Use Cases
Improve your match rate in Google so that you never show another ad to the same person after they have purchased an item you promoted by automatically updating your customer data in your Google Ads account.
Upload lists to Google Ads to run ads based on certain attributes within your database, such as people who have visited your site
Run lookalike audiences on Google Ads using subsets of your users rather than all of them
Continuously fuel your Google Ads custom audiences with live data so that data never goes stale
Why Sync Data from Amazon Redshift to Google Ads
Every company advertises through Google Ads regardless of size or industry. Advertising is expensive though, and figuring out how to increase ROAS, lower CAC, and improve campaign performance is extremely important. All of your unique customer data (e.g. product usage data, key events, custom audiences, etc.) lives in Redshift. However, custom integrations are prone to failure and manual CSV files become stale really fast. To truly take your marketing campaigns to the next level, your marketing team needs to be able to self-serve and sync custom audiences to Google Ads at a moment’s notice.
- Select the data you need from Amazon Redshift
Write SQL directly, define the data you need in our Visual Audience Builder or import from existing tables and dbt models.
- Choose Google Ads from our catalog
Connect to Google Ads with your credentials.
- Manage Mappings
Configure the mappings that define how fields from your query should map to fields in the destination.
- Set up a schedule and begin syncing data
Multiple basic and advanced scheduling options are available. Set up one of these and watch as data begins syncing!
No scripts. No APIs. Just SQL.
Don’t waste your time building custom integrations with each SaaS tool. Focus on building data models instead.
Get alerted when syncs fail in Datadog, Pagerduty, & Slack. Then, use our live debugger which records all responses from API requests to fix errors.
Hightouch encourages engineering best practices by bi-directionally syncing all configuration changes with git.
Don't wait 6 months to implement a CDP. Hightouch turns your warehouse into a CDP so you can activate your data now and use flexible data models
Why Hightouch
No Scripts. No APIs. No CSVs. Just SQL
Don’t waste your time building custom integrations for each of your SaaS tools. Activate your data instantly across all of your business tools.
Flexible Data Models
Build your data models once and reuse them anywhere. Leverage your data models in the warehouse, write SQL statements, or take advantage of your existing BI tools.
Self-Serve Audiences
Enable business teams to build custom audiences without SQL using a simple drag and drop interface leveraging the data models your team has already set in place.
Scale
Sync hundreds, thousands, or millions of rows from your warehouse without worrying about API failures or rate limits.
Deep Observability
Track changes using Git for version control and monitor your syncs in real-time using our debugger and alerts
About
Amazon Redshift
Amazon Redshift is a fully managed, petabyte-scale data warehouse service in the cloud. It is built on Amazon Web Services
Learn more about Amazon RedshiftAbout
Google Ads
Google Ads remarketing allows you to advertise to people who have previously visited your website, used your mobile app, or who are in your CRM databases, by showing them relevant ads when they visit other sites or search on Google. The user lists used in remarketing can also be used for other types of audience targeting, such as Customer Match.
Learn more about Google AdsOther Tools to Sync Data to from Amazon Redshift
Sync data from Amazon Redshift to PostHog
Sync data from Amazon Redshift to Facebook Custom Audiences
Sync data from Amazon Redshift to PostgreSQL
Sync data from Amazon Redshift to Salesforce Marketing Cloud File Drop
Sync data from Amazon Redshift to Slack
Sync data from Amazon Redshift to Salesforce
Sync data from Amazon Redshift to Vitally
Sync data from Amazon Redshift to Google Drive
Sync data from Amazon Redshift to NetSuite (REST)
Sync data from Amazon Redshift to Microsoft Teams
Sync data from Amazon Redshift to Salesforce Pardot
Sync data from Amazon Redshift to Google Sheets (Service Account)
Sync data from Amazon Redshift to Salesloft
Sync data from Amazon Redshift to Campaigner
...and many more.
Relevant Blog Posts for Google Ads
The Definitive Guide to Conversion APIs & Web Pixels
Facebook, Google, Snapchat, and Tiktok are adopting conversion APIs to capture data that web pixels and cookies can no longer collect. Here's an overview on how to adopt these new server-side advertising APIs.
January 25th, 2022How to send data from Snowflake to Google Ads
Learn how you can move data from Snowflake to Google Ads in 6 easy steps
February 4th, 2022How to send data from Redshift to Google Ads
Learn how you can move data from Redshift to Google Ads in 6 easy steps
February 4th, 2022How to Send Data from BigQuery to Google Ads
Learn how you can move data from BigQuery to Google Ads in 6 easy steps
February 4th, 2022The Marketers Guide to TikTok Conversion Tracking
Maximizing TikTok ROI through a best-in-class integration strategy
May 11th, 2022
Your data warehouse is your source of truth for customer data. Hightouch syncs this data to the tools that your business teams rely on.
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