Sync data from
Google Sheets to Google Ads
Connect your data from Google Sheets to Google Ads with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.
Trusted by data teams at
Trusted by data teams at
Integrate your data in 3 easy steps
01
Add your source and destination
Connect to 15+ data sources, like Google Sheets, and 150+ destinations, like Google Ads.
Connect
Log in
02
Define your model
Use SQL or select an existing dbt or Looker model.
03
Sync your data
Define how fields from your model map to Google Ads, and start syncing.
email
email
name
name
total_orders
all_orders
last_login
last_login
Model your Google Sheets data using any of these methods
Custom
Browse available data and query using a file, spreadsheet, collection, or other dataset.
SQL Editor
Create and Edit SQL from your browser. Hightouch supports SQL native to Google Sheets.
Where can you sync your Google Sheets data in Google Ads
Customer Match (User) Lists
Customer Match lets you target ads to your customers using the data they share with you. You can upload it into Google Ads to incorporate this targeting into your campaigns.
Call Conversions
Phone call conversion tracking helps you track when your ads lead to different kinds of phone calls. By importing call conversion information into Google Ads, you can track when phone calls lead to sales or other valuable customer actions. To learn how to import phone call conversions, refer to Import phone call conversions.
Enhanced Conversions
Using the Google Ads API, you can leverage enhanced conversions by sending first-party customer data in the form of conversion adjustments. Google uses this additional data to improve the reporting of your online conversions driven by ad interactions.
Offline (Store) Conversions
Sometimes, an ad doesn't lead directly to an online sale, but instead starts a customer down a path that ultimately leads to a sale in the offline world, such as at your office or over the phone. By importing offline conversions, you can measure what happens in the offline world after your ad results in a click or call to your business.
Conversion Adjustments
A customer's typical conversion path ends after they convert, but this isn't always the case. Customers return retail purchases, cancel reservations, or perform actions that increase their value to your business. To account for these changes in conversion value, you can adjust the value of a conversion after it's reported in Google Ads.
Upload lists to Google Ads to run ads based on certain attributes within your database, such as people who have visited your site
Run lookalike audiences on Google Ads using subsets of your users rather than all of them
Continuously fuel your Google Ads custom audiences with live data so that data never goes stale
About Google Sheets
Google Sheets is a web-based spreadsheet offered by Google as part of their Drive office services. It makes it easy to create, edit and collaborate with others from any device.
Learn more about Google Sheets
About Google Ads
Google Ads remarketing allows you to advertise to people who have previously visited your website, used your mobile app, or who are in your CRM databases, by showing them relevant ads when they visit other sites or search on Google. The user lists used in remarketing can also be used for other types of audience targeting, such as Customer Match.
Learn more about Google AdsOther Google Sheets Integrations
Other Google Ads integrations
Hightouch Playbooks: Best practices to leverage reverse ETL
Read more about Hightouch
What is Operational Analytics & Why You Should Use It
Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.
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This might be one of the greatest inventions for technical marketers since the advent of legacy CDPs back in 2015.
Austin Hay
Head of Marketing Technology
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52%
increase in return on ad spend
20%
improvement in email engagement
60%
lift in customer acquisition