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Activate your data in 3 easy steps
Use cases
Sync data from Materialize to Facebook Custom Audiences
- Upload lists to Facebook to run ads based on certain attributes within your database, such as people who have visited your site
- Create lookalike audiences on Facebook using subsets of your users rather than all of them
- Continuously fuel your Facebook custom audiences with live data so that data remains fresh
What Facebook Custom Audiences objects can you sync to?
Custom Audiences
The Marketing API allows you to build target Custom Audiences from customer information. This includes email addresses, phone numbers, names, dates of birth, gender, locations, App User IDs, Page Scoped User IDs, Apple's Advertising Identifier (IDFA), or Android Advertising ID.
What methods can I use to model my Materialize data?
dbt model selector
Sync directly with your dbt models saved in a git repository.
Looker
Query using Looks. Hightouch turns your look into SQL and will pull from your source.
SQL editor
Create and Edit SQL from your browser. Hightouch supports SQL native to Materialize.
Sigma model
Hightouch converts your Sigma workbook element into a SQL query that runs directly on Materialize.
Table selector
Select available tables and sheets from Materialize and sync using existing views without having to write SQL.
Customer Studio
For less technical users, pass traits and audiences from Materialize using our visual segmentation builder.