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Grammarly.

Activate your data in 3 easy steps

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Use cases

Sync data from BigQuery to Snapchat

  • Upload lists to Snap Audience Match to run ads based on certain attributes within your database, such as people who have visited your site
  • Create audiences on Snap using subsets of your users rather than all of them
  • Continuously fuel your Snapchat custom audiences with live data so that data remains fresh
Hightouch Audiences user interface.

What Snapchat objects can you sync to?

  • Audience Segments

    Create and update Customer List segments within a specified ad account.

    Hightouch docsSnapchat API
  • Conversion Events

    Sync conversion events to help Snap optimize your ad campaigns, improve your targeting and measure the conversions that resulted from your Snapchat campaigns.

What methods can I use to model my BigQuery data?

  • dbt model selector

    Semi-opaque, open dropdown with three example dbt model names such as 'dbt.model.name.1'.

    Sync directly with your dbt models saved in a git repository.

  • Looker

    Semi-opaque open dropdown with three example Look names such as 'Look 1'.

    Query using Looks. Hightouch turns your look into SQL and will pull from your source.

  • SQL editor

    SQL editor.

    Create and Edit SQL from your browser. Hightouch supports SQL native to BigQuery.

  • Sigma model

    Semi-opaque open dropdown with three example workbook names such as 'Workbook 1'.

    Hightouch converts your Sigma workbook element into a SQL query that runs directly on BigQuery.

  • Table selector

    Semi-opaque open dropdown with three example table names such as 'schema.table.name.1'.

    Select available tables and sheets from BigQuery and sync using existing views without having to write SQL.

  • Customer Studio

    Visual query builder reading 'All rows that...' with a button labeled 'select a property'.

    For less technical users, pass traits and audiences from BigQuery using our visual segmentation builder.

FAQs

Other BigQuery integrations

BigQuery to Acoustic

Other Snapchat integrations