Over the past few years, Adobe has invested heavily in its Adobe Experience Platform (AEP). AEP serves as a data infrastructure layer that collects and stores user data so it can be accessed by Adobe applications like Customer Journey Analytics (CJA) and Real-time CDP (RT-CDP). In this post, I’ll share how Hightouch can improve the use of Adobe AEP.
Deliver data from the warehouse to AEP
While Hightouch believes that data warehouses like Snowflake, Databricks, etc., are the most efficient and cost-effective places to store all customer data, organizations that have invested heavily in Adobe products may be required to store a subset of customer data in AEP. Adobe customers typically send data to AEP via Adobe’s Web SDK, or data from offline or other systems (e.g., support data, finance data) may be manually imported. However, since many organizations store all data in a cloud data warehouse, some or all of the data could be sent to the data warehouse and then sent from the data warehouse to AEP. To facilitate this, Hightouch has built a connector that allows organizations to send data from cloud data warehouses to AEP.
The Hightouch AEP destination sync uses Adobe’s AEP Import API. Once a user is authenticated, the Hightouch sync configuration can be used to map data warehouse fields to AEP fields:
The sync between the warehouse and AEP can be performed manually or scheduled at specific intervals.
Alternatively, if needed, Hightouch can export data via CSV and drop these files on a server where they can be imported into AEP.
Final thoughts
While most customer data will be stored in cloud data warehouses, if your organization needs to move subsets of customer data from the warehouse to AEP, Hightouch’s AEP integration can help. Hightouch’s AEP sync can be especially useful when the data you need in AEP originates from offline (non-digital) sources.
This blog is part of a series about getting more from your Adobe products by using Hightouch. To learn more, you can also read:
