After nearly two decades running lifecycle programs across retail, gaming, and SaaS, I’ve noticed something: the lifecycle strategies and programs that last and are most successful aren’t the most complicated.
They’re not the “latest trends” or the flashiest features. In fact, most of them are surprisingly simple — and they work in any industry, with any audience, and in any channel. This post breaks down the five timeless truths that have worked everywhere I’ve applied them. And they might change the way you think about lifecycle entirely.
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