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Integrations

Sync data from
Google Cloud Storage to Google Ads

Connect your data from Google Cloud Storage to Google Ads with Hightouch. No APIs, no months-long implementations, and and no CSV files. Just your data synced forever.

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Google Cloud Storage.
Hightouch sync.
Google Ads.

Trusted by data teams at

Integrate your data in 3 easy steps

  1. 01

    Add your source and destination

    Connect to 15+ data sources, like Google Cloud Storage, and 125+ destinations, like Google Ads.

    Google Cloud Storage.

    Connect

    Connector beam.
    Google Ads.

    Log in

  2. 02

    Define your model

    Use SQL or select an existing dbt or Looker model.

    Define your model
  3. 03

    Sync your data

    Define how fields from your model map to Google Ads, and start syncing.

    Google Cloud Storage.
    Connector beam.
    Google Ads.
    Google Cloud Storage.

    email

    Connector beam.
    Google Ads.

    email

    Google Cloud Storage.

    name

    Connector beam.
    Google Ads.

    name

    Google Cloud Storage.

    total_orders

    Connector beam.
    Google Ads.

    all_orders

    Google Cloud Storage.

    last_login

    Connector beam.
    Google Ads.

    last_login

Model your Google Cloud Storage data using any of these methods

  • Custom

    Two semi-opaque radio buttons 'Source 1' (selected) and 'Source 2', and a semi-opaque closed dropdown reading 'Select and object'.

    Browse available data and query using a file, spreadsheet, collection, or other dataset.

Where can you sync your Google Cloud Storage data in Google Ads

  • Customer Match (User) Lists

    Customer Match lets you target ads to your customers using the data they share with you. You can upload it into Google Ads to incorporate this targeting into your campaigns.

    Hightouch docsGoogle Ads APIGoogle Ads support
  • Call Conversions

    Phone call conversion tracking helps you track when your ads lead to different kinds of phone calls. By importing call conversion information into Google Ads, you can track when phone calls lead to sales or other valuable customer actions. To learn how to import phone call conversions, refer to Import phone call conversions.

  • Enhanced Conversions

    Using the Google Ads API, you can leverage enhanced conversions by sending first-party customer data in the form of conversion adjustments. Google uses this additional data to improve the reporting of your online conversions driven by ad interactions.

  • Offline (Store) Conversions

    Sometimes, an ad doesn't lead directly to an online sale, but instead starts a customer down a path that ultimately leads to a sale in the offline world, such as at your office or over the phone. By importing offline conversions, you can measure what happens in the offline world after your ad results in a click or call to your business.

  • Conversion Adjustments

    A customer's typical conversion path ends after they convert, but this isn't always the case. Customers return retail purchases, cancel reservations, or perform actions that increase their value to your business. To account for these changes in conversion value, you can adjust the value of a conversion after it's reported in Google Ads.

Upload lists to Google Ads to run ads based on certain attributes within your database, such as people who have visited your site

Run lookalike audiences on Google Ads using subsets of your users rather than all of them

Continuously fuel your Google Ads custom audiences with live data so that data never goes stale

Google Cloud Storage.

About Google Cloud Storage

Cloud Storage is a managed service for storing unstructured data. Store any amount of data and retrieve it as often as you like.

Learn more about Google Cloud Storage
Google Ads.

About Google Ads

Google Ads remarketing allows you to advertise to people who have previously visited your website, used your mobile app, or who are in your CRM databases, by showing them relevant ads when they visit other sites or search on Google. The user lists used in remarketing can also be used for other types of audience targeting, such as Customer Match.

Learn more about Google Ads

Other Google Cloud Storage Integrations

Google Cloud Storage to Zendesk

Hightouch Playbooks: Best practices to leverage reverse ETL

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    Manage Omnichannel Split Testing across Facebook and SFMC

    This playbook will show you how to manage multivariate testing across Facebook and Salesforce Marketing Cloud with Hightouch Audiences.

  • Create Facebook Lookalike Audiences from High Value Users.

    Create Facebook Lookalike Audiences from High Value Users

    In this playbook, you will learn how to use Hightouch to sync an audience of high-value customers to Facebook to generate lookalike audiences.

  • Sync Nested Object Data to Braze.

    Sync Nested Object Data to Braze

    This playbook will help you understand how and why you should be leveraging nested object arrays in Braze to deeply personalize your omnichannel marketing campaigns.

Read more about Hightouch

  • What is Reverse ETL? The Definitive Guide .

    What is Reverse ETL? The Definitive Guide

    Learn everything there is to know about Reverse ETL, how it fits into the modern data stack, and why it's different than ETL.

  • What is Operational Analytics & Why You Should Use It.

    What is Operational Analytics & Why You Should Use It

    Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.

  • dbt Cloud: 4 Reasons for Data Teams to Embrace it.

    dbt Cloud: 4 Reasons for Data Teams to Embrace it

    The biggest benefit that dbt Cloud offers to data teams and analytics engineers? Freedom from distractions, and the ability to focus where you can add unique value making sense of your company's data.

Activate data to any of your marketing and advertising tools

Austin Hay.

This might be one of the greatest inventions for technical marketers since the advent of legacy CDPs back in 2015.

Austin Hay

Austin Hay

Head of Marketing Technology

Ramp

Your data is always secure

Unlike other SaaS tools, Hightouch never stores any of your data.
SOC 2 Type 2 compliant.

SOC 2 Type 2 compliant

Your data stays secure, available, and confidential. To see our report, .

GDPR compliant.

GDPR compliant

If you’re in the EU, your data is only processed on EU data centers.

HIPAA compliant.

HIPAA compliant

Healthcare companies like ThirtyMadison, Chapter Health, and Headway trust Hightouch.

CCPA compliant.

CCPA compliant

To see our DPA (Data Processing Addendum), .

52%

increase in return on ad spend

Lucid.

20%

improvement in email engagement

Auto Trader.

60%

lift in customer acquisition

Gorgias.

Ready to activate your data?

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