Adobe has built one of the largest marketing suites available. Adobe provides many products (through several acquisitions) that help digital marketers build, improve, and analyze digital experiences.
Source: Adobe Experience League
Whether an organization uses Adobe Analytics for analysis, Adobe Target for personalization and testing, Adobe Campaign for messaging, Adobe Marketo for marketing automation, or Adobe Experience Platform (AEP) for storing customer profile data, Adobe has a solution for most marketing functions. Of course, Adobe also offers a CDP product (Adobe Real-Time CDP), one area where Hightouch and Adobe compete and where our two organizations have very different philosophies.
One of the questions we often receive at Hightouch is:
“Can I still use Hightouch if my organization has invested heavily in Adobe products?”
The answer to this question is yes! About 10% of all Hightouch customers sync data with one of Adobe's products, a number that continues to rise as Hightouch onboards larger enterprise organizations. Hightouch’s Composable CDP product integrates with hundreds of martech products, and Adobe’s products are no exception. In addition, Hightouch’s new AI Decisioning product also integrates with Adobe Campaign and Adobe Target to deliver AI-driven, 1:1 personalized customer experiences.
At Hightouch, we believe that our products help Adobe customers get more out of their investments in Adobe products. Many of our customers use our Composable CDP alongside Adobe products to have the best of both worlds.
To learn more about how Hightouch can help you get the most out of your Adobe products, grab some time with our solutions team.
This blog is part of a series about getting more from your Adobe products by using Hightouch. To learn more, you can also read:
