Announcing Hightouch’s data clean room solution with Google Cloud’s BigQuery
Make the most of your advertising data with Hightouch and BigQuery.
February 13, 2024
We’re excited to announce that we’ve deepened our partnership with Google Cloud by integrating with BigQuery, which will give Hightouch customers with more tools to leverage their first-party data in a privacy-centric way that can help uncover deeper insights and drive more effective campaigns. Earlier this year, we achieved Google Cloud Ready - BigQuery designation, proving our product has met a core set of functional and interoperability requirements when integrating with BigQuery.
In addition, Hightouch customers who use Ads Data Hub for Marketers can connect data from their warehouse into BigQuery, with platforms and warehouses such as Ads Data Hub for Marketers as a destination. The end result: Hightouch customers can run detailed reports on ad performance and audience segmentation without ever revealing or compromising their customers’ privacy.
Hightouch and Google BigQuery are Better Together
Combining Hightouch’s features for data collection and data activation with BigQuery creates a Composable CDP. This allows companies to store, model, and activate their customer data directly from BigQuery. Companies like Gorgias, Prestashop, and Chaloub have attained unprecedented business results by activating their BigQuery data using Hightouch.
The Composable CDP powered by BigQuery enables anyone in an organization to fully leverage their data for any use case, such as joining their data in places like Ads Data Hub for Marketers in BigQuery.
From Hightouch workspaces, customers can now send data to BigQuery, which enables the joining of that data with their data stored in other platforms or warehouses, such as Ads Data Hub for Marketers. Reach out to our solutions engineers for a demo today to see how Hightouch can help your team activate your data. You can also read our Ads Data Hub documentation here.