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Sync data from BigQuery to Facebook Custom Audiences

Connect your data from BigQuery to Facebook Custom Audiences with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.

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Spotify.
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Ramp.
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Spotify.
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Warner Music Group.
PetSmart.
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WeightWatchers.
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Ramp.
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Activate your data in 3 easy steps

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Use cases

Sync data from BigQuery to Facebook Custom Audiences

  • Upload lists to Facebook to run ads based on certain attributes within your database, such as people who have visited your site
  • Create lookalike audiences on Facebook using subsets of your users rather than all of them
  • Continuously fuel your Facebook custom audiences with live data so that data remains fresh
Hightouch Audiences user interface.

What Facebook Custom Audiences objects can you sync to?

  • Custom Audiences

    The Marketing API allows you to build target Custom Audiences from customer information. This includes email addresses, phone numbers, names, dates of birth, gender, locations, App User IDs, Page Scoped User IDs, Apple's Advertising Identifier (IDFA), or Android Advertising ID.

    Hightouch docsFacebook Custom Audiences API

What methods can I use to model my BigQuery data?

  • dbt model selector

    Semi-opaque, open dropdown with three example dbt model names such as 'dbt.model.name.1'.

    Sync directly with your dbt models saved in a git repository.

  • Looker

    Semi-opaque open dropdown with three example Look names such as 'Look 1'.

    Query using Looks. Hightouch turns your look into SQL and will pull from your source.

  • SQL editor

    SQL editor.

    Create and Edit SQL from your browser. Hightouch supports SQL native to BigQuery.

  • Sigma model

    Semi-opaque open dropdown with three example workbook names such as 'Workbook 1'.

    Hightouch converts your Sigma workbook element into a SQL query that runs directly on BigQuery.

  • Table selector

    Semi-opaque open dropdown with three example table names such as 'schema.table.name.1'.

    Select available tables and sheets from BigQuery and sync using existing views without having to write SQL.

  • Customer Studio

    Visual query builder reading 'All rows that...' with a button labeled 'select a property'.

    For less technical users, pass traits and audiences from BigQuery using our visual segmentation builder.

FAQs

Other BigQuery integrations

BigQuery to Acoustic

Other Facebook Custom Audiences integrations