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Use cases
Sync data from Redshift to Braze
- Sync data about users and accounts into Braze to build hyper-personalized campaigns
- Automatically update your Braze segments with fresh data from your warehouse
- Deliver better experiences by bringing in data from other customer touchpoints into Braze
What Braze objects can you sync to?
Users
Use Hightouch to updated Braze Users with custom events, purchases, and other user profile attributes.
Events
An event object is an object that gets passed through the API when a specific event occurs. Events objects are housed in an events array. Use Hightouch to sync track events and purchases.
Subscription Groups
Subscription Groups are the foundation for sending SMS, MMS, or email messages through Braze. Hightouch supports syncing to existing subscription groups within Braze.
Catalogs
Catalogs allow you to access data from imported CSV files and API endpoints to enrich your messages, similar to custom attributes or custom event properties through Liquid.
Campaigns
If you want to engage with your users with a single message step, you can send them a campaign using any supported Messaging Channels. Hightouch lets you use records from your models to trigger campaigns through the Braze Campaign API.
Catalogs
Catalogs allow you to access data from imported CSV files and API endpoints to enrich your messages, similar to custom attributes or custom event properties through Liquid.
What methods can I use to model my Redshift data?
dbt model selector
Sync directly with your dbt models saved in a git repository.
Looker
Query using Looks. Hightouch turns your look into SQL and will pull from your source.
SQL editor
Create and Edit SQL from your browser. Hightouch supports SQL native to Redshift.
Sigma model
Hightouch converts your Sigma workbook element into a SQL query that runs directly on Redshift.
Table selector
Select available tables and sheets from Redshift and sync using existing views without having to write SQL.
Customer Studio
For less technical users, pass traits and audiences from Redshift using our visual segmentation builder.